Analysis

11 hours ago

Brands should focus on optimism, connection and charity this Ramadan

As Ramadan continues to face physical restrictions, brands should focus on connecting people online, giving back to the community and building on optimism of better times to come, says M&C Saatchi Indonesia.

1 day ago

How can marketers make better Ramadan ads?

Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.

4 days ago

Hakuhodo drives on through the storm

AGENCY REPORT CARD: Despite facing severe challenges from a drop in client spend, Hakuhodo forged on with workplace reforms and stronger investments in community, sustainability and innovation.

4 days ago

Tips for sustainability comms and how to avoid greenwashing

To mark Earth Month, we bring you five tips on how to communicate with consumers about sustainability in an authentic way, and to protect your brand from being accused of greenwashing.

Apr 8, 2021

Pandemic helped gaming industry spur a revenue surge of 20% in 2020: Essence study

The report aims to help brands understand the full scale of the opportunities in gaming

Apr 8, 2021

Grey areas linger around AKQA merger appetite

AGENCY REPORT CARD: Grey is starting to make better use of its APAC staff and resources, but we’re missing clarity on how its merger with AKQA may help it succeed.

Apr 8, 2021

Head & Shoulders on subverting shampoo ad tropes with new anime campaign

EXCLUSIVE: The P&G brand and creative partner Forsman & Bodenfors talk to Campaign about why it borrowed elements from anime to destigmatise male dandruff in Japan.

Apr 8, 2021

AI must acknowledge all sectors of society to serve everyone fairly

As the industry increasingly embraces AI, it must examine the gender bias within it.

Apr 7, 2021

A 'cookieless' future will help digital advertising create and innovate: Iván Markman

The chief business officer at Verizon Media breaks down the imminent cookieless future of digital advertising

Apr 7, 2021

How agencies are increasingly profiting from missing people

Agency retainer models fail to incentivise a reduction in staff churn with consequences for both employees and advertisers, says one industry consultant.

Apr 7, 2021

AstraZeneca's vaccine comms: Why 'slick and corporate' isn't always best

The AstraZeneca vaccine is a good jab let down by poor communications. Or so the narrative goes.

Apr 6, 2021

Is K-beauty’s reign coming to a close?

Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be.

Apr 6, 2021

Be a partner to FAANG gang, don't depend on them, in a platform world

Here are four ways for brands to take control of their destiny, Publicis Groupe's global CMO says.

Apr 6, 2021

Not all fun and games at OMD

AGENCY REPORT CARD: In a difficult year involving layoffs and the loss of a big Chinese client, did OMD still pass 'Go' and collect its reward?

Apr 6, 2021

Making the most of measurement on Clubhouse

Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.

Apr 5, 2021

Cannes or cannot? Indian adland split on Cannes 2021 attendance

Some ad folks believe postponing Cannes Lions 2021 to a later date in the year would have made more sense, while others think it would mess up the schedule

Apr 5, 2021

The X factor: Why agencies want to lead in ‘experience’

When asked to describe what they do, more agencies are describing themselves as providers of ‘experience’. What exactly does this mean?

Apr 5, 2021

Adland's astonishing attitude on office work is more Goldman than Google

Progressive businesses are allowing talent to work from home yet much of adland wants to drag staff into offices, points out one industry leader.

Apr 4, 2021

How luxury took over memes

Louis Vuitton’s inflatables spurred countless DIY recreations on Chinese social media.

Apr 4, 2021

Urgent need for better pitch practice to protect agency staff's mental health

Agencies' poor practice on pitching is causing unnecessary pressure for staff, finds UK pitch consultancy survey