Partner Content
Beyond buzzwords – Moving purpose from marketing to the centre of every business
Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted by AIA at the Cannes Lions International Festival of Creativity (Cannes Lions).
Cutting through complexity with humanised communications in APAC
At a recent dinner and panel event hosted by Campaign Asia-Pacific and We. Communications, We.’s President of APAC Nitin Mantri says that “APAC communicators are among the least likely to believe that things have stayed the same,” and humanised storytelling is required to close the gap between what organisations say and what audiences hear.
Havas redefines creativity with data and technology at Cannes
Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.
Microsoft at 50: How the tech giant is reimagining AI-driven advertising
As Microsoft celebrates its 50th anniversary, its advertising arm is quietly becoming a force in gen AI - offering brands a trusted, innovative partner in a noisy, hype-driven market. VP at Microsoft Advertising, Nick Seckold, weighs in on the tech giant’s legacy and its AI-driven future.
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Confessions of a CMO: Global-regional trends shaping the role
Campaign sat down exclusively with John Harris, CEO of Worldwide Partners, Inc.(WPI), the world’s most collaborative agency network, and Humphrey Ho, president of Helios Worldwide and Asia Pacific board director at WPI, for an in-depth discussion on how the role of the CMO is evolving within today’s rapidly shifting marketing landscape.
Where to draw the line with AI: Lessons from Yahoo, Geox and Uni-China
In a fast-evolving AI landscape, marketers from Yahoo, Geox and UNI China share where they push forward—and where they push back.
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How Harbin Beer rewrote the rules of product placement
Harbin Beer flipped retail conventions by embracing the coldest, most overlooked corner of the fridge and proved that insight beats visibility.
How top brands adapted to the changing tides: Three insights from a new china consumer index
A new index from Peking University with support from Alibaba’s Taobao and Tmall Group reveals how China’s savvier shoppers are reshaping the rules—and how agile brands are winning with performance, precision, and niche positioning.
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Why the world’s most effective campaigns share one vital trait
The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From scrappy challengers to global icons, the brands behind the world’s most effective marketing begin with effectiveness: they live it, breathe it and build from it..
TikTok launches Star Camp to power up agencies across SEA
TikTok's inaugural Star Camp 2025 offers top-performing agencies in Southeast Asia the chance to supercharge growth through structured learning, strategy, and serious perks.
How YouTube turbocharges brand-creator partnerships
From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.
Eos and Mischief @ No Fixed Address scoop top Effie for world’s most effective campaign
Twelve campaigns revealed as Global Grand Effie winners
Effie reveals 58 contenders for global effectiveness title
Winners of the Global Grand Effies, including top prize the Iridium Effie, to be announced later this month
How Shopee is powering the next wave of content-driven ecommerce
By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.
How Anker became the world’s most innovative charging brand
As an industry leader in the mobile charging market, the premium brand is clear about its purpose centered around innovation, culture, and emotional design.
Budweiser’s Renewal Bottle: A bold take on China’s festive marketing
In its captivating Year of the Snake campaign, Budweiser encourages consumers to shed its packaging and unravel messages of good wishes.
Microsoft reimagines customer engagement with conversational AI
Imagine if a website could talk. Microsoft Advertising’s new innovations are proof that what was once a whimsical ‘what if’ scenario is a lot closer to reality than you might think
The untapped potential of OTT for Singapore marketers
Based on a recent study by Nexxen, marketers in Singapore have much to gain in terms of effectiveness and ROI with OTT advertising.
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DEI isn’t something to check off a list; it should be a continuous journey
Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.
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Uncovering the best marketing approaches to connect with China’s affluent travellers
A new report from EternityX and Tongcheng Travel points to optimal marketing strategies for wooing the most demanding and hard to please sliver of Chinese outbound travellers — the affluent segment.
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