Marketing

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Vodafone's pugs make PETA pugnacious in India
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2 days ago

Vodafone's pugs make PETA pugnacious in India

The animal-rights organisation called out Vodafone for using the dogs in its ads, saying the brand shouldn't encourage breeding of 'genetically compromised' animals who are often in pain.

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Why a niche pharma publisher is getting business from BMW
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2 days ago

Why a niche pharma publisher is getting business from BMW

As revenue from blockbuster drugs dries up, brands and media in the pharma space have had to adjust. Sherlynn Tan of Singapore-based MIMS explains what one media owner has done.

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WFA issues data transparency manifesto supported by Unilever, Mars and Disney
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2 days ago

WFA issues data transparency manifesto supported by Unilever, Mars and Disney

Organisation calls on brands worldwide to go beyond the legal steps required by GDPR, and to fundamentally recalibrate their approach to data.

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Samsung project helps people with autism run a restaurant independently
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3 days ago

Samsung project helps people with autism run a restaurant independently

Work from Italy: 'PizzaAut Application' for Samsung by FCB Milan.

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Y&R wins AOR appointment for GNC in China
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4 days ago

Y&R wins AOR appointment for GNC in China

The mandate includes brand strategy, creative development and production on digital and ecommerce platforms in the health and wellness retailer's largest international market.

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Move and win roundup: Week of April 16, 2018
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Apr 17, 2018

Move and win roundup: Week of April 16, 2018

Starhub, Isobar, Bloomberg, Grey Group, Weber Shandwick, Dentsu Sports Asia, Golin, BBDO, OMD, The Monkeys, Ruder Finn Asia and more, in our weekly collection of people moves and account news.

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Experience a digital revolution at Digital360Festival
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Apr 17, 2018

Experience a digital revolution at Digital360Festival

The two-day event will be held at JW Marriott Shanghai on 25 and 26 April.

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Go social: From engagement to sales
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Apr 17, 2018

Go social: From engagement to sales

Social commerce is inevitable. Brands should be working on who their consumers are, how to engage with them and where to invest.

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Zero or hero? Industry polarised on zero-based budgeting
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Apr 13, 2018

Zero or hero? Industry polarised on zero-based budgeting

Clients see it as fiscal discipline. Agencies see it as short-sightedness. As zero-based budgeting makes a comeback, we assess its values and shortcomings.

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Q&A: Yum China CMO's modern marketing for an old recipe
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Apr 12, 2018

Q&A: Yum China CMO's modern marketing for an old recipe

Marketing operations may not be the most exciting part of the industry, but are vital to keep pace with customer expectations, says Steven Li, chief marketing officer of Yum China Holdings ahead of Campaign's Digital360 festival in Shanghai

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Who will control your data destiny post-Cambridge Analytica?
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Apr 12, 2018

Who will control your data destiny post-Cambridge Analytica?

Facebook's dramas have prompted a period of reckoning over data usage. We examine the impact of looming regulation walls, how consumers really feel about data and why Asia is having different conversations to the rest of the world.

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Bundesliga: Scout APAC fans with data, score with local content
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Apr 11, 2018

Bundesliga: Scout APAC fans with data, score with local content

In a highly competitive Asian football fan market, finding new audiences is critical, says the German football league’s international CEO.

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Six changes marketers must make after Cambridge Analytica
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Apr 10, 2018

Six changes marketers must make after Cambridge Analytica

No organisation can avoid the implications of the outcry surrounding Facebook's data usage. Michael Daley, senior strategist at Digitas Sydney, outlines how and why businesses need to adjust for competitive edge.

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SK-II finds success in selling to younger Chinese: P&G
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Apr 9, 2018

SK-II finds success in selling to younger Chinese: P&G

Jasmine Xu at P&G spoke about the brand's youthful revamp approach and CSR initiatives during the Shanghai International Advertising Festival held late March.

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Move and win roundup: Week of April 9, 2018
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Apr 6, 2018

Move and win roundup: Week of April 9, 2018

State Street Global Advisors, Grey Group India, IPG Mediabrands, Daresay, Havas, Text100 and more, in our weekly collection of people moves and account news.

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Q&A: Mead Johnson nurtures digital transformation
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Apr 6, 2018

Q&A: Mead Johnson nurtures digital transformation

The infant formula brand tells us how it became less reliant on China's giant digital players to focus on just one key metric: the millennial mum.

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How Chinese companies are carving their success
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Apr 6, 2018

How Chinese companies are carving their success

Education and innovation are at the heart of value growth for Chinese brands, writes Kantar Millward Brown's global BrandZ valuations director.

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Are things equal for men and women? Have your say
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Apr 6, 2018

Are things equal for men and women? Have your say

Do men and women really have the same opportunities at work? Have your say before the end of the week by taking our gender-equality survey, in association with Kantar.

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Triumph ditches 'Kawaii' for edgier underwear ad in Japan
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Apr 4, 2018

Triumph ditches 'Kawaii' for edgier underwear ad in Japan

Amo's Style ushers in its new 'more contemporary' direction with a signature dance routine and a collection of fashion-forward 'movers' to demonstrate it.

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Tangrams deadline extended, jury presidents named
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Apr 4, 2018

Tangrams deadline extended, jury presidents named

Entry deadline extended to 20 April as Unilever's David Porter and Josephine Tan of McDonald's join as the first two jury presidents.

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