Read about Akanksha Jain of Mindshare, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
'Talk is cheap—$100,000 and a week of our passion and creativity isn't. We just felt we had to act.'
The brand's chief executive also stepped down from his role in recent weeks.
A code of ethics will be established by members, a step in the right direction for the country’s influencer marketing scene.
The e-commerce scene in Southeast Asia gives an Ogilvy e-commerce expert who cut his teeth in China a distinct sense of déjà vu. But the involvement of Facebook, Google and SEA's own super-apps multiplies the factors brand marketers must consider.
They are leading the way moving interactions from offline conversations to social media interactions and brand endorsements
Read about Andreas Krasser of DDB Group Hong Kong, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
Break out the red and gold... here are some products brands feel you 'must-have' to fully enjoy the holiday season.
Read about Charmaine Lin of Reuter Communications, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
Work was created by Saatchi & Saatchi.
Failure to consider cultural and emotional factors limits their ability to crack world's second-largest economy.
As Australia’s Prime Minister announces a $76 million recovery package in response to this summer's bushfires, how can marketers now salvage the country’s image as a holiday destination?
PRecious Communications, Leo Burnett India, Grey Group India, Craft Worldwide Japan, Kingdom Digital, 160over90, KRDS, Adobe, VMLY&R, The Trade Desk, Quantcast, FCB Malaysia and more, in our weekly collection of people moves and account news.
Read about Liu Yi of Mindshare, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
International luxury brands have a history of offending Chinese consumers with their campaigns during this holiday.
In Fortnite's new liferun mode your mission is to... save people?
On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.
Even if you don't care about UK politics, the way Brexit was sold to the public underscores important but oft-forgotten advertising advice, according to BBH's Asia chairman.
Find out which clubs, leagues and players win the hearts of Chinese fans, and via what media channels, according to Mailman Group's annual Red Card report.
'Untabooing', subscription car ownership, O2O grocers and other cultural and consumer trends arising from APAC markets feature in Wunderman Thompson's latest Future 100 report.
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