Marketing

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Brands in non-EU countries should adopt GDPR rules, study finds
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22 hours ago

Brands in non-EU countries should adopt GDPR rules, study finds

Publishers are being too slow to adopt consent management platforms, which will cause growing pains for programmatic advertising when the new regulation comes into force.

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China's hip-hop ban: lessons for brands
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23 hours ago

China's hip-hop ban: lessons for brands

CULTURAL RADAR: Why all hope isn't lost for brands looking to tap Chinese counterculture.

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Accenture Interactive snaps up independent Chinese digital agency HO Communication
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1 day ago

Accenture Interactive snaps up independent Chinese digital agency HO Communication

Purchase of Shanghai full-service agency with expertise in omni-channel consumer engagement is part of "aggressive" mainland growth plans.

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Move and win roundup: Week of May 21, 2018
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1 day ago

Move and win roundup: Week of May 21, 2018

iProspect, Essence, Creativeland, Magnum & Co, OMG, Campaigns & Grey, JWT, Text100, BBDO Guerrero, Propel Manila, Havas Sports & Entertainment, TeamAsia, Braze, Freewheel and more, in our weekly collection of people moves and account news.

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World Cup ROI not a major concern for Chinese smartphone maker Vivo
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1 day ago

World Cup ROI not a major concern for Chinese smartphone maker Vivo

The Chinese smartphone maker, which kicked off its 2018 Russia World Cup branding blitz last night in Beijing, says it is in the game for the long haul.

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Lion and cryin': The year's top 3 award-bait campaigns
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1 day ago

Lion and cryin': The year's top 3 award-bait campaigns

Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.

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The unique face of the fake news debate in Asia
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2 days ago

The unique face of the fake news debate in Asia

Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?

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How brands crashed the Royal Wedding
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3 days ago

How brands crashed the Royal Wedding

There was no shortage of hoopla this weekend over His Royal Highness Prince Harry of Wales getting hitched to American actress Meghan Markle. Campaign takes a closer look brands that couldn't resist getting regal.

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Observing Ramadan in the digital age
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3 days ago

Observing Ramadan in the digital age

Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.

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Mediacorp hires new CMO
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3 days ago

Mediacorp hires new CMO

Newly-created role oversees media company’s integrated marketing unit.

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Emphasis on experiential a potential 'misstep' for luxury brands
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May 18, 2018

Emphasis on experiential a potential 'misstep' for luxury brands

TOP OF THE CHARTS: Heritage and quality are still the core drivers of luxury perception, according to global research by Kadence International.

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How to fix Pakistan's broken ad industry
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May 17, 2018

How to fix Pakistan's broken ad industry

Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.

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DBS to customers: 'Bank less'
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May 16, 2018

DBS to customers: 'Bank less'

The Singapore-based bank repositions, replacing 'Living, breathing Asia' with 'Live more, bank less'.

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Sri Lanka paint company to make hues from discarded temple flowers
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May 15, 2018

Sri Lanka paint company to make hues from discarded temple flowers

Leo Burnett Sri Lanka came up with the 'Petal paints' concept for JAT Paints.

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STB chief executive steps down
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May 15, 2018

STB chief executive steps down

Lionel Yeo was responsible for some of the board’s biggest projects so far, including its 'Passion made possible' campaign.

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Women Leading Change Awards: Shortlist revealed
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May 15, 2018

Women Leading Change Awards: Shortlist revealed

The Women Leading Change Awards will be presented on Thursday, 31 May in Singapore.

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Curing the Double 11 hangover
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May 14, 2018

Curing the Double 11 hangover

Totem's latest study lays out the challenges facing brands during the blockbuster shopping festival and the fragmented social media platforms in China.

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Move and win roundup: Week of May 14, 2018
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May 14, 2018

Move and win roundup: Week of May 14, 2018

McCann, Bonsey Design, Kantar, Colenso BBDO, Turner, Yakult, WPP AUNZ, DDB, Samsonite, Digitas, BBDO, WSH, SMA and more, in our weekly collection of people moves and account news.

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Unilever's sustainable brands grow almost 50% faster than rest of business
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May 14, 2018

Unilever's sustainable brands grow almost 50% faster than rest of business

Company says it has met around 80% of the targets in the Unilever Sustainable Living Plan, launched in 2010.

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Hyundai CMO: No cookie-cutter experiences
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May 14, 2018

Hyundai CMO: No cookie-cutter experiences

Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.

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