LinkedIn and DoubleVerify have announced the launch of global post-bid measurement across the LinkedIn Audience Network (LAN).
The move gives advertisers independent measurement of key media quality signals across LAN inventory.
This includes invalid traffic, viewability, brand suitability, and intended geography for ads running across LinkedIn’s publisher network.
DoubleVerify (DV) hopes the site-level insights will enable LinkedIn advertisers to verify media quality and improve media effectiveness with greater confidence.
“Advertisers are demanding greater clarity into the quality and performance of their media environments,” said Steve Woolway, EVP of Business Development at DoubleVerify. “With this announcement, DV is bringing global media quality measurement to the LinkedIn Audience Network, delivering the independent verification advertisers need to maximise performance and make more informed investment decisions across this important channel.”
In addition to post-bid measurement, DV offers pre-bid avoidance controls through DV Authentic Brand Suitability on LAN.
While pre-bid controls enable brands to analyse inventory and exclude content that does not align, post-bid provides detailed insights into delivery.
Lee Womer, VP of Product & Business Development at LinkedIn, said: “Providing advertisers with greater transparency and confidence is central to how we continue to evolve the LinkedIn Audience Network. By working with companies like DoubleVerify, we’re enabling advertisers to better understand media quality and performance across LAN, helping them make more informed decisions and drive stronger results.”
This is the latest step in DV and LinkedIn’s broader integration announced earlier this year to support measurement across LinkedIn CTV ads.
DV also offers Authentic Brand Suitability, Custom Contextual and network-wide IVT protection on LAN, as well as IVT and viewability measurement for video ad formats within the LinkedIn Feed.
