Analysis

Premium
Crazy rich Asia (or at least richer)
Premium
1 day ago

Crazy rich Asia (or at least richer)

Perhaps the biggest change to happen globally over the past 50 years has been the colossal growth in the economic prosperity of Asia.

Premium
What “going tapeless” means for Japanese advertising
Premium
1 day ago

What “going tapeless” means for Japanese advertising

And why did it take so long?

Premium
Automotive marketing in China: Time for a re-think
Premium
3 days ago

Automotive marketing in China: Time for a re-think

A new approach is required as the effectiveness of touchpoints in the auto category declines.

Premium
Advancing the diversity agenda
Premium
3 days ago

Advancing the diversity agenda

A TBWA-supported roundtable involving members of Campaign’s 2018 Women to Watch list underlines the need for new approaches for a more inclusive workforce.

Premium
What mass consolidation of data players means for adland
Premium
4 days ago

What mass consolidation of data players means for adland

Have the numerous acquisitions this summer made marketers think twice about in-housing media buying capabilities?

Premium
Atifa Silk interviews...Atifa Silk
Premium
4 days ago

Atifa Silk interviews...Atifa Silk

To celebrate Campaign’s 50th birthday, Asia brand director Atifa Silk agreed to turn the interviewing tables onto herself, reflecting on the highs and lows of almost two decades of Campaign's development.

Premium
Five decades of celebrating the industry—and holding it to account
Premium
4 days ago

Five decades of celebrating the industry—and holding it to account

Highs, lows and everything in between: Campaign continues to be adland’s faithful companion and record-keeper.

Premium
The power of audience data for ad dollars
Premium
Sep 17, 2018

The power of audience data for ad dollars

Three ways publishers can win.

Premium
It’s official: China’s luxury market is exploding
Premium
Sep 17, 2018

It’s official: China’s luxury market is exploding

China’s luxury Consumer Price Index (CPI) jumped 4.1% jump over the last year.

Premium
Workplace offenses occur because globalisation
Premium
Sep 14, 2018

Workplace offenses occur because globalisation "forces different cultures together" without enough preparation

As a follow-up to reactions around our interview with Delmus Credle, who left BBDO China because of what he claimed was an intolerant atmosphere, we invited three industry guests to our office to debate how well workplaces really handle diversity in Asia.

Premium
'Not a good story for MDC': What CEO's exit means for company's future
Premium
Sep 14, 2018

'Not a good story for MDC': What CEO's exit means for company's future

Industry experts weigh in on the potential impact of Scott Kauffman's departure.

Premium
Apple's new gadgets: why new notifications and AR are the real stars
Premium
Sep 13, 2018

Apple's new gadgets: why new notifications and AR are the real stars

There are three reasons why marketers should look within Apple's shiny new iPhones and Watches to see what's really exciting about them, argues the co-founder of mobile tech consultancy C3UK.

Premium
Why we need to fight the myth that women in advertising have a limited shelf life
Premium
Sep 13, 2018

Why we need to fight the myth that women in advertising have a limited shelf life

It is time to challenge the status quo when it comes to the lack of older women in the industry and their depiction in advertising.

Premium
The millennialisation of design: why everything looks the same
Premium
Sep 13, 2018

The millennialisation of design: why everything looks the same

In the rush for generational appeal, brands shouldn't give up their unique identities.

Premium
Why some agencies talk the big game but struggle with digital transformation
Premium
Sep 12, 2018

Why some agencies talk the big game but struggle with digital transformation

Here are the top factors holding back agencies from adopting systematic digital transformation in processes and outcomes.

Premium
Commerce for the next billion: Don’t hate AI and blockchain
Premium
Sep 11, 2018

Commerce for the next billion: Don’t hate AI and blockchain

They’re here to supercharge omnichannel analytics.

Premium
Zozo and the new world of apparel marketing
Premium
Sep 11, 2018

Zozo and the new world of apparel marketing

The innovative Japanese retailer is at the forefront of fundamental change in the way fast fashion brands engage with their customers.

Premium
WPP's Read: Clients are driving 'fundamental' shift in role of creative agencies
Premium
Sep 10, 2018

WPP's Read: Clients are driving 'fundamental' shift in role of creative agencies

WPP's new CEO says turning around the fortunes of WPP's traditional creative networks, Ogilvy, JWT, Y&R and Grey, is a "business priority".

Premium
Vietnam's top local brands
Premium
Sep 10, 2018

Vietnam's top local brands

We asked in-market experts to explain the secrets of success for Vinamilk and Viettel.

Premium
Vietnam's top mobile-friendly brands
Premium
Sep 10, 2018

Vietnam's top mobile-friendly brands

We asked in-market experts for insight into the success of the mobile brands favoured in Vietnam.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins