Analysis
Come on brands, throw your weight around
Cathay Pacific's rejected same-sex ad shows that promoting inclusivity and equality is not just about statements and policies. Or ads. Sometimes it's about pushing those who need a push.
Efficiency versus effectiveness: a media agency view
Brands can be efficient by virtue of being effective. But the relationship doesn’t hold true the other way around.
In praise of the taxi meeting
The best way to be fast is to get the sharpest brains you have thinking about the problem together from the get-go.
Can better stock pictures eliminate stereotypes?
Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.
Connecting the dots in the TV ecosystem
Advertisers need an all-inclusive picture of return-on-investment to ensure campaigns flow smoothly between devices.
How to make your brand matter in the new retail paradigm
The major challenge that retail brands must reckon with is not physical versus digital. It’s cultural.
How blockchain is helping Asian advertisers (or not)
Brands’ recent experiments suggest the public-ledger technology can be a real asset for marketers, but some remain unconvinced.
Industry welcomes online tracking crackdown
The short-term pain of remodelling digital advertising will ultimately deliver a cleaner, more sustainable ecosystem, according to a host of industry executives.
Innership for leadership
After Mother's Day reflection, Visa's top Asia-Pacific marketer shares a personal opinion on the challenge of 'opening up' to become a better leader.
Why Oatly invented a Chinese character for plant-based milks
The invented pictogram is not a brand name; the Swedish company intends it as a conceptual signifier for plant-based milks. And it already shows signs of catching on.
Let's make potato trading great again!
An allegory to help you grasp the importance of the IAB's sellers.json and OpenRTB Supply Chain Object.
What happens in your brain to make you pass on that video
Understanding the science behind what compels people to share can lead to new ways of thinking about content.
Time to bring back the matching luggage?
To attract and hold attention amid ad clutter, start with a time-tested devotion to engaging the pattern-matching instincts of human beings.
Indian adland's #MeToo is not over: "Women are mad as hell"
Sexual harassment is endemic, a systemic "rot" at the heart of the industry, says advertising's Cindy Gallop. She is sure that in India's adland, where the #MeToo movement appears to have slowed, just as in the rest of the world, there are many more developments to come.
4 takeaways from McKinsey’s Chinese luxury report
Despite the current economic uncertainty, McKinsey is confident about the pivotal role that Chinese luxury shoppers will continue to play in the global luxury market.
Procurement and agencies: Sometimes you drive me crazy, but I still love you
R3 principal Greg Paull shares highlights from this year's ANA Agency Financial Conference.
Martin Sorrell: S4 Capital 'just listens' to need for speed
Ex-WPP boss' fledging venture grew by more than a third in first quarter of 2019.
Small screen, big impact
Mobile advertising is no longer a nice-to-have but an essential part of marketing strategy. Brands need to master it as a creative medium.
Marketing for Ramadan? Put your money in mobile
TOP OF THE CHARTS: 2018 data from Criteo gives marketers some hints on how to get the most out of Ramadan budgets.
Asia's elections: "Whatever you do, resist the urge to take sides"
Marketing and brand experts offer insights on keeping in tune with the heightened emotions caused by elections across South and Southeast Asia.
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