Marketing
How Mindshare helped KFC take on e-sports with AI
CASE STUDY: Using AI to engage League of Legends gamers saw KFC's stock rise dramatically in China.
Fast-changing Cambodia calls for an experimental attitude
We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.
Nano influencers overtake micro and macro in NZ
TOP OF THE CHARTS: A new report details influencer marketing trends in New Zealand.
Sea change: What FMCG brands are doing about plastic
The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.
You don’t always need to pay to play
Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.
AnyMind forms influencer JV with Japan's Sunny Side Up
AnyUp will offer services for marketers and influencers, and also announced it will be working with famed footballer Hidetoshi Nakata.
Carousell launches new brand identity
Carousell keeps the 'Kodak carousel' inspiration for its logo, but adds a bolder font and a letter 'C', while it references five core values.
Brands must remain silent about Hong Kong: PR chief
The MD of Allison Advisory on how Western brands should navigate their comms amid rising nationalism in China.
In Laos, consumers and advertisers find liberation online
This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.
Move and win roundup: Week of August 19, 2019
Entries from Archetype, Cadreon, Mullen Lintas, Sefiani, Dentsu One China, The Trade Desk, Publicis Groupe Singapore, Freeman, Edelman, MediaCom, Lion & Lion, BBDO India, Verizon Media, Adphorus, Dentsu Hong Kong and more to come, in our weekly collection of people moves and account news.
Coca-Cola, Uber Eats gain favour: New Zealand's top 100 brands
How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?
Discount local brands faring better than premium in New Zealand
Pak'nSave and The Warehouse are among lower-priced brands out-performing their higher-priced counterparts in New Zealand's favourite brands list.
Brand-faithful, fairly optimistic and prone to save
Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.
Alibaba Group reports 42% revenue gain
China retail grew 40%, while international retail increased by 29%.
Guinness celebrates Japan's female rugby heroes in World Cup film
Guinness highlights the 1989 Liberty Fields team as it adds to the 'Made of more' campaign ahead of this year's Rugby World Cup.
T-shirt controversy: The wakeup call brands needed
A cultural insights expert argues that luxury brands must engage in regular 'cultural pitstops' to avoid errors like those made by Givenchy, Coach and Versace—and that there's no excuse for getting it wrong.
Creative women, please step forward
R/GA Singapore's creative director urges women to enter See It Be It at Spikes Asia (and today is the last day to do so).
Geography lessons: Brands keep failing an easy China test
As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.
No more snooze button for influencer marketing
Instagram's decision to hide like counts is not a reason to panic. But it is a good opportunity for marketers to wake up to how they can better grasp the still-unrealised potential of influencer marketing.
Shopee signs Ronaldo
The football star will work with the online retailer on a range of initiatives for the brand's 9.9 Super Shopping Day, starting with a TV commercial debuting tomorrow.
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