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Asia-Pacific Power List 2025: Astrud Burgess, ANZ

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Astrud Burgess has quietly raised the marketing bar—refreshing a campaign to improve financial wellbeing, sparking customer acquisition, and infusing her team with a sharper focus leading to real results.

Bastion launches media division, names Kellanova as founding client

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The new offering, led by ANZ CEO Cheuk Chiang, will integrate media planning and buying with the agency's creative and strategic services.

Publicis ANZ’s creative and media chiefs on the increasingly blurry lines of agency disciplines

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‘It’s becoming quite difficult to distinguish between what is a media idea and what is a creative idea’, say Dave Bowman and Imogen Hewitt during an exclusive chat with Campaign.

Asia-Pacific Power List 2023: Sweta Mehra, ANZ

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Collectively, Mehra is driving more than 60% of sales at ANZ and improving ROIs with an integrated approach spanning marketing, sales and engagement.

Young boy in ANZ campaign wants to save the planet and find love

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This new campaign by TBWA follows the efforts of Sameer, inspired by his high school crush’s planet-saving sensibilities.

Asia-Pacific Power List 2022: Sweta Mehra, ANZ

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A passionate diversity and inclusion ally, Mehra is expanding ANZ’s digital prowess with her data-led approach to marketing.

Reprise's Maria Grivas replaces Katie Rigg-Smith as Mindshare ANZ CEO

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Starting October, she will lead the agency's 250-person unit and helm performance agency Neo, m/SIX and luxury agency L’Atelier in the region.

Special Group and Optus are high-achieving partners in ANZ AOY awards

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This year’s ANZ results credit the independents while larger networks DDB and Ogilvy also scoop wins along the way.

Asia-Pacific Power List 2021: Sweta Mehra, ANZ

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The longtime FMCG marketing executive continues to elevate ANZ through digital innovation, purpose-led work and a healthy sprinkling of David Hasselhoff.

Young cricketer makes dad proud in new ANZ campaign

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With TBWA New Zealand, the bank kicks off its 'We do how' campaign for the New Zealand market.

Microsoft deal to buy TikTok in US would include ANZ and Canadian markets

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A 'quickly moving' deal aims to address security concerns from governments in these markets over user information and privacy.

Asia-Pacific Power List 2020: Sweta Mehra, ANZ

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Sweta Mehra has expanded the horizons of one of Australia's oldest banks with a data-led approach to marketing, as well as overseeing its revered 'Signs of Love' purpose campaign.

Stop spreading homophobic slurs already, challenges ANZ

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ANZ loves to celebrate love for its annual sponsorship of the Sydney Gay & Lesbian Mardi Gras, but this year, along with TBWA Melbourne, it wants to challenge hate.

Meet Mr Humfreez, a deceptively high-tech ram

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The wooden figure, created by ANZ and TBWA, reacts to temperature and humidity. But why does he exist?

Australians hate American brands

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Of the 19 brands that lost more than 10 places in Australia's top brands, nine are American.

Warc details 'best of best' campaigns, agencies for APAC and ANZ

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See the top 5 campaigns for creativity, media and effectiveness, as well as the top 3 agencies, networks, brands and advertisers.

Dentsu Aegis appoints ANZ CEO

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Henry Tajer returns to the agency side after a brief stint with Amazon.

Publicis Groupe appoints ANZ CEO

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The role is a newly created one, according to the company, and will focus on driving greater integration across the group.

Peter Vogel named ‘NewCo’ ANZ head

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Vogel will also have Southeast Asia responsibilities.