Vizeum China will help the brand with strategic media communications across all media channels including TV, outdoor, print, radio and digital.
The appointment carries an anticipated annual media spend of about 500 million yuan (US$80 million) in China, given that the annual media spend of Jinluo in 2011 amounted to 549 million yuan and was 474 million yuan in the first three quarters of 2012, according to CTR China.
Using its insights into consumer behaviour and the FMCG industry, Vizeum China has created a bespoke communication strategy plan that Jinluo Group has called an impressive analysis of the industry, competitors and consumers, as well as tailor-made strategies for Jinluo to penetrate the market in 2013.
