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agency consolidations
US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal
advertising
agency consolidations
omnicom ipg merger
us regulations
Here's a thought: Bigger isn’t always better
advertising
agency consolidations
omnicomipg merger
the effectiveness partnership
By
Gurdeep Puri
As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and extinguishing the very spark clients value most.