A rebranding effort by Jones Knowles Richie aims to make the Malaysian brand stand out on shelves.
12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.
Australian Hearing becomes Hearing Australia in a change orchestrated by Landor.
OMD, Essence, Iris, Adludio, Jellyfish, TSLA, Bates CHI, TBWA Media Arts Lab, Sweetshop, FCB Kuala Lumpur, Go Communications, APMR and more, in our weekly collection of people moves and account news.
Six months into her new job as global CEO of IAS, Lisa Utzschneider is rolling out new offerings swiftly in a bid to push the pace, but says she still sleeps well at night.
Brands selling home appliances, personal care and comfort food earned higher affinity from Hong Kong consumers in this year's top 100 ranking. We asked in-market experts to analyse some of the moves.
Hong Kong's favourite local brands tend to be a bit long in the tooth.
Hong Kong people want their identity and culture to be recognised. But given differing viewpoints among mainland consumers, that can be a tricky tightrope act for brands.
As FMCG growth slows, marketers in Hong Kong face a populace that's not reluctant to switch brands if they see a good reason to do so.
Digital marketers welcome the move, but say it won't make waves in the industry.
The VP of marketing at Moët Hennessy Diageo on using experiential marketing to build brand advocacy in a market where Chinese spirits still dominate.
New client-officer role to be taken on by current SEA CEO Nicolas Menat.
TOP OF THE CHARTS: R3’s latest study highlights martech as the driver behind industry M&A, and points to a big drop in China activity.
The ANA has identified numerous challenges internal shop leaders are facing today.
APAC ranks as the poorest global region in terms of overall improvement for women entrepreneurs over the past two years, according to a report from Dell and IHS Markit.
From drone racing to the mass participation sports that are on the rise in Asia, sporting rulebooks are being thrown out across the board. Here's why brands should follow suit.
A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.
Emotive, Publicis Groupe, Rakuten, Flare Communications, M&C Saatchi Sport & Entertainment, Bloomberg, Publicis Sapient, Amplify, MG Motor, Ada, Lewis and more, in our weekly collection of people moves and account news.
The fashion house marked its 34th year in Malaysia with a unique capsule exhibition.
Staying wholly owned by WPP would have limited ambitions, Kantar CEO says.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins