Emily Tan

Emily Tan is Global Technology Editor for Campaign

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Make your ads sound clever: Why sound branding matters
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Aug 20, 2018

Make your ads sound clever: Why sound branding matters

The way sounds are used can have a profound impact on consumers' response to brands, with recent research revealing the extent and depth of the effect they can have.

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What brands should know as NFC technology comes of age
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Jul 23, 2018

What brands should know as NFC technology comes of age

A series of technological and manufacturing developments means that NFC is finally coming of age, offering real value both to brands and consumers.

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WPP threatens to pull Sorrell's bonus if he wins MediaMonks
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Jul 6, 2018

WPP threatens to pull Sorrell's bonus if he wins ...

Sorrell spokesman describes threat as "bollocks".

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Accenture Interactive co-founder Christine Removille is Carat's new global president
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Jun 29, 2018

Accenture Interactive co-founder Christine ...

She has been a senior executive at Accenture for 20 years.

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The creative imperative for disability tech
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Jun 27, 2018

The creative imperative for disability tech

The call to develop products and experiences that promote inclusion and help people with disabilities overcome the challenges they face applies to agencies as much as to brands. Such innovations can earn your business more than just a gold star for CSR.

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WPP exits AppNexus in sale of ad platform to AT&T
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Jun 26, 2018

WPP exits AppNexus in sale of ad platform to AT&T

AT&T has fully acquired digital platform AppNexus for a reported $1.6 billion.

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