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4 key takeaways from McKinsey’s Chinese Luxury Consumers 2019 report
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May 6, 2019

4 key takeaways from McKinsey’s Chinese Luxury ...

Despite the current economic uncertainty, McKinsey is confident about the pivotal role that Chinese luxury shoppers will continue to play in the global luxury market.

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Calvin Klein embraces diversity with first-ever Women’s Day campaign for Asia
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Mar 7, 2019

Calvin Klein embraces diversity with first-ever ...

Challenging gender norms in the Asian cultural system will not be easy. Calvin Klein’s latest regional campaign is a brave shot.

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China’s state media investigates fake followers of celebrities
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Mar 4, 2019

China’s state media investigates fake followers of ...

In an investigative video, CCTV journalists demonstrated how easily one could find an agency in China to boost an account’s digital popularity.

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How brands are missing opportunities with wealthy Chinese
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Jan 28, 2019

How brands are missing opportunities with wealthy ...

The authors of a research report by Ruder Finn and Consumer Search Group discuss brand innovation and omnichannel retail strategies.

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Bulgari’s Chinese New Year campaign wasn’t kosher
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Jan 14, 2019

Bulgari’s Chinese New Year campaign wasn’t kosher

A short-lived WeChat promotion attempted wordplay involving the word "jew" and the mandarin word for pig.

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In industry first, Dior Beauty debuts livestreaming sales on WeChat
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Nov 26, 2018

In industry first, Dior Beauty debuts livestreaming ...

The hour-long livestreaming session took place in Chengdu on November 16.

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