The veteran marketer leaves after nearly seven years spent modernising the retailer's customer ecosystem and driving its digital retail strategy.
True
alvin neo
Asia-Pacific Power List 2025: Alvin Neo, Fairprice
alvin neo
apac
asia
asia pacific
cmo
fairprice
marketing
power list
With a foot in both tradition and transformation, Neo is reimagining what Singapore’s most beloved supermarket means to the next generation of shoppers.
Why marketers are aggressively building in-house teams
alvin neo
assembly
campaign360
fairprice
inhousing
performance marketing
siew ting foo
CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.