Marketing
LG Signature takes inspiration from Sydney Dance Company
INSPIRATION STATION: Who wouldn't be awed by these amazing photos of dancers in action? LG's new pact not only supports the company but gives select customers the chance to learn from the best.
Inside a heroine's fantastic journey
Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside story of its creation directly from the brand and agency.
Coca-Cola lifts outlook and marketing spend
Beverage giant says it is reaping the rewards of a "more efficient and effective" approach to marketing. It is preparing for further change next year following the conclusion of its agency review, expected in Q4.
The birth of China’s cultural opinion leaders
A new generation of creative tastemakers have emerged, called 'Cultural Opinion Leaders' (COLs). Are they China’s next big influencers?
Netflix catapults up Vietnam's top 100 brands
Vietnamese consumers favour brands that have provided entertainment and delivery services, home staples and affordability.
Vingroup drives away as Vietnam's top local brand
Vingroup's global EV ambitions and its commitment to aid in the pandemic have helped it get the cream over Vietnam's number one dairy manufacturer, which has topped the ranking for several years.
Move and win roundup: Week of October 25, 2021
Dentsu, Houston Group, Thrive PR, Weber Shandwick, Jack Morton, Edelman, Teneo, Merkle, Discovery, The Works, Nunn Media, TotallyAwesome, Mindshare New Zealand, TBWA Sydney, Hisense, My Muscle Chef and more, in our weekly collection of people moves and account news.
Anything that is trending in the world at large reflects our searches: Arjun Kolady, Spotify India
The head of sales at Spotify India discusses FMCG advertising trends, audience target areas and more.
Direct-to-fan marketing skyrockets as consumers pay creators directly
A new US study reveals opportunity for brands in the creator economy.
Where are all the marketers going? Freelance, a US study suggests
According to a GrowTal survey, 65% of freelancers were motivated to leave their full-time jobs for more flexibility.
Top 10: Asia's favourite mobile phones
For better or worse, the power smartphones hold over us is pretty much unprecedented in the history of consumer products. Find out which brands people in Asia obsess over the most in this special report.
Squid Game inspires fashion, art and culture to die for
INSPIRATION STATION: The Netflix megahit is not just a gruesome take on the horrors of capitalism; it’s also a piece of content by which artists and creators are heavily inspired.
Welcome to your university lesson on thrush
In a new Australian campaign by Bayer Consumer Health, ‘students’ are given an open, candid lesson to destigmatise vaginal health.
Burger King launches tasty, garnish-printed shirt with new work by BBH
The garment is designed to hide any spillages from eating the chain’s messy burgers.
Why your ad next to trendy pimple-popping, mukbang, and ASMR videos missed the target
A new report from Channel Factory and Magna shows that while consumers are entertained by misguided ads, advertisers will not be amused by the results of content-ad misalignment.
GrabFood versus GoFood: The rivalry only escalates in Indonesia
Deep discounts and promotions are keeping competition delivered hot and fresh via apps touting ever-more convenience and integrations.
Procter & Gamble increases marketing spend by 30%
The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.
Dentsu’s global sustainability lead: ‘We have to address our role in driving consumption’
The holding group is nearly 80% towards its net zero target.
BrandZ China: Kuaishou, Meituan, Douyin surge in value
The top 100 most valuable brands in China gained 57% in brand value year-over-year, reaching $1.56 trillion, according to Kantar's latest ranking.
Marketing will be redefined by Zoomers in the metaverse
Though it may seem far off, the metaverse is already starting to arrive. Brands that start reinventing themselves now will have the advantage, argues the CEO of Totally Awesome.
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