Analysis

7 hours ago

Parsing the gap: Agencies grapple with pay disparity, OOH bucks the trend in Australia

Australia has published an employee gender pay gap report for the first time. Advertising fares better than the construction, banking, and consulting industries. However, top holding companies have gaping holes in their pay structure where equity should sit.

8 hours ago

Ten questions with Ingrid Verschuren: Head of Data Strategy & AI, Dow Jones

As the generative AI boom sweeps over the media industry, Campaign catches up with Dow Jones' Ingrid Verschuren to discuss how the news and finance conglomerate is embracing artificial intelligence and navigating both its threats and opportunities.

8 hours ago

Women to Watch Greater China 2024: Felicia Hartono, MGV Innovation

A creative and dynamic leader, Hartono leads with flair and innovation to set new standards for client engagement.

1 day ago

Women to Watch Greater China 2024: Delicia Tan, Edelman

Taking on her position as co-CEO following a leadership gap at the company, Tan has played a pivotal role in stabilising business operations, improving employee satisfaction, and strengthening collaboration at Edelman across various offices.

1 day ago

The CMO's MO: From AI integration to environmental advocacy, Rakuten's CMO on tech-driven change

Rakuten's CMO is efficiency in action, with her speed strategy in consuming YouTube as unique as her leadership and innovations.

1 day ago

40 Under 40 2023: Jarrod Reginald, The Chariot Agency

From unconventional creative to industry trail-blazer, Jarrod Reginald isn’t just living his lifelong dream of starting an agency, he’s doing so with a lasting impact.

1 day ago

How McDonald’s synced with Spotify’s audience insights to boost app conversions

Utilising Kochava's analysis, the campaign was victorious in driving conversions within the MyMacca’s app, particularly among Gen Z and families.

2 days ago

Women to Watch Greater China 2024: Amanda Ma, EssenceMediacom

Ma’s deep understanding of the Chinese market and its nuances, and the ability to unify and inspire diverse functional teams are instrumental in her holistic strategy to develop talent effectively.

2 days ago

WeChat dominates China's social media: All B2B brands invest

TOP OF THE CHARTS: A new study by Kawo unveils the uses of social media and its role in the B2B marketing landscape for multinational corporations in China.

Feb 22, 2024

'A future imperative': Ben Condit of Mindshare on the AI revolution

SHANGHAI ZHAN PODCAST: A champion for its adoption in media to simplify processes and centralise operations, Mindshare China's CEO Ben Condit discusses AI's potential to set new industry standards and drive agencies towards a more data-driven and efficient future.

Feb 21, 2024

Women to Watch Greater China 2024

Campaign unveils its fourth iteration of 15 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.

Feb 21, 2024

Women to Watch Greater China 2024: Paloma Ho, Omnicom Media Group

Ho impressively ascended through the ranks by leading initiatives for growth, engagement, and inclusivity at Omnicom Media Group Taiwan.

Feb 21, 2024

Women to Watch Greater China 2024: Mo Chen, TBWA

TBWA's executive creative director injects a dose of diversity into the Chinese advertising landscape.

Feb 21, 2024

Women to Watch Greater China 2024: Penny Chow, MBCS

Chow has been instrumental in driving MBCS' rapid cross-border expansion, securing essential clients and establishing a content hub in the APAC region.

Feb 21, 2024

Women to Watch Greater China 2024: Rachel Gao, Mindshare

A dedicated leader and trusted client partner, Rachel Gao’s diverse skill set has consistently delivered exceptional results for Mindshare China.

Feb 21, 2024

Women to Watch Greater China 2024: Sherry Pan, IPG Mediabrands

A steadfast leader spearheading the agency's transformation amid the pandemic, Pan not only knows how to unlock business successes and enhance operational efficiencies, but also garner true appreciation from her team.

Feb 21, 2024

Women to Watch Greater China 2024: Jasmine Huang, Prodigious, Publicis Groupe

This visionary leader behind Prodigious has paved the way for digital transformation in China, whilst championing female talent.

Feb 21, 2024

Women to Watch Greater China 2024: Stephanie Yang, The Hoffman Agency

In just five years, Stephanie Yang went from being The Hoffman agency's first employee to becoming the bridge between Taiwan's tech industry and global markets.

Feb 21, 2024

Women to Watch Greater China 2024: Florence Kong, We Glow

Amidst the pandemic, Kong launched a new business that outshone local competitors, centered around digital innovation and diversification, and was supported by a robust and cohesive team.

Feb 21, 2024

Women to Watch Greater China 2024: Xin Wang, Dentsu Creative

Wang embodies the essence of a pragmatic leader dedicated to nurturing business growth through an unwavering commitment to the consumer.