Analysis

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Is there value in surveillance? Ask the Chinese
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19 hours ago

Is there value in surveillance? Ask the Chinese

Hands up if you viewed the pervasive social rating in the "Nosedive" episode of Black Mirror and thought, 'That’s not so bad'?

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China's hip-hop ban: lessons for brands
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1 day ago

China's hip-hop ban: lessons for brands

CULTURAL RADAR: Why all hope isn't lost for brands looking to tap Chinese counterculture.

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Lion and cryin': The year's top 3 award-bait campaigns
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2 days ago

Lion and cryin': The year's top 3 award-bait campaigns

Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.

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The unique face of the fake news debate in Asia
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2 days ago

The unique face of the fake news debate in Asia

Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?

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Missed Advertising Week Asia in Tokyo? We've got you covered.
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4 days ago

Missed Advertising Week Asia in Tokyo? We've got you covered.

The "role" of a soft drink, the perils of "kissing ass" in creative and the portrayal of Japanese as the "bored-looking people at a party" were among the more interesting takeaways.

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Shooting yourself in the Facebook
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4 days ago

Shooting yourself in the Facebook

In its efforts to recover from the recent scandal, Facebook is being more transparent and proactive, but still refuses to acknowledge a central truth.

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Is unconscious bias training really any good?
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May 18, 2018

Is unconscious bias training really any good?

The term 'unconscious bias' is bandied about with inclusion and diversity policies across the region. But what does it look like? And what, if anything, can really be done about it?

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Time to seek 'Zen-like harmony' in a disrupted industry: WFA president
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May 18, 2018

Time to seek 'Zen-like harmony' in a disrupted industry: WFA president

Highlights from the World Federation of Advertisers' Global Marketing Week in Tokyo, including its president's call for restoring balance in a troubled industry.

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Emphasis on experiential a potential 'misstep' for luxury brands
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May 18, 2018

Emphasis on experiential a potential 'misstep' for luxury brands

TOP OF THE CHARTS: Heritage and quality are still the core drivers of luxury perception, according to global research by Kadence International.

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AI predictions are the future of the contextual upsell: Salesforce
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May 16, 2018

AI predictions are the future of the contextual upsell: Salesforce

AI-powered prediction engines can help marketers better time and tune their upsell attempts, according to a senior Salesforce executive.

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Gender gap in PR and comms: perception versus reality?
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May 15, 2018

Gender gap in PR and comms: perception versus reality?

What people say and what the numbers suggest about gender equality in Asian PR don't quite add up. So what's the real story?

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China leading the world for luxury digital advertising
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May 14, 2018

China leading the world for luxury digital advertising

TOP OF THE CHARTS: Asia’s biggest economy the most advanced digital market for luxury advertising, according to latest Zenith study.

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The great mobile leap: What are you waiting for?
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May 14, 2018

The great mobile leap: What are you waiting for?

A huge change to Google's indexing makes optimisation for mobile more critical than ever. Here’s what you should do about it.

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Connected TV is for marketers who value viewability: Dataxu
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May 11, 2018

Connected TV is for marketers who value viewability: Dataxu

Connected TV provides an option beyond the internet giants for accessing the reach of traditional TV format but with greater accuracy, according to Dataxu's APAC GM.

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How to guarantee more bang for your premium buck
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May 11, 2018

How to guarantee more bang for your premium buck

The industry is touting ‘programmatic guaranteed’, but not everyone is ready to embrace it.

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Don’t 'throw away' your brand equity: StanChart marketing head
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May 10, 2018

Don’t 'throw away' your brand equity: StanChart marketing head

Too many times marketers think revolution, not evolution, when it comes to brand identity and messaging, said Emma Sheller.

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Marketing Mother’s Day gifts
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May 10, 2018

Marketing Mother’s Day gifts

This Sunday, it's all about her. So a customer-centric approach is key.

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Tone-deaf communications worsen Japanese government scandals
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May 9, 2018

Tone-deaf communications worsen Japanese government scandals

An apparent failure to understand crisis management threatens the future of the Abe administration.

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The disturbing connection between technology and bananas
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May 8, 2018

The disturbing connection between technology and bananas

When it comes to digital technology there’s no doubt that we’ve gained much. But we’ve lost something too.

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Innovation centres take root in Asia
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May 8, 2018

Innovation centres take root in Asia

Labs, hubs, workshops: brands across the region are investing in experimental new spaces to foster outside-the-box thinking and non-traditional partnerships.

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