In our cover story, we study the critical important of content and how it can be seamlessly tied into other elements such as design and tech. But what’s content without understanding what works for different types of attendees? Learn about how science – in the form of biometrics and facial recognition – is quickly taking over post-event surveys and feedback forms.
In this issue, we dive into the many ways planners and corporates are using creativity to fuel their events, including breaking conventional rules of storytelling, using venues beyond their physical spaces, considering data and tech as enablers of creativity, and the "localisation" of creative concepts in China.
In our latest issue, learn about how planners are using innovative new ways to customise experiences, how to responsibly collect data and use it to improve engagement, how destination marketing is capturing the imagination of delegates, and get an exclusive insight into Singapore's most creative meetings space.
AI is a powerful and important tool in the events industry. Learn how to leverage on the trend, when best to use AI to boost your event, and how to predict future trends.
The power of storytelling at events, how brands can harness 'live experience' to make a lasting impact in an increasingly cluttered digital world, and 2018 trends forecast
Meet the 2017 Women to Watch. Plus, Yannick Bolloré of Havas talks transformation, Spikes preview, Cannes and PR360 wrapup, the ethic of influencer marketing, and more.
Senior Manager, Media Hong Kong
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins