Partner Content
Macao Government Tourism Office partners National Geographic for a green food campaign
Glistening Portuguese tarts, freshly steamed dumplings, sizzling curry hair crab…The Great Green Food Journey campaign wants to make viewers salivate.
Virtual advertising rewrites the rules
How Bundesliga top dog Borussia Dortmund and Lagardère Sports are using virtual advertising to open new channels for brands to get hyperlocal with fans
What budding entrepreneurs can learn from Bollywood’s Pad Man
A businessman is someone who wants to make billions, an entrepreneur and innovator is someone who wants to help billions.
Why images are important for brand marketers and agencies
As brand marketers seek better ways to reach consumers through images, stock agencies could provide a solution, according to a recent panel session led by 123RF.
Grand Hyatt Singapore ups its green game
A rooftop garden, plant-based menus and a Tri-generation plant. At Grand Hyatt Singapore, ‘green event’ isn’t merely a marketing buzzword.
Devi Attamimi on her new role as Hill Asean's institute director
The newly-minted institute director of the Asean-focused think tank offers her perspective on how far brands must adapt to succeed in the rapidly developing Southeast Asian market
Why advertising needs to be a two-way game
Daniel Henriksen on why the Greek philosophy of 'Dyad' needs to be resurrected in the media and advertising industry.
What the Verizon Media rebrand means for Southeast Asia
With Oath rebranding as Verizon Media, change is inevitable. But Rico Chan wants to assure consumers and marketers that the best is yet to come.
New World Beijing Hotel: events with flair
New World Beijing Hotel boasts a 520 sqm pillar-less ballroom, seven multi-purpose meeting spaces and a boardroom.
This design-led hotel is a dream for themed events
Located on the pristine Khem Beach, JW Marriott Phu Quoc Emerald Bay is MICE- and bleisure-friendly
TaiNEX 2 steps up Taipei's MICE offerings
With a variety of spaces spanning 156,700 sqm, TaiNEX 2 is a prime venue for exhibitions, conferences and meetings.
More than food and drink: how brands get real impact
People have very strong views about what they eat and drink. They're engaged. And this means brands must put social purpose - particularly health and the environment - front and centre of strategies.
The Sydney hotel taking personalisation to a new level
Agile and convenient with great views of Darling Harbour, Hyatt Regency Sydney is a top choice for those looking to customise their events.
How automotive is navigating a transforming landscape
Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...
SK-II’s Bare Skin Chat campaign is high on humour
What are Naomi Watanabe and James Corden doing in a beauty campaign? You’ll have to watch to find out.
Data marketing: breaking the silos
Artefact aims to deliver a seamless experience to clients with their ‘pizza’ strategy.
Future-proofing the news business
Elsie Cheung, SCMP’s COO, on what digital transformation and innovation look like for the 115-year-old company
New opportunities in emerging markets: media leaders gather
At a recent roundtable, leading media executives discussed overcoming fragmentation, investing in innovation, and spurring cultural change in the marketplace.
Content Marketing 2.0: Brands weigh in
Making sense of data, measuring ROI, creating content that resonates: at the Content Marketing 2.0 roundtable at Campaign360, brand marketers discussed the shifting state of content marketing in Asia.
The Power of CTV in China: Yanxi Palace vs. Game of Thrones
The popularity of Yanxi Palace is inextricably tied to the rise of connected TV in Asia.
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