Marta Bigio

'No strategic marketing program can overcome a lack of investment in truly sustainable solutions'

'No strategic marketing program can overcome a lack of investment in truly sustainable solutions'

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing global crises but highlights five ways communicators can ensure sustainability remains a priority.

How the X industry can shape the sustainability conversation

How the X industry can shape the sustainability conversation

Ahead of World Environment Day, Redhill's senior director makes a plea for closing the 'green gap' and suggests ideas for corporations to put their consumer-facing messaging to action.