Agencies are proving resilient and growth will accelerate
The opportunities available to agencies and their entrepreneurial spirit in seizing them should not be underestimated, argues GroupM's global president of business intelligence.
The opportunities available to agencies and their entrepreneurial spirit in seizing them should not be underestimated, argues GroupM's global president of business intelligence.
Stronger streaming services means less TV consumption of ad-supported content, so marketers must build alternative strategies, Group M's Brian Wieser says.
"With the past behind us, what's likely to play out in the decade ahead?"
"On its face, there are no direct substitutes for the Olympics; however..."