Analysis
When local meets digital: The new power of small communities in China
Brands that seek to make a connection with consumers via community activity, entertainment and meaningful engagement are those that are best adapting to a new, inclusive digital landscape.
Is the role of account management really under threat?
Reaction to a new industry suggesting agencies should give careful thought to discipline to secure its long-term future.
Disney makes direct-to-consumer push as pandemic hammers legacy businesses
Subscriber numbers across new platforms crosses 100 million, as 20 channels to be shuttered as part of new strategy
With conference rooms out of bounds, agencies are mastering remote pitches
Shops are honing their messaging and cutting the fluff as they compensate for a lack of body language and 'real world' signals.
Should brands rethink their TikTok strategy?
SOUNDING BOARD: As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.
America's TikTok grab: A threat to the free market?
The sad implication of the TikTok saga is that it snuffs out the faint hope that we might see a truly global digital ecosystem.
Will virtual livestreamers replace humans in China?
Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.
Hong Kong consumers' preferences mostly steady in an unsettled year
ASIA's TOP 1000 BRANDS: Maxim's and Standard Chartered made the biggest moves in Hong Kong's top 100 brands, while social-media apps took on increasing importance.
E-commerce finally becomes a force in Hong Kong
ASIA's TOP 1000 BRANDS: Online emporium HKTVmall jumps into the top echelon of Hong Kongers' favourite locally based brands.
Technology is key for Hong Kong brands' evolution
ASIA's TOP 1000 BRANDS: If brands, especially those local ones, are trying to keep their existence, they may need to keep up with the trendy technology.
Hong Kong weathers a perfect storm
ASIA's TOP 1000 BRANDS: Amid protests, pandemic and pessimism, Nielsen explains how Hong Kong consumption has changed in recent months.
Drop the ‘girl power’ shtick when marketing women’s sport
Now, more than ever, brands must help to normalise women’s sport.
Women Leading Change Awards 2020: Health & Wellbeing Award Campaign
In nine months, Mindshare Asia Pacific's in-house trainers have delivered 25 workshops to 350-plus participants across 15 cities as the agency has sought to better address employee wellness.
What face masks tell us about global audiences
Understanding different views of face masks can help us bridge divides between the East and West.
Trying times are times for trying
Superunion's strategy director offers some advice for finding the line between opportunistic and authentic at times when people expect a brand to respond to cultural shifts.
Women Leading Change Awards 2020: Women Leading Change Campaign
VMware’s VMinclusion Taara initiative has empowered more than 5000 Indian women to be the 'taara' ('shining star' in Hindi) by helping them enter or re-enter the technology workforce.
Decoding professional user-generated content on Douyin
One of Douyin’s hottest influencers, @Maoguangguang, is proving that PUGC, or “professional user-generated content,” is profitable. Here’s what brands interested in capitalizing need to know.
Into the unknown: Tips for navigating rough terrain
Change seems to be the only constant right now, requiring marketers to reassess every possible touchpoint to ensure their messages are timely, contextual and relevant, the SVP of APAC at Integral Ad Science argues.
What's it like working in the industry as an LGBTQIA+ person?
Two openly-LGBTQIA+ individuals imagine a future where there is no longer a need to close diversity gaps. But more focus is needed on gender and sexual identity to get there.
Three post-pandemic Gen Z behaviour trends to watch
How are young people adapting to the post-Covid world?
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