Disney’s diverse holiday campaign centres on new film ‘Wish’
Ad directed by Grammy winner Meji Alabi.
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Should creatives consider phobias when creating ads?
While there are many phobias and those with them won't all react in the same way, it's worth taking them into account during the creative process.
TBWA appoints first global diversity lead
Aliah Berman will lead global vision, strategy and execution of diversity, equity and inclusion initiatives.
Campaign AI global new-biz round-up: Account reviews slow down as 2021 comes to an end
Number of pitches drops below 500 for the first time in 2021.
Media reviews dominate global new biz in August
Campaign Advertising Intelligence global new business spotlight sees August media reviews fuel growth in FMCG, government accounts.
Global new-biz analysis: China dominates total billings in Asia-Pacific
Majority of new-business activity within FMCG was in China.
WPP scores the four largest accounts in May
Global new-biz round-up: Danone and Audible consolidate media offerings with Wavemaker.
Global new-biz round-up: Two fast food giants contribute to quarter of billings
Publicis Groupe and Interpublic pick up accounts worth $800 million collectively.
FMCG contributes to more than half of November’s adspend
FMCG, tech and government sectors saw significant year-on-year growth.
Global new business billings soar in November
CAMPAIGN ADVERTISING INTELLIGENCE: WPP billings were sky-high, thanks to high-profile wins like Coca-Cola.
Automotive sector accounts for bulk of new business
The sector produced the most global agency billings in September, but FMCG and pharma also had a strong month, according to the Campaign Advertising Intelligence tool.
Dentsu scores high with a third of the wins in June
Global new-biz round-up: However, the largest account was picked up by WPP’s Mindshare.
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
Building brand reputation and fostering innovation in the energy sector: Campaign's Global Forecast Q1 2024 – Part two
In the second part of Campaign's Global Forecast for this quarter, we explore why energy brands have been criticised for their contribution toward the climate emergency, and speak to industry figures to uncover how these challenges will affect new business for agencies in the future.
Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves
Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.
Global new-biz spotlight: Media activity bounces back with Ferrero and Beiersdorf moves
Meanwhile, Ikea dominates creative.
Global new-biz round-up: Pfizer picks Interpublic and Publicis for global account
US allocated lion’s share of business.
2022 new-biz review: Which creative agencies came out on top?
Campaign looks at the top ad agencies ranked by gross new-business billing in 2022.
2022 new-biz review: Post-Covid creative momentum continued as Ferrero and Orange changed hands
Meanwhile, AB InBev and Mondelez dominated media new business.
Global new-biz round-up: PlayStation pitch bolsters December billings to $5bn
Publicis Groupe contributed to two-thirds of December billings.
Asia-Pacific new-biz spotlight: WPP leads big six with star performances from Ogilvy and Wavemaker
India is only market in top three to record new-business growth in November.
Global new-biz round-up: Jim Beam and Pfizer among flurry of creative reviews
Publicis Groupe and Havas post year-on-year growth.
Global new-biz client spotlight: IBM, Virgin Red and Canon dominate tech billings
Publicis tops October’s most active sectors.
Global new-biz regional analysis: APAC new business takes a dip
Meanwhile, Americas flourish with IBM win.
Global new-biz round-up: Creative pitches dominate as Swarovski, IBM and more change hands
Publicis Groupe was responsible for more than half of billings in October.
Asia-Pacific new-biz spotlight: WPP scoops six top 10 pitches
China is most active market, representing 59% of region’s billings in March-April.
Global new-biz round-up: Adobe and Huawei among big wins by Publicis and WPP
Five of 'big six' holding groups see billings drop.
APAC media spotlight: UM retains Australian Government brief for the second time
But overall media new-business activity drops by a third.
Global creative rankings: Digitas leads new-business league in first half of 2024
WPP shops land fifth and sixth position.
Q1 global media new-biz spotlight: Billings fall but retentions rise
Volkswagen and Mercedes-Benz among flurry of reappointments.
H2 2023: Telstra disrupts the norm with its $100 million account
North America dominated the global creative landscape in H2, but high-value shifts from APAC, like telecom major Telstra abandoning the traditional agency model made news.
H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall
Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.
The most awarded agencies, brands and campaigns globally over the past 3 years
Chapter 1 of Campaign Red's Global Awards Rankings report sifts through nearly 3000 awarded campaigns to find the top performers. Available to Knowledge Tier subscribers.
Global CMO survey: AI is top opportunity, but creative shops seen as poor at new tech
Marketing spend is up, but confidence is down.
Revealed: Top APAC campaigns in Campaign Red’s Global Awards Rankings 2025
Baliprod Films, Six Inc Tokyo and Colenso BBDO Auckland shine in Campaign Red’s analysis of 10,000 awards over the past three years reveals which campaigns were most lauded by global juries.
VCCP takes the top spot from Leo in Q3 global new-business rankings
Outside the top 10, independents continued to show momentum across Australia, US and UK.
Athletes prove to be the most trusted figures among consumers, new research reveals
What marketers need to know when considering paid ads, promotions and endorsements.
APAC's latest media new-biz spotlight boosted by moves in China
The region was a hotbed of activity with key movements in India and Indonesia, and China leading local reviews.
APAC lags as Saatchi & Saatchi leads global new business charge
Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.
Digitas surges in H1 creative league after $400 million healthcare win
Meanwhile, brands in Asia-Pacific seek out social media agencies.
Global new-biz round-up 2021: Americas and APAC fight for top spot
FMCG most active sector both in Europe and Asia-Pacific.
Global new-biz round-up: Omnicom agencies scoop the largest creative accounts in July
The wins meant the company generated the largest billings of all the ‘big six’ holding companies in July.
Global new-biz client spotlight: P&G and Beiersdorf push FMCG billings over $1 billion
Meanwhile retail sees year-on-year decline in new-business spend.
Global new-biz round-up: Account pitches on the rise in February
WPP maintains lead in new-business wins in February 2022.
Dyson pitch sees tech and home electronics billings soar
GLOBAL NEW-BIZ CLIENT SPOTLIGHT: Personal care brands dominate new-business spend in FMCG sector.