Krispy Kreme and VML are set to start collaborating soon, with new campaigns expected to debut in the market in 2024.
2024 sees the highest representation from brands, including adidas, Budweiser, Burger King, PepsiCo, Volkswagen and Unilever, as well as a variety of representatives from Central Asia including Kazakhstan and Uzbekistan.
A fireball of energy and creativity, Roxas is a true catalyst for change in the world of advertising.
Brand loyalty-driven purchases versus impulsive #TikTokMadeMeBuyIt: Which one is more valuable for marketers?
In the hyper-connected age of social media, Spectra Global's Jayesh Easwaramony notes how TikTok Shop has blurred the lines between content and shopping by becoming the cheapest sales channel for people to buy goods online in Indonesia.
Ogilvy and Mindshare dominate Agency of the Year Greater China awards with a combined 24 wins, while Dentsu bounces back with an impressive 17 metals.
Catch all the winners from the Greater China region of Campaign's 2023 Agency of the Year awards.
SOUNDING BOARD: Following Unilever's recent strategy announcement on cooling off on purpose-led marketing for some of its brands, Campaign asks industry experts to weigh in on whether or not there is a case for it, and if now is the right time?
When it rains, it pours data? Singapore digital-mobile service giga! takes the monsoon season with a twist
There's nothing worse than being cooped up inside in the rain with nothing to do. But Singaporean mobile company giga!'s cheeky new campaign with Grey is quelling monsoon-boredom one GB at a time.
Marked by a blend of innovative strategies and empathetic leadership, Chandiramani is a frontrunner in India’s digital marketing landscape.
All the latest moves and wins from Publicis Groupe, TBWA\Media Arts Lab, Precious Communications, Icon Agency, Amplify and more.
The critical question for marketers is not whether to use generative AI tools, but how to do so responsibly, says Avisenna Gusta, digital content producer at MediaMonks.
The integrated campaign cleverly tackles one of Singapore's most pertinent and present digital threats: The risk of losing it all in a click.
From awards to conferences, roundtables, and workshops, we have a variety of events that will help you grow, connect, and shine in the industry. Explore our event calendar for 2024 and register now
The economic climate and consumer behaviour have all changed. Meta's vice president for APAC shares trends that he thinks will define social media in 2024.
Tang created the very first social listening and brand safety platform in the region, growing a new PRTech firm from Hong Kong to Singapore during the Covid pandemic.
EXCLUSIVE: Leo Burnett dabbled with AI, got a C-pop queen to compose a rhythmic soundtrack, and used Taiwan's biggest virtual studio for an ambitious 40th-anniversary film. McDonald's Asia CMO Brenda Kou and the creative team explain their thoughts behind the process.
TOP OF THE CHARTS: According to a new survey by YouGov, three in 10 Singaporeans also say they do not engage in any holiday shopping.
The fried chicken brand lays on the cute and fun factor with a dating show in place of a traditional ad to promote its new menu items and even Ad Nut is smitten.
In the second of our two-part conversations, Spikes Asia chats to Aditya Kanthy, CEO and managing director of DDB Mudra. As jury president of the Creative Effectiveness and Creative Strategy Spikes, he shares what it takes to impress him, and how to set up for success at Spikes Asia 2024.
The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins