Tested, performance-geared templates allow even non-specialists to make impactful ads, tweaked at scale to improve results.
VIDEO: Elsie Cheung, SCMP's chief operating officer weighs-in on publisher value for advertisers, in-housing data teams and the importance of ad placement for brand safety in this exclusive video from Campaign360 in Singapore.
Set aside your millennial obsession for a moment and focus on China's fastest-growing generational group.
TOP OF THE CHARTS: Latest Google study shows APAC mobile sites not meeting consumer expectations in most key areas.
In a new book, Paul Woods discusses how the industry can improve its working practices. Here, he explains why cutting down on hours worked is one key way to achieve this.
The head of the Japanese Olympic Committee has resigned following corruption allegations. Will the Olympics, as a brand, suffer? Don't bet on it.
VIDEO: Stephan Loerke of the WFA discusses the impact of GDPR, the evolving use of agencies, the group's media charter, and the biggest issue people aren't talking about enough.
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.
VIDEO: The Trade Desk's Henry Shelley and Cadreon's Yean Cheong talk about technology best practices, from advising clients to the build-or-buy decision.
Brands' treatment of Japanese entertainer Pierre Taki raises ethical questions.
The case for considering a customer data platform (CDP) to help create a unified customer view.
Campaign Asia-Pacific presents its 16th annual assessment, evaluating 43 APAC agency networks based on their 2018 business performance, innovation, creative output, awards, staff development, diversity and leadership.
Essence had a deluge of new clients, new staff and explosive growth in 2018. Scaling up without killing its culture or displeasing its main client was critical.
Zenith's game plan in 2018 was to grow business through more diversification while defending its turf and capturing new clients. Read on to see whether it succeeded.
See which advertising and media holding companies surged ahead in Asia-Pacific, and which declined. Plus: Data visualisations of holding-company revenue and market cap over the last several years.
MullenLowe failed to 'hyperbundle' a complete submission for 2018 as its ongoing restructuring continued to stretch.
With its award cupboards bursting thanks to Palau Pledge, will Havas Creative's many plans see the agency rise a grade?
With Havas' village model well established in Asia-Pacific, has it done enough to move the media arm up the ladder?
In it's first year of assessment since two legacy agencies were merged together, can VMLY&R hold its own?
Hakuhodo kept in touch with the region by making acquisitions in Vietnam and the Philippines, but otherwise showed little evidence of progress.
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