INSPIRATION STATION: An exhibit by a real estate developer celebrates the 1950s grandeur of a 1400-seat movie house now slated for redevelopment as a cultural landmark.
Kuala Lumpur is slated to be one of the network's first locations.
Major platforms like iQiyi and Tencent are recruiting diverse faces for their competition shows. Does this mean China’s idol aesthetic is changing?
KarmaLab will offer workshops and insights for brands from Reddit users.
Marketers need to tighten up oversight over all the touchpoints in the buying journey, which has increased from 17 to 27 on average during the pandemic, according to Shirley Macbeth.
Designed with AKQA, the store has a livestreaming set, face-scanning technology and personalised shopping via WeChat integration, as well as a chance to ride a bike through the streets of Paris.
Three fundamental differences separate digital-native brands from legacy brands when it comes to their approach to marketing, according to the chief digital officer of Wavemaker India.
Embattled Huawei's crown slips as Alibaba Group and Bytedance surge to the top in Kantar's latest Chinese Global Brand Builders report.
Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.
CatchOn, Carat Adelaide, South Australian Tourism Commission, One Green Bean, Think HQ, Wunderman Thompson Australia, The Wired Agency, Xaxis, Inca, Skim, Kojo, Mindshare, Tyson Foods Malaysia, WPIC Creative Labs, Nielsen and more to come in our weekly collection of people moves and account news.
Both brands reported falling sales on China’s e-commerce channel, Tmall, in April.
Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.
Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.
CAMPAIGN 360: Senior marketers from Google, Dole and P&G discuss the opportunity for evolution in the cookieless future, and how far along brands are in transforming.
UK initiative sees brands paying a green levy of 0.25% of the cost to produce an ad.
New title will be 'source of truth' for fast-growing digital sector.
After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.
The agency will lead creative, experience and strategy for Hyatt’s loyalty program.
While ecommerce livestreaming is likely to see explosive growth at the lower end of the market, it may ultimately be less influential in driving luxury sales.
Australian lending company Wisr urges people to use their 'smart part' in a rebranding via Bear Meets Eagle On Fire and Resn.
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