Analysis
Campaign Creation Stories: How retailer Bananain used noodles as a recurring campaign theme
Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.
Women to Watch 2022: Elayne Gan, Dow Jones
Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.
Creative Minds: Calvin Choong has an entire room of collectible toys
Get to know the creative group head at Zeno Group whose son is the only respite he needs at the end of a bad day.
Women to Watch 2022: Ela Federigan-Chua, Optimax Communications Group
An advocate for diversity and empowering those around her, Federigan-Chua managed to record incredible growth after being handed the reins of running her own agency.
Women to Watch 2022: Devika Sharma, InMobi
A firm believer in diversity, innovation and teamwork, Sharma heads up the agency sales team through hard times in India and extends her expertise to other markets in the region.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Problem gaming among youths: Are brands and publishers responsible?
Loot boxes in gaming involve new layers of regulatory complexity as parallels with traditional gambling are often vague and difficult to interpret. Plus, existing gambling bodies are currently ill-equipped to deal with such challenges.
FCB's global chief talent officer on avoiding burnouts
Campaign India catches up with FCB's global chief talent officer during her visit to India, to speak about the talent in the agency, the progress its made, quiet quitting, and more.
Women to Watch 2022: Carbo Yu, Sinclair
Leading the APAC growth strategy for PR agency Sinclair, Yu's determination and business prowess have helped her to achieve year-on-year revenue growth.
How should marketers approach the Qatar World Cup?
With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event.
Does creativity still drive business?
In 2019, the IPA declared a 'crisis in creative effectiveness'. Little seems to have changed since. So where does the problem lie: are awards juries too focused on creative flair and not enough on work that delivers brand performance?
Women to Watch 2022: Anna Cherry, Spark Foundry
Combining natural empathy, courage and gutsy leadership, Cherry has achieved monumental scale as head of strategy to make Spark Foundry one of the fastest-growing agencies in Australia.
The industry’s two-faced stance on climate change
Agencies are working to make their own operations sustainable but they remain committed to working for fossil fuel clients.
Asia-Pacific Power List 2022: Yves Briantais, Colgate-Palmolive
The 15-year company veteran is keen to keep his brand’s messaging fresh, drive premiumisation, and surge ahead with digital transformation.
Campaign Crash Course: Marketing to under-18s in gaming
Will Anstee, CEO of TotallyAwesome, provides a five-minute lesson on how to keep the gaming environment safe for under-18s, as well as marketing to them with thoughtful experiences.
Half of marcomms pros suffered severe stress, anxiety or burnout last year: UK study
New research has found that half of people working in marketing and comms reported experiencing severe stress, anxiety or burnout on several occasions over the past 12 months.
PR agencies shouldn’t be treated as vendors but as collaborators: Experts
Public relations agencies and clients share strategies to ensure that the work relationship within the ecosystem eliminates toxicity
.png&h=268&w=401&q=100&v=20170226&c=1)
Global new-biz round-up: Omnicom agencies scoop the largest creative accounts in July
The wins meant the company generated the largest billings of all the ‘big six’ holding companies in July.
Creative Minds: Drishti Khemani would love to work on a Wes Anderson set
Get to know the senior art director at VCCP Singapore, who tells us why her favourite campaign is an OOH one that made her stop in her tracks.
Where is brand experience headed?
In a post-pandemic world where brands are spending more on events, we ask brand experience experts across the region to find out if events will ever be the same.
Asia-Pacific Power List 2022: Sai Tzy Horng, Julie’s
Sai has helped to elevate his father’s business from a humble biscuit company to one that is increasingly fashionable and top-of-mind among younger consumers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
