Partner Content
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Fostering DEI in the workplace from a leadership perspective
Eva Weng of EssenceMediacom China discusses how she has developed a diverse, equal and inclusive workplace to boost business success.
Reels for agencies: Supercharge your client campaigns with shortform video
Offering the brand-building opportunities of shortform video and backed by the full force of Meta’s ecosystem, Reels has the potential to expand and level up your client campaigns.
How TikTok is embracing the advertising paradigm shift
We speak to TikTok’s general manager of global business solutions, SEA about how the platform is innovating to meet changing consumer and marketer needs.
Solving agency challenges with an ERP system
With the ability to support reporting with data, APIs, and business intelligence tools, a great Enterprise Resource Planning solution can help agency teams work smarter, not harder.
Sustainability: From need-to-have to want-to-have
It’s increasingly urgent: all brands need to up their game to be more sustainable. But how to do it with our region’s infrastructure in mind, while being affordable? The answer: design and design thinking.
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How adtech maturity can make programmatic advertising more efficient in a post-cookie world
At a roundtable organised by Xandr featuring participants from dentsu, Lotame, and Accor, the panel discussed how a mature adtech model driven by curation and first-party data helps all participants in the digital advertising ecosystem
Have a little faith: When it comes to DEI, don’t forget about religious diversity
In an age where people are encouraged to be their full and authentic selves at work, diversity of faith can — and should — play a key role in your company’s DEI programme.
Independent creative chiefs on turning attention into sales
How do creatives — wherever in the world — address the new client imperative to produce ideas that do more than get noticed?
Different, not deficient: Why we should all be championing neurodiversity in the workplace
We speak with EssenceMediacom’s chief strategy and transformation officer for South Asia, Sonali Malaviya, about why we should embrace neurodiversity in the workplace, the importance of representation, and why neurodiversity benefits everyone.
AOY Insights: Wavemaker APAC’s Gordon Domlija named Asia-Pacific Agency Head of the Year
A strong year of meeting people, product and growth goals across the region is all the more impressive as it was orchestrated to deliver on Wavemaker’s vision from Shanghai under lockdown conditions.
AOY Insights: Triple gold for T&A Ogilvy, with win in ‘Southeast Asia Influencer Marketing Agency of the Year’ built on local success
Vietnam’s Digital Agency of the Year and PR Agency of the Year pushed the envelope with a year of innovations.
Beyond measure: How metrics can power a winning TikTok strategy
With its measurement framework, TikTok is making it easier than ever for advertisers to see what value the platform brings to their brand — and how to increase it with data-driven insights.
AOY Insights: Wieden+Kennedy Tokyo head ‘Best Place to Work’ in Japan and Korea
Agency sees results from turning global focus on culture and diversity into local learnings for its hybrid blend of talent.
Tuning into Generation Twitch: what sets the youthful audience for gaming and livestreaming apart
A new audience segment is emerging within young adults: Generation Twitch which spreads across millennials, Gen Z, and Gen Alpha. Brand owners ought to pay attention to what unites this audience — a greater focus on diversity, inclusivity, and authenticity.
AOY Insights: IdeasXMachina earn gold in Best Culture (SEA), MD Jedd Ilagan named region’s Young Business Leader of the Year
Manila-based agency puts people first to create an environment of growth, inclusivity and award-winning work.
AOY Insights: Wavemaker China triumphs as ‘Performance Agency of the Year’ in Greater China
Taking a data-based approach has led to victory for the Shanghai-based agency as it overcomes China-specific challenges and adapts to brand demands.
Teads rolls out first-ever ‘Teads Care’ campaign in Southeast Asia with Foodpanda and Handprint
Using a portion of Foodpanda Singapore’s advertising budget from its Green Label sustainability accreditation scheme, Teads Care is helping Wateroam in its mission to provide clean drinking water free of charge to 65,000 people in Myanmar.
The DNA of breakthrough brands
The power of difference in turning short-term disruptors into long-term leaders.
AOY Insights: Red Ant Asia named ‘Influencer Marketing Agency of the Year’ in Greater China amid bumper trophy haul
Focusing on ‘Generation Now’ through ‘creator-led, commerce-centred partnerships’ between brands and social media’s shining lights reaps rewards.
AOY Insights: Grey Group China grabs wins for ‘Content Marketing Agency of the Year’ and ‘Agency Head of the Year’ in Greater China
New CEO Sharlene Wu masterminds golden turnaround that sees focus shift to mid-tier clients and working smarter.
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