Partner Content
How data is driving ‘new retail’ in China
In an era of seamless integration between on- and offline, data can help unlock not only what consumers want, but when and how they want it.
Cindy Yan Chan: the evolution of outdoor advertising in China
The CSO and CIO of Focus Media on the hopes and challenges facing outdoor media in China.
Why brands need to take an omnichannel approach to marketing
Deepika Nikhilender on how evolving TV viewing habits affects advertisers, media buyers, broadcasters and publishers.
LEO Digital Network's vision of Big Creative
LEO Digital Network's integrated ecosystem strategy is designed to keep it at the forefront of China's digital and marketing space
How Xandr is building for the future of advertising
Xandr's Sam Tan on the ad tech company's trio of platform and marketplace offerings—Xandr Invest, Xandr Monetize and Community—and its vision for premium video and TV
Alimama’s makeover for the digital age
Alimama launches Alimama PI, a measurement that evaluates the impact of marketing on purchasing intent.
Budgets not buckets: rethinking media spend
The proliferation of new media platforms offers marketers more ways than ever to reach audiences. Emerging channels such as connected TV, digital OOH and audio are all growing rapidly, but how should marketers be budgeting for them?
The fight against rising mobile and CTV ad fraud
Roy Rosenfeld, DoubleVerify’s SVP of Product, on how the DV Fraud Lab helps companies detect, fix and prevent ad fraud.
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The $ense & sensibility of esports
Malcolm Thorpe, VP of business development at Lagardère Sports - Asia, on the latest esports trends.
Tips from the top: how to run a successful TikTok campaign
Akira Suzuki, head of X Design Centre, TikTok’s in-house planning and creative unit in Japan, on how the short video platform helps brands create effective marketing campaigns.
Raising CPR awareness with a TikTok dance project
Must a healthcare campaign be boring? The Japanese Red Cross Society and TikTok say no.
Navigating a safer road to brand advertising online
68% of adults say it matters to them where they see a brand’s ad/content.
DoubleVerify Roundtable: How to maximise media quality
Brand marketer roundtable touches on growing concerns around brand safety, ad fraud and overall media quality, highlighting some of the solutions that could help minimise these issues.
Reaching out to China’s lower-tier cities
As multinationals turn their attention to China’s tier-3 and tier-4 cities, how can brands maintain their integrity while achieving local relevance?
Delving into AI and Content Creation: Part II
In the second part of a two-part series on AI and its effect on content creation in APAC, Shutterstock offers practical examples that show how AI and other technology help your brand streamline content creation into a well-oiled machine.
Differentiation is our strength
Dentsu's Dick van Motman on the unique qualities and diversity his evolving agency network brings to the table
Singapore roundtable: state of media quality in SEA
Singapore brand marketer roundtable sheds light on how to tackle trust and transparency issues in the industry and why getting it right is important for brands to scale the next decade of growth.
Hakuhodo taps into human emotions with a restaurant list
How do you revive an old town with a declining population but lots of unique local eateries? Hakuhodo‘s Kentaro Kimura explains the Red Restaurant List.
Budweiser encourages us to love whoever we want with art bottles on Chinese Valentine's Day
The US beer brand taps into burgeoning pink economy with an ‘all love is love’ campaign for China’s Qixi Festival.
BlueFocus Digital: transform creativity into business reality
BlueFocus Group’s leading agency is spearheading the trend for campaigns that have substance as well as style.
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