Partner Content
Why brands use social media filters to reach consumers
With the number of AR-capable devices expected to exceed 4 billion by 2020, brands are increasingly looking to social media filters for ROI.
Focus Media furthers Alibaba's aim for online and offline marketing integration
China's largest offline advertising network innovates together with Alibaba to realise a whole new O2O marketing world.
Westin Shanghai’s event catering goes from strength to strength
With its emphasis on high-quality food and seamless service, the Westin team continues to deliver an outstanding outside catering experience.
Why banks don't need love for loyalty
Are any banks actually winning customer hearts? And if so, how? Campaign and WE communications dissect banking and finance global trends with help from Nationwide, RBS and Starling Bank.
Kerry Hotel Hong Kong: Keeping events high-end
The flagship property of the Kerry brand defines a new generation of business events.
AsiaWorld-Expo: Leading the way
With its investment in smart technology and sustainability efforts, AsiaWorld-Expo provides an unparalleled experience for event organisers and visitors alike.
Alimama goes all-in on OTT
The company reveals new strategy for brand marketers exploring the medium.
National Geographic’s Planet or Plastic? sets benchmark for CSR in Asia
The multi-year campaign aims to stem the tide of plastics polluting our oceans.
MediaCom deep-dives into China’s luxury market
The media agency network followed up intensive research with a white paper and live event.
.JPG&h=268&w=401&q=100&v=20170226&c=1)
Bangkok roundtable: Tackling tough issues on brand safety
Event sheds light on the state of ad fraud, viewability, and how brand marketers in Thailand are dealing with change.
Marketing channels are multiplying, but are budgets?
Hong Kong roundtable event explores local flavours of regional marketing, the crux of new channels, and the dollar sign lingering above them.
What you need to know about health marketing for 2019 and beyond
What are the top trends, challenges and opportunities for the health-and-wellness sector? Insight from a significant global consumer study and tips from those brands leading the way...
Creative trends: APAC wants local flavour, authenticity
Hong Kong roundtable event uncovers what’s on the palettes of successful brands.
Why outcomes matter, not just to the CMO
Xaxis Asia's head of outcome media planning opens up about new business models, urging organisations towards real change
Riding the wave of China’s burgeoning film and TV markets
From the silver screen to OTT media, the country’s demand for both localised and international content is causing ripples in the marketing industry.
McCann Health at the UN: The true power of evidence and science
McCann Health’s Global Scientific Council drove the scientific agenda forward at the United Nations
Finding your fit with video marketing
From format to style to distribution channels, video marketing leaves a lot of variables to consider.
Cheil marks innovation, global expansion as the way forward
Campaign Asia toured the agency’s China offices to find a new, horizontal collaborative work ethic that has the company full of fresh ideas.
Taiwan champions one-of-a-kind event experiences across Southeast Asia
With MEET TAIWAN at the helm, the country’s massive push in new event tech and immersive incentive programmes was put on display throughout 2018.
Using data to drive human engagement in Thailand
Understanding customer preferences requires in-depth first- and third-party data to build detailed customer profiles, an investment which can drive returns.
Campaign Jobs
-
Senior Manager, Media Hong Kong
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
6 Ogilvy appoints capability leads
