SPRG's Arthur Hagopian on the many benefits of ESG for Chinese businesses, and how they should adopt them.
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Beyond the Great Wall: Navigating global expansion for Chinese businesses
Chinese brands seeking success abroad must fully commit to brand building, stay flexible and take ESG seriously, says SPRG Beijing's strategy director.
Who controls the brand conversation?
An anthropologist's view of social-media attitudes in China and the ramifications for brands, with case study examples.