Marketing
Come on brands, throw your weight around
Cathay Pacific's rejected same-sex ad shows that promoting inclusivity and equality is not just about statements and policies. Or ads. Sometimes it's about pushing those who need a push.
How Facebook, HP, Spotify and Visa confront diversity
The 2019 Women Leading Change conference offers a full-day, action-oriented programme designed to equip business leaders with roadmaps to strategically shift work culture.
Red2 Digital service aims to drive ecommerce visibility
Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.
Bob Greenberg and John Hegarty join forces at Whalar
R/GA founder is now vice-chairman at social influencer 'dating service'.
Can better stock pictures eliminate stereotypes?
Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.
BT mocked for 'generic' brand logo
"The new identity signifies change, but it positions and displays BT as another generic, unemotive brand."
Move and win roundup: Week of May 20, 2019
Grey, VMLY&R, Ada, Digitas, Lotame, Changi Airport Group, DesignStudio, Lowe Lintas and more, in our weekly collection of people moves and account news.
Here's your 2019 PR Awards Asia shortlist
The jury has shortlisted 283 entries for the awards, which take place June 12 in Hong Kong.
How to make your brand matter in the new retail paradigm
The major challenge that retail brands must reckon with is not physical versus digital. It’s cultural.
CampaignComms announces latest agenda and speakers
The industry’s foremost brand builders gather on 12 June to address the lofty opportunities that lie ahead for the PR and communications practitioners.
Why Jeff Bezos is wrong about market research
A market researcher feels the Amazon founder’s comment that “market research doesn’t help” needs a response.
Behold the power of Ikea's 'Fönster'
It's not just a white logo on a transparent background, you silly person.
BBH set to defend Ikea creative duties in Southeast Asia
Home furnishings giant invites creative agencies to pitch.
Freelance-based agency Superson launches in Singapore
Inspired by the rise in self-employment and the shared economy, Finland-based independent touts a more agile agency model while bringing strategist Martin Roll on as an advisor.
Shortlist for Women Leading Change Awards revealed
The awards will be presented on June 4 in Singapore.
Move and win roundup: Week of May 13, 2019
4As, #ARM Worldwide, VMLY&R, Publicis, Comscore, Geometry, Mindshare, CHE Proximity, Lion & Lion, Ikon, Wachsman, MullenLowe Lintas, Medallia and more, in our weekly collection of people moves and account news.
Innership for leadership
After Mother's Day reflection, Visa's top Asia-Pacific marketer shares a personal opinion on the challenge of 'opening up' to become a better leader.
Publicis launches Digitas in the Middle East
Publicis Groupe APAC managing partner Jane Lin Baden will help oversee the business.
Cannes Lions: Explore the winning work with Campaign
Campaign Asia brings back fresh insights on this year’s winning work at the inaugural Cannes Insight breakfast briefing
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