Marketing
Unwrapping Spotify Wrapped: What is the industry listening to?
The marcomms industry understood the assignment, followed the brief, and let music stay rent free in their head, just like an NFT. Here’s what the industry folks have been listening to this year.
Agency of the Year 2022 winners: Greater China
See the complete winner list for the Greater China region in the 2022 Campaign Asia-Pacific Agency of the Year awards.
Ogilvy, Zenith lead Greater China AOY awards
The two agencies win all regional awards and bring home nine golds between them. LEO Digital Network and Ruder Finn Asia bag two golds. BBDO wins one gold and Greater China Best Place to Work.
Agency of the Year 2022 winners: Japan/Korea
See the complete winner list for the Japan/Korea region in the 2022 Campaign Asia-Pacific Agency of the Year awards.
Accenture Song and UM stand out in Japan/Korea AOY Awards
Beacon Communications wins the gold for Japan Creative Agency of the Year while TBWA performs well in both markets, but Accenture Song and UM net the most Golds overall.
WPP goes 'Beyond the Rainbow' to better understand queer audiences
Done on more than 7,500 respondents, the study aims to be a practical guide to bridge the gaps in the current Pride marketing model.
Leo Burnett launches diversity programme for clients, with McDonald's on board
Scheme will include workshops, creative development and PR advice to clients.
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Apple showcases creativity and leadership of people with disabilities
The work has been created by Apple's in-house team.
Mindshare leads award haul at South Asia AOY 2022
WPP scooped 20 golds in the agency categories, while independent Famous Innovations scored key wins as well.
Agency of the Year 2022 winners: South Asia
See the complete winner list for the South Asia region in the 2022 Campaign Asia-Pacific Agency of the Year awards.
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Not just hype: Winning consumers with live commerce
With three in five people expecting to interact with brands online today, live commerce is an ideal platform for consumers to enjoy the content, socialise, and make purchases simultaneously.
How dating apps master the art of marketing matchmaking
We explore how dating apps set themselves apart in a crowded space and manage to beat Cupid at his own game.
Dentsu, Hakuhodo raided as part of Tokyo 2020 corruption scandal
The ever-widening graft case of last year's Tokyo Olympics has Dentsu, ADK and Hakuhodo's offices being searched on grounds of rigging bids for test events.
China’s puffer jacket obsession: Its not just Moncler and Canada Goose, homegrown brands are taking off
Domestic Chinese and international puffer jacket brands are battling for market share in the mainland. We take a look at which names are emerging victorious.
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Listening, journalling and meditation: why leaders should work on mental health
AKQA's founder and chief executive writes about several techniques that have given his brain a workout.
Fidelity International taps Richa Goswami as group CMO
In a newly created role, Goswami will lead the firm’s global marketing teams from Asia.
J&T Express ropes in Lionel Messi as global brand ambassador
The Asian delivery giant has plans of expanding its global network and establishing itself as a one-stop ecommerce specialist in the logistics supply chain.
Move and win roundup: Week of November 28, 2022
IAS, Alley, Redhill, Ogilvy, Dentsu, Samsung, Xiaomi, and more in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.
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'He's coming home': Women's Aid warns of darker side of World Cup
The film, created by House 337, highlights that domestic abuse could get more frequent or more severe during the Fifa World Cup.
Women to Watch 2022: Tara Crosby, Twitch
Overseeing Twitch’s highest-performing sales team in APAC, Crosby’s passion and ability to lead from the front has seen her smash targets and even outpace forecasts.
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