Analysis
Uproar: Are animal portrayals in ads a new brand risk?
Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.
Mark Heap on ‘moving across the aisles’ to Mindshare
Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.
The Beijing Olympics: A non-starter for global sponsors
SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.
Eight China digital predictions for the Year of the Tiger
From virtual idols to digital currency to regulation of social media and data, executives from Mailman and parent company Endeavor predict trends that will impact China this year.
TikTok and Nick Tran: What happens when brand stunts miss the mark
Everyone loves a good stunt. But they can get tiresome after a while if they don’t align with a brand’s broader goals.
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FMCG contributes to more than half of November’s adspend
FMCG, tech and government sectors saw significant year-on-year growth.
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The Great Resignation hits CMOs
Recent high-profile chief marketer departures underscore the growing complexity of the job.
Creative Minds: Andrea Choi's pursuit of simple joys
The associate CD at Dentsu Mcgarrybowen Hong Kong answers 11 of our questions. Learn about her best days on the job, her desire to cuddle with alpacas, how she sometimes gets a bit too hyper, and her support of a worthy charity.
Is Topics too basic?
Google Chrome's new proposed cookie alternative may be favoured by consumers and regulators, but appears to offer significantly reduced value for advertisers, according to early reactions from adtech experts.
Presenting the 2022 Women to Watch Greater China
Presenting our second annual list of 30 inspiring and innovative female talents making their mark in marketing and communications across Greater China.
Women to Watch Greater China 2022: Daisy Jin, Dentsu Mcgarrybowen
A professional marketer, mother, life coach, mentor and business partner, Jin believes that women can break through barriers limiting gender and experience, embrace changes and achieve sustainable growth.
Women to Watch Greater China 2021: Marcella Ng, Edelman DXI
A true team player and a transformational leader, Ng has been instrumental in changes at Edelman DXI in recent years and has significantly contributed to the team's growth and morale.
Women to Watch Greater China 2022: Ida Li, Saatchi & Saatchi
A versatile planner with persistence, loyalty and drive, Li has been instrumental in helping PG One nurture long-term business partnerships with well-established brands.
Women to Watch Greater China 2022: Aileen Yuan, Standard Chartered
A dedicated and energetic B2B marketing expert, Yuan has consistently delivered major initiatives and has helped to achieve new heights for Standard Chartered Bank.
Women to Watch Greater China 2022: Amber Liu, GroupM
A genuine pioneer in todays' cluttered media environment, Liu has established an industry-first business model to drive integrated and measurable celebrity marketing.
Women to Watch Greater China 2022: Amie Wang, WE Red Bridge
A dedicated and ambitious leader, Wang has proven herself an asset at WE Red Bridge, leading its biggest and most profitable team.
Women to Watch Greater China 2022: Amy Ho, The Trade Desk
With vast knowledge of the digital and adtech industry, and her exceptional communication and management skills, Ho is set to continue smashing her own goals, while inspiring those around her to do the same.
Women to Watch Greater China 2022: Anna Wong, Dentsu International
Wong’s clients call her a ‘problem-solver’, and her colleagues admire her profound contributions in integrating creative, media and CXM.
Women to Watch Greater China 2022: Ariel Chau, Doremus & Company
Passionate about building strong brands and experienced in delivering strategic creative solutions, Chau is someone who consistently goes above and beyond for both her clients and the agency.
Women to Watch Greater China 2022: Lynn Zhang, Kantar
With her experience, expertise and energy, Zhang is described as the engine behind the growth of Kantar’s business in China.
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