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True

7up spiceit playlist

Can sound make you taste spice? 7UP thinks so
7up 7up spiceit playlist anirudh ravichander leo south asia professor charles spence shailja joshi spotify vikram pandey

INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.

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