Campaign Asia

M&C Saatchi to consider US acquisitions to bulk up creative network

A new leadership team will address the group’s underweight presence in the world’s biggest ad market.

M&C Saatchi reveals strategy shift after revenues drop

Holding company to target regional clients with more integrated offer.

Iris hires global chief people officer

Benita Meswania joins from We Are Social owner Plus Company.

RocketMill snapped up by US independent agency

Deal for 200-strong UK digital agency brings US media challenger to Europe.

Mars Petcare brings in first global marketing chief since 2019

Najoh Tita-Reid to join Logitech as chief brand and experience officer.

Dentsu sets out 10 media trends with momentum for 2024

Broad themes of research report are generative AI, platform monetisation and brands’ social impact.

‘Golden era’ of subscription streaming growth may be over, says YouGov

Market researcher in UK finds growing proportion of consumers thinking of cancelling.

Uncommon creates series connecting refugees with YouTube creators

‘We were here’ emerges from a partnership between YouTube and the United Nations.

Publicis’ Working With Cancer campaign wins Lions Health Grand Prix for Good

‘Not only a brilliantly creative idea, but a globally impactful one,’ jury president says.

Second WFA global census shows no improvement on inclusion

Follow-up to 2021 survey indicates lack of progress despite increased awareness of issues.

Jellyfish founder Rob Pierre steps down after 18 years

‘It’s the right time for me to step away and focus on other ambitions.’

Is the media agency model moving towards outcome-based payment?

In a progressively splintered media landscape, brands are seeking a simpler, holistic and results-based service from their agencies. But is that too much to ask for from overstretched teams? Performance Marketing World spoke to both sides to ask if the future of brand-agency relations will be performance based.

Friends share joy in Amazon’s Beatles-soundtracked Christmas ad

Gentle in-house spot set to ‘In My Life’ to run in the UK, US and Europe.

Apple tells children’s story to illustrate new feature

Real user appears in Taika Waititi-directed film.

Adidas creates clothing for Roblox avatars

Brand launches shops in virtual world and partners with creator Rush Bogin.

YouTube and TikTok lead marketers’ plans for 2024

Migration to digital channels – except X and Snapchat – to continue, Warc finds.

X-rated Musk burns bridges with concerned advertisers: ‘Go F yourself’

Ad chief Linda Yaccarino attempts to clean up after public tirade.

M&C Saatchi shares drop 9% on downbeat trading update

Group optimistic despite weakness in advertising and media revenues.

Two-way shootout for HSBC global media review

Major bank pits familiar faces against each other.

Havas organic growth accelerates to 6.3% in Q2

All regions performing well as parent company praises ad group’s direction.

UK govt unveils online ad taskforce to tackle harms and protect children

Adland veteran Mark Lund will help lead the taskforce.

M&C Saatchi timeline: from takeover target to MacLennan exit

How two years of uncertainty unfolded at the holding group.

S4 stutters as clients pull back in May and June

Content practice continues to experience weakness.

Majority of creatives worried by impact of generative AI

Study finds technology regarded as viable substitute for human creativity.

Vice Media to keep operating amid sale process

Publisher files for Chapter 11 bankruptcy and secures one buyer.

Twitter’s Linda Yaccarino appointment impresses ad industry though some raise doubts

Adland leaders view Elon Musk’s move as proof the platform wants to win brands back.

Unicef brand campaign puts children at the centre

Creative carries the message that 'The C stands for children'.

HSBC greenwashing ad ban is example to other banks, UK ad watchdog warns

Ads promoting green projects must not mislead on banks’ overall climate impact.

‘Carbon neutral’ and ‘net zero’ to come under ASA microscope in UK

The British ad watchdog to update guidance around making environmental claims.

Martin Sorrell's bonus drops after MediaMonks owner misses targets

S4 Capital pays out lower bonuses after top execs fall short on integration, profit and diversity.

WPP delivers 2.9% organic growth in ‘positive start’ to year

Holding group says it remains on track for 3-5% growth over 2023.

Havas organic revenue growth slows to 1.1%

French group’s first quarter noticeably behind Publicis and Omnicom.

Agencies line up for Stoli vodka business

Global creative review understood to have reached shortlist stage.

Toilet roll dance seeks to inspire bowel cancer action

Your next poo could save your life, NHS England says.

Adobe buys video ad tech firm TubeMogul for $540m

Adobe has agreed to buy TubeMogul, which makes software allowing brands and agencies to plan and buy video advertising, for US$540 million.

Trump shock puts politically engaged marketers in introspective mood

Marketers on each side of the Atlantic have reacted in different ways to Donald Trump and the Republican Party winning power in the US.

UK brands and marketers take a stand on climate disinformation

Group urges social network CEOs to crack down on content and ads making ‘deceptive statements’.

Mike Newell directs eight-minute Macallan whisky spot starring Emily Mortimer

Heritage film conceived and produced by brand’s in-house creative director.

IPA Council divided on AI threat to ad industry

Debate featured deep-fake versions of Paul Bainsfair and Julian Douglas.

Ads still cast more men than women despite diversity push

A large-scale face-recognition study in the UK finds 60% of people in video ads last year were male.

JCDecaux on track for 7% organic growth in Q3

China lockdowns partly offset strong recovery from pandemic.

'It's home': how brands are reacting to England's Euro 2022 victory

England’s Lionesses grab the spotlight after historic Euro 2022 win.

Sir Martin Sorrell recruits ex-WPP colleague to tackle S4 Capital tangle

Misfiring MediaMonks owner also appoints chief operating officer.

Meta backs drag style to showcase metaverse tech

Three aspiring designers to use VR to create looks for three drag acts.

WPP upgrades forecasts after mammoth hiring spree

Coca-Cola win helped deliver organic revenue growth of 8.9% in the first six months.

Jellyfish in sale talks with The Brandtech Group

Exclusive negotiations in progress between performance agency and martech group.

Arthur and Maurice ham it up in Publicis Christmas film

French duo have been inserted into famous films and TV from The Joker to Squid Game to promote new Work Your World initiative.

AKQA acquires BrewDog branding agency Made Thought to boost design offer

WPP agency has created a new design group to house Made Thought and two other design agencies it has majority stakes in.

Consumers ‘will want to know environmental impact of ads’, research claims

Dentsu and Microsoft Advertising urge brands to communicate sustainability measures.

Mediabrands sweeps up Dyson global media planning and buying

Account, worth $600 million, will transfer from Mindshare in Q1 2022.

Facebook loses users as 18-year growth streak ends

Parent company Meta under pressure from Apple and TikTok.

Starbucks pulls brand out of Russia

The American coffee giant follows McDonald’s in exit following business suspension.

Uniqlo U-turns on staying open in Russia

Japanese clothing brand to suspend operations after initial resistance.

M&C Saatchi extends stand-off with suitor for another month

Latest ‘put up or shut up deadline’ passes with no new offer from Vin Murria.

Cannes Lions confirms physical return in 2022

Back to the South of France, on 20-24 June.

Publicis Groupe promotes Magnus Djaba to global chief client officer

UK creative agency leader moves up to global role with management committee position.

M&C Saatchi and the brutal complexity of (being) bought

Why the hold-up in the takeover process and where are things now? Campaign explains.

Rival threatens to knock out Next 15 bid for M&C Saatchi

AdvancedAdvT now says it will vote against Next 15’s offer – as things stand.

Kate Moss launches beauty and wellness brand Cosmoss

The move invites comparisons to Gwyneth Paltrow venture Goop.

Domino’s serenades jobseekers with football chants

Recruitment spot illustrates camaraderie with singing staff.

Now M&C Saatchi gets punchy with ‘double whammy’ defence against Vin Murria’s AdvT

Agency draws on its 1992 poster for the UK's Conservative Party.

S4 Capital shares plunge on new profit warning as staff costs spiral

Sir Martin Sorrell’s marketing group slices over £30m off EBITDA forecast and plans cost reductions.

Samsung running ad cleared in UK amid ‘victim blaming’ concerns

Showing a woman running alone at night did not encourage ‘unsafe practice’ ASA says, rejecting 27 complaints.

Talon Outdoor secures new backer as it plans global expansion

Outdoor media buyer pursuing growth and acquisitions after climbing out of pandemic doldrums.

Havas recovery continues with return to growth in sight

Q1 revenues dropped 0.8% on an organic basis.

John Hegarty: Agency craft is in decline

Writing skills are "deplorable" and the best work in the last 18 months came from the in-house team at Oatly, according to the 'H' in BBH.

John Hegarty invests in freelance matchmaking service Genie

BBH co-founder says AI interface that matches briefs to creatives is "the answer" to the ad industry's need to "access the growing freelance workforce with speed and effectiveness".

China is last hurdle for Aegis-Dentsu deal completion

CHINA - Dentsu's takeover of Aegis may not complete until next year, rather than before Christmas as originally envisioned, due to the slow process of Chinese regulators examining the deal.

UM unveils ‘Futureproof’ positioning

IPG media agency to prize speed, diversity and ethics.

15-year old Boohoo acquires 208-year old Debenhams, as Asos closes in on Topshop

Debenhams brand to be relaunched, but not in bricks-and-mortar form.

Ferrero unwraps global media review

Nearly 100 markets believed to be up for grabs.

McCann out of global HSBC pitch

GLOBAL - McCann Erickson is out of the pitch for HSBC's US$636 million global advertising business, which it said was due to pitching for another unnamed global bank.

Ikea names agency veteran Linus Karlsson as chief creative officer

Former McCann creative boss to work across marketing and product development.

Mars named Cannes Advertiser of the Year

GLOBAL - Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year, previously won by the likes of Unilever and adidas.

Volvo appoints Arnold as lead global creative agency

SHANGHAI - Volvo has moved its UK and China creative business out of SapientNitro and into Arnold Worldwide without a pitch.

WPP introduces new agency brand Black Ops

Shop is working with SK-II.

Could coronavirus tip the global ad market into recession?

Uncertainty is in the air.

Kraft Heinz to shake up media spend and cut product launches

New CEO to back flagship brands in turnaround.

Google acquires wearable tech brand Fitbit for $2.1bn

Search giant eyes opportunity of 'Made by Google' wearables.

Engine lures R/GA veteran Jim Moffatt to lead Europe and Asia

Moffatt took R/GA APAC from 10 employees in Singapore in 2014 to more than 250 in five APAC offices today.

Intel hands $300m global media to Dentsu Aegis

Chip giant consolidates media activity with ‘Team Intel’, a bespoke offering uniting talent from Carat, Merkle and Amnet.

Growing ad revenue is making Amazon more profitable

Ad sales is now a "multibillion dollar business" for the online retailer, which is improving the service for advertisers with greater process automation and more measurement capabilities.

Sorrell 'saddened and disturbed' by resignation at WPP China

Former WPP leader reacts to resignation of non-executive director Hugo Shong.

Google ad revenues surge 24% in latest quarter

Parent company Alphabet reports $3.2 billion in profit even after accounting for the recently announced European Commission fine.

Cannes Lions revenue down 9%, but marketers spending more

Revenue from delegate passes and awards entries fell by 15.5% and 13.6%, respectively.

Publicis Groupe shares slide 9% amid fall in organic growth

The chief executive of Publicis Groupe has experienced his first bad financial quarter since he took charge last June, as a drop in organic growth led its shares down 9%

P&G chief lays out $1 billion marketing efficiency vision

GLOBAL - P&G's chief executive Bob McDonald has promised to deliver $1 billion (£632 million) in savings throughout the next five years with more efficient marketing, while stressing "we are not looking to make significant cuts in marketing support behind our brands".

Airbnb to sponsor Olympics and Paralympics to 2028

Daniel Farey-Jones