In this issue, we dive into the many ways planners and corporates are using creativity to fuel their events, including breaking conventional rules of storytelling, using venues beyond their physical spaces, considering data and tech as enablers of creativity, and the "localisation" of creative concepts in China.
In our latest issue, learn about how planners are using innovative new ways to customise experiences, how to responsibly collect data and use it to improve engagement, how destination marketing is capturing the imagination of delegates, and get an exclusive insight into Singapore's most creative meetings space.
AI is a powerful and important tool in the events industry. Learn how to leverage on the trend, when best to use AI to boost your event, and how to predict future trends.
The power of storytelling at events, how brands can harness 'live experience' to make a lasting impact in an increasingly cluttered digital world, and 2018 trends forecast
Meet the 2017 Women to Watch. Plus, Yannick Bolloré of Havas talks transformation, Spikes preview, Cannes and PR360 wrapup, the ethic of influencer marketing, and more.
Cover story: The 14th annual Asia's Top 1000 Brands research offers exclusive rankings, produced in partnership with Nielsen, alongside a wide range of analyses. Plus, exclusive interviews with Dentu's Takaki Hibino and Marriott's Irene Lin.
Event & Training Manager - Greater China Shanghai, China
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