Returner scheme supports women going back to work in creative industries following career break.
The first TV spot in Australia from sunglasses brand Quay features a whole bunch of good-looking people and...not a lot else.
The wooden figure, created by ANZ and TBWA, reacts to temperature and humidity. But why does he exist?
We test out the service and report back with notes.
The event is the "future of our industry, today."
TOP OF THE CHARTS: A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.
Initiative with McCann Worldgroup and Community Chest will continue through all the season's shopping festivals.
Imagination, Wavemaker, Isentia, Lion & Lion, Airbnb, Aqilliz, Ampverse, Award School and more to come, in our weekly collection of people moves and account news.
The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.
Talk is cheap. Change is hard, but vital.
500 million. 37 billion. 760 million. Alibaba's Singles' Day sure generates a lot of numbers. We've sorted through the deluge to curate this list of the most interesting double-11 stats. If you want to sound smart come Monday, start here.
Marketers from major companies reveal how the Double 11 sales spectacular drives their product optimisation, e-commerce and marketing investments, in some cases throughout the year.
TOP OF THE CHARTS: WPP's 'Content, Conversation & Commerce' white paper outlines best brand approaches for all-important social commerce scene in China.
The female marketing leader joined the household cleaning supply manufacturer in 2015.
182-year-old P&G may seem an unlikely force for corporate change, but senior marketer Allison Tummon Kamphuis says it is serious about sustainability, ethics and equality.
WPP and Kantar's ranking reveals the uncommonly high value of brand purpose and innovation in Japan, but also highlights an international 'brand equity gap'.
Jo Boundy has been with Qantas for a decade, most recently as CMO of Qantas Loyalty.
The social media giant should think again with a bottom-up approach to its corporate brand.
But US industry survey also finds percentage of ethnic diversity is still dangerously low, only filling 12% of CMO roles.
The UK's Advertising Standards Authority reports that complaints about influencers - failing to disclose commercial links or posting irresponsibly about products - have more than tripled over the past year
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