Emily Tan
Jul 23, 2018

What brands should know as NFC technology comes of age

A series of technological and manufacturing developments means that NFC is finally coming of age, offering real value both to brands and consumers.

Rather like the year of mobile, the dawn of the age of the internet of things had been predicted for so long that, by the time it became a reality, social conversation had moved on. However, several tech developments have now converged to finally make connected items a viable brand platform.

First, the number of NFC-capable near-field communication phones has grown by 56% in the past five years. The proliferation of these devices,...

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