Marketing
If purpose is our only purpose, Cannes Lions has no purpose
Brand purpose campaigns will again sweep the Cannes Lions this year, and when they win, we all lose.
ChatGPT is already impacting our client work—here’s how
From ideation to creating assets, advisement to copy writing, ChatGPT is fast becoming an indispensable enabler for creative teams.
Accenture Song’s Nick Law & Johnny Tan on the tailwinds that will push Asia's emerging markets
In a wide-ranging interview, Song's creative leaders talk exclusively to Campaign about the importance of giving design a seat at the table, creating clarity in complexity and AI becoming the co-pilot for creativity.
Tourism Fiji drops piña coladas and pegs on culture in new campaign
'Where happiness comes naturally' has a refreshing take on cliched travel campaigns.
Fame: Brands wanna live forever
THE AD CONTRARIAN: While most brands are preoccupied with differentiation, positioning and purpose, their real aim ought to become famous in their category.
40 Under 40 2022: Motonori Sugiyama, Droga5
With his pioneering approach, Sugiyama has transformed how Droga5 goes to market, building out a new portfolio of blue-chip clients with global and local award-winning work.
Move and win roundup: Week of January 30, 2023
People moves and account wins from DDB Group Sydney, VCCP Singapore, Geometry Ogilvy Japan, Ebiquity, Ogilvy Indonesia, Kantar, Initiative and more, in our weekly roundup.
Disney celebrates 100th anniversary with immersive experience
The event will take place in London between 12 and 21 May.
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Global new-biz round-up: Jim Beam and Pfizer among flurry of creative reviews
Publicis Groupe and Havas post year-on-year growth.
Creative Minds: Rachel Hoo lives for a good challenge except when its at math
“Learning creative arts and ditching science and math forever was a dream come true for me,” says VaynerMedia’s creative director Rachel Hoo.
Big tech bleeds, Southeast Asia ad tech hit, but not as hard
While marketing and ad spend is the first to be slashed in the wake of economic uncertainty, experts are optimistic about a milder brunt for Asia, however, firms need to future-proof themselves to withstand the downturn.
Move and win roundup: Week of January 23, 2023
Updates from VMLY&R, Mediabrands, Vogue, PubMatic, Teads and more in our weekly collection of people moves and account news.
Publicis poaches top WPP executive Demet Ikiler for new EMEA COO role
UK is an area of particular focus.
Ban Conversion Therapy Collective "It's not therapy, it's abuse" by The & Partnership
As Britain vows new law to ban all forms of conversion therapy, short film by a collective of 21 LGBT+ charities coordinated by Stonewall, shines light on the abusive practice.
How will consumers choose brands this year?
PepsiCo Europe's chief marketing officer outlines three crucial elements for brands to consider over the coming 12 months.
Can adland build the 'inclusive work environment' needed to reach 50% female CEOs?
Wacl has identified five areas for change in adland to help hit its target.
IPG launches FCB Health in Japan
The new agency will be led by Masaya Hosogai of FCB Health and Junji Yokokawa of McCann Health Japan.
Forsman & Bodenfors wins Mandarin Oriental global integrated pitch
The hotel group will retain a relationship with London Advertising, though F&B now becomes its lead creative and brand agency, with fellow Stagwell agency Assembly as media partner, replacing Spark Foundry.
Why pricing is the ‘easy growth trap’ in luxury
Tesla’s recent discounting initiative is unwise. Such short-term gains always come at a price. And the price, in most cases, is the brand.
Kevin Nelson joins Ogilvy as WPP’s global client lead for IBM
He replaces John Dunleavy who recently left to join McCann North America as CEO.
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