Analysis
Crazy rich Asia (or at least richer)
Perhaps the biggest change to happen globally over the past 50 years has been the colossal growth in the economic prosperity of Asia.
Automotive marketing in China: Time for a re-think
A new approach is required as the effectiveness of touchpoints in the auto category declines.
Advancing the diversity agenda
A TBWA-supported roundtable involving members of Campaign’s 2018 Women to Watch list underlines the need for new approaches for a more inclusive workforce.
What mass consolidation of data players means for adland
Have the numerous acquisitions this summer made marketers think twice about in-housing media buying capabilities?
Atifa Silk interviews...Atifa Silk
To celebrate Campaign’s 50th birthday, Asia brand director Atifa Silk agreed to turn the interviewing tables onto herself, reflecting on the highs and lows of almost two decades of Campaign's development.
Five decades of celebrating the industry—and holding it to account
Highs, lows and everything in between: Campaign continues to be adland’s faithful companion and record-keeper.
It’s official: China’s luxury market is exploding
China’s luxury Consumer Price Index (CPI) jumped 4.1% jump over the last year.
Workplace offenses occur because globalisation "forces different cultures together" without enough preparation
As a follow-up to reactions around our interview with Delmus Credle, who left BBDO China because of what he claimed was an intolerant atmosphere, we invited three industry guests to our office to debate how well workplaces really handle diversity in Asia.
'Not a good story for MDC': What CEO's exit means for company's future
Industry experts weigh in on the potential impact of Scott Kauffman's departure.
Apple's new gadgets: why new notifications and AR are the real stars
There are three reasons why marketers should look within Apple's shiny new iPhones and Watches to see what's really exciting about them, argues the co-founder of mobile tech consultancy C3UK.
Why we need to fight the myth that women in advertising have a limited shelf life
It is time to challenge the status quo when it comes to the lack of older women in the industry and their depiction in advertising.
The millennialisation of design: why everything looks the same
In the rush for generational appeal, brands shouldn't give up their unique identities.
Why some agencies talk the big game but struggle with digital transformation
Here are the top factors holding back agencies from adopting systematic digital transformation in processes and outcomes.
Commerce for the next billion: Don’t hate AI and blockchain
They’re here to supercharge omnichannel analytics.
Zozo and the new world of apparel marketing
The innovative Japanese retailer is at the forefront of fundamental change in the way fast fashion brands engage with their customers.
WPP's Read: Clients are driving 'fundamental' shift in role of creative agencies
WPP's new CEO says turning around the fortunes of WPP's traditional creative networks, Ogilvy, JWT, Y&R and Grey, is a "business priority".
Vietnam's top local brands
We asked in-market experts to explain the secrets of success for Vinamilk and Viettel.
Vietnam's top mobile-friendly brands
We asked in-market experts for insight into the success of the mobile brands favoured in Vietnam.
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