Hands up if you viewed the pervasive social rating in the "Nosedive" episode of Black Mirror and thought, 'That’s not so bad'?
CULTURAL RADAR: Why all hope isn't lost for brands looking to tap Chinese counterculture.
Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.
Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?
The "role" of a soft drink, the perils of "kissing ass" in creative and the portrayal of Japanese as the "bored-looking people at a party" were among the more interesting takeaways.
In its efforts to recover from the recent scandal, Facebook is being more transparent and proactive, but still refuses to acknowledge a central truth.
The term 'unconscious bias' is bandied about with inclusion and diversity policies across the region. But what does it look like? And what, if anything, can really be done about it?
Highlights from the World Federation of Advertisers' Global Marketing Week in Tokyo, including its president's call for restoring balance in a troubled industry.
TOP OF THE CHARTS: Heritage and quality are still the core drivers of luxury perception, according to global research by Kadence International.
AI-powered prediction engines can help marketers better time and tune their upsell attempts, according to a senior Salesforce executive.
What people say and what the numbers suggest about gender equality in Asian PR don't quite add up. So what's the real story?
TOP OF THE CHARTS: Asia’s biggest economy the most advanced digital market for luxury advertising, according to latest Zenith study.
A huge change to Google's indexing makes optimisation for mobile more critical than ever. Here’s what you should do about it.
Connected TV provides an option beyond the internet giants for accessing the reach of traditional TV format but with greater accuracy, according to Dataxu's APAC GM.
The industry is touting ‘programmatic guaranteed’, but not everyone is ready to embrace it.
Too many times marketers think revolution, not evolution, when it comes to brand identity and messaging, said Emma Sheller.
This Sunday, it's all about her. So a customer-centric approach is key.
An apparent failure to understand crisis management threatens the future of the Abe administration.
When it comes to digital technology there’s no doubt that we’ve gained much. But we’ve lost something too.
Labs, hubs, workshops: brands across the region are investing in experimental new spaces to foster outside-the-box thinking and non-traditional partnerships.
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