Marketing
Crazy rich Asia (or at least richer)
Perhaps the biggest change to happen globally over the past 50 years has been the colossal growth in the economic prosperity of Asia.
60% in China say brands rarely live up to promises
TOP OF THE CHARTS: Consumers in China care more about how brands behave than the global average, and also feel more disappointed, according to research from Jack Morton.
Consistency the key behind Radisson Hotel Group’s brand overhaul
Realigning its hotel groups under one master brand is the first big step in creating an experience-first hospitality brand for the future, says Eric de Neef.
Mastercard signs up as first global sponsor of League of Legends esport
Three-year deal is the first for the Riot Games title.
Advancing the diversity agenda
A TBWA-supported roundtable involving members of Campaign’s 2018 Women to Watch list underlines the need for new approaches for a more inclusive workforce.
Alcohol producers sign pledge for responsible social-media advertising
Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.
Sunshine raises investment to grow in US and China
Company will focus on growing in Asia to serve global clients in the region and to work with Asian brands both domestically and in North America and Europe.
China Sports Lottery hires 4A agency for the first time
Scope of work includes integrated planning and strategising on branding, communications and media.
40 Under 40: Deadline extended (one last time)
You now have until Thursday this week to nominate the best young talent in your organisation. Here are some testimonials about why you should.
Move and win roundup: Week of September 17, 2018
Iris, Cathay Pacific, Salesforce, Deliveroo, Golin, OMD, Mango, The Insiders, INVNT, Starhub Curiosity, TBWA\Hakuhodo, HH Global and more, in our weekly collection of people moves and account news.
Ikea, Nike, BMW, Marriott: Chinese consumers find you less relevant now
Prophet's 2018 China Brand Relevance Index shows Chinese brands raising their relevance due to innovation, not just pricing.
2018 is the year of the GIF: Spikes Media president Amrita Randhawa
The CEO of Mindshare Asia Pacific discusses the media discipline's unique place in the industry and her favourite recent game-changing campaigns ahead of judging at the year's Spikes Asia.
It’s official: China’s luxury market is exploding
China’s luxury Consumer Price Index (CPI) jumped 4.1% jump over the last year.
Workplace offenses occur because globalisation "forces different cultures together" without enough preparation
As a follow-up to reactions around our interview with Delmus Credle, who left BBDO China because of what he claimed was an intolerant atmosphere, we invited three industry guests to our office to debate how well workplaces really handle diversity in Asia.
Toyota launches mobility campaign
Asia launch event of global initiative involved a whole host of themes, including mobility, technology and the Olympic and Paralympic Games.
Apple's new gadgets: why new notifications and AR are the real stars
There are three reasons why marketers should look within Apple's shiny new iPhones and Watches to see what's really exciting about them, argues the co-founder of mobile tech consultancy C3UK.
Why we need to fight the myth that women in advertising have a limited shelf life
It is time to challenge the status quo when it comes to the lack of older women in the industry and their depiction in advertising.
The millennialisation of design: why everything looks the same
In the rush for generational appeal, brands shouldn't give up their unique identities.
Brands now get the power of gaming: Twitch co-founder
Kevin Lin says from gaming streams to esports, advertisers are finally giving the world’s largest entertainment genre the respect it deserves.
Suicide prevention gets needed attention in Asia
Social-media efforts aim to connect people with crisis services.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
2 Why all logos look the same
3 Virtue officially launches in APAC
