Marketing

2 hours ago

Inclusion drops in Advertising Council’s DE&I census: ‘Average is not good enough’

Create Space Census: Instances of sexual harassment have slightly decreased, but over half of female-identifying respondents still experience being unfairly spoken over or ignored in meetings—a prevalent negative behaviour in Australia's advertising landscape.

7 hours ago

Agency Report Card 2023: Havas Creative

Amidst talks of a potential IPO from parent Vivendi in 2024 or 2025, Havas’ commitment to sustainability will be a defining factor in its positioning and longevity in the market.

7 hours ago

How health influencers Nadya Okamoto and Dr Mike approach social media

Both shared their strategies—and platform likes and dislikes—at the PRWeek Healthcare Awards+Conference.

7 hours ago

LinkedIn appoints Whalar Group as creator marketing partner

The creator agency will pair brands with talent for LinkedIn campaigns and familiarize creators with the platform.

1 day ago

The blurring lines between B2B and B2C marketing strategies

CAMPAIGN 360: Marketers discuss how converging B2B and B2C strategies allow them to rethink and benefit from each other's insights and best practices.

1 day ago

The Financial Times appoints lead creative agency for key 2024 campaign

The Brooklyn Brothers previously created hero campaigns for the FT.

2 days ago

Singapore celebrates its multi-faceted Jewel

A new film celebrates Jewel Changi Airport’s (Jewel) fifth anniversary taking viewers on a one-minute journey through the 135,700 square metre travel hub.

2 days ago

Agency Report Card 2023: Hakuhodo

Business is thriving, innovation is at full throttle. Finally, this year, there is a pivotal shift in DEI too. Yet, it’s crucial to move beyond written goals to tangible actions because equitable gender representation is a necessity for relevance and accountability.

2 days ago

Move and win roundup: Week of May 20, 2024

Creatives for Climate, Honda, VML, Bastion, Mother, RGA, Mutinex, DDB Mudra, UM, and more, in our weekly collection of people moves and account news.

3 days ago

Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation awareness

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

3 days ago

'Make things simple and you will cut through': Zaid Al-Qassab to M&C Saatchi staff

Al-Qassab takes over the reins from temporary chief Zillah Byng-Thorne on 1 June.

May 17, 2024

Agency Report Card 2023: FCB

A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.

May 17, 2024

Alibaba, Tencent beat forecasts with strong results

Both Chinese tech giants continue to record robust growth. Meanwhile, Tencent's market capitalisation is already more than double that of Alibaba’s.

May 17, 2024

Sports marketing has lost its authenticity

Brands should be embracing athletes’ real stories to make the most inspirational, impactful work.

May 17, 2024

WPP is ‘significantly stronger company’ than when Sorrell left, chairman says

Company has lost crown as most valuable agency group since 2018.

May 17, 2024

Group M broadens remit of Wavemaker global chief Toby Jenner

Jenner will remain as Wavemaker global chief executive.

May 16, 2024

APAC Power List 2024: The power players shaping the region's brand landscape

Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific.

May 16, 2024

Asia-Pacific Power List 2024: Astrud Burgess, ANZ

Since taking the helm as CMO, Burgess has championed the power of marketing at ANZ to reframe big strategic challenges, as well as drive product and innovation-led growth within the business.

May 16, 2024

Asia-Pacific Power List 2024: Hikaru Adachi, FamilyMart

Leading a series of seasonal campaigns for the Japanese convenience store chain, Adachi has helped return the highest profits in the brand's history.

May 16, 2024

Asia-Pacific Power List 2024: Jayen Mehta, Amul

Mehta is moving fast to expand Amul’s global footprint, while pivoting its growth around innovation, impact and sustainability.