Campaign Asia

Virgin shoots love story at 35,000 feet for in-flight film

GLOBAL - Virgin has shot a short film entirely at 35,000 feet, which follows a love story across its Atlantic, Australia and America airlines.

Air NZ becomes 'official airline of Middle Earth'

AUCKLAND - Air New Zealand has signed a two-film deal with New Line Cinema and Metro-Goldwyn Mayer that will involve the airline rolling out Hobbit-branded aircraft.

Unilever partners with News Corp and Viacom for digital content

GLOBAL - Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.

Unilever boosts 'magic' strategy with new global hires

GLOBAL - Unilever's Marc Mathieu has made two appointments to his global team, as the FMCG company strives to "sharpen" its creative strategy.

Air New Zealand challenges public to solve mascot murder

GLOBAL - Air New Zealand has released an online Cluedo competition challenging people to solve the murder of its puppet mascot Rico.

P&G marketing chief: Fundamental shift from TV to digital required

GLOBAL - Procter & Gamble (P&G) has admitted that it needs to make "fundamental shifts" in its approach to digital marketing and move spend out of TV advertising into digital channels.

Apple posts 39 per cent lift in quarterly net profit

GLOBAL - Apple has posted a 54 per cent surge in global net profits to US$6.62 billion in the quarter, but sales of its flagship iPhone slipped in the period.

Unilever draws up 'Five levers for change' strategy

GLOBAL - Unilever has published its Five Levers for Change strategy which will be used by its marketers to help shape its campaigns, as the FMCG giant aims to ramp up its sustainable credentials.

Unilever outlines 'more magic, less logic' marketing philosophy

GLOBAL - Unilever is to undertake a fundamental change in approach to its marketing through the implementation of a fresh 'More magic, less logic' company philosophy.

Johnson & Johnson to restructure marketing operations

GLOBAL - Johnson & Johnson (J&J), the global healthcare manufacturer, is overhauling the structure of its consumer business to streamline the division and give more authority to regional market heads.

Coca-Cola ramps up global sustainability credentials

GLOBAL – Coca-Cola has promoted its chief marketing officer for North America, Beatriz Perez, to the position of chief sustainability officer.

Nokia and Apple settle patent battle

GLOBAL - Nokia, the mobile phone giant, has settled a series of legal disputes with Apple over patents, with Apple agreeing to pay royalties for the use of the Finnish manufacturer's technology.

Infiniti signs Sebastian Vettel as first global ambassador

GLOBAL - Formula One world champion Sebastian Vettel is to become the first global brand ambassador for Infiniti, the Japanese luxury car manufacturer.

Peroni launches global summer campaign, Italian style

GLOBAL - Peroni Nastro Azzurro, the SABMiller owned Italian beer brand, has launched its global 'Spring/ Summer' ad campaign.

GSK puts 19 brands up for sale

GLOBAL - GlaxoSmithKline has announced plans to sell off 19 brands from its non-core over the counter business in order to focus on its "priority brands" in the Consumer Healthcare business.

PepsiCo creates world's first plastic 'green' bottle

GLOBAL - PepsiCo is launching a petroleum-free bottle in an effort to ramp up its environmental credentials.

Evian returns with global 'Baby inside' campaign

GLOBAL - Evian has followed up its phenomenally popular 'roller babies' ad with a new spot that flips adults into dancing babies.

Unilever names Marc Mathieu senior VP of marketing

GLOBAL - FMCG giant Unilever has appointed Marc Mathieu to the role of senior vice-president of marketing, bringing CMO Keith Weed's overhaul of the marketing team to an end.