Partner Content
For BNP Paribas, Singapore’s centre court has been a smash hit
As title sponsor of the WTA Finals in Singapore, BNP Paribas has increased brand awareness, championed sustainability and helped connect APAC communities.
Kuala Lumpur Convention Centre expands venue, boosts client value
The KLCC provides more room for business growth and a new partnership initiative to upgrade events.
The Facebook data crisis: What does it mean for marketers in Asia?
The goal should be to engage, not to exploit.
Why Asia-Pacific will lead
Brand marketers from Jetstar, Stanchart and the CMO Council along with agency and platform leaders explain why Asia-Pacific has a leg up on the rest of the world when they drop by the OMD Backstage Pass studio during Campaign360.
Creativity or technology: Which will own the future?
CMOs and leaders from Google, Alibaba, Oracle and agencies share their takes on whether it's high tech or high concepts that rule, when they drop by the OMD Backstage Pass studio during Campaign360
Media Disruption: Where's it coming from?
CMOs and leaders from Google, Alibaba, Oracle and agencies share their take on what's really disrupting the media industry when they drop by the OMD Backstage Pass studio during Campaign360
A new look for the Hilton Osaka
Major renovation transforms the city’s largest international hotel.
AdColony receives TAG certification for fighting digital ad fraud
The mobile video advertising leader meets stringent requirements from leading advertising accountability group.
Coming back full circle to the human experience design
The value of the human experience design.
Influencer marketing: Making brands shine
The brand spokesman is still in style, but social presence and content localisation are new hurdles for marketers looking to give a voice to their campaign.
HKCEC's new Wi-Fi opens the door for live streaming, real-time events
US$3.9 million project scheduled for Q4 2018, upgrading Hong Kong's iconic venue to a communication hub.
Controlling disruption: the billion-dollar brand question
The start-up spirit is in high demand, but MNCs face different circumstances and need to look elsewhere for inspiration.
LEO Digital Network welcomes the winds of change
From big-picture strategists to content producers, agencies are now expected to shapeshift. LEO Digital Network is leading the charge.
Influencer marketing makes headway in China
Brands are turning to digital influencers to fuel sales, and navigating the complex, often ambiguous KOL ecosystem is a tall order
Gridsum in the big data spotlight
China’s Nasdaq-listed, big data analytics and enterprise AI solutions provider is offering top-tier data analysis to the public.
Focus Media finds new value in urban spaces
With consumers in China spending 19 percent of their ad-delegated time on lifts, the environment is rife with opportunity.
Circus Street co-founder speaks on digital transformation
With digital evolution still the hot topic of boardroom conversation, we explore the best ways to train up and prepare your teams in 2018.
Allyes CEO on the keys to thriving in China
A leader in performance-based marketing, Allyes is spurring a sea change for analytics and consumer insight.
Alibaba offers a digital framework for the masses
Alibaba’s Uni Marketing suite promotes freedom of consumerism, brings major agencies on board.
Discovering China: MarketingPulse conference 2018
Speakers from major brands and standout Chinese agencies are scheduled on the day.
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