Marketing

9 hours ago

Move and win roundup: Week of August 3, 2020

Mediamath, Drizzlin Media, Danone-AQUA, Ogilvy, Cars24, Australian Sports Club, SportsFive, Taiwan Creative Content Agency, Catchplay and Screenworks Asia kick-off our weekly move and wins roundup.

9 hours ago

Manulife's former Asia-based CMO moves stateside to helm M&T Bank's marketing

Francesco Lagutaine has relocated to Buffalo, NY after more than a decade in Asia, across Hong Kong and Singapore.

12 hours ago

Hong Kong consumers' preferences mostly steady in an unsettled year

ASIA's TOP 1000 BRANDS: Maxim's and Standard Chartered made the biggest moves in Hong Kong's top 100 brands, while social-media apps took on increasing importance.

12 hours ago

E-commerce finally becomes a force in Hong Kong

ASIA's TOP 1000 BRANDS: Online emporium HKTVmall jumps into the top echelon of Hong Kongers' favourite locally based brands.

12 hours ago

Hong Kong weathers a perfect storm

ASIA's TOP 1000 BRANDS: Amid protests, pandemic and pessimism, Nielsen explains how Hong Kong consumption has changed in recent months.

1 day ago

Drop the ‘girl power’ shtick when marketing women’s sport

Now, more than ever, brands must help to normalise women’s sport.

1 day ago

Real Madrid retains place as the most valuable club brand in football

FC Barcelona, Manchester United and Liverpool FC complete the top four

3 days ago

Women Leading Change Awards 2020: Health & Wellbeing Award Campaign

In nine months, Mindshare Asia Pacific's in-house trainers have delivered 25 workshops to 350-plus participants across 15 cities as the agency has sought to better address employee wellness.

4 days ago

How OnePlus' Nord became a breakout star despite lockdown

By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.

4 days ago

Women Leading Change Awards 2020: Women Leading Change Campaign (non-profit)

Documentary film ‘Son Rise’, the product of a partnership between Vibha Bakshi and The Agency, aimed to stem the tide of sexual crime against women in India—by getting men to examine their role.

4 days ago

Results wrap: Luxury brands Prada, LVMH & Hermès report their earnings

Get the relevant lowdown on quarterly earnings quickly: Alphabet, Facebook, Amazon, Samsung, Mondelez, Singapore Airlines, Starbucks and Visa.

4 days ago

Trying times are times for trying

Superunion's strategy director offers some advice for finding the line between opportunistic and authentic at times when people expect a brand to respond to cultural shifts.

4 days ago

Microsoft to put fans in NBA courtside seats, virtually

Hundreds of fans will appear live at ESPN Wide World of Sports Complex.

Jul 29, 2020

Women Leading Change Awards 2020: Women Leading Change Campaign

VMware’s VMinclusion Taara initiative has empowered more than 5000 Indian women to be the 'taara' ('shining star' in Hindi) by helping them enter or re-enter the technology workforce.

Jul 29, 2020

Taiwan Mobile prepares for next stage with brand refresh

REBRANDING EXERCISES: Superunion upgraded the mobile carrier's logo and overall visual identity while introducing a new tagline. Read all about it and tell us what you think.

Jul 29, 2020

Decoding professional user-generated content on Douyin

One of Douyin’s hottest influencers, @Maoguangguang, is proving that PUGC, or “professional user-generated content,” is profitable. Here’s what brands interested in capitalizing need to know.

Jul 28, 2020

Three post-pandemic Gen Z behaviour trends to watch

How are young people adapting to the post-Covid world?

Jul 27, 2020

With sharply defined audience, Ampverse sees mass-market brands signing up

Gaming influencer platform benefits from being able to reach home-bound audience, plots wider Asia-wide expansion.

Jul 27, 2020

Move and win roundup: Week of July 27, 2020

Gusto Luxe, Mulberry, British Fashion Council, IdeateLabs, Jalesh Cruises, Sweetshop, Lion & Lion, GSK Consumer Healthcare, Netflix, Mediacorp, Evos Esports, Alpha Digital, The Association of Advertising and Marketing Singapore, Force Motors, Leo Burnett Consult, Colenso BBDO, Akcelo and more to come, in our weekly collection of people moves and account news.

Jul 27, 2020

Australia's top 100 brands: Consumers turn backs on high-end brands

COVID-19 and Chris Hemsworth appear to have driven the biggest swings in Australia's top brands listing.