Partner Content
Effie reveals 58 contenders for global effectiveness title
Winners of the Global Grand Effies, including top prize the Iridium Effie, to be announced later this month
How Shopee is powering the next wave of content-driven ecommerce
By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.
How Anker became the world’s most innovative charging brand
As an industry leader in the mobile charging market, the premium brand is clear about its purpose centered around innovation, culture, and emotional design.
Budweiser’s Renewal Bottle: A bold take on China’s festive marketing
In its captivating Year of the Snake campaign, Budweiser encourages consumers to shed its packaging and unravel messages of good wishes.
Microsoft reimagines customer engagement with conversational AI
Imagine if a website could talk. Microsoft Advertising’s new innovations are proof that what was once a whimsical ‘what if’ scenario is a lot closer to reality than you might think
The untapped potential of OTT for Singapore marketers
Based on a recent study by Nexxen, marketers in Singapore have much to gain in terms of effectiveness and ROI with OTT advertising.
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DEI isn’t something to check off a list; it should be a continuous journey
Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.
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Uncovering the best marketing approaches to connect with China’s affluent travellers
A new report from EternityX and Tongcheng Travel points to optimal marketing strategies for wooing the most demanding and hard to please sliver of Chinese outbound travellers — the affluent segment.
How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market
Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
Spotlight on the 2024 Amazon Ads Partner Awards
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
AOY Insights: How Publicis Groupe arrived at a dominant position across disciplines in Taiwan
Be it digital, creative, media, or performance, Publicis Groupe Taiwan is in an enviable position. We crack the code behind its success.
Lift Off: How Google’s Generative AI can give you an edge for your next brand launch
Google’s Head of Creative Works, Southeast Asia Joe Braithwaite demonstrates how Google’s AI powered suite of products can help rapidly launch a new brand, while addressing some of the questions and challenges surrounding the growth of generative AI.
AOY Insights: How Leo Burnett Vietnam’s commitment to greatness helped it excel
With Vietnam grappling with an economic slowdown and clients reducing ad spends, Leo Burnett pursued a contrarian strategy that yielded strong results.
How Atomic 212° is forging a brave new path for independent agencies
We find out what it takes for rapidly growing independent media agency Atomic 212° to thrive in the evolving world of media agencies, competing against conglomerates and tough economic conditions for marketers.
Google VP shares how brands can turn YT viewers into shoppers with new e-commerce tools in SEA
Launched to capitalise on the boom in video commerce in Southeast Asia (SEA), YouTube Shopping helps shrink the marketing funnel, laying down a seamless path to purchase.
AOY Insights: How iProspect Taiwan bagged top honours by rewriting the script on transformation
The Taiwan office of iProspect has embraced full funnel strategies and a data and AI-powered approach to position itself better for a hybrid future
Pubmatic partners with ReneVerse to deliver programmatic immersive in-game ads
A strategic collaboration between ad tech leader PubMatic and in-game product placement specialist ReneVerse aims to provide more effective, less intrusive ad solutions aimed at gamers.
How apps across APAC are engineering maximum revenue from every ad impression
Can machine learning enabled bidding minimise the need for manual adjustments and drive better economics for advertisers and developers to create a more streamlined mobile advertising ecosystem?
AOY Insights: How unboxing creative helped Dentsu Creative China expand its remit as a partner to brands
We decode the new DNA at Dentsu Creative China which ended the year with an impressive award tally including Greater China AOY and Content Marketing Agency of the Year.
How programmatic digital out-of-home can help capture the attention of Chinese travellers
Brands can benefit from the ongoing surge in global tourism driven by travellers from China by relying more heavily on an integrated strategy anchored around programmatic digital-out-of-home says Franck Vidal, director of Southeast Asia sales and partnerships at Vistar Media
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