The animal-rights organisation called out Vodafone for using the dogs in its ads, saying the brand shouldn't encourage breeding of 'genetically compromised' animals who are often in pain.
As revenue from blockbuster drugs dries up, brands and media in the pharma space have had to adjust. Sherlynn Tan of Singapore-based MIMS explains what one media owner has done.
Organisation calls on brands worldwide to go beyond the legal steps required by GDPR, and to fundamentally recalibrate their approach to data.
Work from Italy: 'PizzaAut Application' for Samsung by FCB Milan.
The mandate includes brand strategy, creative development and production on digital and ecommerce platforms in the health and wellness retailer's largest international market.
Starhub, Isobar, Bloomberg, Grey Group, Weber Shandwick, Dentsu Sports Asia, Golin, BBDO, OMD, The Monkeys, Ruder Finn Asia and more, in our weekly collection of people moves and account news.
The two-day event will be held at JW Marriott Shanghai on 25 and 26 April.
Social commerce is inevitable. Brands should be working on who their consumers are, how to engage with them and where to invest.
Clients see it as fiscal discipline. Agencies see it as short-sightedness. As zero-based budgeting makes a comeback, we assess its values and shortcomings.
Marketing operations may not be the most exciting part of the industry, but are vital to keep pace with customer expectations, says Steven Li, chief marketing officer of Yum China Holdings ahead of Campaign's Digital360 festival in Shanghai
Facebook's dramas have prompted a period of reckoning over data usage. We examine the impact of looming regulation walls, how consumers really feel about data and why Asia is having different conversations to the rest of the world.
In a highly competitive Asian football fan market, finding new audiences is critical, says the German football league’s international CEO.
No organisation can avoid the implications of the outcry surrounding Facebook's data usage. Michael Daley, senior strategist at Digitas Sydney, outlines how and why businesses need to adjust for competitive edge.
Jasmine Xu at P&G spoke about the brand's youthful revamp approach and CSR initiatives during the Shanghai International Advertising Festival held late March.
State Street Global Advisors, Grey Group India, IPG Mediabrands, Daresay, Havas, Text100 and more, in our weekly collection of people moves and account news.
The infant formula brand tells us how it became less reliant on China's giant digital players to focus on just one key metric: the millennial mum.
Education and innovation are at the heart of value growth for Chinese brands, writes Kantar Millward Brown's global BrandZ valuations director.
Do men and women really have the same opportunities at work? Have your say before the end of the week by taking our gender-equality survey, in association with Kantar.
Amo's Style ushers in its new 'more contemporary' direction with a signature dance routine and a collection of fashion-forward 'movers' to demonstrate it.
Entry deadline extended to 20 April as Unilever's David Porter and Josephine Tan of McDonald's join as the first two jury presidents.
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