Marketing

1 day ago

Unwrapping Spotify Wrapped: What is the industry listening to?

The marcomms industry understood the assignment, followed the brief, and let music stay rent free in their head, just like an NFT. Here’s what the industry folks have been listening to this year.

1 day ago

Agency of the Year 2022 winners: Greater China

See the complete winner list for the Greater China region in the 2022 Campaign Asia-Pacific Agency of the Year awards.

1 day ago

Ogilvy, Zenith lead Greater China AOY awards

The two agencies win all regional awards and bring home nine golds between them. LEO Digital Network and Ruder Finn Asia bag two golds. BBDO wins one gold and Greater China Best Place to Work.

1 day ago

Agency of the Year 2022 winners: Japan/Korea

See the complete winner list for the Japan/Korea region in the 2022 Campaign Asia-Pacific Agency of the Year awards.

1 day ago

Accenture Song and UM stand out in Japan/Korea AOY Awards

Beacon Communications wins the gold for Japan Creative Agency of the Year while TBWA performs well in both markets, but Accenture Song and UM net the most Golds overall.

2 days ago

WPP goes 'Beyond the Rainbow' to better understand queer audiences

Done on more than 7,500 respondents, the study aims to be a practical guide to bridge the gaps in the current Pride marketing model.

2 days ago

Leo Burnett launches diversity programme for clients, with McDonald's on board

Scheme will include workshops, creative development and PR advice to clients.

2 days ago

Apple showcases creativity and leadership of people with disabilities

The work has been created by Apple's in-house team.

3 days ago

Mindshare leads award haul at South Asia AOY 2022

WPP scooped 20 golds in the agency categories, while independent Famous Innovations scored key wins as well.

3 days ago

Agency of the Year 2022 winners: South Asia

See the complete winner list for the South Asia region in the 2022 Campaign Asia-Pacific Agency of the Year awards.

3 days ago

Not just hype: Winning consumers with live commerce

With three in five people expecting to interact with brands online today, live commerce is an ideal platform for consumers to enjoy the content, socialise, and make purchases simultaneously.

3 days ago

How dating apps master the art of marketing matchmaking

We explore how dating apps set themselves apart in a crowded space and manage to beat Cupid at his own game.

3 days ago

Dentsu, Hakuhodo raided as part of Tokyo 2020 corruption scandal

The ever-widening graft case of last year's Tokyo Olympics has Dentsu, ADK and Hakuhodo's offices being searched on grounds of rigging bids for test events.

3 days ago

China’s puffer jacket obsession: Its not just Moncler and Canada Goose, homegrown brands are taking off

Domestic Chinese and international puffer jacket brands are battling for market share in the mainland. We take a look at which names are emerging victorious.

3 days ago

Listening, journalling and meditation: why leaders should work on mental health

AKQA's founder and chief executive writes about several techniques that have given his brain a workout.

4 days ago

Fidelity International taps Richa Goswami as group CMO

In a newly created role, Goswami will lead the firm’s global marketing teams from Asia.

Nov 28, 2022

J&T Express ropes in Lionel Messi as global brand ambassador

The Asian delivery giant has plans of expanding its global network and establishing itself as a one-stop ecommerce specialist in the logistics supply chain.

Nov 28, 2022

Move and win roundup: Week of November 28, 2022

IAS, Alley, Redhill, Ogilvy, Dentsu, Samsung, Xiaomi, and more in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.

Nov 27, 2022

'He's coming home': Women's Aid warns of darker side of World Cup

The film, created by House 337, highlights that domestic abuse could get more frequent or more severe during the Fifa World Cup.

Nov 25, 2022

Women to Watch 2022: Tara Crosby, Twitch

Overseeing Twitch’s highest-performing sales team in APAC, Crosby’s passion and ability to lead from the front has seen her smash targets and even outpace forecasts.