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Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.
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This year, nearly 80% of Cannes Film Lions winners used humour and not the slapstick kind. McCann's APAC CCO and Film juror Valerie Madon explains why funny work works, why short-form is trickier than it looks, and why the best films sell more than just a feeling.
By acquiring MagicBrief, Canva is blending AI-powered insights with real-time design iteration—turning creative guesswork into scalable, data-backed storytelling for enterprise teams.
As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the first benchmark to measure the true creative instincts of large language models.
Citing violations of the Antimonopoly Act, Japan's Fair Trade Commission fined Dentsu and six other firms ¥3.3 billion (US$22.8 mil) for bid-rigging tied to the Tokyo Olympics. Dentsu is contesting the 'discrepancies'.