Analysis

6 hours ago

40 Under 40 2022: Mo Moubayed, Veridooh

He entered the media industry and founded Veridooh to revolutionise out-of-home advertising, advocating for it to be more people-, data- and environment-centric.

8 hours ago

ChatGPT in advertising: Will clients pay the same for AI-generated campaigns?

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

3 days ago

Global new-biz round-up: Jim Beam and Pfizer among flurry of creative reviews

Publicis Groupe and Havas post year-on-year growth.

3 days ago

Lessons from Adidas: How to respond to fake press releases

Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.

4 days ago

Creative Minds: Rachel Hoo lives for a good challenge except when its at math

“Learning creative arts and ditching science and math forever was a dream come true for me,” says VaynerMedia’s creative director Rachel Hoo.

4 days ago

40 Under 40 2022: Megha Nair, Carat

Not your typical planning and buying VP, Nair is an industry force to be reckoned with, winning over clients, businesses, and her own teammates.

4 days ago

Adtech leaders react to potential breakup of Google's ad business

Google is being accused of abusing its “monopoly power” to disadvantage publishers and advertisers who use competing adtech products. Campaign speaks to APAC adtech leaders about the implications for the industry.

4 days ago

Where are all the brands at live gaming events?

Gamers pack out award shows, esports competitions and convention floors — spaces many brands have yet to explore.

4 days ago

Martin Sorrell and Wesley ter Haar are ‘optimistic’ about a ‘tougher’ year ahead

The Media.Monks leaders outline their strategy to appease ‘anxious’ advertisers in a deteriorating economic environment that analysts say is ripe for innovation.

Jan 25, 2023

Big tech bleeds, Southeast Asia ad tech hit, but not as hard

While marketing and ad spend is the first to be slashed in the wake of economic uncertainty, experts are optimistic about a milder brunt for Asia, however, firms need to future-proof themselves to withstand the downturn.

Jan 25, 2023

40 Under 40 2022: Matt Chandler, DDB

With a solid hand and an empathetic approach, Chandler has driven his team to awards success.

Jan 25, 2023

Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA

Retail media is the fastest-growing and most dynamic ad marketplace worldwide, behind search and social. It is considered the third wave of digital advertising. We look at some top retail media networks on offer in Southeast Asia.

Jan 24, 2023

How Boathouse Group is using AI to unearth brand narratives

Narrative Transformation is an AI-based social listening tool that allows the agency to identify and create campaigns around narrative threads.

Jan 24, 2023

M&A Watch: Activity returns to pre-pandemic levels

There were 76 deals globally in November, with North America being the most active.

Jan 20, 2023

How will consumers choose brands this year?

PepsiCo Europe's chief marketing officer outlines three crucial elements for brands to consider over the coming 12 months.

Jan 20, 2023

Can adland build the 'inclusive work environment' needed to reach 50% female CEOs?

Wacl has identified five areas for change in adland to help hit its target.

Jan 19, 2023

Creative Minds: RGA's Shingo Ohno is also a guitar-playing skateboarder

The one where a creative wanted to be a guitarist, could’ve been a telemarketer but ended up with an idea.

Jan 19, 2023

40 Under 40 2022: Mark Anderson, Cheil

Staying true to his vision, Anderson created a culture that saw an agency struggling to find its voice become a force to be reckoned with.

Jan 18, 2023

‘Unknown delta’ discovered as programmatic supply chain transparency improves

The latest ISBA/PwC report on premium programmatic supply chain shows increases in transparency and value, but 'walled gardens' are a barrier to progress.

Jan 18, 2023

Why most CNY campaigns in China continued despite recent Covid surge

Despite being in the grips of its biggest Covid surge in China to date, most brands stuck to their long-term CNY marketing plans. Agencies and marketers explain why, and what impact the health crisis actually had on campaigns.