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Global adspend growth forecasts cut by nearly $20 ...
Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.
US adtech CEO jailed for financial fraud after ...
Kubient’s fraud case serves as a warning to adtech executives to strengthen oversight, transparency, and ensure ethical business practices.
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Amazon refunds advertisers whose ads appeared on ...
Amazon is emphasising its commitment to blocking ads alongside CSAM to lawmakers by refunding affected advertisers and strengthening ad safety measures.
Google adds new asset testing to PMax to improve ...
The tech giant has also launched other creative capabilities that can help advertisers better target audiences through AI recommendations and testing.
Is Elon Musk’s X winning back advertisers?
Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.
BuzzFeed to launch new social media platform in ...
The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.
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