Analysis

1 day ago

Uproar: Are animal portrayals in ads a new brand risk?

Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.

1 day ago

Mark Heap on ‘moving across the aisles’ to Mindshare

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

1 day ago

The Beijing Olympics: A non-starter for global sponsors

SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.

1 day ago

Eight China digital predictions for the Year of the Tiger

From virtual idols to digital currency to regulation of social media and data, executives from Mailman and parent company Endeavor predict trends that will impact China this year.

1 day ago

TikTok and Nick Tran: What happens when brand stunts miss the mark

Everyone loves a good stunt. But they can get tiresome after a while if they don’t align with a brand’s broader goals.

1 day ago

FMCG contributes to more than half of November’s adspend

FMCG, tech and government sectors saw significant year-on-year growth.

2 days ago

The Great Resignation hits CMOs

Recent high-profile chief marketer departures underscore the growing complexity of the job.

2 days ago

Creative Minds: Andrea Choi's pursuit of simple joys

The associate CD at Dentsu Mcgarrybowen Hong Kong answers 11 of our questions. Learn about her best days on the job, her desire to cuddle with alpacas, how she sometimes gets a bit too hyper, and her support of a worthy charity.

2 days ago

Is Topics too basic?

Google Chrome's new proposed cookie alternative may be favoured by consumers and regulators, but appears to offer significantly reduced value for advertisers, according to early reactions from adtech experts.

2 days ago

Presenting the 2022 Women to Watch Greater China

Presenting our second annual list of 30 inspiring and innovative female talents making their mark in marketing and communications across Greater China.

2 days ago

Women to Watch Greater China 2022: Daisy Jin, Dentsu Mcgarrybowen

A professional marketer, mother, life coach, mentor and business partner, Jin believes that women can break through barriers limiting gender and experience, embrace changes and achieve sustainable growth.

2 days ago

Women to Watch Greater China 2021: Marcella Ng, Edelman DXI

A true team player and a transformational leader, Ng has been instrumental in changes at Edelman DXI in recent years and has significantly contributed to the team's growth and morale.

2 days ago

Women to Watch Greater China 2022: Ida Li, Saatchi & Saatchi

A versatile planner with persistence, loyalty and drive, Li has been instrumental in helping PG One nurture long-term business partnerships with well-established brands.

2 days ago

Women to Watch Greater China 2022: Aileen Yuan, Standard Chartered

A dedicated and energetic B2B marketing expert, Yuan has consistently delivered major initiatives and has helped to achieve new heights for Standard Chartered Bank.

2 days ago

Women to Watch Greater China 2022: Amber Liu, GroupM

A genuine pioneer in todays' cluttered media environment, Liu has established an industry-first business model to drive integrated and measurable celebrity marketing.

2 days ago

Women to Watch Greater China 2022: Amie Wang, WE Red Bridge

A dedicated and ambitious leader, Wang has proven herself an asset at WE Red Bridge, leading its biggest and most profitable team.

2 days ago

Women to Watch Greater China 2022: Amy Ho, The Trade Desk

With vast knowledge of the digital and adtech industry, and her exceptional communication and management skills, Ho is set to continue smashing her own goals, while inspiring those around her to do the same.

2 days ago

Women to Watch Greater China 2022: Anna Wong, Dentsu International

Wong’s clients call her a ‘problem-solver’, and her colleagues admire her profound contributions in integrating creative, media and CXM.

2 days ago

Women to Watch Greater China 2022: Ariel Chau, Doremus & Company

Passionate about building strong brands and experienced in delivering strategic creative solutions, Chau is someone who consistently goes above and beyond for both her clients and the agency.

2 days ago

Women to Watch Greater China 2022: Lynn Zhang, Kantar

With her experience, expertise and energy, Zhang is described as the engine behind the growth of Kantar’s business in China.