cmo

Sep 28, 2021

Eugene Lee promoted to Asia CMO at McDonald’s

The seasoned marketer goes from strength to strength at the fast-food company.

Sep 20, 2021

NTUC Income's Marcus Chew replaces Mary Zhou as Lazada CMO

Zhou expected to move to another role within the ecommerce platform, with Chew starting October 1.

Sep 20, 2021

Thunes hires Irina Chuchkina as first CMO

She joins from another fintech player, Rapyd, and has had stints with Grab and Visa previously.

Sep 13, 2021

Integrity, Facebook style

The Ad Contrarian lambasts the social-media giant for 'burying' a report about misinformation. Plus, he comments on Coca-Cola's unwise pause in marketing spend, Google hiding some bad news, chill winds blowing for CMOs, another bad Tiffany campaign, and a new low for winning work at Cannes.

Sep 10, 2021

CMOs will find it challenging to continue to virtually engage with customers: Salesforce's Wendy Walker

Salesforce's senior director of marketing in APAC holds forth on an explosion in data sources, saturation in virtual marketing and the re-skilling required for marketers as pandemic changes to the market turn permanent.

Aug 25, 2021

Insurance CMOs seek to erase segment's rep for middling creative

CMOs and agency leaders agree the insurance industry isn't known for electrifying creative work. What needs to happen to change that?