Marketing
Cannes Lions selects five APAC jury presidents
US and UK still dominate list of jury leaders, but women outnumber men for the first time.
China FMCG imports buoyant
TOP OF THE CHARTS: Sales of imported FMCG products in China are growing at twice the rate of the overall FMCG market, with online sales up 30%, according to a new report.
'Personalization' is marketing word of the year, according to ANA
Last year's was 'brand purpose.' Which is actually two words.
The first 100 days: what the new CMO of WeWork needs to do
Maurice Lévy has a task on his hands to help turn around the shared workspace company. Here's the approach he should take.
P&G's Marc Pritchard promises further belt-tightening in marketing and media
Chief brand officer said company would continue to drive efficiencies across agency fees, production costs and media spend.
You're looking at Reebok's first plant-based running shoe
The Forever Floatride GROW is made with castor beans, algae, eucalyptus trees and natural rubber, and the company claims it will rival the best running sneakers on the market.
Mindshare system reaches rural India where the internet doesn't
The company has launched an audio-call system that allows brands to talk to up to 25,000 consumers at a time—no internet required.
Elevating in-store experiences through storytelling and technology
The benefits of retail experiential over media buying may be more powerful than many brands realise, says Mediamonks' Shanghai executive producer.
Unilever names Conny Braams as top marketer
Braams becomes chief marketing and digital officer on 1 January, filling vacancy left by departure of Keith Weed in May.
TikTok increases age limits for gifts and streaming
Policy change follows criticism about platform for allowing teenagers to spend relatively large sums of money on virtual gifts.
Move and win roundup: Week of December 2, 2019
VMLY&R, Mullen Lintas, Redhill, Octagon, Edelman, Twitter Next, MoPub, The Core Agency and more to come, in our weekly collection of people moves and account news.
China’s new sponsored-post model crushes counting “likes”
Marketers in China have moved toward a new, innovative model that optimizes resources and takes advantage of performance management strategies.
Leo Burnett wins top honours at Malaysia Effies
The agency won nine total awards including one of only two golds handed out, the other of which went to Grey Malaysia.
Best spaces to work: Mailman Shanghai
The digital agency’s crib in Xuhui has a brand-new studio complete with a green screen.
CMO Power List 2020: Call for nominations
Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region is now accepting nominations of top marketers.
Guardian's David Pemsel resigns as Premier League CEO before he starts
Anna Bateson takes over as interim Guardian CEO.
What luxury needs to know about China’s slasher generation
On a cultural level, the slasher phenomenon demonstrates what Chinese millennials value — individuality, flexible work hours, and self-entrepreneurship.
40 under 40 2019: Asia-Pacific's top rising talent
From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.
How agencies are adapting to Hong Kong uncertainty
SOUNDING BOARD: Amid the recent cancellation of projects and events in Hong Kong, we ask agency heads about the repercussions for them, and whether clients are wary about the situation.
West still prejudiced against Asian work: Forsman & Bodenfors CEO
As the Swedish agency builds its brand in Asia, it calls out ‘Western-washing’ of international awards and creative standards.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
2 AOY 2019: Japan / Korea winners
5 Agency of the Year Awards 2019
