Partner Content
How BlueFocus Digital is putting creativity to the forefront
BlueFocus Group’s leading agency is spearheading the trend for campaigns that have substance as well as style.
10 ways to push consumer brands forward
What does the modern consumer look for in a brand - what puts them off, and what keeps them coming back for more? WE Communications' global Brands in Motion study set to find out and here are the key findings
Targeted marketing, localised experiences
Dave Rumsey on ASAP+’s ambition to be a well-rounded digital servicing company, brand consistency and the future of 'mini programs' in China.
How to swim with the whales without getting wet: Experience stories
An astonishing five-year project where natural historians worked with cutting-edge CGI. It has produced a hyper-real experience that allows people to dive with humpback whales without going near them and disturbing habitats.
Extended reality gaming for self-driving cars: Experience stories
Holoride is gaming long-distance car journeys with VR
VMLY&R roundtable: How embracing flexibility creates room for growth
Speakers from VMLY&R illustrate how to grow a business during disruptive times.
Take Campaign’s survey on the value of creativity – we need your opinion
Campaign and Adobe invite creative professionals to take our survey on the value of creativity
Delving into AI and content creation: Part I
AI helps marketers make data-driven decisions to optimise both content and campaigns. Read on to learn more about how and why AI is impacting strategic business decisions.
Are human beings pathetic, loveable, or both? Hakuhodo attempts to answer this question at Cannes Lions International Festival of Creativity 2019
In the age of AI and machine learning, what makes viewers’ emotions ‘climax’ is still key for brands and marketers.
China’s 'Belt & Road' sporting ambition
From mass participation events to classical sport and the now ubiquitous esports, here are the biggest sports and fitness trends in China that brands should pay close attention to.
The transformation of outdoor in China
Big ideas, big outdoors – how Focus Media is catering to evolving demands in the era of big data
The power of positivity
How charity campaigns (partnered by Tencent) in China axed the ‘guilt trip’.
Vox pop: how are brands pushing for equality in the workplace?
Gender bias is a long-standing issue – but one that can be corrected with support and education
When data meets creativity
Sifting through ‘real’ from ‘fake’ data is important but a more challenging issue confronting brands and marketers might be the ethics of data.
How to build brands that win in the new economy
Dentsu’s new brand index for marketers re-invents brand value by looking not at where a brand is today, but where it’s headed.
How does Tencent continually connect with China’s ever-changing consumer?
Tencent’s Kiki Fan sat down with Campaign Asia in Cannes Lions to discuss how the launch of the 2019 China True-Luxury Playbook is helping the company evolve alongside the digital consumer
Diversity in media matters. Here’s why.
Edelman gathers media, brand and agency leaders to talk about diversity at WLC 2019
This beachfront hotel offers sun, sea and a strategic setting
Situated on an idyllic Cebu beachfront, Crimson Mactan Resort & Spa is a superb destination for outdoor events and memorable breakout activities.
The huge opportunity from political chaos
For marketers today, working in an increasingly unstable global market in terms of politics and economics, uncertainty is one of the few certainties. But brands have a significant role to play...
Advertising’s next frontier: programmatic audio
Terrestrial radio might face a grim future, but digital audio is on the up and up.
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