Partner Content
New opportunities in emerging markets: media leaders gather
At a recent roundtable, leading media executives discussed overcoming fragmentation, investing in innovation, and spurring cultural change in the marketplace.
Content Marketing 2.0: Brands weigh in
Making sense of data, measuring ROI, creating content that resonates: at the Content Marketing 2.0 roundtable at Campaign360, brand marketers discussed the shifting state of content marketing in Asia.
The Power of CTV in China: Yanxi Palace vs. Game of Thrones
The popularity of Yanxi Palace is inextricably tied to the rise of connected TV in Asia.
Grand Sport finds its footing with the AFF Suzuki Cup
With its first regional sponsorship, Thai sports apparel brand Grand Sport found the sweet spot, adopting digital-driven strategies to win big with the sport it knows best.
MarketingPulse 2019 explores new marketing frontiers
The second edition of the event dives into such pertinent topics as Gen Z and esports marketing.
Thinking Outside the Box with Amber China
Amber China breaks through in 2018 with integrated campaigns driven by, but not limited to, digital marketing in China.
What is innovation? MarketingPulse 2019 asks
This year’s event features a star-studded line-up of ad and marketing wunderkinds.
Six advertising trends to watch out for in 2019
The latest advertising trends to help you stay ahead of the pack.
Earth Day Run 2019 has a catchy slogan
National Geographic's Earth Day Run 2019 asks the essential question: Planet or Plastic?
The forefront of ‘bleisure’ in Kuala Lumpur
In a city fast filling up with famous hospitality brands, Pavilion Hotel Kuala Lumpur Managed by Banyan Tree’s secret recipe lies in its urban hotel-meets-resort vibe.
National Geographic's 100 million Instagram followers prove that authenticity is still key
National Geographic celebrates one-hundred-millionth follower with a 24-hour contest.
Creative Trends: Finding the right fit in a tech-driven landscape
The latest Singapore roundtable reveals the issues that brand marketers are wrestling with in 2019.
Synergy Search: The future of search marketing
In China’s rapidly changing search marketing landscape, advertisers must know how to invest across platforms. GroupM has a solution.
Xiaomi leads AIOTT content revolution with Mi TV
The Everything Company reshapes the advertising landscape with Mi TV in the digital era
54% of holiday shoppers’ purchase decisions are influenced by content
Three executives explain how they engage mobile shoppers during peak shopping seasons in an increasingly on-demand landscape.
Why brands use social media filters to reach consumers
With the number of AR-capable devices expected to exceed 4 billion by 2020, brands are increasingly looking to social media filters for ROI.
Focus Media furthers Alibaba's aim for online and offline marketing integration
China's largest offline advertising network innovates together with Alibaba to realise a whole new O2O marketing world.
Westin Shanghai’s event catering goes from strength to strength
With its emphasis on high-quality food and seamless service, the Westin team continues to deliver an outstanding outside catering experience.
Why banks don't need love for loyalty
Are any banks actually winning customer hearts? And if so, how? Campaign and WE communications dissect banking and finance global trends with help from Nationwide, RBS and Starling Bank.
Kerry Hotel Hong Kong: Keeping events high-end
The flagship property of the Kerry brand defines a new generation of business events.
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