Beyond a buzzword: How blockchain is making its mark on adtech
Blockchain is expected to move from theory into practice by making the programmatic supply chain more transparent in short order.
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First-price auctions can bring some much-needed trust
MediaMath's Asia VP argues first-price bidding can help break the 'prisoner's dilemma' advertisers currently face in programmatic auction dynamics.
How deep is your (data) love?
The majority of agencies are working with only the information that their clients provide or in combination with external third-party data. How efficient is this?
Marketing Mother’s Day gifts
This Sunday, it's all about her. So a customer-centric approach is key.