Marketing
Move and win roundup: Week of August 3, 2020
Mediamath, Drizzlin Media, Danone-AQUA, Ogilvy, Cars24, Australian Sports Club, SportsFive, Taiwan Creative Content Agency, Catchplay and Screenworks Asia kick-off our weekly move and wins roundup.
Manulife's former Asia-based CMO moves stateside to helm M&T Bank's marketing
Francesco Lagutaine has relocated to Buffalo, NY after more than a decade in Asia, across Hong Kong and Singapore.
Hong Kong consumers' preferences mostly steady in an unsettled year
ASIA's TOP 1000 BRANDS: Maxim's and Standard Chartered made the biggest moves in Hong Kong's top 100 brands, while social-media apps took on increasing importance.
E-commerce finally becomes a force in Hong Kong
ASIA's TOP 1000 BRANDS: Online emporium HKTVmall jumps into the top echelon of Hong Kongers' favourite locally based brands.
Hong Kong weathers a perfect storm
ASIA's TOP 1000 BRANDS: Amid protests, pandemic and pessimism, Nielsen explains how Hong Kong consumption has changed in recent months.
Drop the ‘girl power’ shtick when marketing women’s sport
Now, more than ever, brands must help to normalise women’s sport.
Real Madrid retains place as the most valuable club brand in football
FC Barcelona, Manchester United and Liverpool FC complete the top four
Women Leading Change Awards 2020: Health & Wellbeing Award Campaign
In nine months, Mindshare Asia Pacific's in-house trainers have delivered 25 workshops to 350-plus participants across 15 cities as the agency has sought to better address employee wellness.
How OnePlus' Nord became a breakout star despite lockdown
By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.
Women Leading Change Awards 2020: Women Leading Change Campaign (non-profit)
Documentary film ‘Son Rise’, the product of a partnership between Vibha Bakshi and The Agency, aimed to stem the tide of sexual crime against women in India—by getting men to examine their role.
Results wrap: Luxury brands Prada, LVMH & Hermès report their earnings
Get the relevant lowdown on quarterly earnings quickly: Alphabet, Facebook, Amazon, Samsung, Mondelez, Singapore Airlines, Starbucks and Visa.
Trying times are times for trying
Superunion's strategy director offers some advice for finding the line between opportunistic and authentic at times when people expect a brand to respond to cultural shifts.
Microsoft to put fans in NBA courtside seats, virtually
Hundreds of fans will appear live at ESPN Wide World of Sports Complex.
Women Leading Change Awards 2020: Women Leading Change Campaign
VMware’s VMinclusion Taara initiative has empowered more than 5000 Indian women to be the 'taara' ('shining star' in Hindi) by helping them enter or re-enter the technology workforce.
Taiwan Mobile prepares for next stage with brand refresh
REBRANDING EXERCISES: Superunion upgraded the mobile carrier's logo and overall visual identity while introducing a new tagline. Read all about it and tell us what you think.
Decoding professional user-generated content on Douyin
One of Douyin’s hottest influencers, @Maoguangguang, is proving that PUGC, or “professional user-generated content,” is profitable. Here’s what brands interested in capitalizing need to know.
Three post-pandemic Gen Z behaviour trends to watch
How are young people adapting to the post-Covid world?
With sharply defined audience, Ampverse sees mass-market brands signing up
Gaming influencer platform benefits from being able to reach home-bound audience, plots wider Asia-wide expansion.
Move and win roundup: Week of July 27, 2020
Gusto Luxe, Mulberry, British Fashion Council, IdeateLabs, Jalesh Cruises, Sweetshop, Lion & Lion, GSK Consumer Healthcare, Netflix, Mediacorp, Evos Esports, Alpha Digital, The Association of Advertising and Marketing Singapore, Force Motors, Leo Burnett Consult, Colenso BBDO, Akcelo and more to come, in our weekly collection of people moves and account news.
Australia's top 100 brands: Consumers turn backs on high-end brands
COVID-19 and Chris Hemsworth appear to have driven the biggest swings in Australia's top brands listing.
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