Marketing

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Meet the 2019 40 Under 40: Akanksha Jain
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21 hours ago

Meet the 2019 40 Under 40: Akanksha Jain

Read about Akanksha Jain of Mindshare, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

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Anomaly 'fires' Aussie staff to help devastation Down Under
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21 hours ago

Anomaly 'fires' Aussie staff to help devastation Down Under

'Talk is cheap—$100,000 and a week of our passion and creativity isn't. We just felt we had to act.'

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Gap's Alegra O'Hare exits as brand 'redefines CMO role'
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21 hours ago

Gap's Alegra O'Hare exits as brand 'redefines CMO role'

The brand's chief executive also stepped down from his role in recent weeks.

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Creator and influencer council launches in Philippines
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1 day ago

Creator and influencer council launches in Philippines

A code of ethics will be established by members, a step in the right direction for the country’s influencer marketing scene.

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Expert SEA e-commerce advice
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1 day ago

Expert SEA e-commerce advice

The e-commerce scene in Southeast Asia gives an Ogilvy e-commerce expert who cut his teeth in China a distinct sense of déjà vu. But the involvement of Facebook, Google and SEA's own super-apps multiplies the factors brand marketers must consider.

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Indonesian and Thai consumers most chatty about brands online: Nielsen
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1 day ago

Indonesian and Thai consumers most chatty about brands online: Nielsen

They are leading the way moving interactions from offline conversations to social media interactions and brand endorsements

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Meet the 2019 40 Under 40: Andreas Krasser
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1 day ago

Meet the 2019 40 Under 40: Andreas Krasser

Read about Andreas Krasser of DDB Group Hong Kong, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

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The gratuitous Lunar New Year product showcase
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2 days ago

The gratuitous Lunar New Year product showcase

Break out the red and gold... here are some products brands feel you 'must-have' to fully enjoy the holiday season.

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Meet the 2019 40 Under 40: Charmaine Lin
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2 days ago

Meet the 2019 40 Under 40: Charmaine Lin

Read about Charmaine Lin of Reuter Communications, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

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Expedia releases tactical Canada ad following Harry and Meghan news
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2 days ago

Expedia releases tactical Canada ad following Harry and Meghan news

Work was created by Saatchi & Saatchi.

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Why cocky American marketers struggle in China
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3 days ago

Why cocky American marketers struggle in China

Failure to consider cultural and emotional factors limits their ability to crack world's second-largest economy.

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Australia’s biggest marketing challenge: reviving its international image
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3 days ago

Australia’s biggest marketing challenge: reviving its international image

As Australia’s Prime Minister announces a $76 million recovery package in response to this summer's bushfires, how can marketers now salvage the country’s image as a holiday destination?

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Move and win roundup: Week of January 20, 2020
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3 days ago

Move and win roundup: Week of January 20, 2020

PRecious Communications, Leo Burnett India, Grey Group India, Craft Worldwide Japan, Kingdom Digital, 160over90, KRDS, Adobe, VMLY&R, The Trade Desk, Quantcast, FCB Malaysia and more, in our weekly collection of people moves and account news.

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Meet the 2019 40 Under 40: Liu Yi
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3 days ago

Meet the 2019 40 Under 40: Liu Yi

Read about Liu Yi of Mindshare, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

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Have luxury brands learned their lessons about CNY campaigns?
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3 days ago

Have luxury brands learned their lessons about CNY campaigns?

International luxury brands have a history of offending Chinese consumers with their campaigns during this holiday.

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The International Red Cross brings peace to Fortnite
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3 days ago

The International Red Cross brings peace to Fortnite

In Fortnite's new liferun mode your mission is to... save people?

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'Alibaba's digital transformation of the Olympics is the best marketing': CMO
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Jan 17, 2020

'Alibaba's digital transformation of the Olympics is the best marketing': CMO

On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.

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Is 'demonic' Dominic Cummings the best adman in the UK?
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Jan 17, 2020

Is 'demonic' Dominic Cummings the best adman in the UK?

Even if you don't care about UK politics, the way Brexit was sold to the public underscores important but oft-forgotten advertising advice, according to BBH's Asia chairman.

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Douyin scores for football leagues
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Jan 17, 2020

Douyin scores for football leagues

Find out which clubs, leagues and players win the hearts of Chinese fans, and via what media channels, according to Mailman Group's annual Red Card report.

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Biodata-based sushi and other key APAC consumer trends
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Jan 17, 2020

Biodata-based sushi and other key APAC consumer trends

'Untabooing', subscription car ownership, O2O grocers and other cultural and consumer trends arising from APAC markets feature in Wunderman Thompson's latest Future 100 report.

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