Marketing

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Pink 'ruby' chocolate arrives in HK, targeting Asia's cuteness obsession
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1 day ago

Pink 'ruby' chocolate arrives in HK, targeting Asia's cuteness obsession

Chocolate makers Callebaut chose Hong Kong as a key target market to launch its pink 'ruby' chocolate to pâtisserie chefs and chocolatiers — and hordes of enthusiastic Instagrammers.

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Hong Kong first market in Asia to house Publicis agencies under one roof
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1 day ago

Hong Kong first market in Asia to house Publicis agencies under one roof

"There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.

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Havas restructures Singapore leadership
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1 day ago

Havas restructures Singapore leadership

Changes include newly-created chairperson role and creative head departure.

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Three loyalty marketing agencies rebrand as Collinson
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1 day ago

Three loyalty marketing agencies rebrand as Collinson

ICLP, Collinson Latitude and Welcome Real Time will now be divisions under the new brand.

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How Luxury Escapes built a brand around FOMO
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1 day ago

How Luxury Escapes built a brand around FOMO

By limiting consumer choice and focusing on great storytelling, Blake Hutchison explains how Luxury Escapes' unique proposition is making waves in the travel industry, and why Southeast Asia is the next frontier.

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Unilever isn't chasing startups for the cool factor
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2 days ago

Unilever isn't chasing startups for the cool factor

After three years and 30 pilots, the Foundry shows no sign of stopping

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If sex sells, why are many marketers shy of using it well?
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2 days ago

If sex sells, why are many marketers shy of using it well?

It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.

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Killing the cubicle: How co-working spaces are co-existing in Singapore
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3 days ago

Killing the cubicle: How co-working spaces are co-existing in Singapore

SECTOR STUDY: Players are fighting to differentiate their workspaces in the Lion City as a pleasant look and decent coffee are just table–or rather hotdesk–stakes now.

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Arsenal and 30 agencies ensnared in alleged BYD fraudulent misrepresentation case
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3 days ago

Arsenal and 30 agencies ensnared in alleged BYD fraudulent misrepresentation case

More than 30 domestic ad agencies are crying foul after Chinese electric-car brand BYD indirectly absolved itself of payment obligations for RMB1.1 billion worth of ad production fees.

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Publicis Groupe expands country model to eight key markets
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Jul 12, 2018

Publicis Groupe expands country model to eight key markets

Publicis Groupe has expanded its "country model" to eight key global markets and APAC chief Loris Nold will now oversee the Middle East and Africa as well as Asia-Pacific.

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Could Sorrell's next move be in Asia-Pacific?
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Jul 12, 2018

Could Sorrell's next move be in Asia-Pacific?

Industry insiders weigh in on which shops may be on the former WPP CEO's radar.

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Twitter purge of locked accounts welcomed by Unilever's Keith Weed
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Jul 12, 2018

Twitter purge of locked accounts welcomed by Unilever's Keith Weed

Some Twitter accounts could lose millions of followers when the social platform purges large numbers of "locked" accounts this week.

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Alibaba still tops, but watch Pinduoduo and other Chinese online retailers: eMarketer
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Jul 11, 2018

Alibaba still tops, but watch Pinduoduo and other Chinese online retailers: eMarketer

Online shopping competition heats up in China with Pinduoduo and Vipshop joining JD.com and Suning as notable contenders.

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Sorrell reveals 'very different approach' with €300m MediaMonks deal
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Jul 10, 2018

Sorrell reveals 'very different approach' with €300m MediaMonks deal

Sir Martin Sorrell's S4 Capital has agreed to buy Dutch content business MediaMonks in a deal that is strikingly different from how he structured acquisitions at WPP.

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Never too far to fall: how SMEs and startups thrive after failure
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Jul 10, 2018

Never too far to fall: how SMEs and startups thrive after failure

Despite challenging market situations and competition from big brands, small businesses that succeed fall back on the mantra of "fail and try again".

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Xiaomi's poor IPO may have little bearing on its consumer brand equity
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Jul 9, 2018

Xiaomi's poor IPO may have little bearing on its consumer brand equity

Is Xiaomi a smartphone brand? Is it a hardware ecosystem incubator? Is it an internet company? Confused investors did not buy into Xiaomi's narrative, but its intangible brand equity remains, experts posit.

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Hong Kong's Top 100 brands for 2018
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Jul 9, 2018

Hong Kong's Top 100 brands for 2018

The city's consumers appear restless and willing to part with tradition, particularly when it comes to fashion and cosmetics.

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Hong Kong's top local brands
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Jul 9, 2018

Hong Kong's top local brands

Heritage, community involvement and fun localisation efforts help local brands stay relevant with Hong Kong consumers.

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Hong Kong's top mobile-friendly brands
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Jul 9, 2018

Hong Kong's top mobile-friendly brands

Convenience and the time-saving courtesy of smart mobile-first design win favour among Hong Kong's on-the-go populace. But what comes next?

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Brand launch: In Japan, FIGS aims to take the pain out of investment research
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Jul 6, 2018

Brand launch: In Japan, FIGS aims to take the pain out of investment research

The company is part of a growing sector of investment aids aimed at young professionals in a market where the concept of investing is still relatively unknown.

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