INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.
True
professor charles spence
Can sound make you taste spice? 7UP thinks so
7up
7up spiceit playlist
anirudh ravichander
leo south asia
professor charles spence
shailja joshi
spotify
vikram pandey