True

mac

Apple positions Mac devices as outlet for inspiration
apple mac By Gurjit Degun

TBWA\Media Arts Lab created the work.

More marketers see value in brand experience centres
apple china mac By Surekha Ragavan

Brand experience centres are tapping into consumers' basic need for physical, and oftentimes visceral, retail experiences.

US map mistake bites MAC Cosmetics in China
china mac taiwan By Staff Reporters

The brand has apologised for a promotional email targetting US customers that failed to show Taiwan in a map image.

MAC Cosmetics launches first interactive experience centre in Shanghai
china mac By Jenny Chan 陳詠欣

The centre was the result of six months of research to understand GenZ's makeup purchase behaviour in China.

Tencent game tie-in sends lipstick sales soaring
china gaming mac marketing tencent By Ruonan Zheng

Cosmetics brand M.A.C. scored a big success with special-edition lipsticks co-branded for the Tencent mobile game 'Honor of Kings'.

Apple posts 39 per cent lift in quarterly net profit
apple iphone mac By Loulla-Mae Eleftheriou-Smith

GLOBAL - Apple has posted a 54 per cent surge in global net profits to US$6.62 billion in the quarter, but sales of its flagship iPhone slipped in the period.

MAC Cosmetics adds touch of tartan to the festive season online
apple campaign digital mac By Staff Reporters

MAC Cosmetics is celebrating the coming holiday season with an animated storybook titled 'A Tartan Tale'.

Record Mac and iPhone sales lift Apple profits 47 per cent
apple iphone mac By Jacquie Bowser

GLOBAL - Apple has beaten analysts expectations and reported a net profit of US$1.67 billion for the fourth quarter, up 47 per cent year on year, on the back of record sales of Macintosh computers and iPhones.