Marketing departments are in the midst of a substantial reconstruction of their operations as they integrate generative AI into their workflows, an effort that is expected to have a trickle-down impact on agencies.
AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
As governments worldwide enforce stricter social media laws, advertisers find themselves at a crossroads—use their influence to hold platforms accountable or risk increased criticism for staying silent?
The agency network is riding high from its Amazon win in the third quarter, despite political and operational turbulence.
EXCLUSIVE: Jarrod Martin has been charged with better activating Acxiom data to power “precisely targeted” solutions for IPG clients.
E-commerce giant and media agency network have been engaged in an exclusive partnership for the past six months to create branded shoppable livestreams.
Technology giant debuts Apple Intelligence at its annual Worldwide Developers Conference after months of anticipation, emphasizing its unique personal insights and privacy features.
Google is in hot water again over AI inaccuracies. With ads soon coming to its AI overviews search product, digital advertising executives urge the tech industry to slow down.
Social media platform introduces new policy that formally permits posts containing nudity and pornography provided they are labeled.
The technology giant has introduced new controls to its generative AI advertising tools to ensure assets remain “on brand,” as well as greater transparency in Performance Max amid advertiser pushback.
Longtime executive Alex Schultz details the complexities of marketing a technology giant, including how to resurrect young users and reframe its platforms as a positive place for teens.
In a recent analysis by Adalytics, which evaluates media purchases for agencies and brands, Colossus SSP was highlighted for incorrectly reporting user IDs during ad transactions managed through the demand-side platform The Trade Desk.
At the 2024 NewFronts in the US, tech platforms glided over legislative issues and focused on outshining each other with technology and performance, appealing to cost-focused media buyers.
Publishers sounded the alarm for advertisers to support news by reviewing blunt keyword blocking during a critical time for democracy.
SCOOP: Jeans brand spent $142 million in global media spend last year.
Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.
The ad tech company has recruited back several former MediaMath employees and supply-side partners to revitalise the DSP that went bankrupt last year.
EXCLUSIVE: Ad spend wastage goes beyond made-for-advertising websites, finds digital emissions startup.
Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
Tech giants removed a significantly higher volume of policy-violating content in 2023 as generative AI tools were used to facilitate and combat fraud.
Discussions about transgender inclusiveness disappeared at the Texas-based festival as programming avoided wading too deeply into the most hot-button issues facing the LGBTQ+ community.
Technology leaders reflected a state of ‘irrational exuberance’ for AI, while creative industries prioritised protections.
Kassan filed a lawsuit alleging UTA breached its contract when it acquired MediaLink, while UTA is accusing the CEO of ‘misappropriation of company funds.'
Nearly one year after facing hate for a partnership with Bud Light, the trans influencer discusses healing through humor and putting safety measures in place for diverse talent at SXSW.
Emily Deschamps shares her personal story with Campaign US to highlight the dangers of marketing in sensitive categories in hopes of inspiring change.
Pooling together resources will allow the companies to more aggressively compete with deep-pocketed tech giants, but they risk cannibalising their own linear businesses, according to analysts and media buyers.
Sixty second spot will broadly launch the company’s Copilot AI chatbot.
WATCH: Executives from across the supply chain discuss how targeting solutions show the most promise and challenges to adoption.
Chief business officer Philipp Schindler tells investors that growth in the company’s AI-powered ad products, a ‘bright spot’ in its Q4 performance, has not directly contributed to recent layoffs.
Co-CEO Greg Peters tells investors the company’s audience base and content portfolio ‘differentiate us from our competitors.’
Tech giant has slashed hundreds of roles within its ad sales division after throwing more weight behind AI-powered ad products.
Wren shares his vision to transform Omnicom Group into a marketing and sales company unrivaled by its peers.
The media giant is also ramping up its self-serve capabilities to reduce ad tech fees.
Combining the two media conglomerates’ streaming assets would create a scaled entity better equipped to take on Disney and Netflix — though such a deal would face financial and regulatory hurdles, analysts tell Campaign US.
Politics aside, marketers and media buyers say X is a ‘nonessential’ platform for large and small companies whose main goals are to sell products, not take a stance.
Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year.
Tensions within OpenAI’s board spotlight the challenge of commercialising AI and establishing competitive advantage while also setting up guardrails.
As TV and streaming companies adapt to new terms and deal with the fallout of months-long strikes, the consumer experience of streaming could change.
Media conglomerate posts profit hike as it reins in costs to support its streaming evolution.
Revenue from advertising, subscription fees and app developers continues to command a greater share of Apple’s revenue as it faces headwinds in its core hardware products.
Pattison has transitioned from her role as global chief client officer to global chief people officer.
Prominent media buyers detail how some clients are retreating from news coverage of the conflict as well as pulling back from social media due to the spread of misinformation, hate speech and violent content.
Mindshare’s Adam Gerhart is taking over as interim CEO.
CEO Satya Nadella said ‘this is the right time’ for a new CMO to shepherd the company through its AI evolution.
Facebook and Instagram parent widened its Q4 revenue outlook after observing a retraction in ad spend in recent weeks correlated with the outbreak of the conflict.
Executives said advertisers turned to Google’s AI-powered products in the quarter to drive ROI and efficiency
Lowcock tells Campaign he had grown “frustrated” with the “broken” holding company model.
From workforce attrition to misinformation and the risks of artificial intelligence, industry leaders and activists discuss the hard topics that ought to be addressed at ad conferences amid hype about new technologies.
E-commerce giant is shuttering the two services it acquired from Sizmek in 2019.
Gorman set to depart around one year after she joined the streaming service to establish its first advertising product.
Meta Connect agency attendees welcome the company’s gaming integrations and more open, responsible approach to AI development — though they remain cautious about brand safety amid AI training and disclosure debates.
Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.
Merger forms part of network’s transition to a simplified model under one P&L as clients demand greater speed and flexibility.
Creative guidance tool will also surface AI-powered tools that automatically edit advertisers’ video campaigns in line with YouTube’s guidance.
Fossil fuel giants like Shell and BP are leaning on influencers to promote their green initiatives and rewards programs as ad giants address their role in the climate crisis.
EXCLUSIVE: Research by Omnicom Media Group and Snapchat finds that AR filters and lenses are alienating diverse users by misgendering them or removing their defining features.
Adalytics report alleges ads served by Google on YouTube kids content — sometimes against the wishes of advertisers — caused a chain reaction of tracking children online.
Alphabet, Amazon and Meta turned more highly scrutinised marketing budgets to their advantage in Q2, by honing in on ease and efficiency, according to analysts.
SCOOP: The move forms part of a wider reorganisation at Choreograph that has also named Krystal Olivieri as North America CEO.
Rozen to leave by the end of the week as Dentsu reassigns 1,000 staffers across the Americas.
Katie Riccio Puris has overseen TikTok’s consumer brand for the past two years.
The iPhone maker said it hit records for advertising, App Store and music revenue in June.
Social media platform accuses The Center for Countering Digital Hate, which has published research on the spread of harmful content on the platform, of engaging in a “scare campaign” to drive away advertisers.
Mark Zuckerberg outlines plans to “pour gasoline” into Threads and expand Meta's AI products as the tech giant swings back into double-digit growth.
As Google recovers from an advertising retraction, CFO Ruth Porat has been handed a new role overseeing parent Alphabet’s experimental bets.
From maintaining momentum to navigating regulation and offering a brand safe environment, Meta has several hurdles to overcome to turn Threads into a sustainable revenue stream.
Streaming service said it is focused on building both standard capabilities and innovative ad formats as it revealed a healthy bump in subscribers for the second quarter.
Tools offered by Google and Meta that automate ad creation and media placements risk flooding the internet with low-quality ads if not properly managed, according to digital agencies.
EXCLUSIVE: Holding company said its priorities as part of the tech-heavy coalition are mitigating bias in AI while ensuring brands are protected as more aspects of content creation become automated.
Hot on the heels of its Jellyfish takeover, the Brandtech Group has bought an AI firm with which it has built an enterprise AI solution being piloted by Unilever and Bayer.
Research firm predicts that 32,000 jobs within U.S. ad agencies and related services companies will be lost to automation within the next seven years — predominantly impacting administrative, sales and market research roles.
EXCLUSIVE: Jeriad Zoghby and fresh hire Roald van Wyk are championing a new offering within IPG that brings creatives into the “cold” and “functional” world of commerce.
Agency network says acquisition will improve its Adobe implementation and composable commerce capabilities.
Broadcasters touted their linear and digital reach during presentations devoid of talent.
Facebook parent receives record-breaking fine for breaching GDPR, the EU’s privacy law.
As she prepares to take over as CEO of Twitter, Yaccarino’s ability to turn around the platform hinges on Elon Musk relinquishing control.
Shortly after NBCU announced its long-time ad chief, expected to lead the broadcaster’s Upfront presentation on Monday, would leave, she was named CEO of Twitter.
Social media firm’s new AI Sandbox includes AI-enabled text and image editing tools, which it plans to roll out to its advertising toolkit later this year.
Media investment company aims to standardize its commerce capabilities across markets and develop technology to help clients navigate an increasingly fragmented marketplace.
The parent company of Snapchat said advertising demand was impacted by the platform’s transition to click-through conversions.
Following three successive quarters of decline, Meta reversed its fortunes in Q1, crediting much of its performance to AI.
Alphabet executives assured investors that ad spend has begun to stabilise across Google properties as revenue from its video streaming platform has now retracted for three consecutive quarters.
Amidst the AI hype, discussions about new technologies struck a more cautious tone than prior years as advertising and tech workers hone in ethical and commercial challenges.
Nonprofit Do the WeRQ, which created an alternative SXSW calendar to draw LGBTQ+ programming together, says the community is in survival mode.
As part of its “big tech rebellion,” the cosmetics retailer is slashing the “millions” it spends on Google ads and cutting platform investment by a third, redirecting customers onto its app and into stores.
Temu’s Super Bowl spot sent a strong signal of the global ambitions of Chinese firms and the far-reaching implications of the country opening back up, GroupM tells Campaign.
Global CEO Dimi Albers tells Campaign the launch of a dedicated AI practice will create more jobs rather than reduce them: ‘AI won’t replace people, but people who use AI will.’
Sustainability working groups and coalitions are still figuring out how to measure and benchmark carbon emissions before reduction efforts can get underway.
Media conglomerate, which saw ad revenue across its streaming services decline in the most recent quarter, reveals major reorganization as Bob Iger retakes the helm.
Mendelsohn, who oversees Meta’s multi-billion dollar ad business, believes the tech giant has been ‘underestimated’ and is ‘bullish’ about its new focus.
James Temple to head up Accenture Song’s metaverse capabilities, succeeding Mark Curtis, who is moving to its global sustainability studio.
Ad revenue across Google properties was $2.2 billion lower in the quarter than a year prior as shrinking brand budgets spread to search.
Meta CEO promises continued streamlining after reporting a 22% hike in costs and expenses in Q4.
Jeriad Zoghby tasked with unifying IPG’s commerce expertise and identifying opportunities for growth.
The Media.Monks leaders outline their strategy to appease ‘anxious’ advertisers in a deteriorating economic environment that analysts say is ripe for innovation.
The U.S. Justice Department calls for Google to be forced to divest DoubleClick and AdX.
Streaming giant is aiming for its ad-supported tier to become a $3 billion business, surpassing more established players.
Hastings cedes control to Greg Peters and Ted Sarandos as streaming giant’s Q4 subscriber growth exceeds expectations.
The platform outlined actions it has taken to nurture a brand safe environment in a colourful installation at CES 2023.
Streaming service was one of the most talked about companies at CES 2023 tech trade show in Las Vegas.