cmo

Nov 16, 2020

Mondelez CMO defends calling marketing strategy ‘humaning’

“I am so happy to learn from others. It is a two-way conversation I would love to have,” says Martin Renaud.

Nov 5, 2020

Nissan’s marketing head on consumer targeting and revising the agency model

Asia VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.

Nov 2, 2020

Pie, purpose and pandemic: Pizza Hut's pan-Asia pan-pizza plan

Pizza Hut’s APAC chief brand officer Pankaj Batra discusses marketing spend, how the brand spices up its market-specific offerings, learnings from Covid, and his belief that pizza is the ultimate egalitarian food.

Oct 30, 2020

WFA launches Asian Marketing Leaders Program for aspiring regional CMOs

Focus will be on developing empathetic, entrepreneurial and ethical skillsets along with a keen understanding of Asian markets and marketing practices.

Oct 23, 2020

Calvin Klein taps former Starbucks marketer as global CMO

Linh Peters replaces Marie Gulin-Merle who vacated late last year to join Google.

Oct 22, 2020

With marketing budgets cut, CMOs demand more innovation from agencies

EXCLUSIVE RESEARCH: According to CMO Outlook by R3 and Campaign Asia-Pacific, marketers demand more proactiveness from agencies, even as they seek more ways to measure effectiveness of their work.