Reem Makari

2 days ago

Instagram confesses that it lowers quality of ...

Smaller creators worry that they will be disadvantaged by this feature which can harm their content’s reach and visibility.

Oct 27, 2024

Spotify partners with The Trade Desk to test its ...

New ad exchange is currently in a piloting period, with Spotify looking to expand its offering by making deals with more ad tech firms and DSPs.

Oct 17, 2024

Amazon Ads launches new full-funnel advertising ...

The features aim to optimise media investments and drive campaign performance.

Oct 15, 2024

X drops Unilever from advertising boycott lawsuit

New ad partnership leads to worries about powerful companies giving into Elon Musk’s ‘bullying’ tactics under pressure and potentially setting a troubling precedent.

Oct 8, 2024

TikTok launches new measurement and retail ...

As the social media giant continues to expand its advertising capabilities, new automated solutions from TikTok are set to help brands target the right audiences at the right time.

Oct 4, 2024

Burger King’s controversial post-birth meal: Do ...

As Burger King UK’s new ad campaign continues to stir online controversy, here’s what brands can learn from it to inform their future strategies.