Partner Content
Higher expectations see consumers wanting less promise and more proof
The Brands in Motion report—spanning across eight markets, 90 brands and some 27,000 consumers and B2B decision-makers—served as the backbone for 2018’s breakfast briefing event.
Revolutionising healthcare comms
The creation of McCann Health’s Global Scientific Council brings a valuable new resource for medicine and clients
NetEase is pinpointing consumer tendencies in China
GM Leo Li speaks on producing relevant content, understanding the community in Asia’s advertising powerhouse.
The venues moving mountains in Shanghai
China’s “city that never sleeps” now has even more to offer meeting planners.
Product of the Year China: Rewarding innovation
For brands hoping to rise to the top, securing a POY endorsement may be a worthwhile endeavour
Miaozhen: The quickest route to success
Miaozhen’s latest work serves as a functional atlas of the marketing industry.
Mastering the cosmetics space in China
GroupM China explore the fast-moving world of cosmetics, social media in latest white paper.
The transformation of Focus Media
China’s market leader in scene media has a new set of tools for their trade.
Gridsum: Clear strategy driving progress
Working from measurement, to analysis, to optimisation, Gridsum has constructed a new plan of action for those looking to tap into the troves of big data
Xiaomi is empowering brands to connect with people
Through its MIOT Ecosystem, the Chinese tech and internet giant is moving mountains to diversify its products and services.
Xiaomi's MIOT Ecosystem empowers brands to connect with people
From smartphones to smarthomes, the Chinese company is diversifying products and services.
Programmatic native video: One format to rule them all
Agency FreakOut dives head-first into the future.
Accurate ROI, budget constraints are hurdles for content marketing
In search of a remedy, one-stop-shops are gaining traction by bringing agency, production and broadcast services under one umbrella.
Exploring esports: Modding for diversity
Riot Games Southeast Asia's Justin Hulog weighs in on the importance of inclusivity in the growing esports community
Exploring esports: Players and teams
A few ways marketers can get behind the professionals in the esports industry.
Exploring esports: An introduction to a new realm of sports
For some, esports has been a promising battleground for the past ten years, whereas others have unduly ruled it out as a niche hobby.
'Failing to plan is planning to fail': Josh Quek on programmatic stepping stones
Xaxis Singapore's GM opens up about the realities of programmatic, and the facets of successful campaigns.
How industry leaders in Hong Kong are finding stability
21 September event seeks to shed light on rational vs. emotional audience attitudes, the era of brand responsibility, and the 'new consumer'.
Open Measurement SDK will unleash mobile app ad spend in Southeast Asia
Is mobile app advertising ready for primetime brand investment? What is the future vision for mobile app advertising given that consumers spend so much time in mobile apps?
Oath VP Rico Chan opens up about SEA expansion
Vice-president and managing director, Oath INSEA, Hong Kong and Japan weighs in on the tech and media giant's latest developments.
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Event & Training Manager - Greater China Shanghai, China
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