May 24, 2021

‘A name is a vessel to be filled’: BlackBerry’s CMO on the company’s big pivot

Mark Wilson explains why a company now focused on cyber-security kept a name that had its moment in the early 2000s, how he reaches B2B decision-makers, and the challenge of finding the right messaging in an industry based on fear.

Jul 15, 2019

How Tiffany’s China strategy combats economic turbulence

A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.