Cannes Lions amplified Asia’s usual hits this year—K-pop and Xiaohongshu's marketing model but the real creative revolution happening in Southeast Asia’s music, film and creator economy is still bubbling at the edges. McCann's Shilpa Sinha says it’s time for Asia to stop waiting and claim the stage.
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shilpa sinha
A small step for Cannes, not a giant leap for Asian creative influence
cannes lions 2025
canneslions2025
shilpa sinha
Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
advertising
apac
leadership
marcomms
McCann Worldgroup
media
shilpa sinha
singapore
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
Why the ascendancy of Asia will be key to shaping the future of the ad industry
campaign at cannes
McCann Worldgroup
shilpa sinha
In an exclusive chat with Campaign at Cannes Lions 2024, McCann Worldgroup APAC's Shilpa Sinha unpacks the findings of the Group's latest thought leadership on Asia's unique blend of tradition and innovation, and why it's setting new global benchmarks.