INSPIRATION STATION: Who wouldn't be awed by these amazing photos of dancers in action? LG's new pact not only supports the company but gives select customers the chance to learn from the best.
Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside story of its creation directly from the brand and agency.
Beverage giant says it is reaping the rewards of a "more efficient and effective" approach to marketing. It is preparing for further change next year following the conclusion of its agency review, expected in Q4.
A new generation of creative tastemakers have emerged, called 'Cultural Opinion Leaders' (COLs). Are they China’s next big influencers?
Vietnamese consumers favour brands that have provided entertainment and delivery services, home staples and affordability.
Vingroup's global EV ambitions and its commitment to aid in the pandemic have helped it get the cream over Vietnam's number one dairy manufacturer, which has topped the ranking for several years.
Dentsu, Houston Group, Thrive PR, Weber Shandwick, Jack Morton, Edelman, Teneo, Merkle, Discovery, The Works, Nunn Media, TotallyAwesome, Mindshare New Zealand, TBWA Sydney, Hisense, My Muscle Chef and more, in our weekly collection of people moves and account news.
The head of sales at Spotify India discusses FMCG advertising trends, audience target areas and more.
A new US study reveals opportunity for brands in the creator economy.
According to a GrowTal survey, 65% of freelancers were motivated to leave their full-time jobs for more flexibility.
For better or worse, the power smartphones hold over us is pretty much unprecedented in the history of consumer products. Find out which brands people in Asia obsess over the most in this special report.
INSPIRATION STATION: The Netflix megahit is not just a gruesome take on the horrors of capitalism; it’s also a piece of content by which artists and creators are heavily inspired.
In a new Australian campaign by Bayer Consumer Health, ‘students’ are given an open, candid lesson to destigmatise vaginal health.
The garment is designed to hide any spillages from eating the chain’s messy burgers.
A new report from Channel Factory and Magna shows that while consumers are entertained by misguided ads, advertisers will not be amused by the results of content-ad misalignment.
Deep discounts and promotions are keeping competition delivered hot and fresh via apps touting ever-more convenience and integrations.
The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.
The holding group is nearly 80% towards its net zero target.
The top 100 most valuable brands in China gained 57% in brand value year-over-year, reaching $1.56 trillion, according to Kantar's latest ranking.
Though it may seem far off, the metaverse is already starting to arrive. Brands that start reinventing themselves now will have the advantage, argues the CEO of Totally Awesome.
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