At a recent roundtable, leading media executives discussed overcoming fragmentation, investing in innovation, and spurring cultural change in the marketplace.
The popularity of Yanxi Palace is inextricably tied to the rise of connected TV in Asia.
With its first regional sponsorship, Thai sports apparel brand Grand Sport found the sweet spot, adopting digital-driven strategies to win big with the sport it knows best.
The second edition of the event dives into such pertinent topics as Gen Z and esports marketing.
National Geographic celebrates one-hundred-millionth follower with a 24-hour contest.
The latest Singapore roundtable reveals the issues that brand marketers are wrestling with in 2019.
Three executives explain how they engage mobile shoppers during peak shopping seasons in an increasingly on-demand landscape.
With the number of AR-capable devices expected to exceed 4 billion by 2020, brands are increasingly looking to social media filters for ROI.
China's largest offline advertising network innovates together with Alibaba to realise a whole new O2O marketing world.
With its emphasis on high-quality food and seamless service, the Westin team continues to deliver an outstanding outside catering experience.
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