Marketing

Premium
How Mindshare helped KFC take on e-sports with AI
Premium
1 day ago

How Mindshare helped KFC take on e-sports with AI

CASE STUDY: Using AI to engage League of Legends gamers saw KFC's stock rise dramatically in China.

Premium
Fast-changing Cambodia calls for an experimental attitude
Premium
1 day ago

Fast-changing Cambodia calls for an experimental attitude

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.

Premium
Nano influencers overtake micro and macro in NZ
Premium
2 days ago

Nano influencers overtake micro and macro in NZ

TOP OF THE CHARTS: A new report details influencer marketing trends in New Zealand.

Premium
Sea change: What FMCG brands are doing about plastic
Premium
2 days ago

Sea change: What FMCG brands are doing about plastic

The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.

Premium
You don’t always need to pay to play
Premium
3 days ago

You don’t always need to pay to play

Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.

Premium
AnyMind forms influencer JV with Japan's Sunny Side Up
Premium
4 days ago

AnyMind forms influencer JV with Japan's Sunny Side Up

AnyUp will offer services for marketers and influencers, and also announced it will be working with famed footballer Hidetoshi Nakata.

Premium
Carousell launches new brand identity
Premium
4 days ago

Carousell launches new brand identity

Carousell keeps the 'Kodak carousel' inspiration for its logo, but adds a bolder font and a letter 'C', while it references five core values.

Premium
Brands must remain silent about Hong Kong: PR chief
Premium
4 days ago

Brands must remain silent about Hong Kong: PR chief

The MD of Allison Advisory on how Western brands should navigate their comms amid rising nationalism in China.

Premium
In Laos, consumers and advertisers find liberation online
Premium
4 days ago

In Laos, consumers and advertisers find liberation online

This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.

Premium
Move and win roundup: Week of August 19, 2019
Premium
Aug 19, 2019

Move and win roundup: Week of August 19, 2019

Entries from Archetype, Cadreon, Mullen Lintas, Sefiani, Dentsu One China, The Trade Desk, Publicis Groupe Singapore, Freeman, Edelman, MediaCom, Lion & Lion, BBDO India, Verizon Media, Adphorus, Dentsu Hong Kong and more to come, in our weekly collection of people moves and account news.

Premium
Coca-Cola, Uber Eats gain favour: New Zealand's top 100 brands
Premium
Aug 19, 2019

Coca-Cola, Uber Eats gain favour: New Zealand's top 100 brands

How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?

Premium
Discount local brands faring better than premium in New Zealand
Premium
Aug 19, 2019

Discount local brands faring better than premium in New Zealand

Pak'nSave and The Warehouse are among lower-priced brands out-performing their higher-priced counterparts in New Zealand's favourite brands list.

Premium
Brand-faithful, fairly optimistic and prone to save
Premium
Aug 19, 2019

Brand-faithful, fairly optimistic and prone to save

Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.

Premium
Alibaba Group reports 42% revenue gain
Premium
Aug 19, 2019

Alibaba Group reports 42% revenue gain

China retail grew 40%, while international retail increased by 29%.

Premium
Guinness celebrates Japan's female rugby heroes in World Cup film
Premium
Aug 16, 2019

Guinness celebrates Japan's female rugby heroes in World Cup film

Guinness highlights the 1989 Liberty Fields team as it adds to the 'Made of more' campaign ahead of this year's Rugby World Cup.

Premium
T-shirt controversy: The wakeup call brands needed
Premium
Aug 16, 2019

T-shirt controversy: The wakeup call brands needed

A cultural insights expert argues that luxury brands must engage in regular 'cultural pitstops' to avoid errors like those made by Givenchy, Coach and Versace—and that there's no excuse for getting it wrong.

Premium
Creative women, please step forward
Premium
Aug 16, 2019

Creative women, please step forward

R/GA Singapore's creative director urges women to enter See It Be It at Spikes Asia (and today is the last day to do so).

Premium
Geography lessons: Brands keep failing an easy China test
Premium
Aug 15, 2019

Geography lessons: Brands keep failing an easy China test

As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.

Premium
No more snooze button for influencer marketing
Premium
Aug 15, 2019

No more snooze button for influencer marketing

Instagram's decision to hide like counts is not a reason to panic. But it is a good opportunity for marketers to wake up to how they can better grasp the still-unrealised potential of influencer marketing.

Premium
Shopee signs Ronaldo
Premium
Aug 15, 2019

Shopee signs Ronaldo

The football star will work with the online retailer on a range of initiatives for the brand's 9.9 Super Shopping Day, starting with a TV commercial debuting tomorrow.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins