Analysis
4 reasons advertisers should use performance video templates
Tested, performance-geared templates allow even non-specialists to make impactful ads, tweaked at scale to improve results.
SCMP: In-house data team critical for our advertisers
VIDEO: Elsie Cheung, SCMP's chief operating officer weighs-in on publisher value for advertisers, in-housing data teams and the importance of ad placement for brand safety in this exclusive video from Campaign360 in Singapore.
The rising potential of China’s new seniors
Set aside your millennial obsession for a moment and focus on China's fastest-growing generational group.
Speed the biggest challenge for APAC mobile consumers
TOP OF THE CHARTS: Latest Google study shows APAC mobile sites not meeting consumer expectations in most key areas.
The case for an asshole-free creative industry
In a new book, Paul Woods discusses how the industry can improve its working practices. Here, he explains why cutting down on hours worked is one key way to achieve this.
How much negative press can the Olympics brand take?
The head of the Japanese Olympic Committee has resigned following corruption allegations. Will the Olympics, as a brand, suffer? Don't bet on it.
Privacy regulation: We ain't seen nothin' yet
VIDEO: Stephan Loerke of the WFA discusses the impact of GDPR, the evolving use of agencies, the group's media charter, and the biggest issue people aren't talking about enough.
The finance and marketing therapy session
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.
Getting your adtech strategy right for Southeast Asia
VIDEO: The Trade Desk's Henry Shelley and Cadreon's Yean Cheong talk about technology best practices, from advising clients to the build-or-buy decision.
Celebrities, brands and drugs: not a clear-cut story
Brands' treatment of Japanese entertainer Pierre Taki raises ethical questions.
How to make sense of your customer data
The case for considering a customer data platform (CDP) to help create a unified customer view.
Agency Report Cards 2018
Campaign Asia-Pacific presents its 16th annual assessment, evaluating 43 APAC agency networks based on their 2018 business performance, innovation, creative output, awards, staff development, diversity and leadership.
Agency Report Card 2018: Essence
Essence had a deluge of new clients, new staff and explosive growth in 2018. Scaling up without killing its culture or displeasing its main client was critical.
Agency Report Card 2018: Zenith
Zenith's game plan in 2018 was to grow business through more diversification while defending its turf and capturing new clients. Read on to see whether it succeeded.
Agency Report Card 2018: APAC holding company rankings
See which advertising and media holding companies surged ahead in Asia-Pacific, and which declined. Plus: Data visualisations of holding-company revenue and market cap over the last several years.
Agency Report Card 2018: MullenLowe
MullenLowe failed to 'hyperbundle' a complete submission for 2018 as its ongoing restructuring continued to stretch.
Agency Report Card 2018: Havas Creative
With its award cupboards bursting thanks to Palau Pledge, will Havas Creative's many plans see the agency rise a grade?
Agency Report Card 2018: Havas Media
With Havas' village model well established in Asia-Pacific, has it done enough to move the media arm up the ladder?
Agency Report Card 2018: VMLY&R
In it's first year of assessment since two legacy agencies were merged together, can VMLY&R hold its own?
Agency Report Card 2018: Hakuhodo
Hakuhodo kept in touch with the region by making acquisitions in Vietnam and the Philippines, but otherwise showed little evidence of progress.
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Most Read
1 Agency Report Cards 2018
3 Google names new APAC president
4 More DAN departures confirmed
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5 Dentsu Aegis buys Redder Advertising
7 McCann names new Hong Kong CEO
8 NZ brands pull ads from Facebook, Google
