Analysis
Cannes Lions selects five APAC jury presidents
US and UK still dominate list of jury leaders, but women outnumber men for the first time.
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The truth about well-being in our industry
Many agencies are still failing to address the well-being of their people and only pay lip service to mental health.
The first 100 days: what the new CMO of WeWork needs to do
Maurice Lévy has a task on his hands to help turn around the shared workspace company. Here's the approach he should take.
Rethinking public affairs amid a lack of trust in government: Edelman president
Edelman president Matthew Harrington on the depletion of public trust and the shifting power dynamic between organisations and stakeholders.
How emotional AI can benefit businesses
Evolving AI to understand human emotions will be useful to all kinds of businesses—especially in the retail space—but interpretation and accuracy remain challenges.
Google founders step back... but remain in control
Larry Page and Sergey Brin have a stellar track record in accumulating wealth and power while trying to avoid accountability.
Elevating in-store experiences through storytelling and technology
The benefits of retail experiential over media buying may be more powerful than many brands realise, says Mediamonks' Shanghai executive producer.
How a Japanese diplomat found a niche in London’s PR scene
The second part of Campaign’s series on Japanese expats in the communications and creative field features Daisuke Tsuchiya, a former diplomat who liked London so much that he changed his career for it.
TBWA-related agencies emerge on top at Japan/Korea AOY
TBWA-branded agencies won seven gold awards in a year where many categories were in flux at the Agency of the Year Awards for Japan and Korea.
CMO Power List 2020: Call for nominations
Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region is now accepting nominations of top marketers.
Alexa, stop being so compliant
To help our children learn appropriate communication, voice assistants need to start thinking about etiquette.
40 under 40 2019: Asia-Pacific's top rising talent
From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.
West still prejudiced against Asian work: Forsman & Bodenfors CEO
As the Swedish agency builds its brand in Asia, it calls out ‘Western-washing’ of international awards and creative standards.
Why more regulation on social media offers opportunities for brands
Brands should stay ahead of the curve because, make no mistake, regulation is coming.
10 KOL marketing trends in China for 2020
With 2019 rapidly drawing to a close, brands and marketers will be planning ahead to 2020 and beyond. Here are some influencer trends to watch.
Why cyber crisis communications need more than tech to succeed
Head of Asia at Finsbury on the role of emotional thinking during a tech crisis.
5 luxury trends in China that matter to brands
Relevant for all luxury brands, including in the fashion, food and beverage, lifestyle, and service categories, these trends are changing the way the game must be played to stay relevant.
Grueling pitch conditions to stay until marketers shift disrespectful power dynamic
The fact of the matter is the clients hold all the cards. They always have, says the CEO of Media Sherpas.
Creative abuse, conflicts of interest and obnoxious pay terms: Pitching descends into 'Wild West without boundaries'
Agencies and consultants say there's been an uptick in bad behavior on the marketer side -- here's what needs to be done to course-correct.
Best strategies for marketing to China’s digital-savvy travellers
As China’s outbound tourism continues to rise, travel marketers across Asia tell us how they are keeping pace and devising new strategies to attract China's digital-savvy and outwardly mobile younger generations.
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2 AOY 2019: Japan / Korea winners
5 Agency of the Year Awards 2019
