Marketing
EssenceMediacom's Nick Lawson to leave after 33 years
He will depart at the end of the year.
Audi China marketers on launch of new EV brand
In an exclusive interview with Campaign, Audi China's marketers spoke about launching an entirely new brand targeted at younger consumers, competing in China's busy EV market, and picking Zheng Qinwen as an ambassador.
Let's put a smile on that face, says Tourism Fiji
The 'Happy Passports' campaign by Havas shows visitors how hard it is to look sad in a place where 'happiness comes naturally'.
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An AI lens on the marketing headaches of 2024
Privacy fracas, economic turmoil, and an attention-fleeting digital world—Trinity P3 founder and chief executive Darren Woolley asked AI to prioritise the pain points that dominated marketing agendas across Asia-Pacific in 2024. Here's his take.
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Thailand, Malaysia draw M&A interest as Asian ad giants hit pause: Report
A new SI Partners' report reveals Asian advertising groups are under pressure to adapt or face acquisition—with Q3 2024 deal volumes up 7.2% and AI investments hitting $17 billion despite concerns over its reliability for agencies.
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‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover
With the big six holdcos on the verge of becoming the big five, how will the so-called ‘mega-merger’ impact client work, employees, and opportunities for smaller agencies?
Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'
Sadoun said new holding company 'will require every leader to be focused internally on integration'.
Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell
S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ahead.
Why Australia's social media ban impacts global marketers
With Australia set to ban social media for under-16s next year, the digital landscape faces a seismic shift. As younger audiences move offline and platform trust erodes, marketers must fundamentally rethink their approach to reaching consumers, argues Veridooh co-CEO Mo Moubayed.
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Media & Marketing Charity Lunch raises funds for Mother’s Choice
Over 85 senior media and marketing leaders came together to raise over HK$1.1 million for the Hong Kong charity in support of vulnerable children and families.
Publicis reigns at SEA Agency of the Year 2024
Leo Burnett and BBH Singapore stole the spotlight, as OMD took home media glory.
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AKQA restructures into three P&Ls, names CEOs to lead them
Brian Vella, managing partner in APAC, is now chief executive of the region.
Omnicom and IPG chiefs on merger: Moving beyond ‘legacy advertising’, $750 million synergies and succession
John Wren and Philippe Krakowsky speak to Campaign.
Agency of the Year 2024 SEA winners: Singapore and Malaysia
Check out the complete winners list from Campaign's final AOY 2024 event for Singapore and Malaysia, as well as several Southeast Asian regional awards with entrants across five markets.
Agency of the Year 2024 winners: Asia-Pacific
Check out the 2024 Campaign Asia-Pacific Agency of the Year's regional winners across APAC/Network.
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Vivendi shareholders approve historic four-way split of media empire
Adland giant Havas gets Amsterdam listing nod as 97% of Vivendi shareholders back historic restructure.
Agency of the Year 2024 winners: Australia/New Zealand
See the complete winners list for the Australia/New Zealand region in the 2024 Campaign Asia-Pacific Agency of the Year awards.
Richard Edelman calls Omnicom's acquisition of IPG marketing's fourth 'big bang'
The Edelman CEO discusses what the holding company merger means for the PR industry and independent agencies like his.
China set to dominate global DOOH in 2025: GroupM year-end forecast
Digital set to capture nearly 73% of global spend in 2025, as advertising industry forecast to break $1 trillion barrier next year—driven by major sporting events and elections.
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