Move and win roundup: Week of February 23, 2026

Uber, Netflix, Bside, Castlery, Untangld and more, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover February 23 through February 27, 2026. 
Catch up on past people moves and business wins

Uber has appointed Ally Doubé as Asia-Pacific marketing director. Based in Tokyo, she will lead marketing across mobility, delivery, and membership in Australia, New Zealand, India, Japan, Hong Kong, Taiwan, South Korea, Sri Lanka and Bangladesh. Her career at Uber has spanned over five years, and will now oversee regional campaigns, partnerships and a high-performance marketing culture. She was most recently director of marketing for Uber and Uber Eats Japan from 2024 to 2026.​ She will continue leading Japan marketing during the transition. Before Uber, Doubé held senior roles in strategic innovation and brand strategy at Austrade and Campbell Arnott’s.

Joy Albert has joined Netflix as vice president of communications for Asia Pacific. She was most recently as director for communications, Asia Pacific at Google. In her new role, she will report to Netflix's chief communications officer Dani Dudeck. She led Google’s regional corporate, product, internal and executive communications teams across 13 markets. She joined the tech giant in 2013, initially managing corporate and policy communications covering privacy, content, regulation and sustainability across platforms including YouTube. She also served as head of corporate communications for Asia-Pacific from 2019 to 2023, handling external comms on policy, investments and M&A. She announced the role on LinkedIn.

Singapore-based agency Bside as been appointed as strategic communications partner for the retail brand Castlery. The win followed a competitive pitch and kicked off in January for a one-year term. The agency will oversee media relations, thought leadership, and integrated storytelling. The agency has offices in Australia, Canada, the UK and the US.

Untangld has been appointed as strategic brand partner for The Australian Ballet. The indie agency will collaborate with the ballet company’s in-house marketing, creative and digital teams to evolve its brand and messaging strategy. With offices in Melbourne, Sydney, and London, the agency aims to deepen audience engagement as part of the company’s global growth trajectory. 

Source: Campaign Asia-Pacific