Analysis
A year to Tokyo 2020: which brands will win the Games?
12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.
Hong Kong seeks home comforts, self-care
Brands selling home appliances, personal care and comfort food earned higher affinity from Hong Kong consumers in this year's top 100 ranking. We asked in-market experts to analyse some of the moves.
Stalwart locals reign in HK, and enjoy surprising loyalty
Hong Kong's favourite local brands tend to be a bit long in the tooth.
Showing Hong Kong some love, without irking the mainland
Hong Kong people want their identity and culture to be recognised. But given differing viewpoints among mainland consumers, that can be a tricky tightrope act for brands.
Few brand loyalists among HK shoppers
As FMCG growth slows, marketers in Hong Kong face a populace that's not reluctant to switch brands if they see a good reason to do so.
How rural Indonesians use technology, and the lessons for brands
CULTURAL RADAR: Brands need to pay attention to how Indonesia's villages are using technology and give them a voice in solutions made for them.
80% of all spirits and alcohol consumed in China is with a meal: MHD China
The VP of marketing at Moët Hennessy Diageo on using experiential marketing to build brand advocacy in a market where Chinese spirits still dominate.
Delving into Libra: Is Facebook's currency the future of finance?
Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.
Why brands should consider non-traditional sports
From drone racing to the mass participation sports that are on the rise in Asia, sporting rulebooks are being thrown out across the board. Here's why brands should follow suit.
How Tiffany’s China strategy combats economic turbulence
A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.
Philippines' top 100 brands: Big FMCG brands, airlines ride economic growth
Big electronics and FMCG still rule, but Shopee's surge and McDonald's rise make for interesting storylines.
Mobile looms larger among Filipinos' favourite local brands
Comfort foods remain tops, but the prevalence of handset brands and service providers among the Philippines' strongest local brands shows mobility matters.
'Pinoy pride' and celebrity propels Filipino fashion brands
Bench and Penshoppe have found winning formulas to keep global fast fashion competitors at bay.
Fast growth fuels trials of new brands in the Philippines
Higher consumption and spread of mobile Internet means Filipino consumers are interacting with brand names like never before.
Why does the ad industry keep making racist mistakes?
Our industry keeps on making simplistic racist clichés across all forms of advertising in 2019. Ravi Amaratunga Hitchcock of Pi Studios asks: How is it still happening? How can it be stopped?
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How Chinese O2O is changing retail experiences
Imagination China's group creative director explains how new experience centres are changing how consumers engage with physical spaces.
How 5G will affect marketing communications
Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?
Welcome to advertising-free DPRK
North Korea is, to all intents and purposes, ad-free, giving its packaging design, streetscapes and shops a unique look, but for how much longer?
Will more clients follow Unilever in adopting a holding company model?
The FMCG giant is scrapping individual agency relationships.
How brands can be smarter with data science
Data science is becoming an increasingly critical weapon for brands to safeguard their future. But to use it effectively requires a sea change in the structure and thinking of an organisation. Are brands aware — and ready — for the scale of the investment?
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