Analysis

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Better cities, new paths for brand growth in China
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16 hours ago

Better cities, new paths for brand growth in China

Brands have a choice: Cater to the mindless consumers of old and keep adding to economic and ecological issues, or focus on creating products and services that help people feel good about the things they buy.

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LVMH digital czar on China, sales and the new definitions of luxury
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17 hours ago

LVMH digital czar on China, sales and the new definitions of luxury

Ian Rogers discusses what the luxury industry has missed about the mobile experience and how he has tried to make online shopping more luxurious.

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And now for some brutal honesty about ‘digital transformation’
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17 hours ago

And now for some brutal honesty about ‘digital transformation’

Money and lives are being wasted on weak, ineffective plans dressed in jargon by insecure stakeholders, says one honest veteran who is tired of hearing platitudes.

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A Japanese detergent maker’s first steps towards personalisation
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3 days ago

A Japanese detergent maker’s first steps towards personalisation

CASE STUDY: Lion Corporation developed personalised fragrances in a promotion that it hopes will support larger scale creation of products tailored to the individual.

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Buhlmann on leaving DAN: 'I'm proud we were able to transform the business'
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4 days ago

Buhlmann on leaving DAN: 'I'm proud we were able to transform the business'

He remains bullish about the 'robust' agency model.

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Q&A: Lessons Shopify is learning in Japan
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Nov 14, 2018

Q&A: Lessons Shopify is learning in Japan

The commerce platform's country manager explains why Japan is its first non-English market, how it's localising its offering and marketing, and what it's learning from Japanese users.

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The big interview with Ogilvy's John Seifert:
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Nov 13, 2018

The big interview with Ogilvy's John Seifert: "I am not even sure if I would have been hired today"

In a freewheeling chat with Campaign India, John Seifert, global CEO of Ogilvy, speaks on a wide range of topics, from his unfinished hunt for a global CCO to keeping pace with change for both agencies and clients.

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Video, transparency and beyond: Rubicon Project's view
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Nov 13, 2018

Video, transparency and beyond: Rubicon Project's view

The CTO of one of the world's largest programmatic exchanges shares six key priorities.

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Seeking pastures new? All you need to know about moving client-side
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Nov 13, 2018

Seeking pastures new? All you need to know about moving client-side

Brand roles are often fêted as the ideal escape from the long hours, low pay and minimal influence that agency life can involve. But moving can be hard—and new roles are not always what they're cracked up to be.

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Your most critical decision in martech
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Nov 12, 2018

Your most critical decision in martech

Don't get lost in the alphabet soup of marketing and advertising tech. Use this checklist to see if you're building the right technology solutions.

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Behind the scenes of Singles Day 2018: strategies of the major platforms
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Nov 9, 2018

Behind the scenes of Singles Day 2018: strategies of the major platforms

Following the discount shopping festival, we look at the recent tactical shifts made by China's biggest e-commerce platforms—and why they went back to basics this year.

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The truth about advertising's long-hours culture
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Nov 8, 2018

The truth about advertising's long-hours culture

A senior creative lays bare the mental toll of the industry's culture of working long hours.

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Key do's and don'ts of content marketing
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Nov 7, 2018

Key do's and don'ts of content marketing

IAB Southeast Asia and India's content committee explains how to avoid both common and lesser known marketing mistakes.

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Consumerisation of healthcare in Asia is opening new doors for brands
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Nov 7, 2018

Consumerisation of healthcare in Asia is opening new doors for brands

By removing health stigmas and connecting patients directly with practitioners, consumers are gaining more exposure to key health product and services brands, says a new JWT Intelligence study

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HK's The Women's Foundation calls out boardroom gender bias
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Nov 7, 2018

HK's The Women's Foundation calls out boardroom gender bias

Non-profit The Women's Foundation and its 30% Club Hong Kong, launched in 2013 to raise awareness of the perks of gender diversity, have released a new campaign aiming to reduce gender bias in boardrooms.

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'Fly Better' says Emirates—and do stop gawping at the air hostesses
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Nov 7, 2018

'Fly Better' says Emirates—and do stop gawping at the air hostesses

The Dubai-based airline celebrates 33 years in the skies with a new campaign showing off what it calls "a bold new brand promise".

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What adland has learned from Cambridge Analytica
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Nov 7, 2018

What adland has learned from Cambridge Analytica

The incident has identified all kinds of tools and tactics that are relevant to the advertising industry.

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Publicis One's new Japan strategy head vows to
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Nov 6, 2018

Publicis One's new Japan strategy head vows to "enjoy the pressure"

Masahiro Ando returned to the agency world from Coca-Cola in search of new lessons and a more holistic view.

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'Human-like' voice search a major brand asset — if properly deployed
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Nov 6, 2018

'Human-like' voice search a major brand asset — if properly deployed

Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.

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The pursuit of healthy efficiencies
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Nov 5, 2018

The pursuit of healthy efficiencies

Three factors you can adjust across your entire business to unlock efficiency that creates valuable gains beyond the monetary.

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