Partner Content
Navigating a safer road to brand advertising online
68% of adults say it matters to them where they see a brand’s ad/content.
DoubleVerify Roundtable: How to maximise media quality
Brand marketer roundtable touches on growing concerns around brand safety, ad fraud and overall media quality, highlighting some of the solutions that could help minimise these issues.
Reaching out to China’s lower-tier cities
As multinationals turn their attention to China’s tier-3 and tier-4 cities, how can brands maintain their integrity while achieving local relevance?
Delving into AI and Content Creation: Part II
In the second part of a two-part series on AI and its effect on content creation in APAC, Shutterstock offers practical examples that show how AI and other technology help your brand streamline content creation into a well-oiled machine.
Differentiation is our strength
Dentsu's Dick van Motman on the unique qualities and diversity his evolving agency network brings to the table
Singapore roundtable: state of media quality in SEA
Singapore brand marketer roundtable sheds light on how to tackle trust and transparency issues in the industry and why getting it right is important for brands to scale the next decade of growth.
Hakuhodo taps into human emotions with a restaurant list
How do you revive an old town with a declining population but lots of unique local eateries? Hakuhodo‘s Kentaro Kimura explains the Red Restaurant List.
Budweiser encourages us to love whoever we want with art bottles on Chinese Valentine's Day
The US beer brand taps into burgeoning pink economy with an ‘all love is love’ campaign for China’s Qixi Festival.
BlueFocus Digital: transform creativity into business reality
BlueFocus Group’s leading agency is spearheading the trend for campaigns that have substance as well as style.
10 ways to push consumer brands forward
What does the modern consumer look for in a brand - what puts them off, and what keeps them coming back for more? WE Communications' global Brands in Motion study set to find out and here are the key findings
Targeted marketing, localised experiences
Dave Rumsey on ASAP+’s ambition to be a well-rounded digital servicing company, brand consistency and the future of 'mini programs' in China.
How to swim with the whales without getting wet: Experience stories
An astonishing five-year project where natural historians worked with cutting-edge CGI. It has produced a hyper-real experience that allows people to dive with humpback whales without going near them and disturbing habitats.
Extended reality gaming for self-driving cars: Experience stories
Holoride is gaming long-distance car journeys with VR
VMLY&R roundtable: How embracing flexibility creates room for growth
Speakers from VMLY&R illustrate how to grow a business during disruptive times.
Take Campaign’s survey on the value of creativity – we need your opinion
Campaign and Adobe invite creative professionals to take our survey on the value of creativity
Delving into AI and content creation: Part I
AI helps marketers make data-driven decisions to optimise both content and campaigns. Read on to learn more about how and why AI is impacting strategic business decisions.
Are human beings pathetic, loveable, or both? Hakuhodo attempts to answer this question at Cannes Lions International Festival of Creativity 2019
In the age of AI and machine learning, what makes viewers’ emotions ‘climax’ is still key for brands and marketers.
China’s 'Belt & Road' sporting ambition
From mass participation events to classical sport and the now ubiquitous esports, here are the biggest sports and fitness trends in China that brands should pay close attention to.
The transformation of outdoor in China
Big ideas, big outdoors – how Focus Media is catering to evolving demands in the era of big data
The power of positivity
How charity campaigns (partnered by Tencent) in China axed the ‘guilt trip’.
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