Partner Content
PMPs in the era of new age programmatic
While OMPs are still obvious channels to delivering programmatic campaigns, private auction deals are fast gaining traction. What are the private auction deals available in the market right now?
Miaozhen Systems maps China’s complex digital marketing ecosystem
The Chinese third-party marketing data technology provider aims to help advertisers make the most of their digital ad spend.
What are the top 5 trends reshaping DOOH in Asia?
DOOH media is rapidly evolving as it becomes an industry standard, says Divya Acharya, APAC, director of products and solutions, Xaxis
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Five ways your brand can win consumer hearts and minds
The explosion of automation and artificial intelligence is making humanity a premium in marketing communications. Brands have to act more human, with purpose and empathy to connect with a consumer that keeps raising the bar for engagement.
Alimama’s Yvonne Chang: embracing change
Alimama ups the ante on its digital marketing offerings.
BBC Global News report reveals the persuasive power of branded podcasts
Amid an ‘audio renaissance’, new Audio: Activated thought-leadership study highlights the efficacy of audio in boosting brand engagement
What it takes to create award-winning branded content
Five team members from SCMP’s Morning Studio tell us about creativity, big data and multimedia storytelling.
What’s the programmatic outlook for Asia? Let us know your thoughts
Campaign and Rubicon Project invite programmatic executives to share their thoughts on programmatic trends
How UNIQLO leverages UGC in a global campaign
UNIQLO partners TikTok in a global UGC campaign to find the next influencer.
Resulticks: good quality data is no. 1 challenge for real-time marketing
For Mani Gopalaratnam, Resulticks’ CTO customer success, real-time marketing is not only about providing the right content, but also context.
How to buy programmatic in Japan?
With Tokyo 2020 just around the corner, how should advertisers make the most of their programmatic buck in Japan's unique digital landscape?
The mobile screen comes into sharper focus for marketers
Is the future of advertising going to be programmatic and mobile? For Asia, the answer is a resounding yes, says Joelle Siew, senior manager, advertiser solutions at PubMatic Singapore.
IPG brings Global Women’s Breakfast to Singapore
At the first-ever IPG Women’s Leadership Network Breakfast held in Asia Pacific, industry leaders highlight the importance of advancing women’s equality.
Southeast Asian businesses embrace omnichannel marketing solutions
Resulticks expands in APAC as new report shows 82% of firms in the region aim to improve customer engagement by employing an omnichannel approach.
How data is driving ‘new retail’ in China
In an era of seamless integration between on- and offline, data can help unlock not only what consumers want, but when and how they want it.
Cindy Yan Chan: the evolution of outdoor advertising in China
The CSO and CIO of Focus Media on the challenges facing outdoor media in China.
Why brands need to take an omnichannel approach to marketing
Deepika Nikhilender on how evolving TV viewing habits affects advertisers, media buyers, broadcasters and publishers.
LEO Digital Network's vision of Big Creative
LEO Digital Network's integrated ecosystem strategy is designed to keep it at the forefront of China's digital and marketing space
How Xandr is building for the future of advertising
Xandr's Sam Tan on the ad tech company's trio of platform and marketplace offerings—Xandr Invest, Xandr Monetize and Community—and its vision for premium video and TV
Alimama’s makeover for the digital age
Alimama launches Alimama PI, a measurement that evaluates the impact of marketing on purchasing intent.
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