Marketing
Heineken sends RFI to creative agencies
The global brewer is looking to kick off meetings in Cannes in pursuit of a new global creative ecosystem.
Should luxury brands reduce their dependence on China?
For luxury brands, taking the current Covid-impacted softness in mainland China as a cue to reduce exposure to the market is the wrong approach.
Samsung’s new fridge ad is one for the obsessionists
In an ambitious South Korean campaign by Cheil, Samsung takes it up a notch from the standard template for a fridge ad.
What is the biggest enemy of creativity?
GLOBAL SPOT SURVEY: Campaign wants to know from readers worldwide which issue affects creativity the most. The results will be explored in an upcoming global series.
Lux’s global brand VP on why the brand is calling out sexism
Severine Vauleon on the Unilever brand’s new ‘Shut Up Sexism’ campaign, and having a cause-driven strategy pay off—particularly in China.
Dentsu India CEO Sidharth Rao to exit the agency
Rao founded Webchutney in 1999, which was acquired by Dentsu in 2013.
Social purpose or woke-washing: How to walk the creator tightrope in 2022
Spreading positivity and social awareness through influencer marketing is an effective approach that builds trust and engagement for brands. But when these campaigns lack real substance, brands risk further alienation from their customers, writes INCA’s Arthur Altounian.
Let your jeans age the way you do—gracefully
A new global spot for denim brand G-Star Raw uses deepfake technology to bring a man from his youth all the way to old age in under a minute.
How brands can get noticed in hyper-socialised China
The market's fast-evolving digital and marketing ecosystem can be a blessing or a curse to brands. The CEO of DDB China Group and CEO of DDB Asia provide tips on how to navigate this challenging but lucrative opportunity.
'People want to do more than shop online': Shopee's head of marketing
Winston Goh, Shopee Singapore's head marketer, talks about going beyond transactional shopping experiences and creating diverse retail journeys.
Starbucks pulls brand out of Russia
The American coffee giant follows McDonald’s in exit following business suspension.
Scott Hagedorn joins Publicis Groupe in global solutions architect role
Long-time Omnicom Media Group exec will be responsible for designing solutions that tap into Publicis’ technology, creative, media and data capabilities.
TSLA bags regional Marriott Bonvoy win
The independent firm will be tasked to deliver creative duties for Marriott’s loyalty programme in APAC, with first work to be released in the coming quarter.
Why Gen Z is so important to SK-II and its 'Pitera & Me' campaign
Sue Kyung Lee, Global CEO of SK-II details how the brand's new campaign was inspired, ideated, and designed to connect with Gen Z consumers.
Move and win roundup: Week of May 23, 2022
Mediabrands, APRW, Rice, Publicis Groupe, Havas Media Group Singapore, Apco Worldwide, Yellow.ai, NBA Asia, Ampverse, Re, Lingo Ace, Essence, Gudangada, Sandpiper Australia and more, in our weekly collection of people moves and account news.
Should all brands rush to enter the metaverse?
As more and more brands are keen to get their foot in the door, we explore if it makes sense for all sectors to enter the metaverse and whether brands are clear about what they want to achieve in the space.
‘Into the Chinaverse’: Looking ahead at China’s metaverse roadmap
Based on a report by innovation agency Fabernovel, China's journey into Web3 is here to stay with the estimated market size of the metaverse industry being US$8 trillion.
One in five LGBTQ+ people find ads aimed at them miss the mark
Half of LGBTQ+ people think brands should avoid stereotyping individuals, with traditional media worst at being inclusive.
An endearing ode to everyday biscuit moments
With the help of The Neighbourhood, Australian biscuit brand Arnott’s releases a montage of familiar moments that include the conglomerate’s many snack brands.
Audi and M&C Saatchi accused of plagiarism in new ad
The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin.
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