Brian Wieser

What Scarlett Johansson's lawsuit against Disney tells us about future of advertising

What Scarlett Johansson's lawsuit against Disney tells us about future of advertising

Stronger streaming services means less TV consumption of ad-supported content, so marketers must build alternative strategies, Group M's Brian Wieser says.

The decade with no name held some surprises

The decade with no name held some surprises

"With the past behind us, what's likely to play out in the decade ahead?"

Olympics postponed, but opportunities for marketers wide open

Olympics postponed, but opportunities for marketers wide open

"On its face, there are no direct substitutes for the Olympics; however..."

Agencies are proving resilient and growth will accelerate

Agencies are proving resilient and growth will accelerate

The opportunities available to agencies and their entrepreneurial spirit in seizing them should not be underestimated, argues GroupM's global president of business intelligence.