With the number of AR-capable devices expected to exceed 4 billion by 2020, brands are increasingly looking to social media filters for ROI.
China's largest offline advertising network innovates together with Alibaba to realise a whole new O2O marketing world.
With its emphasis on high-quality food and seamless service, the Westin team continues to deliver an outstanding outside catering experience.
The multi-year campaign aims to stem the tide of plastics polluting our oceans.
Event sheds light on the state of ad fraud, viewability, and how brand marketers in Thailand are dealing with change.
Hong Kong roundtable event explores local flavours of regional marketing, the crux of new channels, and the dollar sign lingering above them.
What are the top trends, challenges and opportunities for the health-and-wellness sector? Insight from a significant global consumer study and tips from those brands leading the way...
Hong Kong roundtable event uncovers what’s on the palettes of successful brands.
From the silver screen to OTT media, the country’s demand for both localised and international content is causing ripples in the marketing industry.
McCann Health’s Global Scientific Council drove the scientific agenda forward at the United Nations
Campaign Asia toured the agency’s China offices to find a new, horizontal collaborative work ethic that has the company full of fresh ideas.
With MEET TAIWAN at the helm, the country’s massive push in new event tech and immersive incentive programmes was put on display throughout 2018.
Senior Manager, Media Hong Kong
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