July / August 2017

Meet the 2017 Women to Watch. Plus, Yannick Bolloré of Havas talks transformation, Spikes preview, Cannes and PR360 wrapup, the ethic of influencer marketing, and more.

Welcome to Campaign’s Women to Watch series, a special issue in partnership with TBWA. Celebrating outstanding female talent in Asia-Pacific, this issue features women who in our view are inspiring and creating momentum across the entire media and advertising community.

We received an overwhelming response to our call for entries this year, making the task of selecting the final winners both challenging and rewarding. On page 57 you’ll find our list of 40 women, the role models making an impact on the future of our industry. 

Campaign, your trusted source for industry information, shifts to a digital-first subscription service in September. Insights and features will be accessible as premium online content, featuring an enhanced digital library of analysis, expert opinion and insight. You will enjoy full access to exclusive content produced and selected by our editors, which includes weekly and monthly in-depth industry features. Though a digital-first approach we will continue to deliver quality content that will inform, inspire and entertain you.  

I hope you’ll enjoy the new reading experience and look forward to hearing your feedback.

Atifa Silk is brand director, Campaign Asia-Pacific


04 Voices and Need to know
The indispensable news and views roundup

12 Innovation
Brand-building gets a creative makeover

16 Insights
Will ads in inflight magazines continue to fly?

20 Intelligence
The middleweight ASEAN regions on the up

24 Influence
Introducing ethics to the influencer game

28 Marketer Profile
Lufthansa marketing VP Alexander Schlaubitz

34 The Atifa Silk Interview
Yannick Bolloré of Havas talks transformation

42 Cannes report
The editor’s overview, plus judges’ analysis

57 Cover story: Women to watch
Meet 40 seriously impressive females 

80 PR360 and PR Awards Asia
All the takeaways from a future-defining day

86 DigitalMediaWorks and Awards
Online creativity under the spotlight in China

90 Spikes preview
Get the scoop on what’s new for 2017

92 Opinion: James Thompson
The era of greater brand vigilance is coming

94 Opinion: Mason Lin
Marketing in Hong Kong versus the Mainland

95 Opinion: Barry Lustig
Japan needs to reassess ‘conventional wisdom’

96 Private view
Anupama Ramaswamy and Toby Talbot

Articles in This Issue