Brandwatch will add end-to-end influencer marketing functionality to its social suite.
True
mergers acquisitions
Brandwatch to acquire influencer marketing platform Paladin
influencer marketing
mergers acquisitions
Spotify acquires Podsights and Chartable to boost podcast measurement capabilities
measurement
mergers acquisitions
spotify
The tools will enhance Spotify’s ability to provide advertisers and publishers with audience insight and attribution.
M&C Saatchi clashes with Vin Murria as takeover plan ‘does not benefit’ shareholders
mc saatchi
mergers acquisitions
Tech entrepreneur's investment company wants to merge with agency group.
Nunn Media acquires performance agency Alley
mergers acquisitions
nunn media
It is the fourth acquisition by Nunn Media and forms part of its strategy to expand its digital capabilities.
Glassdoor acquires professional social networking app Fishbowl
mergers acquisitions
The integration comes as more than two-thirds of employees said they wish they were able to learn more about the team they would be working with when deciding to accept a job.
Stagwell merges ForwardPMX and Assembly into media powerhouse
assembly
mergers acquisitions
The combination brings together 1,500 global employees and complementary skill sets.