Perhaps the biggest change to happen globally over the past 50 years has been the colossal growth in the economic prosperity of Asia.
TOP OF THE CHARTS: Consumers in China care more about how brands behave than the global average, and also feel more disappointed, according to research from Jack Morton.
Realigning its hotel groups under one master brand is the first big step in creating an experience-first hospitality brand for the future, says Eric de Neef.
Three-year deal is the first for the Riot Games title.
A TBWA-supported roundtable involving members of Campaign’s 2018 Women to Watch list underlines the need for new approaches for a more inclusive workforce.
Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.
Company will focus on growing in Asia to serve global clients in the region and to work with Asian brands both domestically and in North America and Europe.
Scope of work includes integrated planning and strategising on branding, communications and media.
You now have until Thursday this week to nominate the best young talent in your organisation. Here are some testimonials about why you should.
Iris, Cathay Pacific, Salesforce, Deliveroo, Golin, OMD, Mango, The Insiders, INVNT, Starhub Curiosity, TBWA\Hakuhodo, HH Global and more, in our weekly collection of people moves and account news.
Prophet's 2018 China Brand Relevance Index shows Chinese brands raising their relevance due to innovation, not just pricing.
The CEO of Mindshare Asia Pacific discusses the media discipline's unique place in the industry and her favourite recent game-changing campaigns ahead of judging at the year's Spikes Asia.
China’s luxury Consumer Price Index (CPI) jumped 4.1% jump over the last year.
Workplace offenses occur because globalisation "forces different cultures together" without enough preparation
As a follow-up to reactions around our interview with Delmus Credle, who left BBDO China because of what he claimed was an intolerant atmosphere, we invited three industry guests to our office to debate how well workplaces really handle diversity in Asia.
Asia launch event of global initiative involved a whole host of themes, including mobility, technology and the Olympic and Paralympic Games.
There are three reasons why marketers should look within Apple's shiny new iPhones and Watches to see what's really exciting about them, argues the co-founder of mobile tech consultancy C3UK.
It is time to challenge the status quo when it comes to the lack of older women in the industry and their depiction in advertising.
In the rush for generational appeal, brands shouldn't give up their unique identities.
Kevin Lin says from gaming streams to esports, advertisers are finally giving the world’s largest entertainment genre the respect it deserves.
Social-media efforts aim to connect people with crisis services.
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