Analysis
What legacy brands can learn from digital-native brands
Three fundamental differences separate digital-native brands from legacy brands when it comes to their approach to marketing, according to the chief digital officer of Wavemaker India.
10 things agencies can do to end long hours
The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.
Creative effectiveness ascends in a post-cookie era, but requires fresh approaches
A return to old-school fundamentals, coupled with use of new-fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.
The bull case for advertising is back on
Advertising forecasters have upgraded their growth predictions for this year.
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Breaking down the post-cookie solutions: Unified ID 2.0
There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.
Make room for sadness
Self-care isn't always about participating in group meditations. Sometimes, it's about making room for sadness and showing compassion when we experience it.
Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’
Investors understand agency sector is 'a great business to invest in', CEO says.
How Tourism NZ said a daily 'Good morning' to the world for a year
Campaign debuts a new series in which brand and agency leaders talk about how they collaborated to bring a great piece of work to life. In the premiere, Tourism NZ and Special Group discuss the somewhat insane idea of creating a daily brand video for a full year.
CMO Power List 2021: Call for nominations
Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.
The untapped wealth of WeChat data for brands
Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.
'Laundrette': BBH's CMO on the ad that built the agency
Bartle Bogle Hegarty's global CMO reflects on the significance of the 1985 Levi's ad 'Laundrette', following the death of its star, Nick Kamen.
Crash Course: How to maximise DOOH returns
Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?
Campaign360: Memorable quotes and highlights reel
Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.
Can the D2C revolution outlast the pandemic?
While brands large and small have flocked to the opportunity to directly reach consumers, they are hoping pandemic-driven changes in consumption stick to justify their sweeping change in focus.
VMLY&R boss Jon Cook opens up on DE&I
The global CEO of the WPP network was challenged to a public conversation by the agency’s Walter T. Geer, executive creative director of experience design.
The complex way forward to respecting privacy in APAC marketing
After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.
ANA's 'Rip van Winkle' moment
The US-based Association of National Advertisers awoke from a decade-long coma and decided to find out how its members have been getting screwed out of billions of dollars by the programmatic ad ecosystem. Too little, too late, according to The Ad Contrarian.
Why livestreaming may not be for every luxury brand
While ecommerce livestreaming is likely to see explosive growth at the lower end of the market, it may ultimately be less influential in driving luxury sales.
APAC marketers not ready for privacy-first world
Today at Campaign360, Campaign Asia-Pacific, Forrester and the WFA reveal exclusive research findings on brand, publisher and agency readiness for a new privacy-first world in APAC.
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