Analysis
Is flexible working in adland just a pipe dream?
Can flexible working ever work in an industry historically beset by presenteeism?
Making a statement: when fashion meets protest
When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right.
'I’ve moved a lot of money from traditional advertising to experiences': Mastercard CMO
"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.
Systems thinking: a new lens on complexity
The approach promises deeper and clearer insights on complex societal interactions that impact the relationships between people and all kinds of products and services.
Modern dating in adland
The industry seems to have gone the way of modern dating apps, with little interaction, one night stands and no eye for long-term relationships. Can that be remedied?
How this one lesson from TV can make your digital budget work harder
Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.
FMCG brands reshuffle in Vietnam’s growing market
In Vietnam's fast-growing economy consumers are quick to switch allegiances, especially in the FMCG category.
Vietnam’s Vingroup takes on Asia’s giants
Vietnam’s largest conglomerate is expanding its portfolio, pursuing a share of the country’s smartphone market that is majority controlled by South Korea’s Samsung and China’s Oppo.
Electronic brands nosedive in Vietnam; Oppo bucks trend
Chinese brands amongst biggest hit by electronics slide in Vietnam’s top local brands; while Brand Korea is at an “all-time high”.
New opportunities in 'star-performer' Vietnam
The fastest-growing economy in ASEAN is driving rapid evolution in consumer behaviour.
The soul-feeding habits of 6 leading creative minds
Ahead of the Spikes Asia Festival of Creativity, two jury presidents and four top global creatives reveal their daily routines. Do yours stifle creativity or enable it to flourish?
For DAN's new APAC CEO Ashish Bhasin, the sequel is where the plot thickens
The career trajectory of Ashish Bhasin, the newly appointed CEO of DAN APAC, shows that it's possible to have a longer and more impactful second innings in advertising.
'It works because it's Louis f*cking Vuitton': Adland's take on the latest fashion ads
Fashion houses rarely turn to ad agencies for their campaigns, yet the style and imagery they use is rich inspiration for creatives. So what does adland think of the latest crop of fashion ads?
I was sexually harassed on creative placement at a top London agency
A creative shares her experience of being harassed and advice for others in the same position.
Time for a reboot at GroupM, again?
The business has struggled to articulate its purpose in a changed market or even why it needs to exist as a brand.
Planning for privacy
"If we stop focusing on next quarter and instead consider what is likely to occur in a few years’ time, it becomes easier to take decisive steps."
The Essence of media: people, data and automation
WPP's Essence has a culture that's more like a tech company than a traditional buying shop. And now its global CEO has been picked to transform parent company GroupM. How much does Essence's rise point the way to the future?
The communication problem in the communications industry
In-house comms heads open up about how PR agencies should communicate more effectively with them.
APAC CMOs hunt for new help
EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
More marketers see value in brand experience centres
Brand experience centres are tapping into consumers' basic need for physical, and oftentimes visceral, retail experiences.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
7 Singapore Media Awards winners announced
8 Grey makes Nirvik Singh global COO
9 Discovery: The golden era of marketing
