Jollibee Singapore: When your brand is falsely accused

SINGAPORE - When Filipino fast food chain Jollibee announced that it would be opening in Singapore, it was initially greeted with enthusiasm—until a rumour that the chain would only hire Filipinos went viral and incensed Singaporeans.

by Emily Tan

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now