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Wavemaker China CEO exits, Nexus and Choreograph ...
EXCLUSIVE: Jose Campon departs after four years with the agency, while GroupM announces new leadership for Nexus and Choreograph in China.
Dentsu APAC CEO Rob Gilby steps down
Gilby exits Dentsu APAC after just over two years in the role, marking the latest in a series of senior leadership reshuffles at the Group.
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US election outcome will affect Asia’s workforce ...
During a recent visit to Singapore, the former White House director of communications spoke to Campaign about the intersection of geopolitics and business, highlighting the challenges Asian companies face amid shifting US policies, and the upcoming US election.
How Black Myth: Wukong evolved cultural storytelling...
Having generated over $866 million within weeks of its release, the Chinese game's success offers key insights for marketers on the power of authentic, culturally rooted narratives in a region eager for representation.
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Publicis ANZ’s creative and media chiefs on the ...
‘It’s becoming quite difficult to distinguish between what is a media idea and what is a creative idea’, say Dave Bowman and Imogen Hewitt during an exclusive chat with Campaign.
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Havas launches Havas Red Japan, expands capabilities...
Led by managing director Masashi Kitaichi, the agency will focus on PR, social media, and experiential marketing to deliver tailored solutions for local and global clients.
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