Marketing

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Behind the scenes of the D&G fiasco
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2 hours ago

Behind the scenes of the D&G fiasco

Hear from the model in the videos that led to the cancellation of D&G's 'The Great Show', and the experiential agency behind the doomed Shanghai production.

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Don't miss out on Campaign's crucial March issue
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4 hours ago

Don't miss out on Campaign's crucial March issue

Upcoming print magazine will feature annual Agency Report Cards and family tree chart while diving into how media agencies really provide value, KOL marketing challenges and more.

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Driving results from first and second-party data
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1 day ago

Driving results from first and second-party data

As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.

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See the 2018 full-year New Business League rankings
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2 days ago

See the 2018 full-year New Business League rankings

See which agencies eked out wins and which ones slipped at the last minute, in R3's year-end ranking of APAC creative and media networks.

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Move and win roundup: Week of January 21, 2019
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2 days ago

Move and win roundup: Week of January 21, 2019

This week's collection of people moves and account news includes MercerBell, GeneLife, SPH, 72andSunny, Havas, MSL, Adara, Spinifex, List Sotheby's International Realty, Visual Latina, and ISB Singapore.

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Cross-border WeChat selling: A big deal for travel retail?
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2 days ago

Cross-border WeChat selling: A big deal for travel retail?

With the development of cross-border WeChat shops, companies can sell to Chinese travelers even after they go home, which could take the travel retail industry to a whole new level.

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'Playing catch up leads to innovations': La Liga India head
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2 days ago

'Playing catch up leads to innovations': La Liga India head

In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more.

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Dentsu Aegis confirms death of Indonesia employee at company offsite
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Jan 15, 2019

Dentsu Aegis confirms death of Indonesia employee at company offsite

Isobar employee passed away following evening of drinking at retreat.

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CES: What industry leaders took away from the 2019 event
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Jan 15, 2019

CES: What industry leaders took away from the 2019 event

Leaders from R/GA, GroupM, McCann, Unruly, and Wunderman Thompson pick the highlights and most overhyped elements from this year's show.

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MRM//McCann promotes new APAC MD
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Jan 15, 2019

MRM//McCann promotes new APAC MD

Appointment is part of agency’s renewed focus on the region.

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GDPR: how has it changed data protection in Asia?
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Jan 15, 2019

GDPR: how has it changed data protection in Asia?

Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.

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Williams Lea Tag acquires shopper-marketing firm Popcorn
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Jan 15, 2019

Williams Lea Tag acquires shopper-marketing firm Popcorn

Melbourne-based Popcorn Global has operations in Asia, North America and Europe.

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Publicis Groupe makes 'Contact' with CJ ENM
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Jan 14, 2019

Publicis Groupe makes 'Contact' with CJ ENM

Publicis will be responsible for global sponsored-content creation and sponsorship operations for the Korean-based entertainment company across Asia Pacific, including Greater China.

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APAC women reclaiming the meaning of 'beauty'
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Jan 14, 2019

APAC women reclaiming the meaning of 'beauty'

From 'Escape the Corset' to the #MeToo movement, women around Asia are pursuing broader freedoms, rights and methods of expression. This includes reclaiming the definition of beauty. And brands are in a unique position to respond and engage.

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Move and win roundup: Week of January 14, 2019
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Jan 14, 2019

Move and win roundup: Week of January 14, 2019

Tealium, Cogs, Adjust, Propel Manila, Vamp, GCI Health, VMLY&R, Reprise, DAN, Dow Jones and more, in our weekly collection of people moves and account news.

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When embracing inclusion, what about age?
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Jan 11, 2019

When embracing inclusion, what about age?

Misconceptions about seasoned workers are so ingrained, even they believe them. But there are good reasons for having experience on your teams.

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How AI helped Unilever discover 'breakfast for dessert'
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Jan 10, 2019

How AI helped Unilever discover 'breakfast for dessert'

The FCMG giant's global head of insight has co-written a book on AI in marketing. But what has Unilever learned and how is it keeping up with the pace of change in tech?

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Manchester United to launch fan experience centres in China
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Jan 10, 2019

Manchester United to launch fan experience centres in China

Football club wants to deepen relationship with Chinese fans.

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Jan 9, 2019

"Our ethical data diamond mine": IPG data chief on what Acxiom deal really means

Arun Kumar gets into the nitty gritty of the Acxiom acquisition, and explains why he’s fed up with Google and Facebook representing adland.

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Pepsi unveils first new global brand platform in seven years
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Jan 9, 2019

Pepsi unveils first new global brand platform in seven years

'Live for now' gives way to 'For the love of it'.

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