Aug 20, 2018

Make your ads sound clever: Why sound branding matters

The way sounds are used can have a profound impact on consumers' response to brands, with recent research revealing the extent and depth of the effect they can have.

Jul 23, 2018

What brands should know as NFC technology comes of age

A series of technological and manufacturing developments means that NFC is finally coming of age, offering real value both to brands and consumers.

Jul 6, 2018

WPP threatens to pull Sorrell's bonus if he wins ...

Sorrell spokesman describes threat as "bollocks".

Jun 29, 2018

Accenture Interactive co-founder Christine ...

She has been a senior executive at Accenture for 20 years.

Jun 27, 2018

The creative imperative for disability tech

The call to develop products and experiences that promote inclusion and help people with disabilities overcome the challenges they face applies to agencies as much as to brands. Such innovations can earn your business more than just a gold star for CSR.

Jun 26, 2018

WPP exits AppNexus in sale of ad platform to AT&T

AT&T has fully acquired digital platform AppNexus for a reported $1.6 billion.