Analysis
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The devastating comms impact of a Trumpian social-media age
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
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Top 10 financial brands in Southeast Asia
The Philippines' leading mobile wallet service GCash has earned top ranking in Southeast Asia’s top financial brands in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
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The risks and opportunities of Red's international fame
Amid a looming TikTok ban, Chinese social-media app Red is enjoying a sharp increase in users. But China’s marketing community view the phenomenon as a double-edged sword.
Creative Minds: FCB's Claire Herselman transforms nonsense into creativity
Get to know the senior copywriter who moved to London at 18 and worked as a barista.
How young Malay-Muslim women are spending and consuming
Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.
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'I'm dreaming of AI that reads our thoughts': Ant Group CMO
Ray Chen Liang, CMO of Ant Group, gets candid about the risk of being ‘cheap’ by calculating every marketing dollar, the game-changing value of AI for small businesses, and brands he admires from afar.
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Meta's shameful conduct policy is a 'green light' for erasing queer voices
Meta has redrawn their boundaries of acceptable hate, and LGBTQIA+ people are no longer in the safety zone. Outvertising will no longer be working with them.
40 Under 40 2024: Shannen Lois Dillian Uy, Spark It
At just 30, Uy has many achievements under her belt, including spearheading client-centric solutions for her agency, major pitch wins, and initiating a nationwide shift in measuring influencer campaigns.
Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed
Details emerging from the trial proceedings allege that up to $110 million may have been transferred to executives' individual accounts as prosecutors seek life imprisonment for GroupM China's former chief investment officer and lengthy jail terms for two others.
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Social media fatigue? Agencies must spark conversations, not noise
Campaign finds out how they can avoid risking digital irrelevance by crafting campaigns that inspire authentic audience dialogue, blending creativity with insights.
Spikes Asia 2025: Banana Balloon’s creatives on winning as an indie agency
Winning at Spikes in its first year of operation increased confidence and morale at China-based independent agency Banana Balloon.
Bracing for a ban: What to know about a world without TikTok
The app could disintegrate, sending users and marketers on a mission to find another go-to platform.
Martin Sorrell: 'The role of a CMO has got easier'
The former chief executive of WPP spoke at CES 2025.
Vietnamese American astronaut activist makes leaps for womankind—wearing an E.l.f. red lip
E.l.f. Beauty partnered with Amanda Nguyen, the first Vietnamese and Southeast Asian woman astronaut to go to space, for its ‘Show Your(s)e.l.f.’ series.
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Publicis China CCOs on creativity in a hyper-speed market
"When you live in China, you have to be constantly on the tip of your toes because of how dynamic it is," say Publicis Creative chiefs Kelly Pon and Tian It Ng, who share their thoughts on China’s global creative ambitions and more.
40 Under 40 2024: Sambashiva Srisailapathy, GrabTaxi
The computer-engineer-turned-regional-leader has managed to evolve Grab’s advertising arm with clever ideas, sound numbers, and an infectious energy.
Is astroturfing illegal? PR takeaways from the ‘It End With Us’ lawsuits
Entertainment publicists and PR practitioners on what qualifies as astroturfing and navigating libel and defamation for clients
What does adland make of WPP’s four office days per week mandate?
Industry leaders share their views on the change.
Will axing fact-checkers on Meta shift media spend elsewhere?
Facebook chief Mark Zuckerberg’s decision to move to a community-based moderation system leaves marketers questioning whether they can, or should, trust Meta.
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Are marketers spending less on social media?
Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores changing media spend and how marketers can innovate with social media to drive ROI.
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