Brand purpose campaigns will again sweep the Cannes Lions this year, and when they win, we all lose.
From ideation to creating assets, advisement to copy writing, ChatGPT is fast becoming an indispensable enabler for creative teams.
In a wide-ranging interview, Song's creative leaders talk exclusively to Campaign about the importance of giving design a seat at the table, creating clarity in complexity and AI becoming the co-pilot for creativity.
'Where happiness comes naturally' has a refreshing take on cliched travel campaigns.
THE AD CONTRARIAN: While most brands are preoccupied with differentiation, positioning and purpose, their real aim ought to become famous in their category.
With his pioneering approach, Sugiyama has transformed how Droga5 goes to market, building out a new portfolio of blue-chip clients with global and local award-winning work.
People moves and account wins from DDB Group Sydney, VCCP Singapore, Geometry Ogilvy Japan, Ebiquity, Ogilvy Indonesia, Kantar, Initiative and more, in our weekly roundup.
The event will take place in London between 12 and 21 May.
Publicis Groupe and Havas post year-on-year growth.
“Learning creative arts and ditching science and math forever was a dream come true for me,” says VaynerMedia’s creative director Rachel Hoo.
While marketing and ad spend is the first to be slashed in the wake of economic uncertainty, experts are optimistic about a milder brunt for Asia, however, firms need to future-proof themselves to withstand the downturn.
Updates from VMLY&R, Mediabrands, Vogue, PubMatic, Teads and more in our weekly collection of people moves and account news.
UK is an area of particular focus.
As Britain vows new law to ban all forms of conversion therapy, short film by a collective of 21 LGBT+ charities coordinated by Stonewall, shines light on the abusive practice.
PepsiCo Europe's chief marketing officer outlines three crucial elements for brands to consider over the coming 12 months.
Wacl has identified five areas for change in adland to help hit its target.
The new agency will be led by Masaya Hosogai of FCB Health and Junji Yokokawa of McCann Health Japan.
The hotel group will retain a relationship with London Advertising, though F&B now becomes its lead creative and brand agency, with fellow Stagwell agency Assembly as media partner, replacing Spark Foundry.
Tesla’s recent discounting initiative is unwise. Such short-term gains always come at a price. And the price, in most cases, is the brand.
He replaces John Dunleavy who recently left to join McCann North America as CEO.
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