Marketing
WFA names Raja Rajamannar president
Edward Bell of Cathay Pacific, Lynette Pang of Singapore Tourism Board, Atul Agrawal of Tata and Adam Mohamed Wee Abdullah of CIMB join the organisation's executive committee.
The rising potential of China’s new seniors
Set aside your millennial obsession for a moment and focus on China's fastest-growing generational group.
Move and win roundup: Week of March 25, 2019
Proximity, Uber, Hoffman Agency, Isobar, BBDO, Frank Digital, Lazada, Mastercard, Lowe Lintas, Atomic 212, IAB Hong Kong and more, in our weekly collection of people moves and account news.
A first look at the MediaWorks 2019 mentors
In addition to attracting the region’s top brand and agency talent, MediaWorks is proud to draw the industry’s game-changers who will mentor and guide this year’s delegates.
Privacy regulation: We ain't seen nothin' yet
VIDEO: Stephan Loerke of the WFA discusses the impact of GDPR, the evolving use of agencies, the group's media charter, and the biggest issue people aren't talking about enough.
The finance and marketing therapy session
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.
Why Canon is helping users rent their kit to each other
A platform for short-term rentals is part of an ongoing effort by the camera maker's Oceania unit to overhaul its brand experience.
Getting your adtech strategy right for Southeast Asia
VIDEO: The Trade Desk's Henry Shelley and Cadreon's Yean Cheong talk about technology best practices, from advising clients to the build-or-buy decision.
F1 marketing overhaul paying off: Red Bull and Heineken
Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.
WHO shines spotlight on F1 tobacco deals
Comments follow series of high-profile F1 sponsorship deals recently.
Lexus marketer: In-housing boosts creativity through 'corridor conversations'
Brand communications manager Emma Lane says she is sold on in-housing after two years.
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Ogilvy to lead Accor group's new loyalty program
AOR appointment will led from Paris and include animation, activation and communication for ALL (Accor Live Limitless).
How to make sense of your customer data
The case for considering a customer data platform (CDP) to help create a unified customer view.
AnyMind makes influencer and DOOH moves
The company announces an acquisition, the launch of a creators network, and a plan to launch a digital out-of-home joint venture, as it secures an additional US$8 million in funding.
Sorrell: I'm going back to the 1990s
S4 Capital is reuniting digital creative and media services, the former WPP chief tells Advertising Week Europe.
Event Marketing Awards 2019 winners revealed
The full list of winners from the gala night in Hong Kong.
Move and win roundup: Week of March 18, 2019
Our weekly collection of people moves and account news includes Circles.Life, Mindshare, Tourism Tasmania, BMF, Clemenger BBDO, TripleLift, Town Square, 90 Seconds, People ‘n Rich-H Group, Nobleman Creations, McCann, Mindshare, Japan Airlines, Lowe Lintas, Lion & Lion, MaLogic, Hawthorne, The Wired Agency and Adzymic.
Agency Report Card 2018: Wavemaker
In its first year of assessment, Wavemaker has progressed from a slightly wobbly start to a promising finish, and the future looks bright.
Agency Report Card 2018: Mcgarrybowen
The tale of Mcgarrybowen's year is divergent, with some strong creative work and growth marred by unexpected exits.
Agency Report Card 2018: Isobar
Ranked 'outstanding' in 2017, Isobar would have had to out-perform to keep up with its own success. Several signs suggested this wasn't the case.
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1 Agency Report Cards 2018
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5 Dentsu Aegis buys Redder Advertising
7 McCann names new Hong Kong CEO
8 NZ brands pull ads from Facebook, Google
