Analysis

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Cannes Lions selects five APAC jury presidents
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1 hour ago

Cannes Lions selects five APAC jury presidents

US and UK still dominate list of jury leaders, but women outnumber men for the first time.

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The truth about well-being in our industry
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12 hours ago

The truth about well-being in our industry

Many agencies are still failing to address the well-being of their people and only pay lip service to mental health.

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The first 100 days: what the new CMO of WeWork needs to do
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13 hours ago

The first 100 days: what the new CMO of WeWork needs to do

Maurice Lévy has a task on his hands to help turn around the shared workspace company. Here's the approach he should take.

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Rethinking public affairs amid a lack of trust in government: Edelman president
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1 day ago

Rethinking public affairs amid a lack of trust in government: Edelman president

Edelman president Matthew Harrington on the depletion of public trust and the shifting power dynamic between organisations and stakeholders.

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How emotional AI can benefit businesses
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1 day ago

How emotional AI can benefit businesses

Evolving AI to understand human emotions will be useful to all kinds of businesses—especially in the retail space—but interpretation and accuracy remain challenges.

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Google founders step back... but remain in control
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1 day ago

Google founders step back... but remain in control

Larry Page and Sergey Brin have a stellar track record in accumulating wealth and power while trying to avoid accountability.

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Elevating in-store experiences through storytelling and technology
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2 days ago

Elevating in-store experiences through storytelling and technology

The benefits of retail experiential over media buying may be more powerful than many brands realise, says Mediamonks' Shanghai executive producer.

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How a Japanese diplomat found a niche in London’s PR scene
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3 days ago

How a Japanese diplomat found a niche in London’s PR scene

The second part of Campaign’s series on Japanese expats in the communications and creative field features Daisuke Tsuchiya, a former diplomat who liked London so much that he changed his career for it.

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TBWA-related agencies emerge on top at Japan/Korea AOY
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4 days ago

TBWA-related agencies emerge on top at Japan/Korea AOY

TBWA-branded agencies won seven gold awards in a year where many categories were in flux at the Agency of the Year Awards for Japan and Korea.

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CMO Power List 2020: Call for nominations
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4 days ago

CMO Power List 2020: Call for nominations

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region is now accepting nominations of top marketers.

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Alexa, stop being so compliant
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Nov 28, 2019

Alexa, stop being so compliant

To help our children learn appropriate communication, voice assistants need to start thinking about etiquette.

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40 under 40 2019: Asia-Pacific's top rising talent
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Nov 28, 2019

40 under 40 2019: Asia-Pacific's top rising talent

From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

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West still prejudiced against Asian work: Forsman & Bodenfors CEO
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Nov 27, 2019

West still prejudiced against Asian work: Forsman & Bodenfors CEO

As the Swedish agency builds its brand in Asia, it calls out ‘Western-washing’ of international awards and creative standards.

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Why more regulation on social media offers opportunities for brands
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Nov 26, 2019

Why more regulation on social media offers opportunities for brands

Brands should stay ahead of the curve because, make no mistake, regulation is coming.

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10 KOL marketing trends in China for 2020
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Nov 25, 2019

10 KOL marketing trends in China for 2020

With 2019 rapidly drawing to a close, brands and marketers will be planning ahead to 2020 and beyond. Here are some influencer trends to watch.

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Why cyber crisis communications need more than tech to succeed
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Nov 25, 2019

Why cyber crisis communications need more than tech to succeed

Head of Asia at Finsbury on the role of emotional thinking during a tech crisis.

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5 luxury trends in China that matter to brands
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Nov 25, 2019

5 luxury trends in China that matter to brands

Relevant for all luxury brands, including in the fashion, food and beverage, lifestyle, and service categories, these trends are changing the way the game must be played to stay relevant.

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Grueling pitch conditions to stay until marketers shift disrespectful power dynamic
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Nov 24, 2019

Grueling pitch conditions to stay until marketers shift disrespectful power dynamic

The fact of the matter is the clients hold all the cards. They always have, says the CEO of Media Sherpas.

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Creative abuse, conflicts of interest and obnoxious pay terms: Pitching descends into 'Wild West without boundaries'
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Nov 22, 2019

Creative abuse, conflicts of interest and obnoxious pay terms: Pitching descends into 'Wild West without boundaries'

Agencies and consultants say there's been an uptick in bad behavior on the marketer side -- here's what needs to be done to course-correct.

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Best strategies for marketing to China’s digital-savvy travellers
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Nov 18, 2019

Best strategies for marketing to China’s digital-savvy travellers

As China’s outbound tourism continues to rise, travel marketers across Asia tell us how they are keeping pace and devising new strategies to attract China's digital-savvy and outwardly mobile younger generations.

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