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Epsilon

Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients

acquisition ai arthur sadoun Epsilon latome Publicis By Gideon Spanier

CEO outlined client examples in 23-minute video presentation.

Epsilon acquires Retargetly, expanding database to Latin America

Epsilon By Jessica Heygate

EXCLUSIVE: Publicis Groupe data firm identified LATAM as ‘gap’ to deliver growth across the company.

Epsilon CEO Bryan Kennedy to retire

Epsilon publicis groupe By Alison Weissbrot

Former Conversant CEO John Giuliani will replace him as executive chairman.

Publicis CEO on growth and Epsilon's instrumental role

arthur sadoun Epsilon Publicis publicis groupe By Maisie McCabe

Arthur Sadoun speaks to Campaign after reporting organic revenue growth of 2.8% in the first three months of 2021.

Epsilon and The Trade Desk partner to preserve targeting as cookies disappear

Epsilon the trade desk By Alison Weissbrot

Epsilon’s CORE ID will be interoperable with Unified ID 2.0 and available self-service through The Trade Desk.

Epsilon elder fraud case raises questions for holding companies

Epsilon fraud opinion By Alison Weissbrot

The case makes it worth reconsidering potential liabilities for agencies as privacy laws shift.

Publicis Groupe launches money-back guarantee to marketers

Epsilon Publicis By Claire Beale

Publicis Groupe has unveiled a new service that promises marketers a complete refund if it fails to meet agreed performance targets for campaigns.

Arthur Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

accenture arthur sadoun Epsilon Publicis By Maisie McCabe

Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.

S4 Capital says Publicis’ Epsilon deal 'risky'

Epsilon ma Publicis

S4 Capital chief executive questions Publicis Groupe’s $4.4 billion acquisition of business that “might not exist in a few months”.

Arthur Sadoun: Epsilon will not be another Sapient nightmare

arthur sadoun Epsilon Publicis By Omar Oakes

'We have learned a lot,' Publicis Groupe chief executive insists.

Publicis Groupe acquires Epsilon in its biggest ever deal

Epsilon publicis groupe By Claire Beale

$4.4 billion deal will also see Publicis Groupe enter a strategic partnership with Epsilon's current owner Alliance Data.

David Allen joins Epsilon as managing director of International

Epsilon By Press Release

Hong Kong – Epsilon, a global leader in creating connections between people and brands, today announced that David Allen has joined as Managing Director of International.

Igniting customer connections demands a data strategy

data Epsilon marketing By Janet Low

Creating engaged and successful customer experiences begins with small steps, and proper data auditing, organisation and analysis, writes Janet Low, vice-president client services Asia-Pacific, Epsilon

The anatomy of Chinese customer loyalty

china customer loyalty Epsilon By Jenny Chan 陳詠欣

CHINA - Loyalty is a choice. Or is it? Recent research by Epsilon into Chinese spending attitudes provides a perspective on how faithfulness and devotion to a brand can be strengthened.

Don't let 'big data' paralyse you into inaction

data Epsilon marketing By Michael Kustreba

When it comes to data, the bigger the better. But as Michael Kustreba of Espilon argues, it's possible to start small and still derive a clear benefit.

Battling disloyalty for travel marketers: Time to get personal

Epsilon By Dominic Powers

Four ingredients for driving loyalty in today's new landscape.

Epsilon reorganises international leadership team to expand new agency offerings

Epsilon By Press Release

HONG KONG - Epsilon, the global leader in delivering direct-to-customer connections that drive business performance, announced a number of leadership changes in APAC and EMEA to support the expansion of new marketing agency offerings.

Epsilon cited as a leader by independent research firm in the loyalty program service provider category

Epsilon By Press Release

HONG KONG - Epsilon was named a leader in the October 2013 report "The Forrester Wave Loyalty Program Service Providers, Q4 2013" by Forrester Research, Inc. in the Loyalty Program Service Provider Category.

Epsilon reimagines digital messaging with launch of Agility Harmony

Epsilon By Press Release

Hong Kong - Epsilon <http://www.epsilon.com>, the global leader in delivering direct-to-customer connections that drive business performance, today announced the launch of Agility Harmony, a next generation digital messaging platform for global marketers.

Survey reveals Chinese consumers demonstrate loyalty for personalised service, not points

Epsilon By Staff Reporters

Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, today announced the China results of the 2013 Consumer Loyalty Study in the report, Rise of Stylish Chinese Consumers.

Jaguar Land Rover hands Aspen Marketing Services global CRM and marketing account

data Epsilon jaguar land rover By Staff Reporters

HONG KONG - Jaguar Land Rover has appointed Aspen Marketing Services, a division of Epsilon, to provide global customer relationship management and marketing services for JLR's aftersales division.

Epsilon promotes Regina Leung to new international role

Epsilon By Staff Reporters

HONG KONG - Multichannel marketing services firm Epsilon has named Regina Leung as its new vice-president of marketing, international.

Well-off consumers are more loyal in China, less so in India, and skeptical in Australia

australia china Epsilon india By Emily Tan

ASIA-PACIFIC – Consumers in China from wealthier backgrounds tend to be more loyal to brands, and value loyalty more than those from other socio-economic backgrounds. The reverse is often true in India, a consumer loyalty study by data marketing service Epsilon has found.

Epsilon: Friends and families are main driver on purchasing decision in Hong Kong

china Epsilon fmcg hong kong media research By Jane Leung

HONG KONG - Hong Kong consumers still rely heavily on the original social media – friends and family - according to the Epsilon Consumer Experience Marketing Study 2010.

Epsilon launches results of its 2010 Consumer Experience Marketing Study

asia pacific Epsilon marketing media publishing research travel By Jane Leung

ASIA-PACIFIC – More than half of Asian consumers say they are not satisfied with the marketing communications they receive from brands and would not purchase the same brand again, according to Epsilon's h Consumer Experience Marketing Study (CEM).