Emily Tan

Emily Tan is Global Technology Editor for Campaign

Send feedback to Emily Tan.
Premium
WPP retains BP's global media, advertising and PR
Premium
May 10, 2018

WPP retains BP's global media, advertising and PR

Formation of cross-agency 'Team Energy' helps WPP hold onto longtime client following a competitive review.

Premium
Tencent, UK sign agreement on creative cooperation
Premium
May 10, 2018

Tencent, UK sign agreement on creative cooperation

Tencent will work closely with institutions and corporations including British Tourist Authority, BBC, British Fashion Council, Springer Nature and others to launch various 'Culture Creative' initiatives.

Premium
How Nissan used AI to boost conversion rates in one market by 900 times
Premium
May 9, 2018

How Nissan used AI to boost conversion rates in one ...

Nissan has been on a mission to consolidate its global digital presence onto a single platform, Nissan Pace.

Premium
Marketers pull back spend on Facebook and Google due to false metrics
Premium
May 2, 2018

Marketers pull back spend on Facebook and Google ...

Reports about false and faulty metrics have caused 62% of marketers to pull back on spend, according to research by the CMO Council.

Premium
WPP fully acquires Wunderman and Y&R JV agencies in Asia-Pacific
Premium
May 1, 2018

WPP fully acquires Wunderman and Y&R JV agencies in ...

WPP has bought full ownership of Y&R and Wunderman joint-venture agency assets in Southeast Asia, Taiwan and Dentsu Sudler & Hennessey in Japan.

Premium
Snap launches new Spectacles despite eating $40m on unsold inventory
Premium
Apr 27, 2018

Snap launches new Spectacles despite eating $40m on ...

The updated Spectacles incorporate some of the most requested features—water resistance, improved microphones and photo mode.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins