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klarna

ChatGPT, conversational AI and the shift from search-based shopping

ai chatgpt commerce conversational ai klarna promptfirst economy shopify shopping

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and structured data, predicts Lionel Sim, founder of AI Capitol.

Klarna appoints MediaCom as global media agency of record

global klarna media By Shauna Lewis

The appointment follows a competitive pitch.