With a brief to position the client as a thought leader in the fast-evolving battery metals industry and build a network of contacts across APAC, Finn Partners zoomed in on generating leads through content syndication.
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How DFI Retail in Hong Kong signed up 2 million members to its loyalty app in just one month
From a catchy Billy Joel cover song to super smart personalisation, here's the inside story of how a retail giant in Hong Kong turned a pandemic problem into a sales solution with a compelling mobile loyalty app campaign.
Asia's elections: "Whatever you do, resist the urge to take sides"
Marketing and brand experts offer insights on keeping in tune with the heightened emotions caused by elections across South and Southeast Asia.