Analysis

Premium
4 reasons advertisers should use performance video templates
Premium
21 hours ago

4 reasons advertisers should use performance video templates

Tested, performance-geared templates allow even non-specialists to make impactful ads, tweaked at scale to improve results.

Premium
SCMP: In-house data team critical for our advertisers
Premium
1 day ago

SCMP: In-house data team critical for our advertisers

VIDEO: Elsie Cheung, SCMP's chief operating officer weighs-in on publisher value for advertisers, in-housing data teams and the importance of ad placement for brand safety in this exclusive video from Campaign360 in Singapore.

Premium
The rising potential of China’s new seniors
Premium
1 day ago

The rising potential of China’s new seniors

Set aside your millennial obsession for a moment and focus on China's fastest-growing generational group.

Premium
Speed the biggest challenge for APAC mobile consumers
Premium
1 day ago

Speed the biggest challenge for APAC mobile consumers

TOP OF THE CHARTS: Latest Google study shows APAC mobile sites not meeting consumer expectations in most key areas.

Premium
The case for an asshole-free creative industry
Premium
1 day ago

The case for an asshole-free creative industry

In a new book, Paul Woods discusses how the industry can improve its working practices. Here, he explains why cutting down on hours worked is one key way to achieve this.

Premium
How much negative press can the Olympics brand take?
Premium
4 days ago

How much negative press can the Olympics brand take?

The head of the Japanese Olympic Committee has resigned following corruption allegations. Will the Olympics, as a brand, suffer? Don't bet on it.

Premium
Privacy regulation: We ain't seen nothin' yet
Premium
4 days ago

Privacy regulation: We ain't seen nothin' yet

VIDEO: Stephan Loerke of the WFA discusses the impact of GDPR, the evolving use of agencies, the group's media charter, and the biggest issue people aren't talking about enough.

Premium
The finance and marketing therapy session
Premium
Mar 21, 2019

The finance and marketing therapy session

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.

Premium
Getting your adtech strategy right for Southeast Asia
Premium
Mar 21, 2019

Getting your adtech strategy right for Southeast Asia

VIDEO: The Trade Desk's Henry Shelley and Cadreon's Yean Cheong talk about technology best practices, from advising clients to the build-or-buy decision.

Premium
Celebrities, brands and drugs: not a clear-cut story
Premium
Mar 20, 2019

Celebrities, brands and drugs: not a clear-cut story

Brands' treatment of Japanese entertainer Pierre Taki raises ethical questions.

Premium
How to make sense of your customer data
Premium
Mar 20, 2019

How to make sense of your customer data

The case for considering a customer data platform (CDP) to help create a unified customer view.

Premium
Agency Report Cards 2018
Premium
Mar 19, 2019

Agency Report Cards 2018

Campaign Asia-Pacific presents its 16th annual assessment, evaluating 43 APAC agency networks based on their 2018 business performance, innovation, creative output, awards, staff development, diversity and leadership.

Premium
Agency Report Card 2018: Essence
Premium
Mar 19, 2019

Agency Report Card 2018: Essence

Essence had a deluge of new clients, new staff and explosive growth in 2018. Scaling up without killing its culture or displeasing its main client was critical.

Premium
Agency Report Card 2018: Zenith
Premium
Mar 19, 2019

Agency Report Card 2018: Zenith

Zenith's game plan in 2018 was to grow business through more diversification while defending its turf and capturing new clients. Read on to see whether it succeeded.

Premium
Agency Report Card 2018: APAC holding company rankings
Premium
Mar 19, 2019

Agency Report Card 2018: APAC holding company rankings

See which advertising and media holding companies surged ahead in Asia-Pacific, and which declined. Plus: Data visualisations of holding-company revenue and market cap over the last several years.

Premium
Agency Report Card 2018: MullenLowe
Premium
Mar 19, 2019

Agency Report Card 2018: MullenLowe

MullenLowe failed to 'hyperbundle' a complete submission for 2018 as its ongoing restructuring continued to stretch.

Premium
Agency Report Card 2018: Havas Creative
Premium
Mar 19, 2019

Agency Report Card 2018: Havas Creative

With its award cupboards bursting thanks to Palau Pledge, will Havas Creative's many plans see the agency rise a grade?

Premium
Agency Report Card 2018: Havas Media
Premium
Mar 19, 2019

Agency Report Card 2018: Havas Media

With Havas' village model well established in Asia-Pacific, has it done enough to move the media arm up the ladder?

Premium
Agency Report Card 2018: VMLY&R
Premium
Mar 19, 2019

Agency Report Card 2018: VMLY&R

In it's first year of assessment since two legacy agencies were merged together, can VMLY&R hold its own?

Premium
Agency Report Card 2018: Hakuhodo
Premium
Mar 19, 2019

Agency Report Card 2018: Hakuhodo

Hakuhodo kept in touch with the region by making acquisitions in Vietnam and the Philippines, but otherwise showed little evidence of progress.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins