Analysis
Women to Watch 2024: Julie Nestor, Mastercard
Nestor is a key driver in the elevation of Mastercard’s Priceless platform in the region through clever partnerships, experiential offerings, and inclusive marketing.
Are religious factors enough to shift Indonesian consumer choices?
Muslim consumers' preference for brands that are in line with their beliefs is increasingly becoming a trend. However, this trend is considered not to make brands become market leaders as long as quality, service, and promotion are not improved.
Women to Watch 2024: Jacquie Alley, The Media Store
A trailblazer in championing diversity, sustainability, and innovation, Alley’s transformative leadership has driven The Media Store’s growth and set new standards for workplace culture in the industry.
Women to Watch 2024: Hyewon Park, EssenceMediacom
Park may have brought in great success for a key client, but matching this accolade is her willingness to continually upgrade her leadership skills.
Chinese creative legend Tomaz Mok: ‘No relationship between awards and business growth’
In an exclusive interview with Campaign in Shanghai, the former McCann veteran gets candid about the obscurity of international awards for Chinese work, leaving a big network after 36 years, and his advice for young talent.
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Will the 'big six' become the 'big three'?
Gideon Spanier explains the likely impact of the impending Omnicom takeover of Interpublic.
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Want to optimise your digital campaign? Add some good old print to the mix
“Print is being rediscovered as a premium channel… precisely because everyone’s eyes are glazed over from too many digital ads,” says Éric Blais in his latest Free to Disagree column.
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B2B marketing shouldn’t be caged—but is compliance killing creativity?
Most CMOs say that B2B marketing has grown in importance over the last year, but to truly harness its power for business growth requires a shift in perspective.
Women to Watch 2024: Elle Bullen, Bullfrog
A brutal battle with cancer may have forced Bullen to pause her career, but her fire to produce meaningful work and challenge gender conformities continue to burn.
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In marketing, it is better to be interesting than right
Marketers should prioritise grabbing attention over being correct when making ads, even if it feels random or weird, says TBWA Melbourne's Zac Martin.
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Navigating the contextual advertising resurgence: A sustainable solution or a short-term trend?
As the advertising landscape shifts towards greater privacy compliance, the resurgence of contextual advertising raises questions about its effectiveness and ROI compared to data-driven targeting. Is it a sustainable solution or a stopgap in digital marketing’s evolution?
Women to Watch 2024: Catherine Zhu, Interone & DDB
As the leader of Interone China, Zhu not only propelled the agency’s performance but also earned the trust of clients with exceptional skills in business negotiation, client relationship management, and crisis management.
Duolingo comms head Sam Dalsimer leads 'wholesome unhinged' strategy
Duolingo killed off its brand mascot and brought it back to life as part of an unhinged social media strategy and more wholesome comms approach.
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Creative Minds: Michelle Chen finds both rebellion and a refuge in creativity
BorderX’s Michelle Chen gave up a life of science for the thrill of growing brands with words.
Women to Watch 2024: Chhavi Lekha, IndiGo
Communicating on behalf of an airline isn’t easy work, but Lekha goes beyond cruise control to ensure relevance, consistency, and accuracy both internally and externally.
Women to Watch 2024: Bee Leng Tan, The Ascott Limited and CapitaLand Investment
Tan combines visionary leadership with digital innovation, and champions inclusivity across global markets.
Mark Read: 'AI will unlock adland's productivity challenge'
AI to 'touch' every corner of WPP, says Read, as Google touts UK investment.
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Why it's a great time to be an indie right now
Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.
A tale of two holding companies: WPP and Publicis
WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.
Women to Watch 2024: Batool E Azra, IAL Saatchi & Saatchi
Azra didn’t just beat the odds to shine in a male-dominated market, she’s also utilising her influence to pass the baton to talented young women along the way.
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