Atifa Silk
Aug 30, 2017

Exclusive interview: Yannick Bolloré

THE ATIFA SILK INTERVIEW: Havas Group’s CEO says its high-profile restructuring gives it greater flexibility, and argues technology must power creativity—not the other way around.

Creative concerns: Bolloré believes the challenge for agencies today is to create meaning and help brands to “deliver something that people care about”.

As Havas Group continues to extend its Together’ strategy globally, accelerating its integration, breaking down silos and moving to a client-centric and region-based organisation, Yannick Bolloré reflects on its progress and future in Asia. Earlier this year, his group’s two divisions, Havas Creative Group and Havas Media Group, ceased to exist and evolved into a single unit with one PL alongside its healthcare and wellness business, with Mike Amour leading the group in Asia-Pacific.

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