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Game on: Inside Razer’s quest to turn avid gamers into brand loyalists
campaign 360 nikhil kharoo razer vtubers By Ravi Balakrishnan

From influencer collaborations to luxury chair designs, Razer's global head of partnerships and PR, Nikhil Kharoo, explains how community engagement, bold collaborations, and a gamer-first ethos drive the brand’s success.

Get over esports stigmas or miss out on a big opportunity
apac asia branding esports marketing razer By Faaez Samadi

Panellists at a session hosted by H+K Strategies said the APAC esports market is ripe for investment due to its exploding popularity.

Schick, JWT Sydney celebrate inner confidence with real women in Australia
australia campaign fmcg razer By Jane Leung

Schick is partnering with JWT Sydney to celebrate inner confidence by using real women in a campaign to promote its Schick Quattro for Women Trim Style razor and bikini trimmer.