Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.
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sapna chadha
Not every brand or company needs to build AI to leverage it: Google's Sapna Chadha on finding balance in SEA's creator economy
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Google elevates Sapna Chadha to VP of SEA and South Asia Frontier
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sapna chadha
Before the stint at Google, Chadha was in consulting at Deloitte and has held senior management roles at American Express in the US and India.
Top APAC marketers on why leading with an empathetic, people-centric approach is better for business
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We spoke to marketing leaders from Google, Manulife, Haleon, and Colgate-Palmolive about how empathetic leadership can set brands apart both internally and externally.
Asia-Pacific Power List 2022: Sapna Chadha, Google
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sapna chadha
The Google marketer is a keen believer in promoting gender equity, bridging the digital gap, and using the power of technology to empower underprivileged communities.
Asia-Pacific Power List 2021: Sapna Chadha, Google
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sapna chadha
The top Google marketer has led major work in the past year to amplify donation drives for India, increase education about vaccines and empower women entrepreneurs that further pushes her into a league of her own.
Google to invest US$10 billion in India over next five-seven years: Sundar Pichai
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The CEO of the company was speaking during Google for India 2020.
Asia-Pacific Power List 2020: Sapna Chadha, Google
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sapna chadha
Chadha has overseen an impressive volume of Asia-first product launches for Google in the past year, and is particularly passionate about championing diversity and inclusion in advertising.