Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.
Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.
SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.
From virtual idols to digital currency to regulation of social media and data, executives from Mailman and parent company Endeavor predict trends that will impact China this year.
Everyone loves a good stunt. But they can get tiresome after a while if they don’t align with a brand’s broader goals.
FMCG, tech and government sectors saw significant year-on-year growth.
Recent high-profile chief marketer departures underscore the growing complexity of the job.
The associate CD at Dentsu Mcgarrybowen Hong Kong answers 11 of our questions. Learn about her best days on the job, her desire to cuddle with alpacas, how she sometimes gets a bit too hyper, and her support of a worthy charity.
Google Chrome's new proposed cookie alternative may be favoured by consumers and regulators, but appears to offer significantly reduced value for advertisers, according to early reactions from adtech experts.
Presenting our second annual list of 30 inspiring and innovative female talents making their mark in marketing and communications across Greater China.
A professional marketer, mother, life coach, mentor and business partner, Jin believes that women can break through barriers limiting gender and experience, embrace changes and achieve sustainable growth.
A true team player and a transformational leader, Ng has been instrumental in changes at Edelman DXI in recent years and has significantly contributed to the team's growth and morale.
A versatile planner with persistence, loyalty and drive, Li has been instrumental in helping PG One nurture long-term business partnerships with well-established brands.
A dedicated and energetic B2B marketing expert, Yuan has consistently delivered major initiatives and has helped to achieve new heights for Standard Chartered Bank.
A genuine pioneer in todays' cluttered media environment, Liu has established an industry-first business model to drive integrated and measurable celebrity marketing.
A dedicated and ambitious leader, Wang has proven herself an asset at WE Red Bridge, leading its biggest and most profitable team.
With vast knowledge of the digital and adtech industry, and her exceptional communication and management skills, Ho is set to continue smashing her own goals, while inspiring those around her to do the same.
Wong’s clients call her a ‘problem-solver’, and her colleagues admire her profound contributions in integrating creative, media and CXM.
Passionate about building strong brands and experienced in delivering strategic creative solutions, Chau is someone who consistently goes above and beyond for both her clients and the agency.
With her experience, expertise and energy, Zhang is described as the engine behind the growth of Kantar’s business in China.
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