Kathryn Patten

Moving on from Mad Men: why advertising needs a new kind of personality

Moving on from Mad Men: why advertising needs a new kind of personality

“It’s not about Don Draper or Donna Draper,” write Kathryn Patten and Sharon Powell. “It’s about a new generation of industry leaders shaping culture through fearless ideas, tech-savvy strategy, and empathy.”

Here’s a thought: The ad industry still needs big personalities

Here’s a thought: The ad industry still needs big personalities

While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the rules and take back control, advertising needs at least a few larger-than-life figures.