Partner Content
Different, not deficient: Why we should all be championing neurodiversity in the workplace
We speak with Essence India’s managing director, Sonali Malaviya, about why we should embrace neurodiversity in the workplace, the importance of representation, and why neurodiversity benefits everyone.
AOY Insights: Wavemaker APAC’s Gordon Domlija named Asia-Pacific Agency Head of the Year
A strong year of meeting people, product and growth goals across the region is all the more impressive as it was orchestrated to deliver on Wavemaker’s vision from Shanghai under lockdown conditions.
AOY Insights: Triple gold for T&A Ogilvy, with win in ‘Southeast Asia Influencer Marketing Agency of the Year’ built on local success
Vietnam’s Digital Agency of the Year and PR Agency of the Year pushed the envelope with a year of innovations.
Beyond measure: How metrics can power a winning TikTok strategy
With its measurement framework, TikTok is making it easier than ever for advertisers to see what value the platform brings to their brand — and how to increase it with data-driven insights.
AOY Insights: Wieden+Kennedy Tokyo head ‘Best Place to Work’ in Japan and Korea
Agency sees results from turning global focus on culture and diversity into local learnings for its hybrid blend of talent.
Tuning into Generation Twitch: what sets the youthful audience for gaming and livestreaming apart
A new audience segment is emerging within young adults: Generation Twitch which spreads across millennials, Gen Z, and Gen Alpha. Brand owners ought to pay attention to what unites this audience — a greater focus on diversity, inclusivity, and authenticity.
AOY Insights: IdeasXMachina earn gold in Best Culture (SEA), MD Jedd Ilagan named region’s Young Business Leader of the Year
Manila-based agency puts people first to create an environment of growth, inclusivity and award-winning work.
AOY Insights: Wavemaker China triumphs as ‘Performance Agency of the Year’ in Greater China
Taking a data-based approach has led to victory for the Shanghai-based agency as it overcomes China-specific challenges and adapts to brand demands.
Teads rolls out first-ever ‘Teads Care’ campaign in Southeast Asia with Foodpanda and Handprint
Using a portion of Foodpanda Singapore’s advertising budget from its Green Label sustainability accreditation scheme, Teads Care is helping Wateroam in its mission to provide clean drinking water free of charge to 65,000 people in Myanmar.
The DNA of breakthrough brands
The power of difference in turning short-term disruptors into long-term leaders.
AOY Insights: Red Ant Asia named ‘Influencer Marketing Agency of the Year’ in Greater China amid bumper trophy haul
Focusing on ‘Generation Now’ through ‘creator-led, commerce-centred partnerships’ between brands and social media’s shining lights reaps rewards.
AOY Insights: Grey Group China grabs wins for ‘Content Marketing Agency of the Year’ and ‘Agency Head of the Year’ in Greater China
New CEO Sharlene Wu masterminds golden turnaround that sees focus shift to mid-tier clients and working smarter.
How APAC brands can deliver growth in a downturn
Adapting during fast-changing times is hard enough — but what does it take to not just survive, but actually thrive during an economic downturn? That’s the thorny issue Campaign tackled during an ambitious global podcast series in partnership with Wavemaker.
AOY Insights: UltraSuperNew crowned ‘Independent Agency of the Year’ in Japan and Korea for second consecutive year
Tokyo’s UltraSuperNew earns another gold award with its focus on Gen Z, commitment to causes and shattering taboos.
Culture's changed. Has your marketing?
Gen Z is set to inherit the earth and they’ll be livestreaming on Twitch while it happens. Here’s how to understand, connect with and align your brand values to digital natives.
When human emotion unlocks the power of marketers’ data
The combination of both human and data science, alongside tech-powered media planning, is now a reality and fast becoming a marketer’s must-have.
Reach, relevance, and results: How Amazon Ads is addressing marketers’ needs
Shinji Tsukamoto of Amazon Ads shares his thoughts on changes within the advertising industry, the challenges Amazon Ads is working on solving, and why it’s best to always work backwards from the customer.
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From following marketing trends to creating them — a digital, mobile-led future is already emerging in APAC
Brand owners everywhere have lots to learn from a young, mobile-first population in APAC, who are at the vanguard of many of the emerging trends in marketing.
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Boosting business expansion with generational diversity in the workplace
Age is, actually, more than just a number — it’s key to our individual perspectives and, harnessed correctly, generational diversity can benefit us all in the workplace. We hear from Essence China’s Yolanda Gao and Joy Long about the importance of a workforce with a diverse age range and how the company is fostering a culture of age inclusivity.
Going the distance during a downturn: Building brands of tomorrow
Marketing spend is often the first victim of a recession. As talks of an uncertain economy and budget cuts deepen, marketers need to find a way to do more with less, and chart long-term brand growth while meeting short-term milestones. Across multiple studies, data points, and insights, one finding is clear: Companies that invest in brand-building amid a downturn emerge stronger, more resilient, and see more long-term benefits than brands that don’t.
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