Analysis

18 hours ago

Whose idea is it, anyway?

Jindal Steel campaign that won silver and bronze at the Cannes Lions International Festival of Creativity sparked a row over creative ideation with Wieden+Kennedy

19 hours ago

Tech On Me: Can adtech wean itself off MFAs?

This week's edition: The fifth The Media Responsibility Index is out, Snap launches a real-time image model, and TikTok ads now have AI creators, among other tech news in the region.

21 hours ago

How I came out in the workplace

Every LGBTQ+ person has their own choice, timing and path to recognise their sexual identity publicly. Here, the director of HR at DDB Sydney gives her perspective.

1 day ago

Campaign at Cannes 2024: Editor's blog

Chill your rosé and pop the cork—it's Cannes Lions 2024! Join Campaign Asia-Pacific's Rahat Kapur as she takes you on a walk down the Boulevard de la Croisette live from this year's extravaganza, behind-the-scenes at the best talks at the Palais, unpacks the winning work with jurors, and more.

1 day ago

How Imagesbazaar is preparing for an AI-driven world

Sandeep Maheshwari, the pioneer of stock images and concept shoots in India shares company's transformational journey and gives a lowdown on how his company is getting future-ready.

1 day ago

Calls grow in Australia for restrictions on junk-food advertising

As Australian doctors and medical students call for restrictions on all junk food marketing across media platforms and outlets between 5.30am and 11pm, YouGov data sheds light on what Australians truly think of the big, enticing and noisy world of junk-food advertising.

1 day ago

Creative Minds: Jass Sin Lee on her future tattoos and trippy Photoshop dreams

The senior art director at Havas Malaysia originally thought she'd be saving lives as a doctor, but now instead spends her days saving JPEGs and PDFs.

1 day ago

APAC media new-biz rankings: Mindshare makes strides, PHD seals top spot

PHD's win of the Vitasoy account in Hong Kong and retention of the brand in China helped the agency retain first place. Meanwhile, retaining the big Ford account in China helped Mindshare rise to second place.

1 day ago

Cannes daily global podcast: Elon Musk puts free speech before advertisers

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

1 day ago

Cannes day 4: Ogilvy and BBDO win Network of the Year honours at Cannes

While Ogilvy claims the title of Regional Network of the Year for Asia, BBDO Worldwide reigns in the Pacific. Despite a flurry of Silvers and Bronze awards, the coveted Gold and Grand Prix remained elusive on the fourth day of the Festival.

2 days ago

Trends from China’s ‘super long’ mid-year shopping festival

This year’s sales period for 618 indicated a slew of new trends, including the proliferation of AI, the cancellation of pre-sales, and the growth of outdoor apparel.

2 days ago

Beyond rainbow filters: Real support for Pride Month

Brands embracing LGBTQ+ consumers should align with their values, not support them in June when it's cool to do so, says this VML Hong Kong strategy director.

4 days ago

Singapore’s top 50 brands for consumer experience

Discover why Singapore Airlines reigns supreme in 2024 and which brands are vying to climb the ranks—insights from Campaign’s regional research in collaboration with Milieu Insight.

4 days ago

Cannes Lions entries drop slightly as new humour category attracts 798 submissions

While entries from the US and UK were “broadly flat,” submissions from Singapore were up 93%, and New Zealand jumped 47%.

4 days ago

Cannes daily global podcast episode 1: Awards preview and new humour category

As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.

Jun 14, 2024

Tech On Me: Is Apple renewing its focus on improving its ad measurement capabilities?

In a busy tech week, Apple unveils new ad tools, Oracle exits from ad tech, Amazon makes a big Taiwan bet, and Musk launches a war on Apple devices, and other weekly highlights.

Jun 14, 2024

May APAC advertiser of the month: AEON

Retail chain Aeon leads the ad game with a six-point surge in May’s brand awareness. Meanwhile, Super Super and Visa also saw substantial ad awareness gains during that time.

Jun 14, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Jun 14, 2024

2024 Cannes Contenders: UltraSuperNew's promising picks

As the race for Cannes heats up, UltraSuperNew's group creative director predicts which campaigns will come out on top.

Jun 14, 2024

What’s your one piece of advice for Cannes freshers?

Help is at hand with these tips and suggestions from a cross-section of Cannes veterans.