Is this the end of the Facebook 'like'?
With Facebook apparently set to remove the 'like' counter from fan pages, savvy marketers are already investing in a post-like future. Luke Janich of Red2 explains.
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Beware Google's next game-changer
What to watch out for in Google's latest algorithm update, Penguin 4.0, and why brands need to embrace AMP (Accelerated Mobile Pages).
Fake news: It's time for brands to act
While brands usually shy away from controversial issues, the rise of fake news represents an opportunity worth considering, writes Luke Janich.
Reality check: It's time to rethink VR
Applications for VR, outside of gaming, are a long way off. And that's distracting us from the real-world potential of AR, writes Luke Janich.
OK Google, how is voice search changing marketing?
More than you might think. Yet many brands continue to stay too quiet about it.
Instagram, fake likes and the future of influencer marketing
Time to bring the rigour of performance marketing over to the influencer space.
Indie vs. network: How specialist agencies are changing the agency model
Across the region, specialist independent agencies are starting to compete with the largest networks in pitches that would’ve been unimaginable only a few years ago.
The great mobile leap: What are you waiting for?
A huge change to Google's indexing makes optimisation for mobile more critical than ever. Here’s what you should do about it.
Amazon in SEA: the biggest opportunity is yet to come
Beyond being a powerful platform for selling, the ecommerce giant may be a goldmine of information for marketers seeking to understand their potential customers.
Pepsi's ‘protest’: a lesson and opportunity for brands
Better teamwork could have prevented the train wreck, suggests one industry observer.
The new normal: Voice search and the future of marketing
Though it complicates search marketing, adoption of voice search could be an excellent opportunity for brands, writes Luke Janich.
(Block) chain reaction: A new model for marketing?
What does blockchain technology have to do with marketing? Potentially a lot.
The indie agency survival guide
Specialisation is your greatest weapon.
The challenges of TikTok (and why it's worth your attention as an advertiser)
TikTok offers numerous advertising options, so it's no surprise some brands are unsure how to proceed. But marketers should get familiar with the platform's potential by looking at some of the best TikTok campaigns to date, writes the CEO of digital agency Red2.