Partner Content
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Taobao Tmall Group in 2023 and beyond: Thriving in the new era of e-commerce
As Taobao marks its 20th anniversary, the Chinese e-commerce giant is tapping into its rich ecosystem and technology-driven background to continue delivering for both merchants and consumers.
Employees to executives: Make sustainability commitments real
A new WE Communications report reveals that engaging employees in new ways is key to overcoming ‘green fatigue’ and igniting sustainable change.
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Improving on paying for performance
As CMOs are pressured to cut costs and drive efficiencies, it’s time to prove marketing’s effectiveness and impact on business.
Designing for DEI in media to drive sustainable growth for brands
To truly embrace diversity in media and marketing, we need to rethink the way we measure success, says EssenceMediacom’s Aarti Bharadwaj.
How Publicis Groupe Greater China is building a new paradigm on talent acquisition and retention
Staff turnover is dropping in Publicis Groupe Greater China thanks to a new initiative which grants employees the autonomy to volunteer for new roles, promotions, or pay hikes outside the regular evaluation cycle.
Behind Alibaba’s Taobao Maker Festival: Engaging Gen Z consumers and setting the trend for China’s retail sector
Taobao’s flagship festival makes a triumphant return with exhibitions across 10 cities showcasing the shopping trends of China’s Gen Z consumers.
Why a data and identity strategy is a vital step to marketing in a cookieless world
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
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Being a gay man has in many ways led me to be a better leader
EssenceMediacom Australia’s Jeremy McNamara gives a candid account of what it means to be gay in the media industry, with some advice for young LGBTQI+ staff who may have just begun their careers in the marketing communications business.
Delicious by design: Crafting foodie brands that pop!
The best food brands don’t have to tell you what they sell. You already know. A flash of colour, or a stylised letter. It’s all they need to incite desire.
Empathy and culture: The keys to successful M&A
Spain-based LLYC has acquired U.S.-based BAM. This video, presented by Agency Futures, the consultancy that advised on and helped close the transaction, underscores the vital role that certain overlooked factors can play in all such unions.
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Responsible advertising is more than just reducing environmental impact — it’s also about sensitive engagement and positive influence
Sam Pattison, managing director of Teads SEA share his insights on the evolution of responsibility advertising and how brands can improve digital impact for their consumers.
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Fostering DEI in the workplace from a leadership perspective
Eva Weng of EssenceMediacom China discusses how she has developed a diverse, equal and inclusive workplace to boost business success.
Reels for agencies: Supercharge your client campaigns with shortform video
Offering the brand-building opportunities of shortform video and backed by the full force of Meta’s ecosystem, Reels has the potential to expand and level up your client campaigns.
How TikTok is embracing the advertising paradigm shift
We speak to TikTok’s general manager of global business solutions, SEA about how the platform is innovating to meet changing consumer and marketer needs.
Solving agency challenges with an ERP system
With the ability to support reporting with data, APIs, and business intelligence tools, a great Enterprise Resource Planning solution can help agency teams work smarter, not harder.
Sustainability: From need-to-have to want-to-have
It’s increasingly urgent: all brands need to up their game to be more sustainable. But how to do it with our region’s infrastructure in mind, while being affordable? The answer: design and design thinking.
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How adtech maturity can make programmatic advertising more efficient in a post-cookie world
At a roundtable organised by Xandr featuring participants from dentsu, Lotame, and Accor, the panel discussed how a mature adtech model driven by curation and first-party data helps all participants in the digital advertising ecosystem
Have a little faith: When it comes to DEI, don’t forget about religious diversity
In an age where people are encouraged to be their full and authentic selves at work, diversity of faith can — and should — play a key role in your company’s DEI programme.
Independent creative chiefs on turning attention into sales
How do creatives — wherever in the world — address the new client imperative to produce ideas that do more than get noticed?
Different, not deficient: Why we should all be championing neurodiversity in the workplace
We speak with EssenceMediacom’s chief strategy and transformation officer for South Asia, Sonali Malaviya, about why we should embrace neurodiversity in the workplace, the importance of representation, and why neurodiversity benefits everyone.
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