cmo
Eugene Lee promoted to Asia CMO at McDonald’s
The seasoned marketer goes from strength to strength at the fast-food company.
NTUC Income's Marcus Chew replaces Mary Zhou as Lazada CMO
Zhou expected to move to another role within the ecommerce platform, with Chew starting October 1.
Thunes hires Irina Chuchkina as first CMO
She joins from another fintech player, Rapyd, and has had stints with Grab and Visa previously.
Integrity, Facebook style
The Ad Contrarian lambasts the social-media giant for 'burying' a report about misinformation. Plus, he comments on Coca-Cola's unwise pause in marketing spend, Google hiding some bad news, chill winds blowing for CMOs, another bad Tiffany campaign, and a new low for winning work at Cannes.
CMOs will find it challenging to continue to virtually engage with customers: Salesforce's Wendy Walker
Salesforce's senior director of marketing in APAC holds forth on an explosion in data sources, saturation in virtual marketing and the re-skilling required for marketers as pandemic changes to the market turn permanent.
Insurance CMOs seek to erase segment's rep for middling creative
CMOs and agency leaders agree the insurance industry isn't known for electrifying creative work. What needs to happen to change that?
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