Partner Content
Case studies, video content and exposure in business news are crucial for B2B decision-makers
New research from WSJ Intelligence and B2B International reveals the sources decision-makers turn to for information about brands before settling on which ones to work with.
Branded Content: Driving discovery and demand for brands with creators
Branded Content is becoming a powerful tool for brands who want to supercharge their campaigns, allowing messaging to reach far beyond organic audiences. Publicis, Dentsu, TRIBE and Meta give us insights into the best way to leverage this solution.
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Marriott Bonvoy hits the mark in China with its creative and catchy marketing campaigns
Localisation has proven to be a key factor to succeed in the Chinese market. In this article, we look at Marriott Bonvoy's success story behind its creative, catchy and localised marketing campaigns.
Powering privacy and personalisation: the digital advertising redesign
Meta believes that privacy and effective personalised experiences can coexist and it’s an industry-wide opportunity to collaborate on innovative solutions for people.
"We need to make privacy transparent and simple to understand"
Integrating data effectively and in a privacy-safe way formed part of a panel discussion at Performance Marketing World’s Insight Series. Here are the key takeaways…
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#BestOfTweets 2021 Southeast Asia: The best brands on Twitter have been crowned!
Trang Hoang, head of business marketing for Southeast Asia at Twitter celebrates the brands that championed innovation, creativity and purpose on the platform this year.
Total immersion: marketers are experimenting with AR and VR to create experiences their customers will love
In the wake of the pandemic, some brands are turning to augmented reality (AR) and virtual reality (VR) solutions to let the consumer interact with the product in a way that’s safe and fun. Samsung’s Olivier Bockenmeyer shares his insights on how marketers can deliver these captivating possibilities while taking connection to unprecedented heights in a discussion moderated by Campaign’s Jessica Goodfellow and Meta’s Tawana Murphy Burnett.
How having a CRM in your agency toolbox helps drive business growth
At a recent webinar, executives from Sparro, M&C Saatchi, monday.com and Tangram revealed ways to streamline workflows, improve customer engagement, and drive business growth via CRM systems.
How activewear retailer Squatwolf boosted ROI by 74% with Meta
How activewear brand Squatwolf thrived in the pandemic, using Meta business tools to harness the power of its data.
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Conversational Commerce: The secret to creating frictionless customer experiences
How is messaging driving a shift towards discovery-based shopping and more conversations? We ask experts from Omnicom Media Group Singapore, SHOPLINE, Shoplus and Meta.
How brands in China are embracing e-commerce 2.0
How marketers can take advantage of China's e-commerce opportunities.
Bargain hunters, category explorers and brand lovers. Meet Southeast Asia’s holiday shoppers
Southeast Asia will see an all-time high in online consumers this festive season. Rishi Bedi, VP and GM, Southeast Asia, Japan & Korea at InMobi shares how brands can take advantage.
World Cup 2022: Finding your perfect match
A good celebrity partnership helps sell your product; an exceptional celebrity partnership helps empower your brand identity in the long-run. We spoke with Entourage’s head of talent Rob Hughes about how brands could engage with sports talents for World Cup 2022.
Diversity in Japan: The nail that sticks out will not be hammered down
While progress in pushing for workplace diversity has been slow in Japan, there are signs that companies are increasingly recognising the benefits of DEI and are actively playing a role in moving the needle.
Meta builds “next-era” ad solutions and tech
The platform will power performance and privacy in digital advertising
Why retailers in Southeast Asia are embracing affiliate marketing and partnerships to drive new customer acquisition
impact.com's General manager of Southeast Asia on how brands in the region can take advantage of affiliate marketing and partnerships opportunities
The automotive industry’s inflection point: A consumer’s view of an industry in accelerated transition
A whopping 87% of customers in the key Asian markets mentioned that they will soon be in the market for a new car. Of these, 24% expected their vehicle purchase to happen within the next six months.
Creator Culture in Indonesia: Seeking authenticity and building trust
How are brands leveraging the rise of creator culture to engage and build trust with their customers?
How marketers can change the game for mental health in Indonesia
Brands need to take an active role in the conversation around mental health - especially given that consumers increasingly want brands to make active contributions to their wellbeing.
How to break through your brand's growth plateau
China's consumer industry enjoyed a swift recovery in the first half of 2021, with both ‘incumbents’ and ‘insurgent companies reporting robust growth. But the industry could still face challenges in the second half of the year, as local outbreaks of COVID-19 continue to pose threats to spending.
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