Emily Tan

Emily Tan is Global Technology Editor for Campaign

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WFA issues data transparency manifesto supported by Unilever, Mars and Disney
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2 days ago

WFA issues data transparency manifesto supported by ...

Organisation calls on brands worldwide to go beyond the legal steps required by GDPR, and to fundamentally recalibrate their approach to data.

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Publicis Groupe reports growth, despite poor APAC performance
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3 days ago

Publicis Groupe reports growth, despite poor APAC ...

APAC revenue fell 16.4%, with Australia hard hit, but China returned to modest growth.

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Indonesia, Hong Kong among best markets for display ad viewability
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Mar 29, 2018

Indonesia, Hong Kong among best markets for display ...

China emerges as the second worst market (after Russia) in a global benchmarking report from the WFA, which also examines video-ad viewability.

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Adspend forecast for China improves significantly: Zenith
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Mar 26, 2018

Adspend forecast for China improves significantly: ...

TOP OF THE CHARTS: Zenith's adspend forecast for China has been revised sharply upward, helping drive the global forecast to greater heights.

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Brands would be 'hypocritical' to leave Facebook over data breach
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Mar 23, 2018

Brands would be 'hypocritical' to leave Facebook ...

Following Mozilla's lead by withdrawing would also not make strategic sense, according to insiders. However, some foresee more lasting consequences.

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Google commits $300m to fight political disinformation and support publishers
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Mar 21, 2018

Google commits $300m to fight political disinformati...

"Our mission to build a more informed world is inherently tied to the reporting of journalists and news organisations."

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