10 hours ago

Krispy Kreme appoints VML as global creative agency

Krispy Kreme and VML are set to start collaborating soon, with new campaigns expected to debut in the market in 2024.

10 hours ago

Spikes Asia announces its 2024 jury line-up

2024 sees the highest representation from brands, including adidas, Budweiser, Burger King, PepsiCo, Volkswagen and Unilever, as well as a variety of representatives from Central Asia including Kazakhstan and Uzbekistan.

11 hours ago

40 Under 40 2023: Chris Egan Roxas, XS Multimedia

A fireball of energy and creativity, Roxas is a true catalyst for change in the world of advertising.

1 day ago

Brand loyalty-driven purchases versus impulsive #TikTokMadeMeBuyIt: Which one is more valuable for marketers?

In the hyper-connected age of social media, Spectra Global's Jayesh Easwaramony notes how TikTok Shop has blurred the lines between content and shopping by becoming the cheapest sales channel for people to buy goods online in Indonesia.

1 day ago

WPP reigns, Dentsu resurges at Campaign's Greater China AOY

Ogilvy and Mindshare dominate Agency of the Year Greater China awards with a combined 24 wins, while Dentsu bounces back with an impressive 17 metals.

2 days ago

Agency of the Year 2023: Greater China winners

Catch all the winners from the Greater China region of Campaign's 2023 Agency of the Year awards.

2 days ago

Is there a case for moving away from purpose-led marketing?

SOUNDING BOARD: Following Unilever's recent strategy announcement on cooling off on purpose-led marketing for some of its brands, Campaign asks industry experts to weigh in on whether or not there is a case for it, and if now is the right time?

2 days ago

When it rains, it pours data? Singapore digital-mobile service giga! takes the monsoon season with a twist

There's nothing worse than being cooped up inside in the rain with nothing to do. But Singaporean mobile company giga!'s cheeky new campaign with Grey is quelling monsoon-boredom one GB at a time.

2 days ago

40 Under 40 2023: Chirag Chandiramani, Starcom

Marked by a blend of innovative strategies and empathetic leadership, Chandiramani is a frontrunner in India’s digital marketing landscape.

3 days ago

Moves and win roundup: Week of December 4, 2023

All the latest moves and wins from Publicis Groupe, TBWA\Media Arts Lab, Precious Communications, Icon Agency, Amplify and more.

3 days ago

A force for good? Three ways marketers can tap into AI responsibly

The critical question for marketers is not whether to use generative AI tools, but how to do so responsibly, says Avisenna Gusta, digital content producer at MediaMonks.

3 days ago

Ogilvy Singapore brings home the very real dangers of neglecting cyber security

The integrated campaign cleverly tackles one of Singapore's most pertinent and present digital threats: The risk of losing it all in a click.

Dec 1, 2023

Campaign announces 2024 event calendar

From awards to conferences, roundtables, and workshops, we have a variety of events that will help you grow, connect, and shine in the industry. Explore our event calendar for 2024 and register now

Dec 1, 2023

'Next year is going to be about collapsing the funnel': Meta's Dan Neary

The economic climate and consumer behaviour have all changed. Meta's vice president for APAC shares trends that he thinks will define social media in 2024.

Dec 1, 2023

40 Under 40 2023: Brian Tang, Tango Digital

Tang created the very first social listening and brand safety platform in the region, growing a new PRTech firm from Hong Kong to Singapore during the Covid pandemic.

Nov 30, 2023

Jolin Tsai joins McDonald’s Taiwan in a nostalgic and innovative 40th anniversary campaign

EXCLUSIVE: Leo Burnett dabbled with AI, got a C-pop queen to compose a rhythmic soundtrack, and used Taiwan's biggest virtual studio for an ambitious 40th-anniversary film. McDonald's Asia CMO Brenda Kou and the creative team explain their thoughts behind the process.

Nov 30, 2023

Study: Over 50% of Singaporean Gen Zs source holiday shopping ideas on socials and online

TOP OF THE CHARTS: According to a new survey by YouGov, three in 10 Singaporeans also say they do not engage in any holiday shopping.

Nov 30, 2023

Popeyes Singapore spices things up in first ever dating show

The fried chicken brand lays on the cute and fun factor with a dating show in place of a traditional ad to promote its new menu items and even Ad Nut is smitten.

Nov 30, 2023

Spikes Asia 2024: In conversation with Aditya Kanthy, CEO and managing director, DDB Mudra Group

In the second of our two-part conversations, Spikes Asia chats to Aditya Kanthy, CEO and managing director of DDB Mudra. As jury president of the Creative Effectiveness and Creative Strategy Spikes, he shares what it takes to impress him, and how to set up for success at Spikes Asia 2024.

Nov 29, 2023

Grey assembles global leadership team for Coca-Cola account

The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.