Analysis
Behind the scenes of the D&G fiasco
Hear from the model in the videos that led to the cancellation of D&G's 'The Great Show', and the experiential agency behind the doomed Shanghai production.
In Japan, Twitch looks beyond the world of gaming
The streaming platform's head of advertising sales discusses the potential for "real-life" content and bringing mainstream brands on board without alienating core users.
The two skills that separate agencies from consultancies
Neil Munn certainly respects the newest players on adland’s block, but does he fear them? Steady on.
Driving results from first and second-party data
As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.
Cross-border WeChat selling: A big deal for travel retail?
With the development of cross-border WeChat shops, companies can sell to Chinese travelers even after they go home, which could take the travel retail industry to a whole new level.
'Playing catch up leads to innovations': La Liga India head
In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more.
The case for playable ads
Why ad gamification is on the rise and how the opt-in format solves the engagement challenge.
Navigating luxury in China: advice from the front line
Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China.
CES: What industry leaders took away from the 2019 event
Leaders from R/GA, GroupM, McCann, Unruly, and Wunderman Thompson pick the highlights and most overhyped elements from this year's show.
GDPR: how has it changed data protection in Asia?
Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.
APAC women reclaiming the meaning of 'beauty'
From 'Escape the Corset' to the #MeToo movement, women around Asia are pursuing broader freedoms, rights and methods of expression. This includes reclaiming the definition of beauty. And brands are in a unique position to respond and engage.
When embracing inclusion, what about age?
Misconceptions about seasoned workers are so ingrained, even they believe them. But there are good reasons for having experience on your teams.
How AI helped Unilever discover 'breakfast for dessert'
The FCMG giant's global head of insight has co-written a book on AI in marketing. But what has Unilever learned and how is it keeping up with the pace of change in tech?
Advertising effectiveness: A complex problem
Effectiveness is not merely complicated, but complex. It might help if agencies understood this important distinction.
Sorrell: S4's model is answer to adland's woes
At CES, the executive chairman told of plans to capitalize on adland's transformation as S4 Capital continues to build out its armory.
More C-suite contract jobs and in-housing growth to come
Talent recruiters and acquisitions specialists Grace Blue lays out its 2019 industry predictions.
Hopes and fears for Japanese marketing in 2019
Five pundits from different corners of the business share their anticipations.
Major WeChat trends brands can’t ignore in 2019
From mini-programs to monetisation strategies, how might luxury brands most effectively leverage WeChat in the coming year?
Genetic data: Just a marketers’ dream?
Adapting products, services and communications based on consumer DNA is an alluring idea that will be difficult to implement.
Superunion in Asia: A year in the life of a new agency
Brands may continue to reel work in-house, but as the agency celebrates its first year, CEO Benedict Gordon talks D&G, Chinese national pride and opportunities in the region that are ripe for the picking.
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