Recent research jointly commissioned by the Mobile Marketing Association and Salesforce reveals a framework that can be used to guide marketing transformation in companies, helping marketers align their capabilities and adapt to an industry in flux
How to make your video interview content powerful and authentic.
Julia Lee, Braze GM and VP, Sales, Asia, and Li Zhiliang, Zalora’s director of CRM, have some valuable insights for marketers who want to effectively engage with customers during Singles Day and other festive seasons.
Businesses need to double down on purposeful leadership to meet stakeholder expectations and drive employee engagement. Brand marketing and communications leaders came together to discuss how their organisations are prioritising purpose.
By leveraging real-time cross-channel campaigns, HappyFresh saw growth in both purchase rates and customer satisfaction.
The platform is ramping up its B2B offerings, allowing marketers to create shoppable creative assets and measure campaign performance.
In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.
Following a year of rapid growth in OTT penetration across Southeast Asia, new research from Kantar and The Trade Desk offers valuable market insights.
If you’re reading this, chances are you’ve likely thrown your fair share of 2020 marketing plans out the window. Scrapped shoots, delayed launches, ever-shifting budgets, Zoom this, Zoom that. These challenges have really pushed marketers creatively, leading to some incredible work on Twitter.
Marketing and communications leaders came together to discuss why demonstrating brand purpose and its impact is more important than ever
Header bidding, and the wrapper solutions offered by sell-side platforms (SSPs) can be difficult concepts to get your head around. The technology itself is complex, and this complexity is further compounded by countless myths about what works and what doesn’t. So like ad tech’s answer to Peter, Ray, Egon and Winston, PubMatic’s customer success manager, GCK, Jatin Magnani goes myth busting…
As the conversation around diversity has rightfully gained momentum, many organisations have tackled this in the same way we do everything — with a good scorecard. While discrimination and inequality exist in some parts of the industry and need to be addressed, diversity and inclusion is complex, nuanced and can be hard to unequivocally capture on a scorecard, says Lee Walsh, senior vice president, head of media, APAC, at global media agency Essence.
12 brand leaders discuss the challenges of digital transformation at a virtual roundtable hosted by Campaign and Appier.
How video can help you to break down complex information and communicate a message with crystal clarity.
LEO Digital Network’s consumer-centric, data-enabled and content-targeted strategy is allowing it to thrive amid the economic fallout from Covid. The agency posted nearly 900% year-on-year growth in the first three quarters of 2020. We chat with their CEO, Dalton Zheng.
With consumers spending more time shopping online, changing fluidly between platforms and devices, businesses have had to pivot their e-commerce approach. How should agencies help their clients capture these customer sales in a more seamless and personalised way?
Diversity, equity and inclusion (DEI) priorities are different in different countries. We caught up with four marketing leaders from across APAC at Essence to talk about what gender equity means, why paternity leave needs to become the norm and why we’ll never stop talking about diversity.
The challenges thrown up by the pandemic have tested and strengthened many client-agency relationships. But with many businesses needing to fast-track digital transformation and budgets stretched, what are the steps agencies can take to help clients succeed?
How should agencies work in a more collaborative manner with brands in a cookie-less future? We caught up with Matteo Resta, regional business director, OMD APAC, Chantal Penning, product marketing manager - APAC, Facebook and YC Ng, co-founder and COO, SearchGuru for an insightful discussion.
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