Analysis
Better cities, new paths for brand growth in China
Brands have a choice: Cater to the mindless consumers of old and keep adding to economic and ecological issues, or focus on creating products and services that help people feel good about the things they buy.
LVMH digital czar on China, sales and the new definitions of luxury
Ian Rogers discusses what the luxury industry has missed about the mobile experience and how he has tried to make online shopping more luxurious.
And now for some brutal honesty about ‘digital transformation’
Money and lives are being wasted on weak, ineffective plans dressed in jargon by insecure stakeholders, says one honest veteran who is tired of hearing platitudes.
A Japanese detergent maker’s first steps towards personalisation
CASE STUDY: Lion Corporation developed personalised fragrances in a promotion that it hopes will support larger scale creation of products tailored to the individual.
Buhlmann on leaving DAN: 'I'm proud we were able to transform the business'
He remains bullish about the 'robust' agency model.
Q&A: Lessons Shopify is learning in Japan
The commerce platform's country manager explains why Japan is its first non-English market, how it's localising its offering and marketing, and what it's learning from Japanese users.
The big interview with Ogilvy's John Seifert: "I am not even sure if I would have been hired today"
In a freewheeling chat with Campaign India, John Seifert, global CEO of Ogilvy, speaks on a wide range of topics, from his unfinished hunt for a global CCO to keeping pace with change for both agencies and clients.
Video, transparency and beyond: Rubicon Project's view
The CTO of one of the world's largest programmatic exchanges shares six key priorities.
Seeking pastures new? All you need to know about moving client-side
Brand roles are often fêted as the ideal escape from the long hours, low pay and minimal influence that agency life can involve. But moving can be hard—and new roles are not always what they're cracked up to be.
Your most critical decision in martech
Don't get lost in the alphabet soup of marketing and advertising tech. Use this checklist to see if you're building the right technology solutions.
Behind the scenes of Singles Day 2018: strategies of the major platforms
Following the discount shopping festival, we look at the recent tactical shifts made by China's biggest e-commerce platforms—and why they went back to basics this year.
The truth about advertising's long-hours culture
A senior creative lays bare the mental toll of the industry's culture of working long hours.
Key do's and don'ts of content marketing
IAB Southeast Asia and India's content committee explains how to avoid both common and lesser known marketing mistakes.
Consumerisation of healthcare in Asia is opening new doors for brands
By removing health stigmas and connecting patients directly with practitioners, consumers are gaining more exposure to key health product and services brands, says a new JWT Intelligence study
HK's The Women's Foundation calls out boardroom gender bias
Non-profit The Women's Foundation and its 30% Club Hong Kong, launched in 2013 to raise awareness of the perks of gender diversity, have released a new campaign aiming to reduce gender bias in boardrooms.
'Fly Better' says Emirates—and do stop gawping at the air hostesses
The Dubai-based airline celebrates 33 years in the skies with a new campaign showing off what it calls "a bold new brand promise".
What adland has learned from Cambridge Analytica
The incident has identified all kinds of tools and tactics that are relevant to the advertising industry.
Publicis One's new Japan strategy head vows to "enjoy the pressure"
Masahiro Ando returned to the agency world from Coca-Cola in search of new lessons and a more holistic view.
'Human-like' voice search a major brand asset — if properly deployed
Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.
The pursuit of healthy efficiencies
Three factors you can adjust across your entire business to unlock efficiency that creates valuable gains beyond the monetary.
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