Analysis

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Unskilled staff are stunting digital transformation: Fujitsu study
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1 day ago

Unskilled staff are stunting digital transformation: Fujitsu study

A new survey from Fujitsu suggests six key factors for successful digital transformation projects, but notes a lack of skilled staff is the top challenge during planning and trial stages.

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Making people
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2 days ago

Making people "fit" is team-building done wrong

Ogilvy's APAC managing partner and head of social discusses how embracing a diverse workforce means not forcing employees to 'fit'.

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If sex sells, why are many marketers shy of using it well?
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2 days ago

If sex sells, why are many marketers shy of using it well?

It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.

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What's on a restaurant's marketing menu?
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2 days ago

What's on a restaurant's marketing menu?

Restaurants are facing stiffer competition in cities across Asia with customer bases that aren't easy to reach on just one platform or two. So what are modern marketing methods of getting diners in the door?

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Philippines remains strong; beverage industry impacted by tax reforms
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3 days ago

Philippines remains strong; beverage industry impacted by tax reforms

The consumer market is still growing quickly in Philippines, though inflation and new taxes may dampen consumer spending.

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Philippines' top local brands
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3 days ago

Philippines' top local brands

Jollibee appeals to Filipinos hearts and taste buds, while brands like Bench, Cherry Mobile and MyPhone mobile put aspirations within reach.

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Philippines top mobile-friendly brands
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3 days ago

Philippines top mobile-friendly brands

Google, Lazada and Facebook excel, while local financial and payment players like BPI, Globe GCash and PayMaya also get strong mobile marks.

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Philippines' top 100 brands for 2018
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3 days ago

Philippines' top 100 brands for 2018

Consumer goods and local brand favourites rank more highly in this growing market, though big electronics names still dominate

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Will the acquisitions by Forrester Research reinvent analysis firms?
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Jul 12, 2018

Will the acquisitions by Forrester Research reinvent analysis firms?

The market has proven that real-time CX insights are an operational advantage.

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Dentsu finds itself on unstable ground with its key client
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Jul 12, 2018

Dentsu finds itself on unstable ground with its key client

Marketing cuts combined with recent scandals suggest a change in dynamics in the agency's relationship with Toyota.

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Forrester Research acquires FeedbackNow and GlimpzIt
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Jul 11, 2018

Forrester Research acquires FeedbackNow and GlimpzIt

A combined $5 million acquisition by Forrester Research is set to help it launch its own CX Cloud, a move that may hurt its impartiality with technology-based research & ranking reports.

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Google Marketing Live 2018: Democratising machine learning adtech
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Jul 11, 2018

Google Marketing Live 2018: Democratising machine learning adtech

We detail 3 of the 7 updates at the Google Marketing Live 2018 that concern the execution role of digital-first advertisers and agencies.

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Never too far to fall: how SMEs and startups thrive after failure
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Jul 10, 2018

Never too far to fall: how SMEs and startups thrive after failure

Despite challenging market situations and competition from big brands, small businesses that succeed fall back on the mantra of "fail and try again".

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At 20, W+K Tokyo looks to accommodate creatives who don’t want ‘jobs’
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Jul 9, 2018

At 20, W+K Tokyo looks to accommodate creatives who don’t want ‘jobs’

As the agency enters its third decade in Japan, its senior management team says it is learning to work with ideas people who prefer to work freelance than sign contracts.

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India and Korea lead spend in video content
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Jul 9, 2018

India and Korea lead spend in video content

A new report by Media Partners Asia points to increasing investment in video content across the region - tempered by events in the political sphere.

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Countries' athletic talent has brand impact well beyond stadium
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Jul 9, 2018

Countries' athletic talent has brand impact well beyond stadium

Y&R's Best Countries data shows correlation between winning World Cup and brand strength.

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Hong Kong's Top 100 brands for 2018
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Jul 9, 2018

Hong Kong's Top 100 brands for 2018

The city's consumers appear restless and willing to part with tradition, particularly when it comes to fashion and cosmetics.

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Hong Kong's top local brands
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Jul 9, 2018

Hong Kong's top local brands

Heritage, community involvement and fun localisation efforts help local brands stay relevant with Hong Kong consumers.

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Hong Kong's top mobile-friendly brands
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Jul 9, 2018

Hong Kong's top mobile-friendly brands

Convenience and the time-saving courtesy of smart mobile-first design win favour among Hong Kong's on-the-go populace. But what comes next?

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Confident HK consumers seek experiences, health innovations
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Jul 9, 2018

Confident HK consumers seek experiences, health innovations

Luxury goods, premium retail experiences and health innovations will get Hong Kong's attention, according to Nielsen.

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