Marketing

3 hours ago

Legendary Hong Kong theatre becomes a cultural icon again

INSPIRATION STATION: An exhibit by a real estate developer celebrates the 1950s grandeur of a 1400-seat movie house now slated for redevelopment as a cultural landmark.

3 hours ago

Havas and Wellcom partner on global production network

Kuala Lumpur is slated to be one of the network's first locations.

15 hours ago

Are China’s 'Little Fresh Meat' idols losing their luster?

Major platforms like iQiyi and Tencent are recruiting diverse faces for their competition shows. Does this mean China’s idol aesthetic is changing?

15 hours ago

Reddit launches in-house agency to help brands tap into communities

KarmaLab will offer workshops and insights for brands from Reddit users.

1 day ago

Sales, marketing and product must more tightly integrate: Forrester CMO

Marketers need to tighten up oversight over all the touchpoints in the buying journey, which has increased from 17 to 27 on average during the pandemic, according to Shirley Macbeth.

1 day ago

L'Oreal opens omnichannel concept store in Shanghai

Designed with AKQA, the store has a livestreaming set, face-scanning technology and personalised shopping via WeChat integration, as well as a chance to ride a bike through the streets of Paris.

1 day ago

What legacy brands can learn from digital-native brands

Three fundamental differences separate digital-native brands from legacy brands when it comes to their approach to marketing, according to the chief digital officer of Wavemaker India.

3 days ago

China's new tech and stay-at-home brands gain power abroad: BrandZ

Embattled Huawei's crown slips as Alibaba Group and Bytedance surge to the top in Kantar's latest Chinese Global Brand Builders report.

4 days ago

CMO Power List 2021: Call for nominations

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.

4 days ago

Move and win roundup: Week of May 10, 2021

CatchOn, Carat Adelaide, South Australian Tourism Commission, One Green Bean, Think HQ, Wunderman Thompson Australia, The Wired Agency, Xaxis, Inca, Skim, Kojo, Mindshare, Tyson Foods Malaysia, WPIC Creative Labs, Nielsen and more to come in our weekly collection of people moves and account news.

4 days ago

Adidas and Nike sales plummet following boycotts

Both brands reported falling sales on China’s e-commerce channel, Tmall, in April.

May 7, 2021

Jaguar Land Rover appoints Accenture to global marketing duties with Spark44

Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.

May 6, 2021

Campaign360: Memorable quotes and highlights reel

Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.

May 6, 2021

'We should celebrate the demise of the cookie'

CAMPAIGN 360: Senior marketers from Google, Dole and P&G discuss the opportunity for evolution in the cookieless future, and how far along brands are in transforming.

May 5, 2021

Unilever and Nestlé commit to voluntary green advertising surcharge

UK initiative sees brands paying a green levy of 0.25% of the cost to produce an ad.

May 5, 2021

Haymarket launches new global brand Performance Marketing World

New title will be 'source of truth' for fast-growing digital sector.

May 5, 2021

The complex way forward to respecting privacy in APAC marketing

After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.

May 5, 2021

Ogilvy named global creative agency for World of Hyatt

The agency will lead creative, experience and strategy for Hyatt’s loyalty program.

May 4, 2021

Why livestreaming may not be for every luxury brand

While ecommerce livestreaming is likely to see explosive growth at the lower end of the market, it may ultimately be less influential in driving luxury sales.

May 4, 2021

Don't do the dumb things these dummies are thinking about doing

Australian lending company Wisr urges people to use their 'smart part' in a rebranding via Bear Meets Eagle On Fire and Resn.