Marketing

Premium
Cannes Lions selects five APAC jury presidents
Premium
12 hours ago

Cannes Lions selects five APAC jury presidents

US and UK still dominate list of jury leaders, but women outnumber men for the first time.

Premium
China FMCG imports buoyant
Premium
13 hours ago

China FMCG imports buoyant

TOP OF THE CHARTS: Sales of imported FMCG products in China are growing at twice the rate of the overall FMCG market, with online sales up 30%, according to a new report.

Premium
'Personalization' is marketing word of the year, according to ANA
Premium
18 hours ago

'Personalization' is marketing word of the year, according to ANA

Last year's was 'brand purpose.' Which is actually two words.

Premium
The first 100 days: what the new CMO of WeWork needs to do
Premium
23 hours ago

The first 100 days: what the new CMO of WeWork needs to do

Maurice Lévy has a task on his hands to help turn around the shared workspace company. Here's the approach he should take.

Premium
P&G's Marc Pritchard promises further belt-tightening in marketing and media
Premium
1 day ago

P&G's Marc Pritchard promises further belt-tightening in marketing and media

Chief brand officer said company would continue to drive efficiencies across agency fees, production costs and media spend.

Premium
You're looking at Reebok's first plant-based running shoe
Premium
2 days ago

You're looking at Reebok's first plant-based running shoe

The Forever Floatride GROW is made with castor beans, algae, eucalyptus trees and natural rubber, and the company claims it will rival the best running sneakers on the market.

Premium
Mindshare system reaches rural India where the internet doesn't
Premium
2 days ago

Mindshare system reaches rural India where the internet doesn't

The company has launched an audio-call system that allows brands to talk to up to 25,000 consumers at a time—no internet required.

Premium
Elevating in-store experiences through storytelling and technology
Premium
2 days ago

Elevating in-store experiences through storytelling and technology

The benefits of retail experiential over media buying may be more powerful than many brands realise, says Mediamonks' Shanghai executive producer.

Premium
Unilever names Conny Braams as top marketer
Premium
2 days ago

Unilever names Conny Braams as top marketer

Braams becomes chief marketing and digital officer on 1 January, filling vacancy left by departure of Keith Weed in May.

Premium
TikTok increases age limits for gifts and streaming
Premium
2 days ago

TikTok increases age limits for gifts and streaming

Policy change follows criticism about platform for allowing teenagers to spend relatively large sums of money on virtual gifts.

Premium
Move and win roundup: Week of December 2, 2019
Premium
3 days ago

Move and win roundup: Week of December 2, 2019

VMLY&R, Mullen Lintas, Redhill, Octagon, Edelman, Twitter Next, MoPub, The Core Agency and more to come, in our weekly collection of people moves and account news.

Premium
China’s new sponsored-post model crushes counting “likes”
Premium
3 days ago

China’s new sponsored-post model crushes counting “likes”

Marketers in China have moved toward a new, innovative model that optimizes resources and takes advantage of performance management strategies.

Premium
Leo Burnett wins top honours at Malaysia Effies
Premium
4 days ago

Leo Burnett wins top honours at Malaysia Effies

The agency won nine total awards including one of only two golds handed out, the other of which went to Grey Malaysia.

Premium
Best spaces to work: Mailman Shanghai
Premium
4 days ago

Best spaces to work: Mailman Shanghai

The digital agency’s crib in Xuhui has a brand-new studio complete with a green screen.

Premium
CMO Power List 2020: Call for nominations
Premium
4 days ago

CMO Power List 2020: Call for nominations

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region is now accepting nominations of top marketers.

Premium
Guardian's David Pemsel resigns as Premier League CEO before he starts
Premium
Dec 1, 2019

Guardian's David Pemsel resigns as Premier League CEO before he starts

Anna Bateson takes over as interim Guardian CEO.

Premium
What luxury needs to know about China’s slasher generation
Premium
Nov 29, 2019

What luxury needs to know about China’s slasher generation

On a cultural level, the slasher phenomenon demonstrates what Chinese millennials value — individuality, flexible work hours, and self-entrepreneurship.

Premium
40 under 40 2019: Asia-Pacific's top rising talent
Premium
Nov 28, 2019

40 under 40 2019: Asia-Pacific's top rising talent

From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

Premium
How agencies are adapting to Hong Kong uncertainty
Premium
Nov 28, 2019

How agencies are adapting to Hong Kong uncertainty

SOUNDING BOARD: Amid the recent cancellation of projects and events in Hong Kong, we ask agency heads about the repercussions for them, and whether clients are wary about the situation.

Premium
West still prejudiced against Asian work: Forsman & Bodenfors CEO
Premium
Nov 27, 2019

West still prejudiced against Asian work: Forsman & Bodenfors CEO

As the Swedish agency builds its brand in Asia, it calls out ‘Western-washing’ of international awards and creative standards.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins