Partner Content
Finding purpose in 2020: Shiseido, HP, Jollibee and Jio Creative Labs
[The next generation is] questioning—actually, they’re refusing—to give their time and attention to brands without a purpose, says Naomi Yamamoto, COO at Shiseido.
How does the Age of Participation impact Southeast Asian businesses?
TikTok virality isn’t just a pipe dream or buzzword - it is critical for brands who want their campaigns to succeed on the tech platform.
Will the current crisis lead to shifts in leadership styles?
We sit down (virtually, of course) with company leaders from Twitter, Spotify and Visa to find out.
LOTTE: Staying true to brand values is key to business success
The Korean conglomerate is driving impact in the countries it is present in.
Insights from Salesforce’s 6th State of Marketing Report to navigate change
2020 and beyond will see the rise of customer engagement, AI adoption, as well as better alignment between marketing and IT departments.
How should brands manage risk and opportunity in a crisis? Mintel might have the answer.
Mintel is poised to help brands chart a path to post-COVID 19 recovery.
Marketing in the new normal. It doesn’t have to stop.
In times of crises, most marketers are understandably worried about brand safety. Yet when people are out of the streets and tuning in from their homes more than ever, counter-intuitive tactics and empathy could drive your brand’s message in these extraordinary times.
Creativity in lockdown: how have agencies coped?
Campaign Connect delivered an unforgettable insight into the barriers and bonuses of lockdown creativity from some of the UK's leading creatives...
Why the rise of hyper casual gaming matters
What implication does the rise of hyper casual gaming have for app developers and mobile marketers? Adjust's latest report provides some insights.
"Purpose means doing, not just talking" says WPP's Laurent Ezekiel
COVID-19 has not only amplified the importance of purpose, it has prompted brands to assume unprecedented commitment, creativity and leadership - a concept underscored during WPP's, "A brand new purpose for the new world" session - part of last week's Campaign Connect virtual event.
Brands in a time of pandemic
The worst that a brand can do is stay silent during a pandemic. A look at how The Wall Street Journal | Barron’s Group is helping brands speak to their customers during unprecedented times.
Why IPG is invested in an all-addressable future with Matterkind
The idea of programmatic buying no longer cut it. Matterkind is spearheading a future that is all-addressable.
Getty Images: search spikes for ‘panic buying’, 'coronavirus' and ‘flatten the curve’
Sign up for Getty Images' upcoming webinar to glean insights into visual strategies in the financial services sector during COVID-19.
Rubicon Project and Campaign Asia report: A deep dive into programmatic ad buying trends in Asia
OMP is thriving, OTT is on the up and up, although a bias for direct buying is still preventing wider adoption of programmatic.
iQIYI: combining AI & creativity to tell stories
Since its founding in 2010, the Chinese video online platform has managed to build and sustain its identity in a highly crowded space. Now it’s helping brands do the same on its hit variety show Youth With You Season 2.
LOTTE’s ‘less visible’ side: Its Chemical / Engineering & Construction unit
LOTTE is all too aware that its role in the global industrial market is two-fold: improve efficiency and performance while offering sustainable solutions for its consumers.
Knowing your consumer beyond the pixel: How Xaxis is bridging online & offline data to deliver outcomes
In today’s omnichannel world, marketers can’t afford such disunity in their understanding of the consumer. In comes Beyond, a solution to bridge the gap between siloed consumer data to help advertisers more effectively drive business outcomes.
Adjust’s App Trends Report 2020: A dive into the global app economy
Where are we seeing upticks in installs during COVID 19—and will that sustain? What’s the spilt between paid and organic installs across verticals? How much should marketers invest in growth versus retention? Adjust’s report sheds light on the above and more.
TikTionary: Video dictionary for a new generation
TikTok launches TikTionary, an ambitious effort to connect users from different cultural and language backgrounds.
Monetisation 360: Five ways publishers can maximise revenue in a digital world
The current COVID-19 pandemic has shown us that consumers, especially in volatile periods, look towards credible and trusted sources for information.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
