Marketing

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Grab hires Ken Mandel for advertising role
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14 hours ago

Grab hires Ken Mandel for advertising role

Former Publicis Media innovation head joins the Southeast Asia transport-services company.

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Indonesia's top brand marketers dive into all things digital and data
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16 hours ago

Indonesia's top brand marketers dive into all things digital and data

Re.Con Indonesia gathers industry leaders from DBS, Johnson & Johnson, FWD and more to share insights on the country's digital marketing landscape

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Better cities, new paths for brand growth in China
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17 hours ago

Better cities, new paths for brand growth in China

Brands have a choice: Cater to the mindless consumers of old and keep adding to economic and ecological issues, or focus on creating products and services that help people feel good about the things they buy.

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LVMH digital czar on China, sales and the new definitions of luxury
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17 hours ago

LVMH digital czar on China, sales and the new definitions of luxury

Ian Rogers discusses what the luxury industry has missed about the mobile experience and how he has tried to make online shopping more luxurious.

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Global programmatic spend up 24% in 2018, slowing in 2019: Zenith
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17 hours ago

Global programmatic spend up 24% in 2018, slowing in 2019: Zenith

New forecast predicts slowing of growth as programmatic becomes the dominant form of trading digital media.

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Australian marketers less compelled to use diverse campaign images than others
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Nov 14, 2018

Australian marketers less compelled to use diverse campaign images than others

But Germans do even worse in a Shutterstock survey comparing marketers in the US, UK, Australia, Brazil and Germany.

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ATP unveils new branding and global marketing campaign
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Nov 14, 2018

ATP unveils new branding and global marketing campaign

Activity, which includes a new logo, aims to capture the 'excitement and drama' of ATP matches.

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Nominate for Asia's first CMO Power List 2018
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Nov 13, 2018

Nominate for Asia's first CMO Power List 2018

We are taking suggestions for Campaign's first Asia-wide CMO Power List, a definitive guide to the most influential marketers in the region. You have two weeks to nominate!

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Move and win roundup: Week of November 12, 2018
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Nov 13, 2018

Move and win roundup: Week of November 12, 2018

CNNIC, Genesis Healthcare, McCorkell and more, in our weekly collection of people moves and account news.

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Seeking pastures new? All you need to know about moving client-side
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Nov 13, 2018

Seeking pastures new? All you need to know about moving client-side

Brand roles are often fêted as the ideal escape from the long hours, low pay and minimal influence that agency life can involve. But moving can be hard—and new roles are not always what they're cracked up to be.

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Video: The significance of Singles Day 2018 for Alibaba
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Nov 12, 2018

Video: The significance of Singles Day 2018 for Alibaba

Why China's carnival of consumption may be at a turning point

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Singles Day hits US$30.8 billion record as Alibaba goes 'all-in'
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Nov 12, 2018

Singles Day hits US$30.8 billion record as Alibaba goes 'all-in'

What brands won the day, and what we learned.

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Behind the scenes of Singles Day 2018: strategies of the major platforms
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Nov 9, 2018

Behind the scenes of Singles Day 2018: strategies of the major platforms

Following the discount shopping festival, we look at the recent tactical shifts made by China's biggest e-commerce platforms—and why they went back to basics this year.

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Avon calling James Thompson after leaving Diageo
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Nov 7, 2018

Avon calling James Thompson after leaving Diageo

Diageo's former chief marketing and innovation officer joins Avon as chief beauty and brand officer with an "aggressive" plan to grow in APAC.

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Key do's and don'ts of content marketing
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Nov 7, 2018

Key do's and don'ts of content marketing

IAB Southeast Asia and India's content committee explains how to avoid both common and lesser known marketing mistakes.

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Consumerisation of healthcare in Asia is opening new doors for brands
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Nov 7, 2018

Consumerisation of healthcare in Asia is opening new doors for brands

By removing health stigmas and connecting patients directly with practitioners, consumers are gaining more exposure to key health product and services brands, says a new JWT Intelligence study

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'Human-like' voice search a major brand asset — if properly deployed
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Nov 6, 2018

'Human-like' voice search a major brand asset — if properly deployed

Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.

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Move and win roundup: Week of November 5, 2018
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Nov 5, 2018

Move and win roundup: Week of November 5, 2018

Outbrain, VMLY&R, BBH, OMD, Ogilvy, MullenLowe Lintas Group, ZEE5, Publicis, Exponential and more, in our weekly collection of people moves and account news.

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Announcing the Re.Con Thailand speaker lineup
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Nov 5, 2018

Announcing the Re.Con Thailand speaker lineup

Speakers from Agoda, Google, Carlsberg, FWD and more tackle the issues facing regional digital marketers in Thailand

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How 'Fearless girl' became 'Fearful girl' this weekend
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Nov 5, 2018

How 'Fearless girl' became 'Fearful girl' this weekend

Fight Gunfire with Fire, founded by The One Club and MullenLowe, helped the father of a mass-shooting victim put a bulletproof vest on the famous statue.

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