Marketing
Diageo and Creative Equals take #CreativeComeback scheme global
Returner scheme supports women going back to work in creative industries following career break.
All you need is some good-looking people to advertise sunglasses
The first TV spot in Australia from sunglasses brand Quay features a whole bunch of good-looking people and...not a lot else.
Meet Mr Humfreez, a deceptively high-tech ram
The wooden figure, created by ANZ and TBWA, reacts to temperature and humidity. But why does he exist?
Microsoft pilots global retail solution in Singapore
We test out the service and report back with notes.
Cindy Gallop's 6 takeaways from this year's 3% Conference
The event is the "future of our industry, today."
.png&h=268&w=401&q=100&v=20170226&c=1)
Brand screw-ups in China mostly a result of geographical 'inaccuracy': report
TOP OF THE CHARTS: A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.
Lazada encourages shoppers to add community donations to their Singles Day carts
Initiative with McCann Worldgroup and Community Chest will continue through all the season's shopping festivals.
Move and win roundup: Week of November 11, 2019
Imagination, Wavemaker, Isentia, Lion & Lion, Airbnb, Aqilliz, Ampverse, Award School and more to come, in our weekly collection of people moves and account news.
What Reebok's punchy 2020 logo says about its bold and unapologetic vision
The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.
Top 5 takeaways from ANA's diversity conference
Talk is cheap. Change is hard, but vital.
By the numbers: A surplus of Singles' Day stats
500 million. 37 billion. 760 million. Alibaba's Singles' Day sure generates a lot of numbers. We've sorted through the deluge to curate this list of the most interesting double-11 stats. If you want to sound smart come Monday, start here.
How Master Kong, Mars Wrigley, Shiseido and others prepared for Singles Day 2019
Marketers from major companies reveal how the Double 11 sales spectacular drives their product optimisation, e-commerce and marketing investments, in some cases throughout the year.
Rising e-commerce ad costs steer brands toward social commerce in China: WPP
TOP OF THE CHARTS: WPP's 'Content, Conversation & Commerce' white paper outlines best brand approaches for all-important social commerce scene in China.
SC Johnson global CMO Ann Mukherjee to become CEO of Pernod Ricard North America
The female marketing leader joined the household cleaning supply manufacturer in 2015.
P&G's purpose challenge
182-year-old P&G may seem an unlikely force for corporate change, but senior marketer Allison Tummon Kamphuis says it is serious about sustainability, ethics and equality.
Carmakers and telcos top first ever BrandZ Japan ranking
WPP and Kantar's ranking reveals the uncommonly high value of brand purpose and innovation in Japan, but also highlights an international 'brand equity gap'.
Qantas appoints new CMO
Jo Boundy has been with Qantas for a decade, most recently as CMO of Qantas Loyalty.
A brand is not a logo: where FACEBOOK's rebrand falls short
The social media giant should think again with a bottom-up approach to its corporate brand.
Female marketer leadership at 'all time high', says ANA study
But US industry survey also finds percentage of ethnic diversity is still dangerously low, only filling 12% of CMO roles.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
PR professionals urged to combat irresponsible influencers
The UK's Advertising Standards Authority reports that complaints about influencers - failing to disclose commercial links or posting irresponsibly about products - have more than tripled over the past year
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
6 Presenting the 2019 Women to Watch
