Analysis
Creative Minds: How FCB's Devon Wood flew a plane with no experience
The senior copywriter at FCB Aotearoa was inspired by her father, who was an adman, to become a creative. She also has a cat for a pet despite being a dog person.
Why so many Western brands get it wrong when talking to APAC audiences
Too often, global brands opt for a cultural shorthand in Asia, causing misappropriation or offence through lazy use of tropes, says this design expert. Here's how to avoid it.
Asia-Pacific Power List 2023: Kaajal Shivdasani, General Mills
Responsible for marketing some of the most popular food brands from Europe to Asia, Shivdasani brings her entrepreneurial instincts to product launches and campaigns in many regions.
2023 Cannes Contenders: Wunderman Thompson's mane choices
Creatives from the agency network pick their favourite Asia-Pacific campaigns expected to return from Cannes with a pride of Lions.
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As the podcasting boom wanes, how is APAC adjusting?
As the podcast industry faces difficult challenges globally, particularly in terms of monetisation and profitability, we explore how APAC podcasts can still appeal to advertisers.
Ad industry must fix gap between intent and action on climate
Campaign is launching a series of opinion pieces about sustainability ahead of Cannes Lions 2023. Here the leaders of Ad Net Zero, WFA and ANA issue a joint call about the need to move from talk to impact.
2023 Cannes Contenders: Ogilvy APAC's top bets
There's no exact science to predicting a Cannes Lions winner, Ogilvy's Reed Collins gives a shot nonetheless.
Malaysia's top brands for customer experience
The Malaysian list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
Cannes Lions 2023: Judges must raise the standard on purpose work, creatives say
Purpose work will still be prominent this year, but it needs more scrutiny in the judging room, creatives agree.
Chat-based payments are here: Game-changer or privacy nightmare?
SOUNDING BOARD: After India and Brazil, WhatsApp's in-chat payment feature launches in Singapore but opens a debate. Are chat-based payments the future of digital innovation or add concerns of privacy and safety intrusion?
Women Leading Change 2023: Winners revealed
See the full list of winners of the 7th Women Leading Change Awards.
2023 Cannes Contenders: DDB Singapore predicts winners
Creatives at DDB Singapore put their necks on the line for campaigns they think will clutch gold or Grand Prix at this year's Cannes creativity fest.
Why Capcom is targeting the women who play "Street Fighter"
EXCLUSIVE: A new campaign focuses on the fighting game’s roster of women to attract non-traditional “Street Fighter” players.
ADHD in adland: bringing out the power of different thinkers
The advertising industry can (and should) be the perfect fit for those who see the world differently.
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Creative alchemy: Ogilvy's Chris Reitermann dives into AI's advertising abyss
SHANGHAI ZHAN PODCAST: AI promises to usher a transformative change across industries. Chris Reitermann, co-CEO, Ogilvy Asia and CEO of Ogilvy, Greater China, discusses its magical potential for advertising and its harmonious symphony with human creativity.
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Wokeness woes: Will the anti-woke wave reach Asia?
Every now and then, the right-wing backlash against 'woke' marketing engulfs the West, Campaign explores if there's any legitimacy to the 'go woke, go broke' sentiment. And if brands in APAC need to prepare to face fury?
Indonesia's top brands for customer experience
The Indonesian list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
Fred & Farid and the palette of AI possibilities
INSPIRATION STATION: Taking AI-generated art beyond the amateur hour, Fred & Farid redefines creative artistry for milestone anniversary celebrations.
Asia-Pacific Power List 2023: Jan-Paul Jeffrey, Spotify
From localising campaigns to surprising fans with egg-cellent moments, Jeffrey’s marketing symphony in Southeast Asia is hitting all the right notes.
A marketoonist’s hard truths about the industry
From shiny new distractions to fallacious funnels, cartoonist Tom Fishburne points out the obvious ridiculousness in our industry that most are blind to.
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