With an FMCG mindset and a challenger’s urgency, Amin has reimagined what insurance marketing can look like.
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Asia-Pacific Power List 2025: Dhiren Amin, Income Insurance
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Income Insurance uses feline flexibility for a purrfect analogy
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Life is unpredictable, but investments should be simple and adaptable. This new campaign uses the internet's favourite furball to convey just that.
The CMO's MO: Income's Dhiren Amin on brand culture, sustainability and stand-up comedy
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All for the metaverse, "commercially accountable and people-focused," Income's Dhiren Amin is a full-time marketer with a side specialty of stand-up comedy and hosting Bollywood trivia nights.
How Dhiren Amin plans to use his FMCG skills to transform NTUC Income's marketing
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Former Kraft Heinz CMO looks to drive change at the Singapore-based insurer, which has recently undergone corporatisation and is seeking to expand its digital offerings across the region.
Asia-Pacific Power List 2021: Dhiren Amin, Kraft Heinz
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The FMCG marketer has captured growth in the competitive soy sauce category in China and continues to tackle gender inequality in his purpose-driven work and industry contributions.
Asia-Pacific Power List 2020: Dhiren Amin, Kraft Heinz
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Amin is rising through the ranks at Kraft Heinz, carrying support for gender equality to an expanded Asia-wide mandate.