Analysis

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Behind the scenes of the D&G fiasco
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1 hour ago

Behind the scenes of the D&G fiasco

Hear from the model in the videos that led to the cancellation of D&G's 'The Great Show', and the experiential agency behind the doomed Shanghai production.

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In Japan, Twitch looks beyond the world of gaming
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1 day ago

In Japan, Twitch looks beyond the world of gaming

The streaming platform's head of advertising sales discusses the potential for "real-life" content and bringing mainstream brands on board without alienating core users.

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The two skills that separate agencies from consultancies
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1 day ago

The two skills that separate agencies from consultancies

Neil Munn certainly respects the newest players on adland’s block, but does he fear them? Steady on.

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Driving results from first and second-party data
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1 day ago

Driving results from first and second-party data

As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.

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Cross-border WeChat selling: A big deal for travel retail?
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2 days ago

Cross-border WeChat selling: A big deal for travel retail?

With the development of cross-border WeChat shops, companies can sell to Chinese travelers even after they go home, which could take the travel retail industry to a whole new level.

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'Playing catch up leads to innovations': La Liga India head
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2 days ago

'Playing catch up leads to innovations': La Liga India head

In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more.

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The case for playable ads
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Jan 18, 2019

The case for playable ads

Why ad gamification is on the rise and how the opt-in format solves the engagement challenge.

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Navigating luxury in China: advice from the front line
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Jan 16, 2019

Navigating luxury in China: advice from the front line

Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China.

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CES: What industry leaders took away from the 2019 event
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Jan 15, 2019

CES: What industry leaders took away from the 2019 event

Leaders from R/GA, GroupM, McCann, Unruly, and Wunderman Thompson pick the highlights and most overhyped elements from this year's show.

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GDPR: how has it changed data protection in Asia?
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Jan 15, 2019

GDPR: how has it changed data protection in Asia?

Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.

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APAC women reclaiming the meaning of 'beauty'
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Jan 14, 2019

APAC women reclaiming the meaning of 'beauty'

From 'Escape the Corset' to the #MeToo movement, women around Asia are pursuing broader freedoms, rights and methods of expression. This includes reclaiming the definition of beauty. And brands are in a unique position to respond and engage.

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When embracing inclusion, what about age?
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Jan 11, 2019

When embracing inclusion, what about age?

Misconceptions about seasoned workers are so ingrained, even they believe them. But there are good reasons for having experience on your teams.

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How AI helped Unilever discover 'breakfast for dessert'
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Jan 10, 2019

How AI helped Unilever discover 'breakfast for dessert'

The FCMG giant's global head of insight has co-written a book on AI in marketing. But what has Unilever learned and how is it keeping up with the pace of change in tech?

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Advertising effectiveness: A complex problem
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Jan 9, 2019

Advertising effectiveness: A complex problem

Effectiveness is not merely complicated, but complex. It might help if agencies understood this important distinction.

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Sorrell: S4's model is answer to adland's woes
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Jan 9, 2019

Sorrell: S4's model is answer to adland's woes

At CES, the executive chairman told of plans to capitalize on adland's transformation as S4 Capital continues to build out its armory.

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More C-suite contract jobs and in-housing growth to come
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Jan 9, 2019

More C-suite contract jobs and in-housing growth to come

Talent recruiters and acquisitions specialists Grace Blue lays out its 2019 industry predictions.

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Hopes and fears for Japanese marketing in 2019
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Jan 8, 2019

Hopes and fears for Japanese marketing in 2019

Five pundits from different corners of the business share their anticipations.

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Major WeChat trends brands can’t ignore in 2019
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Jan 8, 2019

Major WeChat trends brands can’t ignore in 2019

From mini-programs to monetisation strategies, how might luxury brands most effectively leverage WeChat in the coming year?

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Genetic data: Just a marketers’ dream?
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Jan 8, 2019

Genetic data: Just a marketers’ dream?

Adapting products, services and communications based on consumer DNA is an alluring idea that will be difficult to implement.

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Superunion in Asia: A year in the life of a new agency
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Jan 7, 2019

Superunion in Asia: A year in the life of a new agency

Brands may continue to reel work in-house, but as the agency celebrates its first year, CEO Benedict Gordon talks D&G, Chinese national pride and opportunities in the region that are ripe for the picking.

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