Marketing
Fiery rebrand adds spice to Mamee's 'Slrp' noodles
A rebranding effort by Jones Knowles Richie aims to make the Malaysian brand stand out on shelves.
A year to Tokyo 2020: which brands will win the Games?
12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.
A sound rebranding for a hearing organisation
Australian Hearing becomes Hearing Australia in a change orchestrated by Landor.
Move and win roundup: Week of July 22, 2019
OMD, Essence, Iris, Adludio, Jellyfish, TSLA, Bates CHI, TBWA Media Arts Lab, Sweetshop, FCB Kuala Lumpur, Go Communications, APMR and more, in our weekly collection of people moves and account news.
IAS chief: 'I want to be sure we make the right bets'
Six months into her new job as global CEO of IAS, Lisa Utzschneider is rolling out new offerings swiftly in a bid to push the pace, but says she still sleeps well at night.
Hong Kong seeks home comforts, self-care
Brands selling home appliances, personal care and comfort food earned higher affinity from Hong Kong consumers in this year's top 100 ranking. We asked in-market experts to analyse some of the moves.
Stalwart locals reign in HK, and enjoy surprising loyalty
Hong Kong's favourite local brands tend to be a bit long in the tooth.
Showing Hong Kong some love, without irking the mainland
Hong Kong people want their identity and culture to be recognised. But given differing viewpoints among mainland consumers, that can be a tricky tightrope act for brands.
Few brand loyalists among HK shoppers
As FMCG growth slows, marketers in Hong Kong face a populace that's not reluctant to switch brands if they see a good reason to do so.
Instagram ditches 'likes': Pros and cons for influencers
Digital marketers welcome the move, but say it won't make waves in the industry.
80% of all spirits and alcohol consumed in China is with a meal: MHD China
The VP of marketing at Moët Hennessy Diageo on using experiential marketing to build brand advocacy in a market where Chinese spirits still dominate.
Publicis Groupe announces APAC CCO
New client-officer role to be taken on by current SEA CEO Nicolas Menat.
M&A deals slow down but value grows
TOP OF THE CHARTS: R3’s latest study highlights martech as the driver behind industry M&A, and points to a big drop in China activity.
Attracting top talent among major concerns for in-house agencies: ANA study
The ANA has identified numerous challenges internal shop leaders are facing today.
APAC regresses in nurturing women entrepreneurs
APAC ranks as the poorest global region in terms of overall improvement for women entrepreneurs over the past two years, according to a report from Dell and IHS Markit.
Why brands should consider non-traditional sports
From drone racing to the mass participation sports that are on the rise in Asia, sporting rulebooks are being thrown out across the board. Here's why brands should follow suit.
How Tiffany’s China strategy combats economic turbulence
A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.
Move and win roundup: Week of July 15, 2019
Emotive, Publicis Groupe, Rakuten, Flare Communications, M&C Saatchi Sport & Entertainment, Bloomberg, Publicis Sapient, Amplify, MG Motor, Ada, Lewis and more, in our weekly collection of people moves and account news.
Photos: Louis Vuitton exhibition overlooks Petronas Twin Towers
The fashion house marked its 34th year in Malaysia with a unique capsule exhibition.
Kantar and Bain on their $4bn deal: Now we can invest and acquire more
Staying wholly owned by WPP would have limited ambitions, Kantar CEO says.
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