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Asia-Pacific Power List 2025: Astrud Burgess, ANZ

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Astrud Burgess has quietly raised the marketing bar—refreshing a campaign to improve financial wellbeing, sparking customer acquisition, and infusing her team with a sharper focus leading to real results.

Bastion launches media division, names Kellanova as founding client

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The new offering, led by ANZ CEO Cheuk Chiang, will integrate media planning and buying with the agency's creative and strategic services.

Publicis ANZ’s creative and media chiefs on the increasingly blurry lines of agency disciplines

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‘It’s becoming quite difficult to distinguish between what is a media idea and what is a creative idea’, say Dave Bowman and Imogen Hewitt during an exclusive chat with Campaign.

Asia-Pacific Power List 2023: Sweta Mehra, ANZ

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Collectively, Mehra is driving more than 60% of sales at ANZ and improving ROIs with an integrated approach spanning marketing, sales and engagement.

Young boy in ANZ campaign wants to save the planet and find love

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This new campaign by TBWA follows the efforts of Sameer, inspired by his high school crush’s planet-saving sensibilities.

Asia-Pacific Power List 2022: Sweta Mehra, ANZ

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A passionate diversity and inclusion ally, Mehra is expanding ANZ’s digital prowess with her data-led approach to marketing.

Reprise's Maria Grivas replaces Katie Rigg-Smith as Mindshare ANZ CEO

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Starting October, she will lead the agency's 250-person unit and helm performance agency Neo, m/SIX and luxury agency L’Atelier in the region.

Special Group and Optus are high-achieving partners in ANZ AOY awards

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This year’s ANZ results credit the independents while larger networks DDB and Ogilvy also scoop wins along the way.

Asia-Pacific Power List 2021: Sweta Mehra, ANZ

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The longtime FMCG marketing executive continues to elevate ANZ through digital innovation, purpose-led work and a healthy sprinkling of David Hasselhoff.

Young cricketer makes dad proud in new ANZ campaign

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With TBWA New Zealand, the bank kicks off its 'We do how' campaign for the New Zealand market.

Microsoft deal to buy TikTok in US would include ANZ and Canadian markets

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A 'quickly moving' deal aims to address security concerns from governments in these markets over user information and privacy.

Asia-Pacific Power List 2020: Sweta Mehra, ANZ

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Sweta Mehra has expanded the horizons of one of Australia's oldest banks with a data-led approach to marketing, as well as overseeing its revered 'Signs of Love' purpose campaign.

Stop spreading homophobic slurs already, challenges ANZ

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ANZ loves to celebrate love for its annual sponsorship of the Sydney Gay & Lesbian Mardi Gras, but this year, along with TBWA Melbourne, it wants to challenge hate.

Meet Mr Humfreez, a deceptively high-tech ram

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The wooden figure, created by ANZ and TBWA, reacts to temperature and humidity. But why does he exist?

Australians hate American brands

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Of the 19 brands that lost more than 10 places in Australia's top brands, nine are American.

Warc details 'best of best' campaigns, agencies for APAC and ANZ

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See the top 5 campaigns for creativity, media and effectiveness, as well as the top 3 agencies, networks, brands and advertisers.

Dentsu Aegis appoints ANZ CEO

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Henry Tajer returns to the agency side after a brief stint with Amazon.

Publicis Groupe appoints ANZ CEO

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The role is a newly created one, according to the company, and will focus on driving greater integration across the group.

Peter Vogel named ‘NewCo’ ANZ head

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Vogel will also have Southeast Asia responsibilities.

Cannes Lions: contenders from ANZ

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Six creatives from Australia and New Zealand size up the work on offer at Cannes this year.

RTB House enters ANZ

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Steve McMahon will lead the ad tech company’s operations in the region.

'Hold tight': ANZ's strongest work yet for same-sex couples

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Powerful film asks why lovers should feel hesitant about a mundane public display of affection.

Dentsu Aegis Network ANZ moves into new phase of leadership

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Dentsu Aegis Network today announces a succession to the leadership to its Australia and New Zealand business. Luke Littlefield resigns from the group and Simon Ryan is promoted from CEO Carat ANZ to CEO Dentsu Aegis Network ANZ.

ANZ attacks gender inequality with powerful film, concrete action

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AUSTRALIA - ANZ has debuted a new campaign that pulls no punches in taking on gender inequality.

ANZ serves up regional campaign with past, present and future tennis stars

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ASIA-PACIFIC - ANZ today launched a regional campaign, fronted by top-ranked tennis player Novak Djokovic, that highlights the bank's sponsorship of the Australian Open and Shanghai Rolex Masters.

ANZ and National Geographic Channel take viewers into Stephen Hawking’s Brave New World

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SINGAPORE, 3 APRIL 2014 – FOX One Stop Media (FOSM), FOX International Channels’ (FIC) integrated ad sales solutions arm, announced today that Australia and New Zealand Banking Group Limited (ANZ) has partnered with its leading factual entertainment channel, National Geographic Channel (NGC) as the official sponsor of the Stephen Hawking’s Brave New World; a six-episode science documentary television mini-series featuring the brilliant theoretical physicist and his team of scientists examining cutting-edge scientific breakthroughs and their implications for the future.

ANZ comes out with 'GAYTMs' for Sydney gay and lesbian event

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ANZ, principal partner of this month's Sydney Gay and Lesbian Mardi Gras 2014, has bedazzled a series of central-Sydney ATMs, transforming them into absolutely fabulous 'GAYTMs' in a show of support for diversity. Whybin\TBWA Melbourne gave each unit a unique design with rhinestones, sequins, studs, leather, denim and even fur. The machines issue rainbow-pride receipts. See below for credits.

ANZ targets tech-savvy Asia audience through 'The Link'

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SINGAPORE - Retail bank ANZ has signed on as an exclusive sponsor for National Geographic’s yet-to-be launched television series called ‘The Link’ as it looks to grow its business in Asia.

Wendy Lim leaves ANZ to join BNY Mellon

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SINGAPORE - Wendy Lim, marketing general manager for Asia-Pacific, Europe and America, has left ANZ to join BNY Mellon.

VIDEO: ANZ's first global campaign stars TV's The Mentalist

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SYDNEY - ANZ Bank has launched its first global brand campaign, promoting its brand promise of an uncomplicated, customer-centric bank. The campaign, by Whybin TBWA, features Patrick Jane, lead character from the television series 'The Mentalist'.

Profile: ANZ's regional brand builder Wendy Lim

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Having come out of the global recession relatively unscathed, ANZ's Wendy Lim tells Campaign the bank is now adopting a more old-fashioned style of banking.

ANZ creative agency pitch nears conclusion

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MELBOURNE – ANZ Bank is believed to be down to a shortlist of agencies to handle its global branding business valued at over US$55 million.

ANZ launches 360 brand campaign

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SINGAPORE - ANZ has launched a 360-degree campaign for its Signature Priority Banking.

Golin Harris charges Jeremy Walker to lead sports marketing and branded entertainment

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HONG KONG - Golin Harris has appointed Jeremy Walker (pictured) as head of sports marketing and branded entertainment in a joint partnership initiative with IPG sister company Octagon.

M&C Saatchi to re-enter Singapore

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SINGAPORE - M&C Saatchi is preparing to relaunch a fully-fledged operation in Singapore, having closed its office in the market last September.