Marketers need space to make mistakes and to not be shackled by short-term metrics and data.
The entertainment giant split the vast majority of its global media between Publicis and Omnicom.
EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.
In Ulaanbaatar, AI engineers are quietly laying the groundwork for a new technology-driven economy in tandem with an emerging digital marketing scene.
As ecommerce exposes more brands to review fraud, we look at the size of the problem and how to mitigate it.
The marketing leader shares what the future of payment means to her.
Getting the right mix in your team is crucial.
Lack of understanding, trust and inventory perception may be holding them back.
Ad fraud continues to be one of the industry’s biggest threats, and yet many clients in Asia remain either unaware or uninclined to tackle it. Here we uncover some common types of fraud and solutions to help demystify the topic.
A young and optimistic populace is happy to interact with brands in a market that remains full of promise.
We’re still hearing from, seeing and reading about far more men than women in our coverage. Time to take responsibility.
Global CMO Lou Weiss on the why creativity shouldn’t be lost on B2B marketers.
Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.
Campaign US gathered some North American perspectives on the shiny object that is TikTok.
We spoke with incoming McCann CEO Antony Cundy about his plans to challenge Dentsu-Hakuhodo dominance, and with outgoing leader Charles Cadell about what Japan taught him.
No market is more fond of latching onto the latest trends in marketing terminology than China. Campaign’s Cindy Gu looks at the origin and value of two old, but concepts for brands.
Reflecting on Spikes Asia, the ECD of INVNT identified how the festival connected with a new group of consumers, or what he likes to call 'Gen C'.
WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.
Campaign US caught up with Rosa Lee Timm, CMO of the Communication Service for the Deaf, during National Deaf Awareness Month.
WATCH: Merlee Cruz-Jayme talks about the biggest component of glass ceilings and the challenges in breaking all types of them.
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