Marketing
Vodafone's pugs make PETA pugnacious in India
The animal-rights organisation called out Vodafone for using the dogs in its ads, saying the brand shouldn't encourage breeding of 'genetically compromised' animals who are often in pain.
Why a niche pharma publisher is getting business from BMW
As revenue from blockbuster drugs dries up, brands and media in the pharma space have had to adjust. Sherlynn Tan of Singapore-based MIMS explains what one media owner has done.
WFA issues data transparency manifesto supported by Unilever, Mars and Disney
Organisation calls on brands worldwide to go beyond the legal steps required by GDPR, and to fundamentally recalibrate their approach to data.
Samsung project helps people with autism run a restaurant independently
Work from Italy: 'PizzaAut Application' for Samsung by FCB Milan.
Y&R wins AOR appointment for GNC in China
The mandate includes brand strategy, creative development and production on digital and ecommerce platforms in the health and wellness retailer's largest international market.
Move and win roundup: Week of April 16, 2018
Starhub, Isobar, Bloomberg, Grey Group, Weber Shandwick, Dentsu Sports Asia, Golin, BBDO, OMD, The Monkeys, Ruder Finn Asia and more, in our weekly collection of people moves and account news.
Experience a digital revolution at Digital360Festival
The two-day event will be held at JW Marriott Shanghai on 25 and 26 April.
Go social: From engagement to sales
Social commerce is inevitable. Brands should be working on who their consumers are, how to engage with them and where to invest.
Zero or hero? Industry polarised on zero-based budgeting
Clients see it as fiscal discipline. Agencies see it as short-sightedness. As zero-based budgeting makes a comeback, we assess its values and shortcomings.
Q&A: Yum China CMO's modern marketing for an old recipe
Marketing operations may not be the most exciting part of the industry, but are vital to keep pace with customer expectations, says Steven Li, chief marketing officer of Yum China Holdings ahead of Campaign's Digital360 festival in Shanghai
Who will control your data destiny post-Cambridge Analytica?
Facebook's dramas have prompted a period of reckoning over data usage. We examine the impact of looming regulation walls, how consumers really feel about data and why Asia is having different conversations to the rest of the world.
Bundesliga: Scout APAC fans with data, score with local content
In a highly competitive Asian football fan market, finding new audiences is critical, says the German football league’s international CEO.
Six changes marketers must make after Cambridge Analytica
No organisation can avoid the implications of the outcry surrounding Facebook's data usage. Michael Daley, senior strategist at Digitas Sydney, outlines how and why businesses need to adjust for competitive edge.
SK-II finds success in selling to younger Chinese: P&G
Jasmine Xu at P&G spoke about the brand's youthful revamp approach and CSR initiatives during the Shanghai International Advertising Festival held late March.
Move and win roundup: Week of April 9, 2018
State Street Global Advisors, Grey Group India, IPG Mediabrands, Daresay, Havas, Text100 and more, in our weekly collection of people moves and account news.
Q&A: Mead Johnson nurtures digital transformation
The infant formula brand tells us how it became less reliant on China's giant digital players to focus on just one key metric: the millennial mum.
How Chinese companies are carving their success
Education and innovation are at the heart of value growth for Chinese brands, writes Kantar Millward Brown's global BrandZ valuations director.
Are things equal for men and women? Have your say
Do men and women really have the same opportunities at work? Have your say before the end of the week by taking our gender-equality survey, in association with Kantar.
Triumph ditches 'Kawaii' for edgier underwear ad in Japan
Amo's Style ushers in its new 'more contemporary' direction with a signature dance routine and a collection of fashion-forward 'movers' to demonstrate it.
Tangrams deadline extended, jury presidents named
Entry deadline extended to 20 April as Unilever's David Porter and Josephine Tan of McDonald's join as the first two jury presidents.
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