Bethany Lee

LinkedIn expands ad transparency with DoubleVerify measurement

LinkedIn expands ad transparency with DoubleVerify measurement

Advertisers can now gain independent verification of viewability, invalid traffic, brand suitability and geo accuracy across the LinkedIn Audience Network.

‘Google remains at the top of marketplace leaders’: Why Meta might not actually be overtaking Google

‘Google remains at the top of marketplace leaders’: Why Meta might not actually be overtaking Google

Questions are emerging around the accuracy of Emarketer’s recent report that Meta is set to overtake Google in digital ad revenue.