TikTok offers numerous advertising options, so it's no surprise some brands are unsure how to proceed. But marketers should get familiar with the platform's potential by looking at some of the best TikTok campaigns to date, writes the CEO of digital agency Red2.
Specialisation is your greatest weapon.
More than you might think. Yet many brands continue to stay too quiet about it.
Time to bring the rigour of performance marketing over to the influencer space.
Across the region, specialist independent agencies are starting to compete with the largest networks in pitches that would’ve been unimaginable only a few years ago.
A huge change to Google's indexing makes optimisation for mobile more critical than ever. Here’s what you should do about it.
Beyond being a powerful platform for selling, the ecommerce giant may be a goldmine of information for marketers seeking to understand their potential customers.
What does blockchain technology have to do with marketing? Potentially a lot.
Though it complicates search marketing, adoption of voice search could be an excellent opportunity for brands, writes Luke Janich.
Better teamwork could have prevented the train wreck, suggests one industry observer.
Applications for VR, outside of gaming, are a long way off. And that's distracting us from the real-world potential of AR, writes Luke Janich.
While brands usually shy away from controversial issues, the rise of fake news represents an opportunity worth considering, writes Luke Janich.
With Facebook apparently set to remove the 'like' counter from fan pages, savvy marketers are already investing in a post-like future. Luke Janich of Red2 explains.
What to watch out for in Google's latest algorithm update, Penguin 4.0, and why brands need to embrace AMP (Accelerated Mobile Pages).