Can flexible working ever work in an industry historically beset by presenteeism?
When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right.
"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.
The approach promises deeper and clearer insights on complex societal interactions that impact the relationships between people and all kinds of products and services.
The industry seems to have gone the way of modern dating apps, with little interaction, one night stands and no eye for long-term relationships. Can that be remedied?
Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.
In Vietnam's fast-growing economy consumers are quick to switch allegiances, especially in the FMCG category.
Vietnam’s largest conglomerate is expanding its portfolio, pursuing a share of the country’s smartphone market that is majority controlled by South Korea’s Samsung and China’s Oppo.
Chinese brands amongst biggest hit by electronics slide in Vietnam’s top local brands; while Brand Korea is at an “all-time high”.
The fastest-growing economy in ASEAN is driving rapid evolution in consumer behaviour.
Ahead of the Spikes Asia Festival of Creativity, two jury presidents and four top global creatives reveal their daily routines. Do yours stifle creativity or enable it to flourish?
The career trajectory of Ashish Bhasin, the newly appointed CEO of DAN APAC, shows that it's possible to have a longer and more impactful second innings in advertising.
Fashion houses rarely turn to ad agencies for their campaigns, yet the style and imagery they use is rich inspiration for creatives. So what does adland think of the latest crop of fashion ads?
A creative shares her experience of being harassed and advice for others in the same position.
The business has struggled to articulate its purpose in a changed market or even why it needs to exist as a brand.
"If we stop focusing on next quarter and instead consider what is likely to occur in a few years’ time, it becomes easier to take decisive steps."
WPP's Essence has a culture that's more like a tech company than a traditional buying shop. And now its global CEO has been picked to transform parent company GroupM. How much does Essence's rise point the way to the future?
In-house comms heads open up about how PR agencies should communicate more effectively with them.
EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.
Brand experience centres are tapping into consumers' basic need for physical, and oftentimes visceral, retail experiences.
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