Marketing

2 hours ago

Tangrams Strategy and Effectiveness award winners for 2021 revealed

Mindshare and The Monkeys scoop up the most metal, with BMF taking the sole platinum.

2 days ago

How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in making sustainability cool

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.

3 days ago

WPP, Publicis and Unilever back industry-wide plan to get to zero carbon by 2030

In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.

3 days ago

Upcycling creative content: Making the most out of the least

SPIKES ASIA X CAMPAIGN: Business and creative experts explores a leaner, meaner, more cost-efficient, and more agile creative methodology.

3 days ago

Spikes Asia Awards 2021: Campaign's contenders 2

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.

3 days ago

Hyundai Motor replaces CMO

Hyundai's head of product and former BMW marketer Thomas Schemera takes over CMO role from Wonhong Cho to better align marketing with new product launches.

4 days ago

How British American Tobacco sells nicotine to young people

n this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain the market for nicotine products.

4 days ago

Dentsu's 'brave new normal' creative trends for 2021

SPIKES ASIA X CAMPAIGN: Dentsu McGarrybowen global president Merlee Jayme spots five key creative trends for an increasingly virtual and socially distanced world.

4 days ago

MediaCom's Josh Gallagher on the challenges creatives face with ecommerce

Creativity has been sidelined as media teams have found new ways to get results, even as this red-hot sector has has seduced creative marketers into thinking in the short term only.

4 days ago

Spikes Asia Awards 2021: Campaign's contenders

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has scoured through the 2021 shortlist to pick out the work we expect to win.

Feb 23, 2021

D&AD partners Google to expand Shift night school globally

Shift is a free educational programme for aspiring creatives from non-traditional backgrounds.

Feb 23, 2021

The CMO Panel: Let's talk effectiveness

SPIKES ASIA X CAMPAIGN: Leading marketing chiefs talk candidly about what they’re doing to ensure campaigns are having the desired effect and their plans for the future.

Feb 23, 2021

Interest in brand purpose heightened during pandemic and social unrest

SPIKES ASIA X CAMPAIGN: As consumers seek stability in their lives, they are gravitating toward brands and companies that can provide not just instant gratification with their products and services, but also longer-term value in their lives.

Feb 23, 2021

'The next wave of transformation is going to be creative'

SPIKES ASIA X CAMPAIGN: As more and more brands finish up their digital transformations, tech capabilities will be less of a differentiating factor. In turn, according to Wunderman Thompson's Justin Peyton, the game will be about commercial creativity.

Feb 23, 2021

Engaging the consumers of tomorrow

SPIKES ASIA X CAMPAIGN: What are brands doing to engage audiences today? How have their strategies changed, and what can we expect to see from brands as the world continues to define the new normal.

Feb 23, 2021

Getting creative with sustainable production

SPIKES ASIA X CAMPAIGN: New technology and innovation empower us to transform the way TV commercials are shot to be more sustainable. James Suh of DDB Korea, along with a technology expert and an entertainment-industry producer, showcase 3D, real-time virtual sets.

Feb 23, 2021

Predicting and delivering creative effectiveness

SPIKES ASIA X CAMPAIGN: Following the launch of Kantar's Creative Effectiveness Awards, Irene Joshy, the company's regional creative domain lead, share key insights based on human and machine learning that could inspire creative work in the coming years.

Feb 23, 2021

Storytelling at scale

SPIKES ASIA X CAMPAIGN: Building a brand at scale while retaining its depth is often a challenge. This session looks at how to achieve that goal using effective storytelling.