Reem Makari
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Everything you need to know ahead of Google’s ...
With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.
YouTube expands partnership with Shopify to onboard ...
Hoping to enhance its competition with TikTok Shop, the expansion makes it easier for shopping creators to tag brands on videos for fans.
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DoubleVerify and IAS accused of running Fortune 500 ...
New Adalytics report highlights the implications and challenges of using AI-driven brand safety technologies in digital advertising.
Samsung sees spike in sales with Olympics sponsored ...
With social media amplification of the “victory selfies” on the podium, the phone maker has seen positive consideration for its new foldable phone.
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Gaming hits nearly $200 billion, but advertisers ...
Gaming is a nearly $200 billion juggernaut, dwarfing both the movie and music industries. So why are advertisers still hesitant to cash in?
AI will be an 'absolute bloodbath' when it comes to ...
With artificial intelligence tools rapidly evolving and industries adapting them into their workflow, people working in the creative and marketing sector are understandably fearful that their jobs may become obsolete.
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