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worldwide

Agency Report Card 2024: Cheil Worldwide
advertising agencies agency report card agency report cards apac arc2024 cheil evaluation research worldwide By Staff Reporters

The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.

Publicis Groupe unites Leo Burnett and Publicis Worldwide under new Leo network
Leo Burnett Publicis worldwide By Alessandra Scotto di Santolo

The network includes 15,000 people across 90 countries.

Havas Worldwide collaborates with branding specialist, W
havas worldwide By Press Release

SINGAPORE – Havas Worldwide has recently teamed up with W, a branding specialist, in a move to provide current and future Havas clients with more strategic branding and design solutions.

Havas Worldwide unveils new specialist unit
havas worldwide By Press Release

Havas Worldwide today launched Havas Drive – a specialist practice within the network that is focused on delivering innovation and digital business transformation solutions for brands.

Cheil Worldwide targets further acquisitions to go beyond Korea and Samsung
cheil samsung worldwide By Nikki Wicks

SINGAPORE - Seoul-based global creative agency Cheil Worldwide is preparing to invest in data analytics and programmatic buying in an ongoing expansion strategy through acquisitions.

Havas Worldwide Australia announces executive creative director
australia creative director havas worldwide By Press Release

SYDNEY - Anthony Gregorio, CEO Havas Worldwide Australia Group, announced today the appointment of Tim Green as Executive Creative Director of Havas Worldwide Australia.

Havas Worldwide Japan hires David Morgan as ECD
creative director havas japan worldwide By Adrian Peter Tse

TOKYO - David Morgan (pictured) has joined Havas Worldwide Japan as executive creative director.

Publicis Worldwide appoints Elie Ohayon as Worldwide Account Director on Nescafé
Publicis worldwide By Press Release

PARIS - Publicis Worldwide announces the appointment of Elie Ohayon as Worldwide Account Director on Nescafé.

Cheil Worldwide boosts regional digital marketing services
cheil worldwide By Press Release

Cheil Worldwide is strengthening its digital marketing offer in the Southeast Asian region with the appointment of Chul Lim as the new Regional Digital Marketing Director.

Smartphones overtake feature phones, Asian brands dominate: Gartner
global sales study worldwide By Emily Tan

GLOBAL - The introduction of affordable smartphones has started to turn the tide with worldwide smartphone sales accounting for nearly 52 per cent of mobile phones sold in the second quarter of this year, the first time smartphones have outsold feature phones, says a report by Gartner.

Burson-Marsteller names former White House communications director as worldwide CEO
ceo worldwide By Staff Reporters

GLOBAL - PR firm Burson-Marsteller has appointed Donald A Baer as worldwide CEO, succeeding Mark Penn, who has held the role since 2005 and is leaving to join Microsoft as corporate vice-president, strategic and special projects.

INTERVIEW: M&C Saatchi worldwide CEO on China, chutzpah, cash acquisitions
ceo global worldwide By Jenny Chan 陳詠欣

SHANGHAI - Campaign Asia-Pacific spoke with the man at the helm of M&C Saatchi, worldwide CEO Moray MacLennan (pictured), about what the global investment priorities for the independent agency are, how he wants to spend his spare cash, and why chutzpah is a good thing to have.

Case Study: Using voice activation to get Koreans drinking more Dunkin' Donuts coffee
cheil coffee worldwide By Emily Tan

SEOUL - Cheil Worldwide scored a double whammy when the agency got consumers to drink more Dunkin Donuts coffee—and memorise the brand's message—with one voice-activated coupon.

Publicis Worldwide appoints international CD, sets up Creative Board
Publicis worldwide By Staff Reporters

PARIS - Publicis Worldwide has appointed Erik Vervroegen as its international creative director. He will join the agency's newly formed creative board chaired by Arthur Sadoun, managing director of Publicis WW.

Cheil Worldwide sponsors Spikes Asia Student Academy for the third time running
asia cheil spikes sponsorship worldwide By Staff Reporters

ASIA-PACIFIC - Spikes Asia and Cheil Worldwide are teaming up to form the Spikes Asia Student Academy for the third year in a row.

Nick Handel joins MRM Worldwide after mere weeks at Huge
digital director leo mrm worldwide By Madhavi Tumkur

SINGAPORE - Nick Handel, the former regional director of digital for Leo Burnett & Arc Worldwide, has joined McCann Worldgroup’s digital and relationship marketing arm, MRM Singapore, as managing director.

PHD Worldwide appoints Mark Holden as global strategy director
director global phd strategy worldwide By Staff Reporters

GLOBAL - PHD Worldwide has announced the promotion of Mark Holden to the role of global strategy director, responsible for driving the growing network’s strategic planning capabilities across all regions.

Reprise Media appoints Bant Breen as worldwide CEO
ceo worldwide By Staff Reporters

GLOBAL - Interpublic Group’s Mediabrands has announced it has tapped Bant Breen as Worldwide CEO of Reprise Media, the award-winning search and social media marketing agency.

Asia hampered by traditional advertising scene says Iris CEO
asia ceo worldwide By Campaign Asia-Pacific

SINGAPORE – Confirming Campaign's recent report, chief executive officer and founder of Iris Worldwide Ian Millner says that he will be relocating to the company’s UK headquarters at the end of the year.

VIDEO: Lowe global CEO Michael Wall on regrouping the regional portfolio
ceo video worldwide By Madhavi Tumkur

SINGAPORE - Michael Wall, CEO of Lowe Worldwide, believes that Singapore has regained its prominence on a global basis and spoke to Campaign about his plans to regroup Lowe's regional portfolio and offer ground-breaking work.

VIDEO: Lowe's worldwide CEO Michael Wall talks about regrouping the regional portfolio
ceo video worldwide By Madhavi Tumkur

Lowe's worldwide CEO Michael Wall talks about regrouping the regional portfolio

Ogilvy & Mather adds three new members to worldwide board
appointments of ogilvy worldwide By Kenny Lim

GLOBAL - Ogilvy & Mather has appointed three new members to the company’s global board of directors. Wayne Berman, chairman Ogilvy Government Relations, Christopher Graves (pictured), Global CEO Ogilvy Public Relations and Tony Grigg, worldwide managing director, global brand management Ford Group, were all named on the board.