Marketing
Legendary Hong Kong theatre becomes a cultural icon again
INSPIRATION STATION: An exhibit by a real estate developer celebrates the 1950s grandeur of a 1400-seat movie house now slated for redevelopment as a cultural landmark.
Havas and Wellcom partner on global production network
Kuala Lumpur is slated to be one of the network's first locations.
Are China’s 'Little Fresh Meat' idols losing their luster?
Major platforms like iQiyi and Tencent are recruiting diverse faces for their competition shows. Does this mean China’s idol aesthetic is changing?
Reddit launches in-house agency to help brands tap into communities
KarmaLab will offer workshops and insights for brands from Reddit users.
Sales, marketing and product must more tightly integrate: Forrester CMO
Marketers need to tighten up oversight over all the touchpoints in the buying journey, which has increased from 17 to 27 on average during the pandemic, according to Shirley Macbeth.
L'Oreal opens omnichannel concept store in Shanghai
Designed with AKQA, the store has a livestreaming set, face-scanning technology and personalised shopping via WeChat integration, as well as a chance to ride a bike through the streets of Paris.
What legacy brands can learn from digital-native brands
Three fundamental differences separate digital-native brands from legacy brands when it comes to their approach to marketing, according to the chief digital officer of Wavemaker India.
China's new tech and stay-at-home brands gain power abroad: BrandZ
Embattled Huawei's crown slips as Alibaba Group and Bytedance surge to the top in Kantar's latest Chinese Global Brand Builders report.
CMO Power List 2021: Call for nominations
Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.
Move and win roundup: Week of May 10, 2021
CatchOn, Carat Adelaide, South Australian Tourism Commission, One Green Bean, Think HQ, Wunderman Thompson Australia, The Wired Agency, Xaxis, Inca, Skim, Kojo, Mindshare, Tyson Foods Malaysia, WPIC Creative Labs, Nielsen and more to come in our weekly collection of people moves and account news.
Adidas and Nike sales plummet following boycotts
Both brands reported falling sales on China’s e-commerce channel, Tmall, in April.
Jaguar Land Rover appoints Accenture to global marketing duties with Spark44
Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.
Campaign360: Memorable quotes and highlights reel
Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.
'We should celebrate the demise of the cookie'
CAMPAIGN 360: Senior marketers from Google, Dole and P&G discuss the opportunity for evolution in the cookieless future, and how far along brands are in transforming.
Unilever and Nestlé commit to voluntary green advertising surcharge
UK initiative sees brands paying a green levy of 0.25% of the cost to produce an ad.
Haymarket launches new global brand Performance Marketing World
New title will be 'source of truth' for fast-growing digital sector.
The complex way forward to respecting privacy in APAC marketing
After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.
Ogilvy named global creative agency for World of Hyatt
The agency will lead creative, experience and strategy for Hyatt’s loyalty program.
Why livestreaming may not be for every luxury brand
While ecommerce livestreaming is likely to see explosive growth at the lower end of the market, it may ultimately be less influential in driving luxury sales.
Don't do the dumb things these dummies are thinking about doing
Australian lending company Wisr urges people to use their 'smart part' in a rebranding via Bear Meets Eagle On Fire and Resn.
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