Analysis
Brands should focus on optimism, connection and charity this Ramadan
As Ramadan continues to face physical restrictions, brands should focus on connecting people online, giving back to the community and building on optimism of better times to come, says M&C Saatchi Indonesia.
How can marketers make better Ramadan ads?
Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.
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Hakuhodo drives on through the storm
AGENCY REPORT CARD: Despite facing severe challenges from a drop in client spend, Hakuhodo forged on with workplace reforms and stronger investments in community, sustainability and innovation.
Tips for sustainability comms and how to avoid greenwashing
To mark Earth Month, we bring you five tips on how to communicate with consumers about sustainability in an authentic way, and to protect your brand from being accused of greenwashing.
Pandemic helped gaming industry spur a revenue surge of 20% in 2020: Essence study
The report aims to help brands understand the full scale of the opportunities in gaming
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Grey areas linger around AKQA merger appetite
AGENCY REPORT CARD: Grey is starting to make better use of its APAC staff and resources, but we’re missing clarity on how its merger with AKQA may help it succeed.
Head & Shoulders on subverting shampoo ad tropes with new anime campaign
EXCLUSIVE: The P&G brand and creative partner Forsman & Bodenfors talk to Campaign about why it borrowed elements from anime to destigmatise male dandruff in Japan.
AI must acknowledge all sectors of society to serve everyone fairly
As the industry increasingly embraces AI, it must examine the gender bias within it.
A 'cookieless' future will help digital advertising create and innovate: Iván Markman
The chief business officer at Verizon Media breaks down the imminent cookieless future of digital advertising
How agencies are increasingly profiting from missing people
Agency retainer models fail to incentivise a reduction in staff churn with consequences for both employees and advertisers, says one industry consultant.
AstraZeneca's vaccine comms: Why 'slick and corporate' isn't always best
The AstraZeneca vaccine is a good jab let down by poor communications. Or so the narrative goes.
Is K-beauty’s reign coming to a close?
Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be.
Be a partner to FAANG gang, don't depend on them, in a platform world
Here are four ways for brands to take control of their destiny, Publicis Groupe's global CMO says.
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Not all fun and games at OMD
AGENCY REPORT CARD: In a difficult year involving layoffs and the loss of a big Chinese client, did OMD still pass 'Go' and collect its reward?
Making the most of measurement on Clubhouse
Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.
Cannes or cannot? Indian adland split on Cannes 2021 attendance
Some ad folks believe postponing Cannes Lions 2021 to a later date in the year would have made more sense, while others think it would mess up the schedule
The X factor: Why agencies want to lead in ‘experience’
When asked to describe what they do, more agencies are describing themselves as providers of ‘experience’. What exactly does this mean?
Adland's astonishing attitude on office work is more Goldman than Google
Progressive businesses are allowing talent to work from home yet much of adland wants to drag staff into offices, points out one industry leader.
How luxury took over memes
Louis Vuitton’s inflatables spurred countless DIY recreations on Chinese social media.
Urgent need for better pitch practice to protect agency staff's mental health
Agencies' poor practice on pitching is causing unnecessary pressure for staff, finds UK pitch consultancy survey
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