Disney’s diverse holiday campaign centres on new film ‘Wish’
Ad directed by Grammy winner Meji Alabi.
Ad directed by Grammy winner Meji Alabi.
Aliah Berman will lead global vision, strategy and execution of diversity, equity and inclusion initiatives.
Number of pitches drops below 500 for the first time in 2021.
FMCG, tech and government sectors saw significant year-on-year growth.
CAMPAIGN ADVERTISING INTELLIGENCE: WPP billings were sky-high, thanks to high-profile wins like Coca-Cola.
Publicis Groupe and Interpublic pick up accounts worth $800 million collectively.
While there are many phobias and those with them won't all react in the same way, it's worth taking them into account during the creative process.
Global new-biz round-up: However, the largest account was picked up by WPP’s Mindshare.
Global new-biz round-up: Danone and Audible consolidate media offerings with Wavemaker.
Majority of new-business activity within FMCG was in China.
The sector produced the most global agency billings in September, but FMCG and pharma also had a strong month, according to the Campaign Advertising Intelligence tool.
Campaign Advertising Intelligence global new business spotlight sees August media reviews fuel growth in FMCG, government accounts.
WPP maintains lead in new-business wins in February 2022.
GLOBAL NEW-BIZ CLIENT SPOTLIGHT: Personal care brands dominate new-business spend in FMCG sector.
Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.
Meanwhile, Ikea dominates creative.
Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.
US allocated lion’s share of business.
What marketers need to know when considering paid ads, promotions and endorsements.
Chapter 1 of Campaign Red's Global Awards Rankings report sifts through nearly 3000 awarded campaigns to find the top performers. Available to Knowledge Tier subscribers.
Marketing spend is up, but confidence is down.
Baliprod Films, Six Inc Tokyo and Colenso BBDO Auckland shine in Campaign Red’s analysis of 10,000 awards over the past three years reveals which campaigns were most lauded by global juries.
Outside the top 10, independents continued to show momentum across Australia, US and UK.
But overall media new-business activity drops by a third.
In the second part of Campaign's Global Forecast for this quarter, we explore why energy brands have been criticised for their contribution toward the climate emergency, and speak to industry figures to uncover how these challenges will affect new business for agencies in the future.
China is most active market, representing 59% of region’s billings in March-April.
Five of 'big six' holding groups see billings drop.
The region was a hotbed of activity with key movements in India and Indonesia, and China leading local reviews.
Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
WPP shops land fifth and sixth position.
Volkswagen and Mercedes-Benz among flurry of reappointments.
North America dominated the global creative landscape in H2, but high-value shifts from APAC, like telecom major Telstra abandoning the traditional agency model made news.
Meanwhile, brands in Asia-Pacific seek out social media agencies.
Meanwhile, AB InBev and Mondelez dominated media new business.
Publicis Groupe contributed to two-thirds of December billings.
India is only market in top three to record new-business growth in November.
Publicis Groupe and Havas post year-on-year growth.
Publicis tops October’s most active sectors.
Meanwhile, Americas flourish with IBM win.
Publicis Groupe was responsible for more than half of billings in October.
The wins meant the company generated the largest billings of all the ‘big six’ holding companies in July.
Meanwhile retail sees year-on-year decline in new-business spend.
Campaign looks at the top ad agencies ranked by gross new-business billing in 2022.
FMCG most active sector both in Europe and Asia-Pacific.
Campaign Red lists the key creative wins reported globally last year. In APAC, reviews of Honda, Vodafone, and Wipro Unza were among the most notable.