From a user-generated content shopping guide to an emerging lifestyle platform, Zhiheng has steered RedNote's brand balance of content with commerce in China and across new global markets.
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Asia-Pacific Power List 2025: Yajuan Wang, RedNote
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Asia-Pacific Power List 2024: Yajuan Wang, Red
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Leading the transformation and monetisation of the Red ecommerce business, Zhiheng has made genuine efforts and achieved substantial progress in the past year, earning appreciation from brands.
Asia-Pacific Power List 2023: Yajuan Wang (Zhiheng), Red
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National influencing app in China, under the leadership of Wang, is now building comprehensive products’ word-of-mouth marketing mechanism to tackle pain points for brands.