Yiling Pan
Mar 4, 2019

China’s state media investigates fake followers of celebrities

In an investigative video, CCTV journalists demonstrated how easily one could find an agency in China to boost an account’s digital popularity.

Cai Xukun, singer in boy band Nine Percent, was cited by CCTV for faking his online popularity. He previously worked with luxury brands like Chanel and L'Oreal. Photo: Weibo

When Cai Xukun 蔡徐坤, the ultra-popular member of China’s idol band Nine Percent, posted his newest song, “Wait Wait Wait”, on Weibo, about one-third of Weibo users roughly 100 million people re-shared it.

This level of popularity has granted him a slew of commercial opportunities, from Chanel to L’Oreal to even the NBA League. But then, Cai was caught by China’s state media CCTV...

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