Analysis

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A year to Tokyo 2020: which brands will win the Games?
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1 day ago

A year to Tokyo 2020: which brands will win the Games?

12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.

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Hong Kong seeks home comforts, self-care
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2 days ago

Hong Kong seeks home comforts, self-care

Brands selling home appliances, personal care and comfort food earned higher affinity from Hong Kong consumers in this year's top 100 ranking. We asked in-market experts to analyse some of the moves.

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Stalwart locals reign in HK, and enjoy surprising loyalty
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2 days ago

Stalwart locals reign in HK, and enjoy surprising loyalty

Hong Kong's favourite local brands tend to be a bit long in the tooth.

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Showing Hong Kong some love, without irking the mainland
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2 days ago

Showing Hong Kong some love, without irking the mainland

Hong Kong people want their identity and culture to be recognised. But given differing viewpoints among mainland consumers, that can be a tricky tightrope act for brands.

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Few brand loyalists among HK shoppers
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2 days ago

Few brand loyalists among HK shoppers

As FMCG growth slows, marketers in Hong Kong face a populace that's not reluctant to switch brands if they see a good reason to do so.

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How rural Indonesians use technology, and the lessons for brands
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Jul 19, 2019

How rural Indonesians use technology, and the lessons for brands

CULTURAL RADAR: Brands need to pay attention to how Indonesia's villages are using technology and give them a voice in solutions made for them.

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80% of all spirits and alcohol consumed in China is with a meal: MHD China
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Jul 19, 2019

80% of all spirits and alcohol consumed in China is with a meal: MHD China

The VP of marketing at Moët Hennessy Diageo on using experiential marketing to build brand advocacy in a market where Chinese spirits still dominate.

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Delving into Libra: Is Facebook's currency the future of finance?
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Jul 17, 2019

Delving into Libra: Is Facebook's currency the future of finance?

Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.

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Why brands should consider non-traditional sports
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Jul 16, 2019

Why brands should consider non-traditional sports

From drone racing to the mass participation sports that are on the rise in Asia, sporting rulebooks are being thrown out across the board. Here's why brands should follow suit.

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How Tiffany’s China strategy combats economic turbulence
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Jul 15, 2019

How Tiffany’s China strategy combats economic turbulence

A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.

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Philippines' top 100 brands: Big FMCG brands, airlines ride economic growth
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Jul 15, 2019

Philippines' top 100 brands: Big FMCG brands, airlines ride economic growth

Big electronics and FMCG still rule, but Shopee's surge and McDonald's rise make for interesting storylines.

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Mobile looms larger among Filipinos' favourite local brands
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Jul 15, 2019

Mobile looms larger among Filipinos' favourite local brands

Comfort foods remain tops, but the prevalence of handset brands and service providers among the Philippines' strongest local brands shows mobility matters.

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'Pinoy pride' and celebrity propels Filipino fashion brands
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Jul 15, 2019

'Pinoy pride' and celebrity propels Filipino fashion brands

Bench and Penshoppe have found winning formulas to keep global fast fashion competitors at bay.

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Fast growth fuels trials of new brands in the Philippines
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Jul 15, 2019

Fast growth fuels trials of new brands in the Philippines

Higher consumption and spread of mobile Internet means Filipino consumers are interacting with brand names like never before.

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Why does the ad industry keep making racist mistakes?
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Jul 11, 2019

Why does the ad industry keep making racist mistakes?

Our industry keeps on making simplistic racist clichés across all forms of advertising in 2019. Ravi Amaratunga Hitchcock of Pi Studios asks: How is it still happening? How can it be stopped?

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How Chinese O2O is changing retail experiences
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Jul 11, 2019

How Chinese O2O is changing retail experiences

Imagination China's group creative director explains how new experience centres are changing how consumers engage with physical spaces.

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How 5G will affect marketing communications
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Jul 10, 2019

How 5G will affect marketing communications

Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?

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Welcome to advertising-free DPRK
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Jul 9, 2019

Welcome to advertising-free DPRK

North Korea is, to all intents and purposes, ad-free, giving its packaging design, streetscapes and shops a unique look, but for how much longer?

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Will more clients follow Unilever in adopting a holding company model?
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Jul 9, 2019

Will more clients follow Unilever in adopting a holding company model?

The FMCG giant is scrapping individual agency relationships.

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How brands can be smarter with data science
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Jul 9, 2019

How brands can be smarter with data science

Data science is becoming an increasingly critical weapon for brands to safeguard their future. But to use it effectively requires a sea change in the structure and thinking of an organisation. Are brands aware — and ready — for the scale of the investment?

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