Analysis
Is there value in surveillance? Ask the Chinese
Hands up if you viewed the pervasive social rating in the "Nosedive" episode of Black Mirror and thought, 'That’s not so bad'?
China's hip-hop ban: lessons for brands
CULTURAL RADAR: Why all hope isn't lost for brands looking to tap Chinese counterculture.
Lion and cryin': The year's top 3 award-bait campaigns
Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.
The unique face of the fake news debate in Asia
Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?
Missed Advertising Week Asia in Tokyo? We've got you covered.
The "role" of a soft drink, the perils of "kissing ass" in creative and the portrayal of Japanese as the "bored-looking people at a party" were among the more interesting takeaways.
Shooting yourself in the Facebook
In its efforts to recover from the recent scandal, Facebook is being more transparent and proactive, but still refuses to acknowledge a central truth.
Is unconscious bias training really any good?
The term 'unconscious bias' is bandied about with inclusion and diversity policies across the region. But what does it look like? And what, if anything, can really be done about it?
Time to seek 'Zen-like harmony' in a disrupted industry: WFA president
Highlights from the World Federation of Advertisers' Global Marketing Week in Tokyo, including its president's call for restoring balance in a troubled industry.
Emphasis on experiential a potential 'misstep' for luxury brands
TOP OF THE CHARTS: Heritage and quality are still the core drivers of luxury perception, according to global research by Kadence International.
AI predictions are the future of the contextual upsell: Salesforce
AI-powered prediction engines can help marketers better time and tune their upsell attempts, according to a senior Salesforce executive.
Gender gap in PR and comms: perception versus reality?
What people say and what the numbers suggest about gender equality in Asian PR don't quite add up. So what's the real story?
China leading the world for luxury digital advertising
TOP OF THE CHARTS: Asia’s biggest economy the most advanced digital market for luxury advertising, according to latest Zenith study.
The great mobile leap: What are you waiting for?
A huge change to Google's indexing makes optimisation for mobile more critical than ever. Here’s what you should do about it.
Connected TV is for marketers who value viewability: Dataxu
Connected TV provides an option beyond the internet giants for accessing the reach of traditional TV format but with greater accuracy, according to Dataxu's APAC GM.
How to guarantee more bang for your premium buck
The industry is touting ‘programmatic guaranteed’, but not everyone is ready to embrace it.
Don’t 'throw away' your brand equity: StanChart marketing head
Too many times marketers think revolution, not evolution, when it comes to brand identity and messaging, said Emma Sheller.
Marketing Mother’s Day gifts
This Sunday, it's all about her. So a customer-centric approach is key.
Tone-deaf communications worsen Japanese government scandals
An apparent failure to understand crisis management threatens the future of the Abe administration.
The disturbing connection between technology and bananas
When it comes to digital technology there’s no doubt that we’ve gained much. But we’ve lost something too.
Innovation centres take root in Asia
Labs, hubs, workshops: brands across the region are investing in experimental new spaces to foster outside-the-box thinking and non-traditional partnerships.
Campaign Jobs
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
6 2018 PR Awards shortlist announced
9 Mediacorp hires new CMO
