[The next generation is] questioning—actually, they’re refusing—to give their time and attention to brands without a purpose, says Naomi Yamamoto, COO at Shiseido.
TikTok virality isn’t just a pipe dream or buzzword - it is critical for brands who want their campaigns to succeed on the tech platform.
We sit down (virtually, of course) with company leaders from Twitter, Spotify and Visa to find out.
The Korean conglomerate is driving impact in the countries it is present in.
2020 and beyond will see the rise of customer engagement, AI adoption, as well as better alignment between marketing and IT departments.
Mintel is poised to help brands chart a path to post-COVID 19 recovery.
In times of crises, most marketers are understandably worried about brand safety. Yet when people are out of the streets and tuning in from their homes more than ever, counter-intuitive tactics and empathy could drive your brand’s message in these extraordinary times.
COVID-19 has not only amplified the importance of purpose, it has prompted brands to assume unprecedented commitment, creativity and leadership - a concept underscored during WPP's, "A brand new purpose for the new world" session - part of last week's Campaign Connect virtual event.
The idea of programmatic buying no longer cut it. Matterkind is spearheading a future that is all-addressable.
Sign up for Getty Images' upcoming webinar to glean insights into visual strategies in the financial services sector during COVID-19.
OMP is thriving, OTT is on the up and up, although a bias for direct buying is still preventing wider adoption of programmatic.
LOTTE is all too aware that its role in the global industrial market is two-fold: improve efficiency and performance while offering sustainable solutions for its consumers.
Knowing your consumer beyond the pixel: How Xaxis is bridging online & offline data to deliver outcomes
In today’s omnichannel world, marketers can’t afford such disunity in their understanding of the consumer. In comes Beyond, a solution to bridge the gap between siloed consumer data to help advertisers more effectively drive business outcomes.
Where are we seeing upticks in installs during COVID 19—and will that sustain? What’s the spilt between paid and organic installs across verticals? How much should marketers invest in growth versus retention? Adjust’s report sheds light on the above and more.
The current COVID-19 pandemic has shown us that consumers, especially in volatile periods, look towards credible and trusted sources for information.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins