cmo

1 day ago

Visa names new APAC head of marketing

Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.

Feb 22, 2021

Marketers risk losing their credibility and seat at the table: Mastercard CMO

Dozens of new technologies are disrupting the art of marketing in unprecedented ways, bringing about an inflection point where some will adapt, and some will not, Raja Rajamannar told attendees at Spikes Asia X Campaign.

Feb 3, 2021

IBM names Carla Piñeyro Sublett as CMO

She’s replacing Michelle Peluso.

Jan 28, 2021

'Open talent' resourcing creates growth opportunities for brands, CMOs

More in-house teams are making use of marketing experts whose experience is available on demand. The approach offers brands fluid access to seasoned professionals who can contribute quickly and significantly, while providing senior talent with non-linear career options.

Jan 28, 2021

Twitter unveiled a brand refresh (don’t worry, it’s keeping the bird)

The new creative includes textured images, memes and new typography.

Jan 25, 2021

NBCUniversal shakes up ad sales department in “commitment to advertisers”

The new reorg includes tapping Josh Feldman as the first-ever global CMO for its advertising and partnerships group.