Analysis

3 hours ago

What legacy brands can learn from digital-native brands

Three fundamental differences separate digital-native brands from legacy brands when it comes to their approach to marketing, according to the chief digital officer of Wavemaker India.

12 hours ago

10 things agencies can do to end long hours

The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.

22 hours ago

Creative effectiveness ascends in a post-cookie era, but requires fresh approaches

A return to old-school fundamentals, coupled with use of new-fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.

1 day ago

The bull case for advertising is back on

Advertising forecasters have upgraded their growth predictions for this year.

1 day ago

Breaking down the post-cookie solutions: Unified ID 2.0

There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.

2 days ago

Make room for sadness

Self-care isn't always about participating in group meditations. Sometimes, it's about making room for sadness and showing compassion when we experience it.

2 days ago

Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’

Investors understand agency sector is 'a great business to invest in', CEO says.

2 days ago

How Tourism NZ said a daily 'Good morning' to the world for a year

Campaign debuts a new series in which brand and agency leaders talk about how they collaborated to bring a great piece of work to life. In the premiere, Tourism NZ and Special Group discuss the somewhat insane idea of creating a daily brand video for a full year.

2 days ago

CMO Power List 2021: Call for nominations

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.

2 days ago

The untapped wealth of WeChat data for brands

Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.

3 days ago

'Laundrette': BBH's CMO on the ad that built the agency

Bartle Bogle Hegarty's global CMO reflects on the significance of the 1985 Levi's ad 'Laundrette', following the death of its star, Nick Kamen.

May 7, 2021

Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

May 6, 2021

Campaign360: Memorable quotes and highlights reel

Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.

May 6, 2021

Can the D2C revolution outlast the pandemic?

While brands large and small have flocked to the opportunity to directly reach consumers, they are hoping pandemic-driven changes in consumption stick to justify their sweeping change in focus.

May 6, 2021

VMLY&R boss Jon Cook opens up on DE&I

The global CEO of the WPP network was challenged to a public conversation by the agency’s Walter T. Geer, executive creative director of experience design.

May 5, 2021

The complex way forward to respecting privacy in APAC marketing

After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.

May 5, 2021

ANA's 'Rip van Winkle' moment

The US-based Association of National Advertisers awoke from a decade-long coma and decided to find out how its members have been getting screwed out of billions of dollars by the programmatic ad ecosystem. Too little, too late, according to The Ad Contrarian.

May 4, 2021

Why livestreaming may not be for every luxury brand

While ecommerce livestreaming is likely to see explosive growth at the lower end of the market, it may ultimately be less influential in driving luxury sales.

May 4, 2021

APAC marketers not ready for privacy-first world

Today at Campaign360, Campaign Asia-Pacific, Forrester and the WFA reveal exclusive research findings on brand, publisher and agency readiness for a new privacy-first world in APAC.

May 4, 2021

Anatomy of a sonic logo

Ba Da Ba Ba Ba, I’m Lovin It.