Why publisher profiles will only get you so far
Brands that aren't building behavioural profiles now could be falling behind their competitors, writes AOL's Alex Khan.
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The real measure is, ‘who’s watching?’
Alex Khan of AOL Platforms argues for the weighting via a 'distraction metric' when comparing the impact video ads on big versus small screens and among different demographics.
A skill media buyers need to stay relevant
By 2019, Cisco estimates that 71 per cent of the Asia's mobile traffic will go towards online video. The region's TV-oriented planners would do well to start figuring out this complex landscape, writes Alex Khan of Adap.tv.
To support first-price auctions some basic factors must be in place
Demand-side platforms will be more comfortable shifting to first-price bidding as the supply-side becomes more clear and transparent, says Smaato's APAC managing director.
Length, buffers and control: the rights and wrongs of mobile video ads
AOL’s Alex Khan suggests mobile video advertising should be bigger than it is. A recent report highlights the need to improve the experience for viewers and provides useful pointers for ad buyers and creatives.
The headlines show the digital industry needs to win back trust
But how? AOL's Alex Khan offers three principles to follow.
Mobile ad fraud: In-app less vulnerable, but vigilance needed
Fraudsters tend to target mobile web campaigns more often, but in-app ad providers need to keep up with preventative measures.