Partner Content
Tuning into Generation Twitch: what sets the youthful audience for gaming and livestreaming apart
A new audience segment is emerging within young adults: Generation Twitch which spreads across millennials, Gen Z, and Gen Alpha. Brand owners ought to pay attention to what unites this audience — a greater focus on diversity, inclusivity, and authenticity.
United for success: How Chinese brands can leverage sports to win internationally
SPORTFIVE’s Echo Li expounds on how Chinese brands can use 'the beautiful game' to raise their global profile.
How Alibaba enhances livestream impact to bring sustainable value
Alibaba’s strong consumer mindshare and integrated e-commerce approach enable brands to generate long-term value through livestream commerce — here’s how.
The brand-building power of e-commerce
Why it’s time to think differently about the role of e-tailers to grow your brand.
How are you using discovery commerce?
Today’s sophisticated marketers are using discovery commerce to connect with customers well before their intent to purchase using powerful technology that drives results. We’d love your insights on how you are using discovery commerce in this quick 1 minute survey!
How Alibaba secures long-term growth for retailers by driving customer loyalty
Through the upcoming 11.11 shopping festival and beyond, Alibaba’s unique membership management programme helps retailers on the platform reap the rewards of having a loyal, engaged customer base.
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Discovery commerce — the engine powering Southeast Asia’s digital growth
As innovations make leaps and bounds and shopping increasingly shifts online, brands have to proactively implement sophisticated strategies to drive sales. Discover a major aspect of e-commerce that can pique consumer interest, before they even know they want to purchase.
Sustainable transformation in APAC — from ambition to brand action
How to move from sustainability ambition into brand action to grow your brand and effect behavioural change.
Ready, headset, go: Seven steps to demystifying the metaverse
The precious terrain of the digital future might be uncertain, but marketers and brands need to ensure their settings are clicked to internet-default.
How e-commerce, social commerce, and influencer marketing connect in a cookieless world
We are on the cusp of next-gen commerce — are you ready?
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The future of APAC travel today
We’re en route to recovery and the APAC traveller is returning with brand new expectations.
Agency-client communication sucks. Here’s how to change it.
Industry leaders chime in on the most important communications issue in advertising.
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How Coca-Cola is addressing the ‘age of dichotomy’ with ‘Real Magic’
With ‘Real Magic’, Coca-Cola is taking a fresh look at flavours, collaborations, distribution, and festive consumption, seeking inspiration from pop culture and its own storied past.
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Embracing vulnerability: How brands are addressing the stigma around mental health in APAC
Leading marketers in Asia Pacific expound on the shift towards open discussion of mental well-being and why brands are duty-bound to spearhead the conversation.
Resetting the client-agency relationship
Agency and client leaders react to the Marketer's Manifesto we created with Worldwide Partners at Cannes.
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Passionate about DEI? Have a say in the topics we cover for the year!
What could we be doing better in our DEI content? Help us give a platform to unsung causes, tell us what topics you've had enough of, and voice your thoughts on what we should cover for Women to Watch 2022 and 2023.
Melissa Henson: What does it take to truly change the game?
Manulife Philippines’ CMO and DEI lead on how a keen understanding of your consumer, curiosity, tenacity, and cooperation can lead to lasting change.
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Top APAC marketers on why leading with an empathetic, people-centric approach is better for business
We spoke to marketing leaders from Google, Manulife, Haleon, and Colgate-Palmolive about how empathetic leadership can set brands apart both internally and externally.
How Braze helped Bukalapak cut through its own noise and drive sales
How Braze helped Bukalapak cut through its own noise and drive sales
Prove your worth: Justifying marketing ad spend in an economic downturn
In these challenging times, it is harder than ever to argue for ad spend investments. The Trade Desk and other experts dissect changes in media behaviour, analysing the right metrics, and the death of the third-party cookie.
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