Analysis
Fortnite didn't need data to create a black hole sensation
Marketers need space to make mistakes and to not be shackled by short-term metrics and data.
What Disney's media decision says about adland right now
The entertainment giant split the vast majority of its global media between Publicis and Omnicom.
Arsenal hits the pitch with brands in Asia
EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.
Mongolia: from ore mining to data mining
In Ulaanbaatar, AI engineers are quietly laying the groundwork for a new technology-driven economy in tandem with an emerging digital marketing scene.
‘Brushing’ up on the fake review problem in Asia
As ecommerce exposes more brands to review fraud, we look at the size of the problem and how to mitigate it.
One-word answers with Visa CMO Lynne Biggar
The marketing leader shares what the future of payment means to her.
Why you should hire for speeds, not just skills
Getting the right mix in your team is crucial.
What Southeast Asian marketers can learn from North America to maximise in-app programmatic
Lack of understanding, trust and inventory perception may be holding them back.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The ad fraud outlook in Asia: challenges, tips & solutions
Ad fraud continues to be one of the industry’s biggest threats, and yet many clients in Asia remain either unaware or uninclined to tackle it. Here we uncover some common types of fraud and solutions to help demystify the topic.
Marketing in mobile-native Myanmar
A young and optimistic populace is happy to interact with brands in a market that remains full of promise.
Campaign Asia reveals gender audit results
We’re still hearing from, seeing and reading about far more men than women in our coverage. Time to take responsibility.
B2B marketing shouldn’t be safe and predictable: Shutterstock CMO
Global CMO Lou Weiss on the why creativity shouldn’t be lost on B2B marketers.
The first thing industry pros would eliminate from their jobs
Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.
Will TikTok thrive or pull a Vine?
Campaign US gathered some North American perspectives on the shiny object that is TikTok.
Will a new CEO change McCann's fortunes in Japan?
We spoke with incoming McCann CEO Antony Cundy about his plans to challenge Dentsu-Hakuhodo dominance, and with outgoing leader Charles Cadell about what Japan taught him.
Move over KOLs: 'KOCs' and 'private domain traffic' are hot in China
No market is more fond of latching onto the latest trends in marketing terminology than China. Campaign’s Cindy Gu looks at the origin and value of two old, but concepts for brands.
How creative festivals can connect with 'Gen C'
Reflecting on Spikes Asia, the ECD of INVNT identified how the festival connected with a new group of consumers, or what he likes to call 'Gen C'.
Keeping pace with... Google's Tara Mckenty
WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.
How adland can better engage with deaf and hard-of-hearing people
Campaign US caught up with Rosa Lee Timm, CMO of the Communication Service for the Deaf, during National Deaf Awareness Month.
What goes into glass ceilings, and how to smash them
WATCH: Merlee Cruz-Jayme talks about the biggest component of glass ceilings and the challenges in breaking all types of them.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
6 Presenting the 2019 Women to Watch
7 Discovery: The golden era of marketing
8 See the latest APAC New Business League
