Éric Blais

Zohran Mamdani's campaign proved that design can win the ground game, and an election

Zohran Mamdani's campaign proved that design can win the ground game, and an election

“When every party starts to look the same, design becomes one of the few levers left to stand out,” says Éric Blais in his latest Free to Disagree column.

The madness of US election advertising, where it's quantity over quality

The madness of US election advertising, where it's quantity over quality

The shift from a “craft” approach to a “factory” approach in political advertising is now complete, with ad-makers throwing everything at the wall to see what sticks, says Éric Blais in his latest Free to Disagree column

Go-to-market strategy: The art of stating the obvious and still getting it wrong

Go-to-market strategy: The art of stating the obvious and still getting it wrong

Coca-Cola and Sonos both showed how things can go wrong for big brands when they want to act like startups, says Éric Blais in his latest Free to Disagree column.