The Chinese third-party marketing data technology provider aims to help advertisers make the most of their digital ad spend.
The explosion of automation and artificial intelligence is making humanity a premium in marketing communications. Brands have to act more human, with purpose and empathy to connect with a consumer that keeps raising the bar for engagement.
Amid an ‘audio renaissance’, new Audio: Activated thought-leadership study highlights the efficacy of audio in boosting brand engagement
Five team members from SCMP’s Morning Studio tell us about creativity, big data and multimedia storytelling.
Campaign and Rubicon Project invite programmatic executives to share their thoughts on programmatic trends
For Mani Gopalaratnam, Resulticks’ CTO customer success, real-time marketing is not only about providing the right content, but also context.
Is the future of advertising going to be programmatic and mobile? For Asia, the answer is a resounding yes, says Joelle Siew, senior manager, advertiser solutions at PubMatic Singapore.
Resulticks expands in APAC as new report shows 82% of firms in the region aim to improve customer engagement by employing an omnichannel approach.
The CSO and CIO of Focus Media on the challenges facing outdoor media in China.
Deepika Nikhilender on how evolving TV viewing habits affects advertisers, media buyers, broadcasters and publishers.
Xandr's Sam Tan on the ad tech company's trio of platform and marketplace offerings—Xandr Invest, Xandr Monetize and Community—and its vision for premium video and TV
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