Chocolate makers Callebaut chose Hong Kong as a key target market to launch its pink 'ruby' chocolate to pâtisserie chefs and chocolatiers — and hordes of enthusiastic Instagrammers.
"There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.
Changes include newly-created chairperson role and creative head departure.
ICLP, Collinson Latitude and Welcome Real Time will now be divisions under the new brand.
By limiting consumer choice and focusing on great storytelling, Blake Hutchison explains how Luxury Escapes' unique proposition is making waves in the travel industry, and why Southeast Asia is the next frontier.
After three years and 30 pilots, the Foundry shows no sign of stopping
It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.
SECTOR STUDY: Players are fighting to differentiate their workspaces in the Lion City as a pleasant look and decent coffee are just table–or rather hotdesk–stakes now.
More than 30 domestic ad agencies are crying foul after Chinese electric-car brand BYD indirectly absolved itself of payment obligations for RMB1.1 billion worth of ad production fees.
Publicis Groupe has expanded its "country model" to eight key global markets and APAC chief Loris Nold will now oversee the Middle East and Africa as well as Asia-Pacific.
Industry insiders weigh in on which shops may be on the former WPP CEO's radar.
Some Twitter accounts could lose millions of followers when the social platform purges large numbers of "locked" accounts this week.
Online shopping competition heats up in China with Pinduoduo and Vipshop joining JD.com and Suning as notable contenders.
Sir Martin Sorrell's S4 Capital has agreed to buy Dutch content business MediaMonks in a deal that is strikingly different from how he structured acquisitions at WPP.
Despite challenging market situations and competition from big brands, small businesses that succeed fall back on the mantra of "fail and try again".
Is Xiaomi a smartphone brand? Is it a hardware ecosystem incubator? Is it an internet company? Confused investors did not buy into Xiaomi's narrative, but its intangible brand equity remains, experts posit.
The city's consumers appear restless and willing to part with tradition, particularly when it comes to fashion and cosmetics.
Heritage, community involvement and fun localisation efforts help local brands stay relevant with Hong Kong consumers.
Convenience and the time-saving courtesy of smart mobile-first design win favour among Hong Kong's on-the-go populace. But what comes next?
The company is part of a growing sector of investment aids aimed at young professionals in a market where the concept of investing is still relatively unknown.
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