Marketing

4 hours ago

LG Signature takes inspiration from Sydney Dance Company

INSPIRATION STATION: Who wouldn't be awed by these amazing photos of dancers in action? LG's new pact not only supports the company but gives select customers the chance to learn from the best.

7 hours ago

Inside a heroine's fantastic journey

Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside story of its creation directly from the brand and agency.

7 hours ago

Coca-Cola lifts outlook and marketing spend

Beverage giant says it is reaping the rewards of a "more efficient and effective" approach to marketing. It is preparing for further change next year following the conclusion of its agency review, expected in Q4.

1 day ago

The birth of China’s cultural opinion leaders

A new generation of creative tastemakers have emerged, called 'Cultural Opinion Leaders' (COLs). Are they China’s next big influencers?

2 days ago

Netflix catapults up Vietnam's top 100 brands

Vietnamese consumers favour brands that have provided entertainment and delivery services, home staples and affordability.

2 days ago

Vingroup drives away as Vietnam's top local brand

Vingroup's global EV ambitions and its commitment to aid in the pandemic have helped it get the cream over Vietnam's number one dairy manufacturer, which has topped the ranking for several years.

3 days ago

Move and win roundup: Week of October 25, 2021

Dentsu, Houston Group, Thrive PR, Weber Shandwick, Jack Morton, Edelman, Teneo, Merkle, Discovery, The Works, Nunn Media, TotallyAwesome, Mindshare New Zealand, TBWA Sydney, Hisense, My Muscle Chef and more, in our weekly collection of people moves and account news.

3 days ago

Anything that is trending in the world at large reflects our searches: Arjun Kolady, Spotify India

The head of sales at Spotify India discusses FMCG advertising trends, audience target areas and more.

3 days ago

Direct-to-fan marketing skyrockets as consumers pay creators directly

A new US study reveals opportunity for brands in the creator economy.

3 days ago

Where are all the marketers going? Freelance, a US study suggests

According to a GrowTal survey, 65% of freelancers were motivated to leave their full-time jobs for more flexibility.

Oct 22, 2021

Top 10: Asia's favourite mobile phones

For better or worse, the power smartphones hold over us is pretty much unprecedented in the history of consumer products. Find out which brands people in Asia obsess over the most in this special report.

Oct 21, 2021

Squid Game inspires fashion, art and culture to die for

INSPIRATION STATION: The Netflix megahit is not just a gruesome take on the horrors of capitalism; it’s also a piece of content by which artists and creators are heavily inspired.

Oct 21, 2021

Welcome to your university lesson on thrush

In a new Australian campaign by Bayer Consumer Health, ‘students’ are given an open, candid lesson to destigmatise vaginal health.

Oct 21, 2021

Burger King launches tasty, garnish-printed shirt with new work by BBH

The garment is designed to hide any spillages from eating the chain’s messy burgers.

Oct 20, 2021

Why your ad next to trendy pimple-popping, mukbang, and ASMR videos missed the target

A new report from Channel Factory and Magna shows that while consumers are entertained by misguided ads, advertisers will not be amused by the results of content-ad misalignment.

Oct 20, 2021

GrabFood versus GoFood: The rivalry only escalates in Indonesia

Deep discounts and promotions are keeping competition delivered hot and fresh via apps touting ever-more convenience and integrations.

Oct 20, 2021

Procter & Gamble increases marketing spend by 30%

The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.

Oct 20, 2021

Dentsu’s global sustainability lead: ‘We have to address our role in driving consumption’

The holding group is nearly 80% towards its net zero target.

Oct 19, 2021

BrandZ China: Kuaishou, Meituan, Douyin surge in value

The top 100 most valuable brands in China gained 57% in brand value year-over-year, reaching $1.56 trillion, according to Kantar's latest ranking.

Oct 19, 2021

Marketing will be redefined by Zoomers in the metaverse

Though it may seem far off, the metaverse is already starting to arrive. Brands that start reinventing themselves now will have the advantage, argues the CEO of Totally Awesome.