Analysis

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Fortnite didn't need data to create a black hole sensation
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1 day ago

Fortnite didn't need data to create a black hole sensation

Marketers need space to make mistakes and to not be shackled by short-term metrics and data.

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What Disney's media decision says about adland right now
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3 days ago

What Disney's media decision says about adland right now

The entertainment giant split the vast majority of its global media between Publicis and Omnicom.

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Arsenal hits the pitch with brands in Asia
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4 days ago

Arsenal hits the pitch with brands in Asia

EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.

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Mongolia: from ore mining to data mining
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Oct 15, 2019

Mongolia: from ore mining to data mining

In Ulaanbaatar, AI engineers are quietly laying the groundwork for a new technology-driven economy in tandem with an emerging digital marketing scene.

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‘Brushing’ up on the fake review problem in Asia
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Oct 15, 2019

‘Brushing’ up on the fake review problem in Asia

As ecommerce exposes more brands to review fraud, we look at the size of the problem and how to mitigate it.

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One-word answers with Visa CMO Lynne Biggar
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Oct 14, 2019

One-word answers with Visa CMO Lynne Biggar

The marketing leader shares what the future of payment means to her.

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Why you should hire for speeds, not just skills
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Oct 14, 2019

Why you should hire for speeds, not just skills

Getting the right mix in your team is crucial.

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What Southeast Asian marketers can learn from North America to maximise in-app programmatic
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Oct 8, 2019

What Southeast Asian marketers can learn from North America to maximise in-app programmatic

Lack of understanding, trust and inventory perception may be holding them back.

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The ad fraud outlook in Asia: challenges, tips & solutions
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Oct 8, 2019

The ad fraud outlook in Asia: challenges, tips & solutions

Ad fraud continues to be one of the industry’s biggest threats, and yet many clients in Asia remain either unaware or uninclined to tackle it. Here we uncover some common types of fraud and solutions to help demystify the topic.

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Marketing in mobile-native Myanmar
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Oct 8, 2019

Marketing in mobile-native Myanmar

A young and optimistic populace is happy to interact with brands in a market that remains full of promise.

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Campaign Asia reveals gender audit results
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Oct 8, 2019

Campaign Asia reveals gender audit results

We’re still hearing from, seeing and reading about far more men than women in our coverage. Time to take responsibility.

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B2B marketing shouldn’t be safe and predictable: Shutterstock CMO
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Oct 4, 2019

B2B marketing shouldn’t be safe and predictable: Shutterstock CMO

Global CMO Lou Weiss on the why creativity shouldn’t be lost on B2B marketers.

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The first thing industry pros would eliminate from their jobs
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Oct 3, 2019

The first thing industry pros would eliminate from their jobs

Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.

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Will TikTok thrive or pull a Vine?
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Oct 3, 2019

Will TikTok thrive or pull a Vine?

Campaign US gathered some North American perspectives on the shiny object that is TikTok.

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Will a new CEO change McCann's fortunes in Japan?
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Oct 2, 2019

Will a new CEO change McCann's fortunes in Japan?

We spoke with incoming McCann CEO Antony Cundy about his plans to challenge Dentsu-Hakuhodo dominance, and with outgoing leader Charles Cadell about what Japan taught him.

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Move over KOLs: 'KOCs' and 'private domain traffic' are hot in China
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Oct 1, 2019

Move over KOLs: 'KOCs' and 'private domain traffic' are hot in China

No market is more fond of latching onto the latest trends in marketing terminology than China. Campaign’s Cindy Gu looks at the origin and value of two old, but concepts for brands.

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How creative festivals can connect with 'Gen C'
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Sep 30, 2019

How creative festivals can connect with 'Gen C'

Reflecting on Spikes Asia, the ECD of INVNT identified how the festival connected with a new group of consumers, or what he likes to call 'Gen C'.

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Keeping pace with... Google's Tara Mckenty
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Sep 30, 2019

Keeping pace with... Google's Tara Mckenty

WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.

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How adland can better engage with deaf and hard-of-hearing people
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Sep 30, 2019

How adland can better engage with deaf and hard-of-hearing people

Campaign US caught up with Rosa Lee Timm, CMO of the Communication Service for the Deaf, during National Deaf Awareness Month.

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What goes into glass ceilings, and how to smash them
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Sep 30, 2019

What goes into glass ceilings, and how to smash them

WATCH: Merlee Cruz-Jayme talks about the biggest component of glass ceilings and the challenges in breaking all types of them.

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