Analysis
40 Under 40 2022: Mo Moubayed, Veridooh
He entered the media industry and founded Veridooh to revolutionise out-of-home advertising, advocating for it to be more people-, data- and environment-centric.
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ChatGPT in advertising: Will clients pay the same for AI-generated campaigns?
ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?
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Global new-biz round-up: Jim Beam and Pfizer among flurry of creative reviews
Publicis Groupe and Havas post year-on-year growth.
Lessons from Adidas: How to respond to fake press releases
Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.
Creative Minds: Rachel Hoo lives for a good challenge except when its at math
“Learning creative arts and ditching science and math forever was a dream come true for me,” says VaynerMedia’s creative director Rachel Hoo.
40 Under 40 2022: Megha Nair, Carat
Not your typical planning and buying VP, Nair is an industry force to be reckoned with, winning over clients, businesses, and her own teammates.
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Adtech leaders react to potential breakup of Google's ad business
Google is being accused of abusing its “monopoly power” to disadvantage publishers and advertisers who use competing adtech products. Campaign speaks to APAC adtech leaders about the implications for the industry.
Where are all the brands at live gaming events?
Gamers pack out award shows, esports competitions and convention floors — spaces many brands have yet to explore.
Martin Sorrell and Wesley ter Haar are ‘optimistic’ about a ‘tougher’ year ahead
The Media.Monks leaders outline their strategy to appease ‘anxious’ advertisers in a deteriorating economic environment that analysts say is ripe for innovation.
Big tech bleeds, Southeast Asia ad tech hit, but not as hard
While marketing and ad spend is the first to be slashed in the wake of economic uncertainty, experts are optimistic about a milder brunt for Asia, however, firms need to future-proof themselves to withstand the downturn.
40 Under 40 2022: Matt Chandler, DDB
With a solid hand and an empathetic approach, Chandler has driven his team to awards success.
Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA
Retail media is the fastest-growing and most dynamic ad marketplace worldwide, behind search and social. It is considered the third wave of digital advertising. We look at some top retail media networks on offer in Southeast Asia.
How Boathouse Group is using AI to unearth brand narratives
Narrative Transformation is an AI-based social listening tool that allows the agency to identify and create campaigns around narrative threads.
M&A Watch: Activity returns to pre-pandemic levels
There were 76 deals globally in November, with North America being the most active.
How will consumers choose brands this year?
PepsiCo Europe's chief marketing officer outlines three crucial elements for brands to consider over the coming 12 months.
Can adland build the 'inclusive work environment' needed to reach 50% female CEOs?
Wacl has identified five areas for change in adland to help hit its target.
Creative Minds: RGA's Shingo Ohno is also a guitar-playing skateboarder
The one where a creative wanted to be a guitarist, could’ve been a telemarketer but ended up with an idea.
40 Under 40 2022: Mark Anderson, Cheil
Staying true to his vision, Anderson created a culture that saw an agency struggling to find its voice become a force to be reckoned with.
‘Unknown delta’ discovered as programmatic supply chain transparency improves
The latest ISBA/PwC report on premium programmatic supply chain shows increases in transparency and value, but 'walled gardens' are a barrier to progress.
Why most CNY campaigns in China continued despite recent Covid surge
Despite being in the grips of its biggest Covid surge in China to date, most brands stuck to their long-term CNY marketing plans. Agencies and marketers explain why, and what impact the health crisis actually had on campaigns.
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