With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.
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agency business model
Gen AI will have a profound impact on agency business models
agency business model
genai
Indie vs. network: How specialist agencies are changing the agency model
agencies
agency business model
Across the region, specialist independent agencies are starting to compete with the largest networks in pitches that would’ve been unimaginable only a few years ago.