Rahat Kapur
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'Don’t give it away for free': WPP’s Rob Reilly on ...
Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.
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Mash names all-female executive team, shifts global ...
EXCLUSIVE: Founder Tash Menon-Verheul steps into a board director and advisory role as the creative agency enters a new phase of growth across APAC.
Golin’s Jonny Bentwood on why PR won’t move forward ...
With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to guide what gets made in the first place.
Forsman & Bodenfors expands earned-first model as ...
After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes amid a series of regional wins—and signals a push to reorient the agency’s creative process around ideas, not just media spend.
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Out-of-phone: What happens when creator content ...
TikTok’s Dan Page and L’Oréal’s Abhishek Grover share insights from a Southeast Asia-first campaign that tested the power of creator storytelling across screens and cities.
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McCann Worldgroup names Brandon Cheung Southeast ...
Cheung tells Campaign he will focus on scaling social, audience intelligence and automation across the region, as outgoing CEO Nick Handel moves to London to lead MRM UK.
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