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Calvin Klein embraces diversity with first-ever Women’s Day campaign for Asia
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Mar 7, 2019

Calvin Klein embraces diversity with first-ever ...

Challenging gender norms in the Asian cultural system will not be easy. Calvin Klein’s latest regional campaign is a brave shot.

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China’s state media investigates fake followers of celebrities
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Mar 4, 2019

China’s state media investigates fake followers of ...

In an investigative video, CCTV journalists demonstrated how easily one could find an agency in China to boost an account’s digital popularity.

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How brands are missing opportunities with wealthy Chinese
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Jan 28, 2019

How brands are missing opportunities with wealthy ...

The authors of a research report by Ruder Finn and Consumer Search Group discuss brand innovation and omnichannel retail strategies.

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Bulgari’s Chinese New Year campaign wasn’t kosher
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Jan 14, 2019

Bulgari’s Chinese New Year campaign wasn’t kosher

A short-lived WeChat promotion attempted wordplay involving the word "jew" and the mandarin word for pig.

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In industry first, Dior Beauty debuts livestreaming sales on WeChat
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Nov 26, 2018

In industry first, Dior Beauty debuts livestreaming ...

The hour-long livestreaming session took place in Chengdu on November 16.

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Influencer marketing: What luxury brands in China need to know
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Sep 10, 2018

Influencer marketing: What luxury brands in China ...

Do celebrity investments pay off equally on different platforms? And what difference does the influencer make? A Gartner report sheds some light.

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