Partner Content
Three reasons why 5G will revolutionise marketing for Asia
In a mobile-first region with an insatiable appetite for the latest tech advances, Verizon Media believes 5G is a huge opportunity for brands to create immersive campaigns that are content-rich, customised and compelling across a myriad of platforms.
Lifetime Value Creator, LOTTE
With the vision of being a Lifetime Value Creator that adds value to the entire life spectrum of customers, LOTTE aspires to create a sustainable future with everyone involved.
IPG: Being responsible with data-driven marketing
IPG companies Kinesso and Acxiom help marketers amplify the impact of traditional and addressable media through the better use of data
Dare to be human: the value of brand storytelling
In a world focused on automation, artificial intelligence, and first-to-market, brands must dare to be human, have a soul and tell their own story, says Tini Sevak, CNN.
Metta reshuffles senior management team
The Hong Kong-based agency is also expanding their footprint into regional markets
The digitalisation of outdoor advertising
Data allows marketers to tease out previously unclear connections between different ‘nodes’ in a marketing ecosystem, in turn giving rise to new forms of marketing.
TikTok: how to create effective UGC strategy?
Increasingly, brands are leveraging UGC for their marketing campaigns. But not all get it right. What is the most effective way to utilise UGC? How can brands communicate with their target audiences meaningfully? Akira Suzuki, head of X Design Center at TikTok Ads Japan, gives us a few tips.
TikTok: speaking to consumers in an age of distrust
TikTok is one of the world’s fastest growing app in 2019. As the year draws to a close, what lies ahead for the company? What are the challenges for 2020—and what are some key areas the company is investing in? We sat down with Akira Suzuki, head of X Design Center at TikTok Ads Japan, at the company’s annual marketing event, to find out more.
What it takes to build Korea’s 5th biggest company
LOTTE group was established in 1967 and has since grown to become South Korea’s fifth biggest conglomerate encompassing four key business areas
How brand purpose is driving loyalty in China
The ever-pragmatic Chinese consumer is increasingly looking beyond functionality to brands whose values align with their own
What’s next for India’s digital advertising landscape?
Out-of-home, TV, online video are expected to move towards programmatic in 2020. There’d also be more industry-wide alliances.
FreakOut: relevance is a publisher’s biggest weapon
Narayan Murthy Ivaturi on the rise of PMPs in SE Asia, the region’s untapped audiences and sellers-json, the next big thing in programmatic
How retailers can win in the holiday season (hint: think fun, instant, useful)
A McKinsey 2019 holiday research revealed that one of the top issues for customers is not knowing what to buy. With Chinese New Year coming up, how could brands capture this audience segment?
KOLs, short videos & AI: what Chinese marketers are investing in
Chinese advertisers are keen to make use of KOL and short video marketing to engage but also AI marketing to retain users and consumers, suggests the China Digital Marketing Trends 2020 report by Miaozhen Systems, AdMaster and GDMS.
How this branding expert wants to help online businesses crush it
Hong Kong’s ecommerce sector only contributes to about 5% of total retail sales, lagging behind the rest of APAC, but Shopify partner Will Wong sees great potential.
LEO Digital Network wins big at AOY 2019
LEO Digital Network’s snaps 2 Golds and 2 Bronzes at Campaign’s Greater China Agency of the Year awards—a testament to the success of its 'integrated digital ecosystem' strategy.
A blueprint for in-app advertising success in Japan
Concerns over inventory quality are main factor in preventing media buyers from buying in-app inventory programmatically, with 51% citing brand safety concerns and 48% citing ad fraud, says a PubMatic X Digital InFact survey
How this company helps brands cut through the noise
Branding isn’t only about spending a few hours on a logo, says Andrew Lim, Shopify partner and founder of web design agency 360&5.
PMPs in the era of new age programmatic
While OMPs are still obvious channels to delivering programmatic campaigns, private auction deals are fast gaining traction. What are the private auction deals available in the market right now?
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