Marketing
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Krispy Kreme appoints VML as global creative agency
Krispy Kreme and VML are set to start collaborating soon, with new campaigns expected to debut in the market in 2024.
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Spikes Asia announces its 2024 jury line-up
2024 sees the highest representation from brands, including adidas, Budweiser, Burger King, PepsiCo, Volkswagen and Unilever, as well as a variety of representatives from Central Asia including Kazakhstan and Uzbekistan.
40 Under 40 2023: Chris Egan Roxas, XS Multimedia
A fireball of energy and creativity, Roxas is a true catalyst for change in the world of advertising.
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Brand loyalty-driven purchases versus impulsive #TikTokMadeMeBuyIt: Which one is more valuable for marketers?
In the hyper-connected age of social media, Spectra Global's Jayesh Easwaramony notes how TikTok Shop has blurred the lines between content and shopping by becoming the cheapest sales channel for people to buy goods online in Indonesia.
WPP reigns, Dentsu resurges at Campaign's Greater China AOY
Ogilvy and Mindshare dominate Agency of the Year Greater China awards with a combined 24 wins, while Dentsu bounces back with an impressive 17 metals.
Agency of the Year 2023: Greater China winners
Catch all the winners from the Greater China region of Campaign's 2023 Agency of the Year awards.
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Is there a case for moving away from purpose-led marketing?
SOUNDING BOARD: Following Unilever's recent strategy announcement on cooling off on purpose-led marketing for some of its brands, Campaign asks industry experts to weigh in on whether or not there is a case for it, and if now is the right time?
When it rains, it pours data? Singapore digital-mobile service giga! takes the monsoon season with a twist
There's nothing worse than being cooped up inside in the rain with nothing to do. But Singaporean mobile company giga!'s cheeky new campaign with Grey is quelling monsoon-boredom one GB at a time.
40 Under 40 2023: Chirag Chandiramani, Starcom
Marked by a blend of innovative strategies and empathetic leadership, Chandiramani is a frontrunner in India’s digital marketing landscape.
Moves and win roundup: Week of December 4, 2023
All the latest moves and wins from Publicis Groupe, TBWA\Media Arts Lab, Precious Communications, Icon Agency, Amplify and more.
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A force for good? Three ways marketers can tap into AI responsibly
The critical question for marketers is not whether to use generative AI tools, but how to do so responsibly, says Avisenna Gusta, digital content producer at MediaMonks.
Ogilvy Singapore brings home the very real dangers of neglecting cyber security
The integrated campaign cleverly tackles one of Singapore's most pertinent and present digital threats: The risk of losing it all in a click.
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Campaign announces 2024 event calendar
From awards to conferences, roundtables, and workshops, we have a variety of events that will help you grow, connect, and shine in the industry. Explore our event calendar for 2024 and register now
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'Next year is going to be about collapsing the funnel': Meta's Dan Neary
The economic climate and consumer behaviour have all changed. Meta's vice president for APAC shares trends that he thinks will define social media in 2024.
40 Under 40 2023: Brian Tang, Tango Digital
Tang created the very first social listening and brand safety platform in the region, growing a new PRTech firm from Hong Kong to Singapore during the Covid pandemic.
Jolin Tsai joins McDonald’s Taiwan in a nostalgic and innovative 40th anniversary campaign
EXCLUSIVE: Leo Burnett dabbled with AI, got a C-pop queen to compose a rhythmic soundtrack, and used Taiwan's biggest virtual studio for an ambitious 40th-anniversary film. McDonald's Asia CMO Brenda Kou and the creative team explain their thoughts behind the process.
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Study: Over 50% of Singaporean Gen Zs source holiday shopping ideas on socials and online
TOP OF THE CHARTS: According to a new survey by YouGov, three in 10 Singaporeans also say they do not engage in any holiday shopping.
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Popeyes Singapore spices things up in first ever dating show
The fried chicken brand lays on the cute and fun factor with a dating show in place of a traditional ad to promote its new menu items and even Ad Nut is smitten.
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Spikes Asia 2024: In conversation with Aditya Kanthy, CEO and managing director, DDB Mudra Group
In the second of our two-part conversations, Spikes Asia chats to Aditya Kanthy, CEO and managing director of DDB Mudra. As jury president of the Creative Effectiveness and Creative Strategy Spikes, he shares what it takes to impress him, and how to set up for success at Spikes Asia 2024.
Grey assembles global leadership team for Coca-Cola account
The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.
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