It’s time to think differently about TV
With faster insight into TV’s impact on multi-faceted marketing agendas, performance evaluation and optimisation will cease to be an afterthought.
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The Rugby World Cup: A game-changer for advertisers in Japan
Host Japan's success on the pitch led to big audience gains for brand sponsors like Canon and advertisers like Subaru, showing how big TV events can optimise multi-screen digital campaigns, prior to the 2020 Olympic Games.