Marketing

Premium
Crazy rich Asia (or at least richer)
Premium
1 day ago

Crazy rich Asia (or at least richer)

Perhaps the biggest change to happen globally over the past 50 years has been the colossal growth in the economic prosperity of Asia.

Premium
60% in China say brands rarely live up to promises
Premium
1 day ago

60% in China say brands rarely live up to promises

TOP OF THE CHARTS: Consumers in China care more about how brands behave than the global average, and also feel more disappointed, according to research from Jack Morton.

Premium
Consistency the key behind Radisson Hotel Group’s brand overhaul
Premium
2 days ago

Consistency the key behind Radisson Hotel Group’s brand overhaul

Realigning its hotel groups under one master brand is the first big step in creating an experience-first hospitality brand for the future, says Eric de Neef.

Premium
Mastercard signs up as first global sponsor of League of Legends esport
Premium
2 days ago

Mastercard signs up as first global sponsor of League of Legends esport

Three-year deal is the first for the Riot Games title.

Premium
Advancing the diversity agenda
Premium
3 days ago

Advancing the diversity agenda

A TBWA-supported roundtable involving members of Campaign’s 2018 Women to Watch list underlines the need for new approaches for a more inclusive workforce.

Premium
Alcohol producers sign pledge for responsible social-media advertising
Premium
3 days ago

Alcohol producers sign pledge for responsible social-media advertising

Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.

Premium
Sunshine raises investment to grow in US and China
Premium
3 days ago

Sunshine raises investment to grow in US and China

Company will focus on growing in Asia to serve global clients in the region and to work with Asian brands both domestically and in North America and Europe.

Premium
China Sports Lottery hires 4A agency for the first time
Premium
4 days ago

China Sports Lottery hires 4A agency for the first time

Scope of work includes integrated planning and strategising on branding, communications and media.

Premium
40 Under 40: Deadline extended (one last time)
Premium
4 days ago

40 Under 40: Deadline extended (one last time)

You now have until Thursday this week to nominate the best young talent in your organisation. Here are some testimonials about why you should.

Premium
Move and win roundup: Week of September 17, 2018
Premium
4 days ago

Move and win roundup: Week of September 17, 2018

Iris, Cathay Pacific, Salesforce, Deliveroo, Golin, OMD, Mango, The Insiders, INVNT, Starhub Curiosity, TBWA\Hakuhodo, HH Global and more, in our weekly collection of people moves and account news.

Premium
Ikea, Nike, BMW, Marriott: Chinese consumers find you less relevant now
Premium
Sep 17, 2018

Ikea, Nike, BMW, Marriott: Chinese consumers find you less relevant now

Prophet's 2018 China Brand Relevance Index shows Chinese brands raising their relevance due to innovation, not just pricing.

Premium
2018 is the year of the GIF: Spikes Media president Amrita Randhawa
Premium
Sep 17, 2018

2018 is the year of the GIF: Spikes Media president Amrita Randhawa

The CEO of Mindshare Asia Pacific discusses the media discipline's unique place in the industry and her favourite recent game-changing campaigns ahead of judging at the year's Spikes Asia.

Premium
It’s official: China’s luxury market is exploding
Premium
Sep 17, 2018

It’s official: China’s luxury market is exploding

China’s luxury Consumer Price Index (CPI) jumped 4.1% jump over the last year.

Premium
Workplace offenses occur because globalisation
Premium
Sep 14, 2018

Workplace offenses occur because globalisation "forces different cultures together" without enough preparation

As a follow-up to reactions around our interview with Delmus Credle, who left BBDO China because of what he claimed was an intolerant atmosphere, we invited three industry guests to our office to debate how well workplaces really handle diversity in Asia.

Premium
Toyota launches mobility campaign
Premium
Sep 14, 2018

Toyota launches mobility campaign

Asia launch event of global initiative involved a whole host of themes, including mobility, technology and the Olympic and Paralympic Games.

Premium
Apple's new gadgets: why new notifications and AR are the real stars
Premium
Sep 13, 2018

Apple's new gadgets: why new notifications and AR are the real stars

There are three reasons why marketers should look within Apple's shiny new iPhones and Watches to see what's really exciting about them, argues the co-founder of mobile tech consultancy C3UK.

Premium
Why we need to fight the myth that women in advertising have a limited shelf life
Premium
Sep 13, 2018

Why we need to fight the myth that women in advertising have a limited shelf life

It is time to challenge the status quo when it comes to the lack of older women in the industry and their depiction in advertising.

Premium
The millennialisation of design: why everything looks the same
Premium
Sep 13, 2018

The millennialisation of design: why everything looks the same

In the rush for generational appeal, brands shouldn't give up their unique identities.

Premium
Brands now get the power of gaming: Twitch co-founder
Premium
Sep 13, 2018

Brands now get the power of gaming: Twitch co-founder

Kevin Lin says from gaming streams to esports, advertisers are finally giving the world’s largest entertainment genre the respect it deserves.

Premium
Suicide prevention gets needed attention in Asia
Premium
Sep 11, 2018

Suicide prevention gets needed attention in Asia

Social-media efforts aim to connect people with crisis services.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins