Marketing

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Diageo and Creative Equals take #CreativeComeback scheme global
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7 hours ago

Diageo and Creative Equals take #CreativeComeback scheme global

Returner scheme supports women going back to work in creative industries following career break.

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All you need is some good-looking people to advertise sunglasses
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20 hours ago

All you need is some good-looking people to advertise sunglasses

The first TV spot in Australia from sunglasses brand Quay features a whole bunch of good-looking people and...not a lot else.

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Meet Mr Humfreez, a deceptively high-tech ram
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21 hours ago

Meet Mr Humfreez, a deceptively high-tech ram

The wooden figure, created by ANZ and TBWA, reacts to temperature and humidity. But why does he exist?

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Microsoft pilots global retail solution in Singapore
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22 hours ago

Microsoft pilots global retail solution in Singapore

We test out the service and report back with notes.

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Cindy Gallop's 6 takeaways from this year's 3% Conference
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1 day ago

Cindy Gallop's 6 takeaways from this year's 3% Conference

The event is the "future of our industry, today."

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Brand screw-ups in China mostly a result of geographical 'inaccuracy': report
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1 day ago

Brand screw-ups in China mostly a result of geographical 'inaccuracy': report

TOP OF THE CHARTS: A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.

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Lazada encourages shoppers to add community donations to their Singles Day carts
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1 day ago

Lazada encourages shoppers to add community donations to their Singles Day carts

Initiative with McCann Worldgroup and Community Chest will continue through all the season's shopping festivals.

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Move and win roundup: Week of November 11, 2019
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1 day ago

Move and win roundup: Week of November 11, 2019

Imagination, Wavemaker, Isentia, Lion & Lion, Airbnb, Aqilliz, Ampverse, Award School and more to come, in our weekly collection of people moves and account news.

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What Reebok's punchy 2020 logo says about its bold and unapologetic vision
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2 days ago

What Reebok's punchy 2020 logo says about its bold and unapologetic vision

The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.

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Top 5 takeaways from ANA's diversity conference
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2 days ago

Top 5 takeaways from ANA's diversity conference

Talk is cheap. Change is hard, but vital.

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By the numbers: A surplus of Singles' Day stats
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4 days ago

By the numbers: A surplus of Singles' Day stats

500 million. 37 billion. 760 million. Alibaba's Singles' Day sure generates a lot of numbers. We've sorted through the deluge to curate this list of the most interesting double-11 stats. If you want to sound smart come Monday, start here.

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How Master Kong, Mars Wrigley, Shiseido and others prepared for Singles Day 2019
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4 days ago

How Master Kong, Mars Wrigley, Shiseido and others prepared for Singles Day 2019

Marketers from major companies reveal how the Double 11 sales spectacular drives their product optimisation, e-commerce and marketing investments, in some cases throughout the year.

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Rising e-commerce ad costs steer brands toward social commerce in China: WPP
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4 days ago

Rising e-commerce ad costs steer brands toward social commerce in China: WPP

TOP OF THE CHARTS: WPP's 'Content, Conversation & Commerce' white paper outlines best brand approaches for all-important social commerce scene in China.

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SC Johnson global CMO Ann Mukherjee to become CEO of Pernod Ricard North America
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Nov 8, 2019

SC Johnson global CMO Ann Mukherjee to become CEO of Pernod Ricard North America

The female marketing leader joined the household cleaning supply manufacturer in 2015.

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P&G's purpose challenge
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Nov 7, 2019

P&G's purpose challenge

182-year-old P&G may seem an unlikely force for corporate change, but senior marketer Allison Tummon Kamphuis says it is serious about sustainability, ethics and equality.

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Carmakers and telcos top first ever BrandZ Japan ranking
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Nov 7, 2019

Carmakers and telcos top first ever BrandZ Japan ranking

WPP and Kantar's ranking reveals the uncommonly high value of brand purpose and innovation in Japan, but also highlights an international 'brand equity gap'.

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Qantas appoints new CMO
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Nov 7, 2019

Qantas appoints new CMO

Jo Boundy has been with Qantas for a decade, most recently as CMO of Qantas Loyalty.

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A brand is not a logo: where FACEBOOK's rebrand falls short
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Nov 7, 2019

A brand is not a logo: where FACEBOOK's rebrand falls short

The social media giant should think again with a bottom-up approach to its corporate brand.

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Female marketer leadership at 'all time high', says ANA study
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Nov 7, 2019

Female marketer leadership at 'all time high', says ANA study

But US industry survey also finds percentage of ethnic diversity is still dangerously low, only filling 12% of CMO roles.

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PR professionals urged to combat irresponsible influencers
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Nov 6, 2019

PR professionals urged to combat irresponsible influencers

The UK's Advertising Standards Authority reports that complaints about influencers - failing to disclose commercial links or posting irresponsibly about products - have more than tripled over the past year

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