cmo
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Inside the 'outside-in' CMO model: Rupen Desai reflects on his Dole journey
Having served as chief marketer at Dole for nearly four years, Desai takes us through the brand's non-traditional CMO model that he claims is key to responsible growth.
Fidelity International taps Richa Goswami as group CMO
In a newly created role, Goswami will lead the firm’s global marketing teams from Asia.
HCLTech CMO explains their rebrand to 'supercharge progress'
Jill Kouri breaks down the intent behind its new brand identity, the marketing plan for its reformed brand purpose, strategies they are developing for sports brands and more.
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CMOs want new agency model where creativity is not siloed
According to a new Dentsu report, CMOs are tired of artificial siloes and want agencies to 'start leading and stop lagging'. But do agencies agree?
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CMOs need help to make data ethics a reality: WFA study
TOP OF THE CHARTS: The vast majority of CMOs (92%) at multinational companies prioritise an ethical approach to their use of data, but half (50%) do not know what this means when it comes to processes and practices.
The 2022 CMO 50
Revealing Campaign US' second annual list of 50 marketers setting the bar and changing the game.
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