Publishers are being too slow to adopt consent management platforms, which will cause growing pains for programmatic advertising when the new regulation comes into force.
CULTURAL RADAR: Why all hope isn't lost for brands looking to tap Chinese counterculture.
Purchase of Shanghai full-service agency with expertise in omni-channel consumer engagement is part of "aggressive" mainland growth plans.
iProspect, Essence, Creativeland, Magnum & Co, OMG, Campaigns & Grey, JWT, Text100, BBDO Guerrero, Propel Manila, Havas Sports & Entertainment, TeamAsia, Braze, Freewheel and more, in our weekly collection of people moves and account news.
The Chinese smartphone maker, which kicked off its 2018 Russia World Cup branding blitz last night in Beijing, says it is in the game for the long haul.
Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.
Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?
There was no shortage of hoopla this weekend over His Royal Highness Prince Harry of Wales getting hitched to American actress Meghan Markle. Campaign takes a closer look brands that couldn't resist getting regal.
Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.
Newly-created role oversees media company’s integrated marketing unit.
TOP OF THE CHARTS: Heritage and quality are still the core drivers of luxury perception, according to global research by Kadence International.
Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.
The Singapore-based bank repositions, replacing 'Living, breathing Asia' with 'Live more, bank less'.
Leo Burnett Sri Lanka came up with the 'Petal paints' concept for JAT Paints.
Lionel Yeo was responsible for some of the board’s biggest projects so far, including its 'Passion made possible' campaign.
The Women Leading Change Awards will be presented on Thursday, 31 May in Singapore.
Totem's latest study lays out the challenges facing brands during the blockbuster shopping festival and the fragmented social media platforms in China.
McCann, Bonsey Design, Kantar, Colenso BBDO, Turner, Yakult, WPP AUNZ, DDB, Samsonite, Digitas, BBDO, WSH, SMA and more, in our weekly collection of people moves and account news.
Company says it has met around 80% of the targets in the Unilever Sustainable Living Plan, launched in 2010.
Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.
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